What MXD Process does

MXD Process (legal entity Mixer Direct LLC) is a privately held U.S. industrial process-equipment manufacturer headquartered in Jeffersonville, Indiana, with additional manufacturing operations in Plain City, Ohio and, following its February 2024 acquisition, Branchburg, New Jersey. The company designs, engineers, fabricates, and services stainless steel tanks, industrial mixers and agitators, high-shear rotor-stator mixing systems, three-roll mills, heat transfer skids, and air and water pollution control systems (scrubbers, thermal oxidizers, NOx and VOC abatement, and water/wastewater treatment). Core technology centers on rotor-stator high-shear mixing — capable of reducing particle sizes to below 10 microns — and ASME/UL 142 certified custom tank fabrication with configurable bottoms, jackets, and fittings.

The company operates through seven sub-brands (Mixer Direct, ShearPro, BCast, Heritage, Vulcan, Torrey Mills, and Branch Environmental) covering standard catalog mixers, high-shear systems, custom stainless tanks, used/refurbished equipment, heat transfer skids, three-roll mills, and environmental compliance equipment. Revenue is generated through a hybrid model: direct sales-led quoting for custom fabrication and engineering projects to enterprise and mid-market buyers, paired with self-serve e-commerce storefronts (mixerdirect.com, heritage-equipment.com) for standard products targeting SMBs. Customer-facing capabilities span the full equipment lifecycle — custom fabrication, process engineering, controls and automation, lab testing, and refurbishing — supported by in-house teams and a Leaf Capital financing partnership for capital equipment purchases.

MXD Process serves four primary verticals — Industrial & Chemical Processing, Cosmetics & Personal Care, Food & Beverage Processing, and Inks/Coatings/Paint — plus a horizontal Environmental Compliance offering driven by EPA regulation. Named customers span Shrieve Chemicals, Institut' Dermed, Champion Fiberglass, Stonhard, Hard Truth Distillery, Sawyer Ceramics, and Nycote Laboratories, indicating a diversified mix of enterprise and mid-market accounts across discrete industries. Marketing is content-led, leveraging a technical blog, downloadable guides, case studies, and SEO to drive inbound quote requests.

Name

MXD Process

Legal name

Mixer Direct LLC

Website

https://mxdprocess.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MXD Process (Mixer Direct LLC) is a U.S. industrial equipment manufacturer designing, fabricating, and servicing stainless steel tanks, industrial mixers, high-shear rotor-stator systems, three-roll mills, and air/water pollution control equipment for industrial/chemical, cosmetics, food & beverage, and coatings customers.

Ownership category

akta.pro rank

Product category

Industrial Process Equipment Manufacturing

NAICS

Industrial Machinery Manufacturing (33324), Industrial Machinery Manufacturing (3332), Other General Purpose Machinery Manufacturing (3339)

SIC

General Industrial Machinery & Equipment (3560), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Chemical Processing Equipment (Reactors, Mixers, Agitators) (IMAHAEAA)

Keywords

• Industrial mixing equipment
• Stainless steel tanks
• High shear mixers
• Process engineering services
• Air pollution control systems

Headquarters

HQ city

Jeffersonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Process Equipment Manufacturing: Sale of industrial mixers, agitators, stainless steel tanks, and processing equipment through Mixer Direct, ShearPro, BCast, and Heritage product lines. Equipment ranges from standard catalog items to fully custom fabricated solutions.
2. Custom Fabrication Services: Custom fabrication of process equipment including tanks, vessels, and complete mixing systems. Engineering services include design, project management, and testing support for custom solutions.
3. Engineering and Technical Services: Process engineering, automation and controls, lab testing, and equipment refurbishing services. Engineering review process includes design approval and as-built drawing phases.
4. Used/Refurbished Equipment Sales: Through Heritage brand, company specializes in distribution, manufacturing, and reconditioning of used, high-quality fluid processing equipment. Includes refurbishing services for customer's existing equipment.
5. Environmental Equipment: Air and water pollution control equipment through Branch Environmental division, including scrubbers, thermal oxidizers, and water treatment systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MXD Process manufactures and supplies stainless steel tanks, industrial mixers and agitators, high-shear mixers, three roll mills, heat transfer skids, and air/water pollution control systems for industrial liquid processing applications. The company combines engineered-to-order equipment manufacturing with supporting services such as custom fabrication, process engineering, controls & automation, lab testing, and refurbishing across its Mixer Direct, ShearPro, BCast, Heritage, Branch Environmental, Vulcan, and Torrey Mills brands.

Product overview

MXD Process is an industrial mixing and environmental solutions company offering a portfolio of process equipment sub-brands and services. The core product lines include Mixer Direct (industrial mixers and agitators), ShearPro (high-shear mixers), BCast (custom stainless steel tanks), Heritage (used and refurbished equipment), Vulcan (heat transfer skids), Torrey Mills (three roll mills), and Branch Environmental (air and water pollution control systems). These products are complemented by service offerings including custom fabrication, process engineering, controls and automation, lab testing, and refurbishing services. The company serves industries including industrial and chemical processing, cosmetics and personal care, food and beverage, and inks, coatings and paint.

Differentiator

Problem solved

Functional benefit

Brands

• Mixer Direct: Industrial mixers, impellers, and accessories product line
• ShearPro
• BCast
• Heritage
• Branch Environmental
• Vulcan
• Torrey Mills

Products and services

• Industrial Mixers and Agitators (Mixer Direct) Standard and custom industrial mixers and agitators sold under the Mixer Direct brand for liquid processing applications across industrial, chemical, food & beverage, cosmetic, and ink & coating customers.
• Stainless Steel Tanks Custom-fabricated stainless steel storage, mixing, and process tanks engineered to customer specifications for sanitary and industrial processing lines.
• High-Shear Mixers (ShearPro) High-shear mixing equipment marketed under the ShearPro brand, designed for emulsification, homogenization, and particle size reduction in liquid process applications.
• Three Roll Mills (Torrey Mills) Three roll mills sold under the Torrey Mills brand for fine grinding, dispersion, and particle size reduction in inks, coatings, cosmetics, and related applications.
• Heat Transfer Skids (Vulcan) Engineered heat transfer skids offered under the Vulcan brand for temperature control within liquid process systems.
• Air and Water Pollution Control Systems (Branch Environmental) Engineered air and water pollution control systems, including odor control and wastewater treatment equipment, delivered under the Branch Environmental brand for regulated industrial and processing facilities.
• Refurbished and Used Process Equipment (Heritage Equipment) Refurbished, used, and remanufactured process equipment sold through the Heritage Equipment channel as a lower-cost alternative to new units.
• Custom Fabrication Services In-house custom metal fabrication of stainless steel process equipment and skids built to customer specifications.
• Process Engineering Services Application and process engineering support to design, scale, and troubleshoot liquid processing systems for customer facilities.
• Controls and Automation Services Controls and automation integration for process skids and equipment, enabling automated operation of customer process lines.
• Lab Testing Services In-house laboratory testing and process trials used to validate equipment selection and process parameters for customer applications.
• Refurbishing Services Refurbishment and remanufacturing services for existing customer mixers, tanks, and process equipment to extend service life.
• BCast Process Equipment Line Process equipment marketed under the BCast brand within the MXD Process multi-brand portfolio for liquid processing applications.

Quantifiable outcome

• Batch time reduced from hours to 30 minutes for pigment grinding process
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IKA Works: Global manufacturer of laboratory and industrial mixing, stirring, and dispersing equipment — competes with MXD across both lab-scale and production-scale mixing applications in chemical, cosmetic, and F&B markets.
• Hayward Gordon: North American manufacturer of industrial mixers and agitators for chemical, water/wastewater, mining, and general process industries — directly comparable to MXD in mid-market custom mixer sales.
• Silverson Machines: UK-based specialist in high-shear rotor-stator mixers and inline mixers for cosmetics, pharmaceutical, food, and chemical applications — a direct head-to-head competitor to MXD's ShearPro high-shear line.
• Perry Videx: Dealer and refurbisher of used and rebuilt process equipment including mixers, tanks, and reactors — competes directly with MXD's Heritage brand in the used/refurbished fluid processing equipment market.
• Charles Ross & Son Company: Long-established US manufacturer of industrial mixers, blenders, dispersers, and high-shear rotor-stator equipment — directly overlapping MXD's Mixer Direct and ShearPro product lines for chemical, cosmetic, food, and coatings customers.
• Aaron Equipment Company: US dealer of used process equipment and surplus tanks, mixers, and reactors — overlaps with MXD Heritage's refurbished equipment offering for chemical, pharmaceutical, and food processors.
• Admix Inc. US manufacturer of inline high-shear mixers, batch mixers, and powder induction equipment for food, beverage, cosmetic, and chemical processors — a directly comparable mid-sized mixer specialist.

Broad incumbents

• SPX FLOW (Lightnin): Large diversified industrial flow equipment OEM whose Lightnin brand is a global benchmark for industrial agitators and mixers — a broad incumbent serving the same chemical, water, and process end markets as MXD.
• EKATO Group: German-headquartered global leader in industrial mixing technology for chemical, pharmaceutical, cosmetic, and F&B applications — competes with MXD on high-shear and process mixing, particularly in larger-scale projects.
• Bran+Luebbe (SPX Flow / Watson-Marlow): Manufacturer of metering pumps, process pumps, and mixing-related fluid handling equipment for chemical dosing and water treatment — an adjacent incumbent that competes with parts of MXD's Branch Environmental water treatment scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MXD_Process
• Facebookfacebook.com/MxdProcess
• LinkedInlinkedin.com/company/mxd-process

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MXD Process