Particular Software

What Particular Software does

Particular Software, operating legally as NServiceBus Ltd., is a privately held Israeli software vendor founded in 2010 that builds the Particular Service Platform, an integrated set of tools for designing, operating, and debugging distributed .NET systems. Its core product, NServiceBus, is a messaging framework providing publish-subscribe, saga orchestration, automated retries, and enterprise integration patterns; it is augmented by ServiceControl for audit and error data collection, ServicePulse for real-time health monitoring, and ServiceInsight for visual debugging of message flows. The platform is transport- and persistence-agnostic, with adapters for Azure Service Bus, AWS SQS, RabbitMQ, SQL Server, MSMQ, PostgreSQL, IBM MQ, and Azure Storage Queues on the transport side, and SQL, Cosmos DB, RavenDB, MongoDB, DynamoDB, and NHibernate on the persistence side, plus hosting adapters for Azure Functions and AWS Lambda. The core technology is offered under a dual-license model (Reciprocal Public License 1.5 open source and commercial), with the source code distributed via NuGet and GitHub.

Name

Particular Software

Legal name

NServiceBus Ltd.

Website

https://particular.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Particular Software (NServiceBus Ltd.) is a privately held, Israeli-founded vendor of the NServiceBus messaging framework and Particular Service Platform, serving enterprise .NET developers building distributed systems, microservices, and hybrid cloud applications across finance, healthcare, and retail verticals.

Ownership category

akta.pro rank

Product category

Enterprise Middleware and Messaging Infrastructure

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)

akta.pro secondary industries

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC) (HDABAAAI), Cloud-Native Enablement (Containers, Kubernetes, Service Mesh) (BPAEAKAE), Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

Keywords

• .NET messaging framework
• Distributed systems middleware
• Microservices messaging platform
• Enterprise messaging infrastructure
• Asynchronous messaging software

Headquarters

HQ city

Haifa

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing: NServiceBus is available under commercial license as well as open-source Reciprocal Public License 1.5. Multiple license types available including user-specific and machine-wide license configurations. License management through ServiceControl Management utility or PowerShell.
2. Consulting Services: Professional consulting services for distributed systems design, implementation, and troubleshooting. Available through contact form on website.
3. On-Site Training: Instructor-led training courses delivered at customer locations, including the Advanced Distributed System (ADSD) live course and distributed systems design fundamentals training.
4. Support Contracts: Support services available through support portal, providing technical assistance for NServiceBus development and production issues.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Particular Software develops and sells the Particular Service Platform, an integrated .NET distributed systems platform built around NServiceBus, a proprietary messaging framework that enables asynchronous publish-subscribe messaging, workflow orchestration, and saga-based long-running processes for microservices. The platform is complemented by ServiceControl (backend audit/error collection), ServicePulse (real-time monitoring dashboard), and ServiceInsight (visual debugging), plus a broad set of transport adapters and persistence options for hybrid on-premises and multi-cloud deployments.

Product overview

Particular Software offers the Particular Service Platform, a comprehensive integrated platform for building and operating .NET distributed systems. The platform centers on NServiceBus as the core messaging framework, complemented by monitoring tools (ServiceControl, ServicePulse, ServiceInsight) and a wide range of transport adapters (Azure Service Bus, Amazon SQS, RabbitMQ, SQL Server, MSMQ, PostgreSQL, IBM MQ) and persistence options (SQL, Cosmos DB, RavenDB, MongoDB, DynamoDB, NHibernate). The platform also includes the Messaging Bridge for cross-transport communication and supports various hosting models including Azure Functions and AWS Lambda.

Differentiator

Problem solved

Functional benefit

Brands

• NServiceBus: Core messaging framework for async .NET microservices on Azure, AWS, and on-prem environments.
• Particular Service Platform

Products and services

• NServiceBus Core commercial messaging framework for .NET that enables asynchronous messaging, publish-subscribe patterns, and workflow orchestration for building distributed systems and microservices. Available under commercial license and the Reciprocal Public License 1.5 open-source license.
• ServiceControl Backend service that collects audit data, error messages, and monitoring information from NServiceBus endpoints, stores it in RavenDB, and exposes an HTTP API for ServicePulse to query. Manages message retention and provides centralized data management for the Particular Service Platform.
• ServicePulse Web-based real-time monitoring dashboard providing health and performance insights, failed message management, endpoint heartbeat monitoring, custom checks, performance metrics, and saga visualization for NServiceBus endpoints in production.
• ServiceInsight Desktop application for visualizing NServiceBus message flows, saga state changes, and endpoint interactions during development and runtime debugging, enabling developers to inspect message data and trace workflow behavior.
• Particular Service Platform Integrated platform delivering reliability, maintainability, and scalability for .NET service solutions, bundling NServiceBus with ServiceControl, ServicePulse, monitoring capabilities, and recovery features for distributed application lifecycle management.
• Consulting Services Professional consulting services for distributed systems design, implementation, and troubleshooting, available to enterprise customers via the website contact form. Includes proof-of-concept assistance.
• On-Site Training Instructor-led training courses delivered at customer locations, including the Advanced Distributed System Design (ADSD) live course and distributed systems design fundamentals training.
• Support Contracts Recurring technical support services provided through the support portal at customers.particular.net, delivering assistance for NServiceBus development and production issues.

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• EasyNetQ: .NET API for RabbitMQ providing easy-to-use messaging on top of the RabbitMQ client. Targets the same .NET developer audience as NServiceBus with a simpler, RabbitMQ-only approach for teams that don't need multi-transport flexibility.
• MassTransit: Open-source .NET distributed application framework for building message-based services with publish-subscribe, sagas and multiple transport adapters. Direct competitor to NServiceBus, explicitly referenced in Particular's own documentation as an alternative integration path.
• Wolverine: Modern .NET messaging and command execution framework from the creator of Lamar, offering an alternative to NServiceBus for developers building event-driven systems with ASP.NET Core and .NET 6+.
• Rebus: Lightweight open-source .NET messaging library providing service bus primitives, sagas and transport adapters. Targets the same .NET developer audience as NServiceBus with a simpler, more minimal API surface.

Broad incumbents

• RabbitMQ: Widely adopted open-source message broker supporting AMQP and multiple protocols, used by enterprises for reliable messaging. NServiceBus supports RabbitMQ as a transport adapter, making it both a dependency and an alternative path for customers.
• Apache Kafka: Distributed event streaming platform widely used for high-throughput pub/sub and event-driven architectures. Competes with NServiceBus at the architecture level for new event-driven workloads, particularly in polyglot environments where Kafka's language-agnostic appeal is strong.
• Azure Service Bus: Microsoft's fully managed enterprise message broker with publish-subscribe, sessions and transactions. NServiceBus provides a higher-level abstraction layer on top of Azure Service Bus as one of its supported transports.
• Amazon SQS/SNS: AWS managed messaging services providing queues (SQS) and pub/sub fanout (SNS). NServiceBus supports SQS as a transport, but AWS-native customers may bypass NServiceBus entirely and use these services directly with their own abstractions.
• IBM MQ: Enterprise-grade message broker used by large financial services and government organizations for reliable messaging. NServiceBus provides IBM MQ as a supported transport adapter, making it complementary in some accounts and competitive for greenfield deployments.

Emerging players

• Dapr (Distributed Application Runtime): Microsoft-backed open-source runtime that provides building blocks including publish-subscribe messaging for distributed applications. Emerging alternative that abstracts messaging across transports, overlapping with Particular's value proposition for cloud-native .NET workloads.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/particularsw
• GitHubgithub.com/Particular
• LinkedInlinkedin.com/company/nservicebus-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Particular Software