Wiley India

What Wiley India does

Wiley India is a wholly-owned subsidiary of Wiley, the global academic publisher, operating as an educational book publisher and distributor in the Indian market since 2002. The company produces textbooks and eBooks aligned with the All India Council for Technical Education (AICTE) curriculum framework, serving undergraduate and postgraduate students across three primary verticals: engineering, medical, and management. Core content is delivered through three distribution channels: a direct-to-consumer Magento-based e-commerce platform, Amazon India marketplace listings, and institutional partnerships with major Indian technical universities including KTU (Kerala Technological University), VTU (Visvesvaraya Technological University), Anna University, and JNTU (Jawaharlal Nehru Technological University). The company's product surface has evolved beyond static content with the launch of Wiley's AI Buddy, an AI-powered learning assistant designed to support students using Wiley India textbooks, indicating an early shift toward interactive digital learning experiences. Wiley India is headquartered in Noida with a registered office in New Delhi, operates as a Private Limited entity, and maintains a workforce in the 101-250 range. Leadership comprises Country Lead Ritesh Kumar and Managing Director Vikas Gupta. The business model is built on per-title retail pricing to individual students supplemented by institutional bulk sales via university adoption lists, with no disclosed subscription or SaaS revenue component identified in the available data.

Name

Wiley India

Legal name

Wiley India Pvt. Ltd.

Website

https://wileyindia.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Wiley India publishes and distributes AICTE-aligned textbooks and eBooks for engineering, medical, and management students across India via its Magento e-commerce platform, Amazon India, and partnerships with major technical universities.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (513130), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Computer Science, IT & Data Science (EDAGABAB)

akta.pro secondary industries

Business, Economics, Accounting & Management (EDAGABAC), Educational & Academic Publishing Distribution (Textbooks) (CRAOALAC)

Keywords

• Academic textbook publishing
• Engineering textbooks
• Educational ebooks
• Competitive exam preparation
• Curriculum-aligned content

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Physical Textbook Sales: Sale of printed textbooks and academic books to students, instructors, and institutions. Books are sold directly through wileyindia.com e-commerce platform and through booksellers across India. Sales are one-time transactions with no subscription component.
2. eBook Sales: Digital editions of textbooks sold for institutional and individual use. eBooks are available for institutional users and individual purchase through the website.
3. Institutional Licensing: Sales of eBook and digital content to educational institutions, libraries, and corporate training departments. Institutional licensing for digital access.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Wiley India publishes, adapts, and distributes academic textbooks and eBooks tailored to Indian university curricula, including AICTE, KTU (Kerala Technological University), VTU (Visvesvaraya Technological University), Anna University, and JNTU syllabi. The company sells print textbooks and digital editions across engineering, science, medical, and management subjects through its own e-commerce site, Amazon India, booksellers, and institutional licensing arrangements, with all editions restricted for sale in the Indian subcontinent.

Product overview

Wiley India is a book publishing and distribution company that operates primarily as an e-commerce platform for educational content in the Indian subcontinent. The company offers a comprehensive portfolio of academic textbooks and eBooks across multiple disciplines including Mathematics, Statistics, Physics, Chemistry, Biology, Computer Science, Engineering, and Management. Their product ecosystem includes print textbooks with Indian curriculum adaptations, digital eBook solutions for institutional users, test preparation materials for medical (NEET, AIIMS), engineering (JEE, GATE), and management entrances (CAT, MAT), as well as government job examination resources (UPSC, civil services). The company provides specialized learning tools like Wiley's AI Buddy for AI-powered learning assistance. Wiley India serves multiple segments including students, instructors, institutions, librarians, and corporations through both direct sales and partnership channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Engineering Textbooks Comprehensive engineering textbooks covering civil, mechanical, electrical, and electronics engineering disciplines for undergraduate and graduate-level Indian university students, including titles adapted to AICTE, KTU, VTU, Anna University, and JNTU curricula.
• Medical Textbooks and Test Preparation Medical textbooks and entrance examination preparation materials covering Biochemistry, Anatomy, Physiology, and related subjects for medical students and NEET/AIIMS aspirants.
• GATE Preparation Materials Study resources, practice materials, and textbooks for Graduate Aptitude Test in Engineering (GATE) preparation targeting engineering graduates seeking postgraduate admission or PSU employment.
• MBA Entrance Preparation Textbooks, guides, and study materials for management entrance examinations (CAT, MAT, XAT) and campus placement preparation for MBA students.
• UG Courses Textbooks Undergraduate course textbooks across sciences, engineering, commerce, and arts disciplines aligned with Indian university curricula for UG students.
• Government Job Exam Preparation Study materials for civil services and government sector recruitment examinations, including UPSC Civil Services and state service examinations.
• Entrance Test Prep Entrance examination preparation materials for various undergraduate and postgraduate programs across Indian educational institutions.
• Wiley India eBooks Digital editions of Wiley India's academic textbooks and educational materials, available for institutional users through licensing arrangements and for individual purchase through the e-books platform.
• Wiley's AI Buddy AI-powered learning assistant tool designed to enhance students' study experience with intelligent support, guidance, and adaptive learning capabilities.
• Mathematics and Statistics Textbooks Mathematics and statistics textbooks covering probability, calculus, algebra, numerical methods, and statistical analysis for engineering and science students.
• Physics Textbooks Physics textbooks covering engineering physics, modern physics, solid state physics, quantum mechanics, and astronomy for undergraduate and postgraduate levels.
• Chemistry Textbooks Chemistry textbooks covering engineering chemistry, organic, inorganic, physical chemistry, and biochemistry for science and engineering students.
• Biology Textbooks Biology textbooks for engineers covering cell biology, genetics, biochemistry, microbiology, and applications in engineering contexts.
• Computer Science Textbooks Computer science and information technology textbooks covering algorithms, data structures, programming, and emerging technologies for undergraduate and postgraduate students.
• Management and Business Textbooks Business management, finance, and accounting textbooks for commerce and management students at undergraduate and postgraduate levels.

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Amazon IndiacoreChannel Partner/ Reseller/ DistributorWiley India operates an official brand store on Amazon India, serving as a marketplace distributor for textbooks and educational content. This partnership extends Wiley's reach to Amazon's massive Indian customer base and leverages Amazon's logistics and fulfillment infrastructure.
• AICTE (All India Council for Technical Education)coreStrategic or Co-development PartnerMany Wiley India textbooks are developed 'As per AICTE Curriculum' indicating alignment with India's premier technical education regulatory body's syllabus requirements. This positions Wiley as a trusted content provider for AICTE-affiliated institutions.
• Indian Universities (KTU, VTU, Anna University, JNTU, etc.)coreStrategic or Co-development PartnerWiley India publishes textbooks adapted for specific Indian university syllabi including Kerala Technological University (KTU), Visvesvaraya Technological University (VTU), Anna University, JNTU, and others. These adaptations ensure curriculum alignment and institutional adoption.
• Wiley Global (Parent Company)flagshipOthersWiley India is a subsidiary of Wiley (wiley.com), one of the world's oldest and largest publishers. Wiley Global provides the international content library, brand reputation, and publishing infrastructure that Wiley India adapts for the Indian market.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Elsevier India: Elsevier India distributes STM and health science books and journals to Indian institutions. It is comparable as a global publisher with Indian institutional reach, though more skewed toward research and medical rather than undergraduate engineering.
• Springer Nature India: Springer Nature serves Indian academic and professional markets with textbooks and scholarly content, particularly in science and engineering. Comparable as a global publisher with localized Indian distribution and institutional focus.

Direct peers

• McGraw-Hill Education India: McGraw-Hill Education operates in India with adapted higher-education and competitive exam textbooks in engineering, science, and management. It is the closest direct competitor to Wiley India in STEM textbook publishing for AICTE-aligned curricula.
• Oxford University Press India: OUP India publishes academic, educational, and reference titles including higher-education textbooks and school-level content. It is a comparable international-affiliated publisher with deep institutional penetration in Indian universities.
• Cengage Learning India: Cengage India offers higher-education textbooks and digital learning solutions across engineering, computer science, business, and the sciences. It competes head-to-head with Wiley India on curriculum-aligned textbooks for Indian universities and professional courses.
• Pearson India: Pearson India publishes and distributes higher-education textbooks, eBooks, and test-prep materials for engineering, business, and the sciences. It mirrors Wiley India's mix of curriculum-aligned international content adapted for Indian universities and competitive exams.

Emerging players

• Disha Publications: Disha is an Indian publisher focused on competitive exam preparation and school textbooks. It competes with Wiley India's test-prep and curriculum-aligned offerings at significantly lower price points.
• S. Chand Publishing: S. Chand is one of India's largest domestic educational publishers, focused on engineering, science, and competitive exam textbooks at lower price points. It competes with Wiley India for the same student cohorts but at a more local, budget-tier positioning.
• Arihant Publications: Arihant specializes in Indian competitive exam preparation books for JEE, NEET, GATE, UPSC, and management entrances. It overlaps directly with Wiley India's test-prep portfolio and competes aggressively on price in the same aspirant segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wiley-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiley India