Testberichte.de
Testberichte.de is Germany's largest independent product comparison portal, operated by Producto GmbH from Berlin. It aggregates test reports from 500+ magazines covering 500,000 products, serving 8 million monthly German-speaking consumers with neutral purchase guidance, monetized via affiliate commissions.
- Company typePrivate
- Founded2000
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Testberichte.de does
Testberichte.de, operated by Producto GmbH and headquartered in Berlin, is Germany's largest independent product comparison portal. Founded in 2000 and led by managing directors Caspar von Seckendorff and Ina Zitzmann, the platform aggregates test reports from over 500 magazines and 300 publishers into a database of approximately 1 million test reports covering 500,000 products across categories including electronics, home and garden, sports, health, clothing, DIY, vehicles, and cameras/optics. The web-based product surfaces consolidated expert test results, customer opinions, technical specifications, 8,000 expert guide articles, and price comparisons drawn from 1.5 million daily-updated retailer offers, reaching approximately 8 million monthly visitors across the DACH region (Germany and Austria).
The core technology is a web-based product comparison and aggregation platform that ingests third-party test content, normalizes it into unified product listings, and exposes rankings, best-of lists, and editorial guides to consumers. The go-to-market motion is product-led: consumers discover the site organically through search engines and self-serve across 500+ product categories. The platform is free for end users and generates revenue primarily through affiliate commissions when users click through to linked online shop offers and complete purchases, with the company explicitly disclosing that linked shop clicks may result in compensation.
In May 2022, Testberichte.de acquired CodeCheck, extending the business beyond the web comparison core into mobile and barcode-scanning product intelligence. Strategic content partnerships with major German publications (including Stiftung Warentest, c't, connect, golem.de, and fotoMAGAZIN) anchor the neutrality positioning, while recent editorial expansions into service-style rankings (Thermen/Saunen, zoos, ÖPNV transit costs) signal ongoing category broadening. The company operates as a private GmbH with no disclosed external funding, parent entity, or public investors.
Testberichte.de firmographics
Firmographics- Name
- Testberichte.de
- Legal name
- Producto GmbH
- Website
- https://testberichte.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Testberichte.de is Germany's largest independent product comparison portal, operated by Producto GmbH from Berlin. It aggregates test reports from 500+ magazines covering 500,000 products, serving 8 million monthly German-speaking consumers with neutral purchase guidance, monetized via affiliate commissions.
- Ownership category
- akta.pro rank
Testberichte.de industry classification
Industry- Product category
- Product Comparison Portal
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where Testberichte.de is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Testberichte.de business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate/Referral Commissions: The platform earns commissions when users click on linked shop offers and make purchases. The site explicitly states: 'Wenn Sie auf ein verlinktes Shop-Angebot klicken, unterstützen Sie uns dabei. Wir erhalten dann ggf. eine Vergütung.' (When you click on a linked shop offer, you support us. We may then receive compensation.) This is the primary revenue stream.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Testberichte.de product offering
Product offeringCore offering
Testberichte.de operates Germany's largest independent product comparison portal, aggregating test reports from 500+ magazines and 300 publishers, customer reviews, and technical specifications into unified product listings and best-of rankings. The platform covers 500,000 products across 500+ categories, supported by 1 million test reports and 1.5 million daily-updated shop offers. Consumers use the platform free of charge to research and compare products before purchasing through linked retailer offers, with the company earning affiliate commissions on resulting transactions.
Product overview
Testberichte.de is a neutral product comparison portal operating as Germany's largest independent product quality database. The platform aggregates and evaluates tests from over 500 magazines and 300 publishers, synthesizing results, customer opinions, and technical specifications into easy-to-understand rankings, best-of lists, and expert guides. The core offering consists of three integrated components: (1) a test reports database with 1 million reviews, (2) a product catalog covering 500,000 items with filtering capabilities, and (3) a price comparison feature displaying 1.5 million current offers from online shops. The platform organizes products into major categories including Electronics (cameras, TVs, computers), Home & Garden (appliances, furniture), Sports & Health, Clothing, and Vehicles. Specific product verticals include digital DSLR cameras (212 products), mirrorless system cameras (featured brands: Sony, Canon, Fujifilm, Panasonic, Nikon, Olympus/OM-System), camcorders (937 products), and camera drones (138 products). Editorial content such as photography guides and technology explainers complement the product data.
Differentiator
Problem solved
Functional benefit
Products and services
- Testberichte.de Product Comparison Platform
Companies that use Testberichte.de
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Testberichte.de technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Testberichte.de partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Online Retailers and ShopscoreOnline shops present their 1.5 million daily updated offers to the platform's visitors. When users click through to purchase products, the platform earns affiliate commissions. The platform features offers from numerous e-commerce retailers across product categories.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Testberichte.de competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Testberichte.de social profiles
Digital presenceTestberichte.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
Testberichte.de leadership team
Management profileNumber of profiles
Profiles2 records
Testberichte.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Testberichte.de M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Testberichte.de
What does Testberichte.de do?
Testberichte.de operates Germany's largest independent product comparison portal, aggregating test reports from 500+ magazines and 300 publishers, customer reviews, and technical specifications into unified product listings and best-of rankings. The platform covers 500,000 products across 500+ categories, supported by 1 million test reports and 1.5 million daily-updated shop offers. Consumers use the platform free of charge to research and compare products before purchasing through linked retailer offers, with the company earning affiliate commissions on resulting transactions.
Is Testberichte.de a public or private company?
Testberichte.de is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Testberichte.de founded?
Testberichte.de was founded in 2000. It employs 11 to 50 people.
Where is Testberichte.de based?
Testberichte.de is headquartered in Berlin, Germany, in the Europe region.
How does Testberichte.de make money?
One revenue line is on record: affiliate/Referral Commissions.
Does Testberichte.de have an API?
No public API is recorded for Testberichte.de.
What industry is Testberichte.de in?
Testberichte.de's product category is Product Comparison Portal. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.