Sun Pacific

Name

Sun Pacific

Legal name

Sun Pacific Marketing Cooperative, Inc.

Website

https://sunpacific.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Sales: B2B and B2C sales of fresh fruit including mandarins, kiwis, oranges, grapes, and lemons through retail and foodservice channels

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sun Pacific is a vertically integrated California grower-packer-shipper that produces, packs, and distributes branded fresh fruits including Cuties® mandarins/clementines, Mighties® Kiwi, Air Chief® table grapes, Vintage Sweets® heirloom navel oranges, conventional navel and Valencia oranges, and lemons. It sells primarily through B2B channels to retail grocery chains and foodservice operators across North America and globally, with year-round availability supported by California orchards and Southern Hemisphere sourcing partners.

Product overview

Sun Pacific is a vertically integrated California produce company that grows, packs, and ships fresh fruits globally. The company operates multiple branded product lines including Cuties® mandarins/clementines, Mighties® Kiwi, Air Chief® table grapes, Vintage Sweets heirloom oranges, and conventional oranges and lemons. With 1.2 million square feet of packing facilities across California, Sun Pacific ships over 75 million boxes of produce annually and can deliver fruit to consumers in less than seven days. The company offers year-round availability through domestic growing and international sourcing partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Cuties: Mandarin and Clementine brand including Cuties and Summer Cuties varieties.
• Mighties Kiwi
• Air Chief Grapes
• Vintage Sweets

Products and services

• Cuties® Mandarins & Clementines Premium mandarin and clementine brand including Clementines, W. Murcotts, and Tangos varieties, harvested in California during winter months with year-round availability through Southern Hemisphere sourcing. Marketed to retail grocery chains and consumers as the #1 preferred mandarin brand in the U.S.
• Mighties® Kiwi Premium kiwi brand marketed as a convenient, nutritious super fruit available year-round, grown in California's San Joaquin Valley and sourced from Chile during off-season. Sun Pacific is the largest kiwi grower in North America.
• Navel and Valencia Oranges California-grown navel oranges (available November-June, peak January-May) and Valencia oranges (March-October, peak June-September) marketed as premium eating and juicing varieties.
• Air Chief® Grapes Premium table grapes brand offering green, red, and black varieties, grown in California's San Joaquin Valley with controlled storage for extended seasonal availability.
• Lemons Lisbon lemons sourced from California, available November through May, marketed for their vitamin C content, antibacterial properties, and culinary versatility.
• Vintage Sweets® Heirloom navel orange brand featuring hand-selected fruit from old-line groves, tested for peak sugar levels, available January through May with premium positioning.

Quantifiable outcome

• Front page grape ads produce 159% volume lift
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• NIQ (NielsenIQ)coreStrategic or Co-development Partner · 7 April 2026NIQ provides retail analytics capabilities including consumer panel data, shopper segmentation, and retailer-specific insights to Sun Pacific. Partnership aims to help Sun Pacific identify unmet consumer needs by region and retailer, optimize assortment decisions, and capture incremental growth in fresh produce categories including Citrus, Mandarins, Kiwis, and Table Grapes.
• International Grower PartnerscoreStrategic or Co-development PartnerSun Pacific partners with international grower partners in Chile during Southern Hemisphere season to provide year-round Mighties Kiwi availability, supplementing California-grown supplies.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wonderful Citrus: Wonderful Citrus (part of The Wonderful Company) is the direct competitor to Sun Pacific in California mandarins with the Halos brand — a vertically integrated grower-packer-shipper of citrus. Halos and Cuties are the two leading branded mandarin programs in US retail.
• Bee Sweet Citrus: Bee Sweet Citrus is a vertically integrated California-based citrus grower, packer, and shipper offering mandarins, oranges, lemons, and specialty citrus to retail and foodservice channels. Like Sun Pacific, it operates packing facilities in California's San Joaquin Valley and serves major grocery retailers.
• Limoneira Company: Limoneira is a publicly traded California citrus grower and packer specializing in lemons, oranges, mandarins, and avocados. As a vertically integrated grower-shipper with comparable California operations and a similar B2B distribution model, it is a direct peer in citrus production and packing.
• Oppy (Oppenheimer Group): Oppy is a North American produce marketer, distributor, and grower-partner specializing in tree fruit, citrus, kiwis, grapes, and other fresh categories. Oppy's vertically integrated grower relationships and retail distribution model directly mirror Sun Pacific's B2B grower-shipper business.
• Stemilt Growers: Stemilt Growers is a vertically integrated tree-fruit grower, packer, and shipper specializing in apples, pears, cherries, and stone fruit. Its growing footprint, branded programs (e.g., Pinata, Skylar Rae), and retail merchandising approach are directly comparable to Sun Pacific's branded fresh-produce model.
• Pacific Trellis Fruit: Pacific Trellis Fruit is a California-based grower, packer, and marketer of table grapes, melons, stone fruit, and cherries. Its vertically integrated grape and tree-fruit operations and major-retail distribution model directly overlap with Sun Pacific's Air Chief grape business and broader B2B produce strategy.
• The Giumarra Companies: The Giumarra Companies is a family-owned vertically integrated fresh produce grower, packer, and marketer with operations across grapes, citrus, tree fruit, and vegetables. Its California growing footprint, branded table grape programs, and direct retail distribution model are highly comparable to Sun Pacific's operating model.

Broad incumbents

• Sunkist Growers: Sunkist Growers is a California/Arizona citrus cooperative representing thousands of growers across oranges, mandarins, lemons, limes, and grapefruit. As a large incumbent marketing cooperative, it offers category overlap with Sun Pacific at a much broader scale and geographic footprint.
• Driscoll's: Driscoll's is the largest berry marketer in the world with a vertically integrated grower-only model and strong branded positioning (Driscoll's brand). While focused on berries rather than citrus, its branded fresh-produce operating model and premium retail positioning are highly comparable to Sun Pacific's Cuties and Mighties playbook.
• Fresh Del Monte Produce: Fresh Del Monte Produce is a publicly traded global producer, distributor, and marketer of fresh and fresh-cut fruit and vegetables. As a broader fresh-produce incumbent with a more diversified portfolio and global sourcing, it represents a scaled, public-market comparable to Sun Pacific's vertically integrated grower-distributor model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sun-pacific
• Instagraminstagram.com/sunpacificproduce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Pacific