Hushållningssällskapet

What Hushållningssällskapet does

Hushållningssällskapet is a Sweden-based, membership-driven federation of 15 regional agricultural societies founded in 1791, operating under the legal name Hushållningssällskapens Förbund. It provides independent advisory services to Swedish farmers, rural enterprises, and the green industry across crop production, livestock, forestry, economics, EU subsidies, law, environment, water, energy, and rural development. Service delivery is anchored in 15 regional offices staffed by independent advisors and is supplemented by three specialized subsidiaries (HIR Skåne for agricultural research, HS Juridik for legal advisory, and HS Konsult for consulting) plus Rådgivarna Sjuhärad.

The organization runs an integrated stack of digital tools that includes Markkartering.se (precision soil mapping), HIR Marknad (market intelligence), Sverigeförsöken (national field trial data), Grovfoderverktyget (feed optimization), HUSEC (animal health), Frökontrollen (seed certification), and the Kundportalen customer portal. It also operates an in-house laboratory, HS Certifiering, eight naturbruksgymnasier (agricultural high schools), adult vocational education, an e-learning platform, certified forestry training (SYN), chainsaw certification (Motorsågskörkort), and a portfolio of publications including Arvensis, Fältrapporten, Gröna Affärer, and Hortohubben. A consumer-facing MatGlad app suite extends the brand into food, nutrition, and elderly care.

Revenue is generated through professional services (advisory and consulting engagements), recurring membership fees, education and training contracts (formal schooling, adult vocational training, e-learning, contract training), digital subscriptions and tool access, laboratory testing, certification fees, and publication/marketing channels. Pricing is not publicly disclosed and varies by region and engagement. The primary customer base is Swedish farmers and agricultural enterprises, with secondary segments in green industry professionals, local food producers, and rural youth/adult learners.

Name

Hushållningssällskapet

Legal name

Hushållningssällskapens Förbund

Website

https://hushallningssallskapet.se

Company type

Private

Founded year

1791

Operating status

Operating

Headcount range

251–500 employees

Short description

Hushållningssällskapet is a Swedish membership-based federation of 15 regional agricultural societies providing independent advisory, education, digital tools, laboratory, and certification services to Swedish farmers, rural enterprises, and the green industry.

Ownership category

akta.pro rank

Product category

Agricultural Advisory Services

NAICS

Farm Management Services (115116), Support Activities for Animal Production (115210), Support Activities for Animal Production (11521)

SIC

Agricultural Services (700), Services-Educational Services (8200), Forestry (800)

akta.pro primary industry

Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE)

akta.pro secondary industries

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Animal Welfare, Handling & Stress-Reduction Programs (Protocols, Training) (AFACALAH), Forestry, Arboriculture & Silviculture (EDAOAOAJ), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Agricultural advisory services
• Farm consultancy
• Agricultural vocational education
• Precision soil mapping
• Agricultural certification services

Headquarters

HQ city

Kristianstad

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advisory and consulting services: Revenue generated from providing independent advisory services across agriculture, forestry, economics, law, environment, and rural development. Services are offered to farmers, rural enterprises, and green industry businesses across Sweden's 15 regional operations.
2. Education and training: Revenue from courses, contract training, e-learning, and formal agricultural education through 8 naturbruksgymnasier and adult vocational education programs.
3. Membership fees: Members receive access to advisory services, publications, and a network of advisors as part of the Hushållningssällskapet organization.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hushållningssällskapet is an independent agricultural advisory organization that delivers consulting across crop production, livestock, forestry, farm economics, EU subsidies, environment, water, building, energy, and law to Swedish farmers and rural enterprises. It supplements advisory with in-house laboratory and certification services, a portfolio of digital tools (soil mapping, feed optimization, market intelligence, field-trial data, animal health management), and operates 8 naturbruksgymnasier plus adult vocational education and training courses, all distributed through 15 regional societies across Sweden.

Product overview

Hushållningssällskapet is a network organization offering a broad, multi-module advisory and service platform for Swedish agriculture, forestry, and rural businesses. Its portfolio includes both direct advisory services (agriculture, forestry, animal husbandry, economics, EU applications, law, environment, water, building) and a layered set of digital products and tools. Core digital products include: Markkartering.se (precision soil mapping platform), HIR Marknad (market intelligence), Sverigeförsöken (national field trial database), Grovfoderverktyget (feed optimization), HUSEC (animal health management), Laboratorium (soil and feed testing), and HS Certifiering (certification services). Complementary platforms include the Kundportalen (customer portal), Frökontrollen (seed certification), and the MatGlad app suite (food and nutrition apps). The organization also operates 8 agricultural high schools, an e-learning platform, and publishes a range of advisory publications (Fältrapporten, Gröna affärer, Hortohubben, regional rådgivningsbrev). Professional certification programs include SYN (nature/culture conservation) and Motorsågskörkort (chainsaw certification). All services are delivered through 15 regional Hushållningssällskap across Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Grön Arena: A concept within Hushållningssällskapet for the development of farms offering services in social care, school, and health sectors.
• Naturbruksgymnasier

Products and services

• Kundportalen (Customer Portal) Web-based customer portal providing members and customers of Hushållningssällskapet access to services, advisory resources, member information, and self-service tools.
• Markkartering.se Digital soil-mapping platform delivering real-time nutrient balance, pH values, guidance files, and soil analysis data for precision agriculture decisions, used by Swedish farmers for data-driven fertilization.
• Hushållningssällskapets laboratorium In-house laboratory providing soil, feed, crop, and related agricultural analysis services supporting precision farming and nutrient management decisions for farmers and advisors.
• Sverigeförsöken National field-trial platform coordinating and publishing agricultural experiments and research data across Sweden, providing the evidence base for advisory recommendations.
• HS Certifiering Certification services for agricultural and horticultural operations, including organic and other quality-standard certification and inspection.
• HIR Marknad Market information service providing agricultural price data and market intelligence for the Swedish farming sector, particularly in Skåne and beyond.
• Frökontrollen Seed testing and quality-control service providing assurance of seed quality for Swedish agriculture, used by farmers, advisors, and seed merchants.
• Grovfoderverktyget Digital tool for roughage and forage optimization, helping livestock farmers calculate and optimize feed rations and fodder usage.
• HUSEC Digital animal-health and hygiene management system for livestock operations, supporting disease-prevention and biosecurity practices on farms.
• Naturbruksgymnasier (8 agricultural high schools) Eight agricultural high schools operated by Hushållningssällskapet across Sweden delivering vocational education in agriculture, forestry, and horticulture to young people.
• E-learning courses Digital learning platform offering online courses across agricultural, food, and rural development topics, complementing in-person and on-the-job training.
• SYN (Natur- och kulturhänsyn) certified training Certified training program in natural and cultural conservation for forestry professionals, accredited by Skogsbrukets Yrkesnämnd (SYN), meeting PEFC forestry-certification requirements.
• Motorsågskörkort (chainsaw certification) Safety certification program for chainsaw operation, quality-assured through the Säker Skog project, with levels A through F covering beginners through professional and rescue users.
• Greppa Näringen Advisory program focused on nutrient management and environmental stewardship for farms with livestock, helping reduce nutrient losses and improve sustainability.
• HS Juridik Specialized legal advisory subsidiary of Hushållningssällskapet providing agricultural law services to farmers and rural businesses.
• HS Konsult Consulting subsidiary of Hushållningssällskapet delivering dedicated consulting services to the agricultural sector.

Quantifiable outcome

• Independent advisory is cited as a key differentiator — the organization explicitly states its advisory is independent and free from political interests.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Markkartering.secoreOthersmarkkartering.se is a digital soil mapping platform operated by Hushållningssällskapet, enabling farmers to access real-time nutrient balance, guidance files, and soil analysis data from field to screen.
• FrökontrollenminorOthersSeed testing service for the Swedish agricultural sector, providing quality control for seeds used by farmers and advisors.
• SverigeförsökencoreOthersSwedish field trials organization that coordinates and conducts agricultural field experiments across the country, providing research data for advisory services.
• HIR MarknadminorOthersMarket information service for the agricultural sector in Skåne, providing price data and market intelligence for farmers.
• GrovfoderverktygetminorOthersDigital tool for fodder optimization and livestock feed planning, helping farmers optimize their feed ration calculations.
• HS CertifieringcoreOthersCertification services for agricultural producers, providing inspection and certification for organic and other quality standards.
• Borgeby FältdagarminorOthersMajor annual field days event in Borgeby, Skåne, showcasing agricultural machinery, crop trials, and farming innovations.
• Brunnby LantbrukardagarminorOthersAnnual agricultural fair at Brunnby, showcasing livestock, machinery, and farming best practices for Swedish farmers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LRF (Lantbrukarnas Riksförbund): Swedish farmers' union and interest organization offering members advocacy, advisory, and services across Swedish agriculture. Closest domestic analog as a nationwide membership-based agricultural organization serving the same farmer base.
• Växa Sverige: Swedish dairy and livestock cooperative providing advisory, animal health, breeding, and digital herd management services. Direct overlap in animal husbandry advisory, livestock digital tools (competing with HUSEC), and dairy/livestock farmer services across Sweden.
• Lantmännen: Large Swedish farmer-owned cooperative operating in agriculture, machinery, energy, and food. Comparable due to member-driven services to Swedish farmers, including grain marketing, advisory, and digital farm tools, though broader and more commercially integrated.
• Teagasc: Irish Agriculture and Food Development Authority providing independent research, advisory, and education to Irish farmers. Most structurally comparable peer: state-linked independent advisory, research, and education to farmers at national scale.
• ADAS: UK-based agricultural and environmental consultancy providing independent agronomy, soil, and environmental advisory. Comparable as a UK/Nordic analog of independent farm management advisory with regulatory and sustainability focus.
• DLG (Deutsche Landwirtschafts-Gesellschaft): German agricultural society promoting knowledge transfer, field trials, exhibitions, and certification in agriculture. Strong parallel: membership-driven, runs field trials, exhibitions, and independent technical expertise for German farmers.

Others

• Jordbruksverket (Swedish Board of Agriculture): Swedish government agency responsible for agricultural policy, EU CAP implementation, and rural development. Comparable because it sets the regulatory framework (EU subsidies, environmental rules) that Hushållningssällskapet's advisory services help farmers navigate.
• Agroscope: Swiss federal agricultural research body conducting field trials, agronomic research, and knowledge transfer. Comparable on the research/field trial side that underpins Hushållningssällskapet's advisory and Sverigeförsöken network.

Broad incumbents

• Yara International: Global crop nutrition and digital agronomy company with Yara FarmCare and digital advisory services. Comparable as a large incumbent offering agronomic advice and digital decision-support tools that overlap with markkartering.se and Kalkyler.

Emerging players

• Bayer Climate FieldView: Digital agriculture platform offering precision agronomy, soil mapping, and field-data analytics. Directly competes in the digital soil/decision-support category where markkartering.se operates, though at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hskalmar

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hushållningssällskapet