Sun Pacific
- Company typePrivate
- Founded1969
- HeadquartersPasadena, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Sun Pacific firmographics
Firmographics- Name
- Sun Pacific
- Legal name
- Sun Pacific Marketing Cooperative, Inc.
- Website
- https://sunpacific.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Sun Pacific is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Sun Pacific business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fresh Produce Sales: B2B and B2C sales of fresh fruit including mandarins, kiwis, oranges, grapes, and lemons through retail and foodservice channels
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sun Pacific product offering
Product offeringCore offering
Sun Pacific is a vertically integrated California grower-packer-shipper that produces, packs, and distributes branded fresh fruits including Cuties® mandarins/clementines, Mighties® Kiwi, Air Chief® table grapes, Vintage Sweets® heirloom navel oranges, conventional navel and Valencia oranges, and lemons. It sells primarily through B2B channels to retail grocery chains and foodservice operators across North America and globally, with year-round availability supported by California orchards and Southern Hemisphere sourcing partners.
Product overview
Sun Pacific is a vertically integrated California produce company that grows, packs, and ships fresh fruits globally. The company operates multiple branded product lines including Cuties® mandarins/clementines, Mighties® Kiwi, Air Chief® table grapes, Vintage Sweets heirloom oranges, and conventional oranges and lemons. With 1.2 million square feet of packing facilities across California, Sun Pacific ships over 75 million boxes of produce annually and can deliver fruit to consumers in less than seven days. The company offers year-round availability through domestic growing and international sourcing partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Cuties: Mandarin and Clementine brand including Cuties and Summer Cuties varieties.
- Mighties Kiwi
- Air Chief Grapes
- Vintage Sweets
Products and services
- Cuties® Mandarins & Clementines Premium mandarin and clementine brand including Clementines, W. Murcotts, and Tangos varieties, harvested in California during winter months with year-round availability through Southern Hemisphere sourcing. Marketed to retail grocery chains and consumers as the #1 preferred mandarin brand in the U.S.
- Mighties® Kiwi Premium kiwi brand marketed as a convenient, nutritious super fruit available year-round, grown in California's San Joaquin Valley and sourced from Chile during off-season. Sun Pacific is the largest kiwi grower in North America.
- Navel and Valencia Oranges California-grown navel oranges (available November-June, peak January-May) and Valencia oranges (March-October, peak June-September) marketed as premium eating and juicing varieties.
- Air Chief® Grapes Premium table grapes brand offering green, red, and black varieties, grown in California's San Joaquin Valley with controlled storage for extended seasonal availability.
- Lemons Lisbon lemons sourced from California, available November through May, marketed for their vitamin C content, antibacterial properties, and culinary versatility.
- Vintage Sweets® Heirloom navel orange brand featuring hand-selected fruit from old-line groves, tested for peak sugar levels, available January through May with premium positioning.
Quantifiable outcome
- Front page grape ads produce 159% volume lift
- +2 more outcomes
Companies that use Sun Pacific
Customer profileSegments2 records
Ideal customer profiles2 records
Sun Pacific technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sun Pacific partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NIQ (NielsenIQ)coreNIQ provides retail analytics capabilities including consumer panel data, shopper segmentation, and retailer-specific insights to Sun Pacific. Partnership aims to help Sun Pacific identify unmet consumer needs by region and retailer, optimize assortment decisions, and capture incremental growth in fresh produce categories including Citrus, Mandarins, Kiwis, and Table Grapes.
- International Grower PartnerscoreSun Pacific partners with international grower partners in Chile during Southern Hemisphere season to provide year-round Mighties Kiwi availability, supplementing California-grown supplies.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Sun Pacific competitors and assessment
Company assessmentDirect peers
- Wonderful Citrus: Wonderful Citrus (part of The Wonderful Company) is the direct competitor to Sun Pacific in California mandarins with the Halos brand — a vertically integrated grower-packer-shipper of citrus. Halos and Cuties are the two leading branded mandarin programs in US retail.
- Bee Sweet Citrus: Bee Sweet Citrus is a vertically integrated California-based citrus grower, packer, and shipper offering mandarins, oranges, lemons, and specialty citrus to retail and foodservice channels. Like Sun Pacific, it operates packing facilities in California's San Joaquin Valley and serves major grocery retailers.
- Limoneira Company: Limoneira is a publicly traded California citrus grower and packer specializing in lemons, oranges, mandarins, and avocados. As a vertically integrated grower-shipper with comparable California operations and a similar B2B distribution model, it is a direct peer in citrus production and packing.
- Oppy (Oppenheimer Group): Oppy is a North American produce marketer, distributor, and grower-partner specializing in tree fruit, citrus, kiwis, grapes, and other fresh categories. Oppy's vertically integrated grower relationships and retail distribution model directly mirror Sun Pacific's B2B grower-shipper business.
- Stemilt Growers: Stemilt Growers is a vertically integrated tree-fruit grower, packer, and shipper specializing in apples, pears, cherries, and stone fruit. Its growing footprint, branded programs (e.g., Pinata, Skylar Rae), and retail merchandising approach are directly comparable to Sun Pacific's branded fresh-produce model.
- Pacific Trellis Fruit: Pacific Trellis Fruit is a California-based grower, packer, and marketer of table grapes, melons, stone fruit, and cherries. Its vertically integrated grape and tree-fruit operations and major-retail distribution model directly overlap with Sun Pacific's Air Chief grape business and broader B2B produce strategy.
- The Giumarra Companies: The Giumarra Companies is a family-owned vertically integrated fresh produce grower, packer, and marketer with operations across grapes, citrus, tree fruit, and vegetables. Its California growing footprint, branded table grape programs, and direct retail distribution model are highly comparable to Sun Pacific's operating model.
Broad incumbents
- Sunkist Growers: Sunkist Growers is a California/Arizona citrus cooperative representing thousands of growers across oranges, mandarins, lemons, limes, and grapefruit. As a large incumbent marketing cooperative, it offers category overlap with Sun Pacific at a much broader scale and geographic footprint.
- Driscoll's: Driscoll's is the largest berry marketer in the world with a vertically integrated grower-only model and strong branded positioning (Driscoll's brand). While focused on berries rather than citrus, its branded fresh-produce operating model and premium retail positioning are highly comparable to Sun Pacific's Cuties and Mighties playbook.
- Fresh Del Monte Produce: Fresh Del Monte Produce is a publicly traded global producer, distributor, and marketer of fresh and fresh-cut fruit and vegetables. As a broader fresh-produce incumbent with a more diversified portfolio and global sourcing, it represents a scaled, public-market comparable to Sun Pacific's vertically integrated grower-distributor model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sun Pacific social profiles
Digital presenceSun Pacific financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Pacific leadership team
Management profileNumber of profiles
Profiles1 record
Sun Pacific funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Pacific M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Pacific
What does Sun Pacific do?
Sun Pacific is a vertically integrated California grower-packer-shipper that produces, packs, and distributes branded fresh fruits including Cuties® mandarins/clementines, Mighties® Kiwi, Air Chief® table grapes, Vintage Sweets® heirloom navel oranges, conventional navel and Valencia oranges, and lemons. It sells primarily through B2B channels to retail grocery chains and foodservice operators across North America and globally, with year-round availability supported by California orchards and Southern Hemisphere sourcing partners.
Is Sun Pacific a public or private company?
Sun Pacific is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sun Pacific founded?
Sun Pacific was founded in 1969. It employs 501 to 1,000 people.
Where is Sun Pacific based?
Sun Pacific is headquartered in Pasadena, United States, in the North America region.
How does Sun Pacific make money?
One revenue line is on record: fresh Produce Sales.
Who are Sun Pacific's main competitors?
Direct peers on record are Wonderful Citrus, Bee Sweet Citrus, Limoneira Company, Oppy (Oppenheimer Group), Stemilt Growers, Pacific Trellis Fruit and The Giumarra Companies. Broad incumbents are Sunkist Growers, Driscoll's and Fresh Del Monte Produce.
Does Sun Pacific have an API?
No public API is recorded for Sun Pacific.