Puretec Industrial Water

What Puretec Industrial Water does

Puretec Industrial Water is a privately held industrial water-treatment company headquartered in Oxnard, California, that supplies high-purity water (deionized and reverse-osmosis-treated) to manufacturers and process plants across the Southwest United States. The company's core technology stack rests on conventional ion-exchange deionization and semi-permeable reverse-osmosis membrane separation, supplemented by a proprietary remote-monitoring platform (Waterlinx) that collects and normalizes operating data (e.g., NPF/NSR/NPD) and supports auto-bank switching to prevent supply interruptions. Its product portfolio spans portable DI tank exchange, mobile DI trailers, containerized and custom-engineered RO systems, pretreatment/post-treatment, membrane cleaning, brine recovery, industrial water softening, and parts/consumables — positioning Puretec as a one-stop provider from single-tank rentals up through design/build/install RO projects.

The business operates a hybrid industrial-services model: a recurring subscription-style DI tank exchange (zero upfront capital cost, monthly billing, cancel anytime) generates predictable recurring revenue, while RO design/build projects, membrane cleaning, and consumables provide episodic, higher-ticket contribution. Go-to-market is enterprise field sales executed through six regional branches (Oxnard, Anaheim, San Jose, San Diego, Gilbert AZ, Humble TX), each housing state-of-the-art regeneration facilities that enable next-day tank delivery and same-day emergency response within standard service areas. Customers — over 6,000 across the region — span power generation, hydrocarbon and chemical processing, food/dairy/beverage, pharmaceutical/biotech, microelectronics, general manufacturing, ingredient-water, and agricultural applications, with documented outcomes including 20–50% yield improvements, 80 million gallons of annual water savings, and 98% internal customer satisfaction. The company holds ISO 9001:2015 certification, has received the Cal/OSHA Golden Gate Safety Award for 15 consecutive years, and is Great Place to Work certified, but operates without disclosed external funding, acquisitions, or PE backing.

Name

Puretec Industrial Water

Legal name

Puretec Industrial Water

Website

https://puretecwater.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Puretec Industrial Water is a privately held, Southwest US-based industrial water-treatment company that delivers high-purity deionized and reverse-osmosis water solutions to power, microelectronics, pharmaceutical, food and beverage, and hydrocarbon-processing customers across six regional service branches.

Ownership category

akta.pro rank

Product category

Industrial Water Treatment Systems

NAICS

Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (221310)

SIC

Water Supply (4941)

akta.pro primary industry

Membrane Treatment (UF/NF/RO for Potable) (EUANABAC)

akta.pro secondary industries

Softening & Demineralization (Lime Softening, Ion Exchange) (EUANABAE), Closed-Loop Heating/Chilled Water Treatment (Corrosion/Scale/Biocide) (BPABAJAE), Decentralized/Small-Scale Desalination (Containerized, Remote/Island, Emergency) (EUANAFAL)

Keywords

• Industrial water treatment
• Deionized water systems
• Reverse osmosis systems
• Water softening services
• High-purity water solutions

Headquarters

HQ city

Oxnard

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. DI Tank Exchange Service: Recurring exchange service where Puretec delivers deionized water tanks, removes spent tanks for offsite regeneration, and provides automatic delivery scheduling. Zero upfront capital cost model with cancel anytime flexibility.
2. Industrial RO System Sales and Service: Design, build, installation, and ongoing maintenance of reverse osmosis systems. Includes containerized systems, design/build/install services, and membrane cleaning services.
3. Water Softening Services: Industrial water softener systems and associated maintenance services for preventing scale buildup and protecting equipment.
4. Parts and Consumables: Replacement parts, filters, membranes, and consumables for ongoing water treatment system maintenance.
5. Mobile Water Treatment: Temporary or emergency water treatment solutions using mobile DI trailers for facilities needing portable high-purity water.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Puretec provides industrial water treatment solutions that transform incoming city water into highly purified deionized water suitable for hundreds of industrial applications. Its core offering is a portable DI tank exchange service with offsite regeneration (zero upfront capital, next-day delivery, cancel anytime), paired with custom-engineered industrial reverse osmosis (RO) systems that remove 95–99% of dissolved contaminants, supported by mobile DI trailers, industrial water softeners, membrane cleaning, and the Waterlinx remote monitoring platform.

Product overview

Puretec Industrial Water provides a comprehensive portfolio of high-purity water treatment solutions centered on deionized (DI) water systems and industrial reverse osmosis (RO) systems. The core offering consists of portable DI tank exchange services with offsite regeneration, complemented by custom-engineered industrial RO systems available in standard, containerized, and design/build configurations. Supporting services include RO pretreatment/post-treatment, membrane cleaning, preventive maintenance, industrial water softening, and mobile/temporary water treatment. The Water Linx remote monitoring system adds real-time system oversight and alerts. All solutions serve diverse industries including power, pharmaceuticals, microelectronics, food/beverage, and general manufacturing across the southwestern United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Deionized Water Treatment Systems (DI Tank Exchange) Portable deionized water tanks delivered to industrial facilities with an offsite regeneration and exchange service; provides ultra-pure DI water on a recurring basis with zero upfront capital, cancel-anytime terms, automatic delivery scheduling, and options for remote monitoring and auto-bank switching to prevent supply interruptions.
• Mobile DI Water Trailers Mobile, trailer-mounted deionized water units deployed to customer sites for temporary, supplemental, or emergency high-purity water production, with standard hookup, remote monitoring, and delivery service.
• Industrial Reverse Osmosis (RO) Systems Industrial reverse osmosis membrane systems engineered to remove 95–99% of dissolved salts and contaminants from feed water, producing purified permeate water for industrial customers in power, pharmaceutical, microelectronics, food/beverage, and other sectors.
• Containerized Reverse Osmosis Systems Pre-packaged, self-contained reverse osmosis systems delivered in shipping containers that can be rapidly deployed for temporary or permanent high-purity water treatment at industrial facilities.
• Design/Build/Install RO Systems Custom-engineered reverse osmosis systems that Puretec designs, builds, and installs to meet specific facility requirements, feed-water characteristics, and target water quality specifications for industrial customers.
• RO Membrane Cleaning Service Service offering for offsite or in-place cleaning of reverse osmosis membranes using low- and high-pH cleaning chemistries to remove scaling, organic, and biofouling contaminants and restore system performance.
• RO Concentrate / Brine Recovery Systems and services designed to recover and reuse concentrate and brine waste streams from RO operation, improving overall water efficiency and reducing wastewater discharge volumes for industrial customers.
• Industrial Water Softeners Industrial ion-exchange water softener systems and supporting services that exchange scale-forming calcium and magnesium ions with sodium ions to prevent scale buildup and protect boilers, cooling systems, and other downstream equipment.
• Mobile Water Treatment Temporary or mobile water treatment services delivered to customer sites for short-term needs, planned shutdowns, emergencies, or supplemental capacity requirements at industrial facilities.
• Waterlinx Remote Monitoring System Proprietary remote monitoring platform that delivers real-time analytics and alerts on water treatment system performance, including normalized RO performance metrics, to enable proactive management and prevent unscheduled downtime.
• Parts & Consumables Replacement parts, filters, membranes, and consumable supplies supplied to industrial customers to support ongoing maintenance and operation of their water treatment systems.

Quantifiable outcome

• 98% customer satisfaction rating
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Evoqua Water Technologies (Xylem): Now part of Xylem, Evoqua is a major US industrial water treatment provider offering DI, RO, and service contracts across multiple industries. Comparable in product mix and verticals (microelectronics, pharma, power) but operates at national/global scale versus Puretec's regional Southwest focus.
• Pentair: Manufactures water treatment equipment and systems including industrial RO and filtration. While more equipment-focused than Puretec's service-heavy model, Pentair competes for similar industrial high-purity water projects.
• Ecolab: Global provider of water, hygiene, and energy services to industrial customers. Its Nalco Water segment competes directly with Puretec in industrial water treatment, boiler feed, and cooling water programs across food & beverage, pharma, and manufacturing.
• Kurita Water Industries: Japanese global supplier of industrial water treatment chemicals, equipment, and ultrapure water systems serving semiconductor, power, and pharmaceutical customers. Directly comparable technology stack (ion exchange, RO, UPW) and serves overlapping industries.
• SUEZ Water Technologies & Solutions: Provides water treatment chemicals, equipment, and services to industrial clients including power, microelectronics, and pharmaceutical sectors. Directly comparable offerings (ion exchange, RO, service contracts) but with global footprint and enterprise software capabilities.
• Veolia Water Technologies: Global leader in water treatment services and systems, including industrial DI, RO, and high-purity water solutions. Overlaps directly with Puretec's industrial customer base but at much greater scale, geographic reach, and R&D capacity.

Others

• Brenntag: Global chemical distribution and water treatment solutions provider serving industrial customers with treatment chemicals, equipment, and services. Adjacent peer serving overlapping industrial customers but primarily a chemicals and solutions supplier rather than a pure water service operator.

Direct peers

• Aquatech International: Specializes in industrial water and wastewater treatment, including high-purity water for power, oil & gas, and microelectronics. Comparable in target verticals and project-based service delivery, with stronger focus on custom engineered systems.
• US Water Services: US-based industrial water treatment company offering outsourced water management, chemistry, and equipment services to manufacturing clients. Closest comparable in service model, recurring revenue structure, and industrial customer focus.

Emerging players

• Culligan Water: Provides water treatment services and equipment across residential, commercial, and industrial markets, including industrial DI and RO. Significant overlap in DI exchange/tank service model and recurring service revenue, but with broader consumer/commercial exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=npzJeAuk_q4
• LinkedInlinkedin.com/company/puretec-industrial-water

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puretec Industrial Water