What Triple Dragon does

Triple Dragon LTD is a UK-incorporated specialist games and technology finance company founded in January 2017 by three entrepreneurs — Pieter van der Pijl, Diederik van Lede, and Charles Brooke — and headquartered in London. The company provides non-dilutive financing to game developers, game publishers, and ad networks, offering four products: User Acquisition Finance (loans secured against app store, platform, or ad network receivables to fund marketing campaigns, with loan size scaling as monetisation metrics are met); Cashflow Funding (working-capital and game-development loans secured against recurring receivables); Project Finance (tailor-made development loans for PC and console titles recouped from revenue, often co-invested alongside publishers); and, in exceptional cases, Studio Investment (minority equity injections into game studios, exemplified by the July 2021 investment in Copenhagen-based Invisible Walls for the title First Class Trouble). Interest is charged monthly on borrowed amounts, and pricing is bespoke to each transaction based on the client's monetisation metrics and credit assessment.

Triple Dragon is not a technology product company; its core offering is financial structuring rather than proprietary software, and its competitive positioning rests on vertical specialization in gaming economics (LTV, CPI, app-store dynamics) that generalist lenders and equity investors typically lack. The business model combines loan-based interest income (usage-based) with revenue-share arrangements on project finance (transaction-fee) and, rarely, equity upside from studio investments. Customer segments are game and application developers, publishers, and ad networks — all served through direct B2B outreach and bespoke per-transaction structuring rather than standardised products.

The company is founder-owned and operated with no disclosed external funding rounds, no institutional investors identified in the available material, and only the three co-founders as the named management team. Go-to-market relies on a website contact form, a news/blog section, organic social presence on LinkedIn, Facebook, and Twitter, and conference participation (particularly by co-founder Pieter van der Pijl as a frequent speaker at games-industry events such as Pocket Gamer Connects). Geographic scope is anchored in the UK with European activity demonstrated by the Invisible Walls deal; the firm does not claim a broad global footprint despite its platform-agnostic receivables base.

Name

Triple Dragon

Legal name

Triple Dragon LTD

Website

https://tripledragon.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Triple Dragon LTD is a UK-based specialist games and technology finance company that provides non-dilutive loans (user acquisition, cashflow, and project finance) and, exceptionally, minority equity to game developers, publishers, and ad networks, secured against app store and ad network receivables.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. User Acquisition Finance: Loan-based financing secured against app store, platform or ad network receivables. Interest is charged monthly on the borrowed amount. Loan size increases month-by-month as pre-agreed monetisation metrics are achieved. No equity dilution for clients.
2. Cashflow Funding: Loans secured against app store, platform and ad network receivables and games/apps. Used for general working capital or game development projects. Monthly interest charged on borrowed amounts.
3. Project Finance: Tailor-made project finance for selected game development projects. Loan recouped out of revenue. Triple Dragon receives a share of revenue or publisher pay-outs generated by the funded game.
4. Studio Investment: Minority investments in game studios in exceptional cases. Triple Dragon receives equity stake in return for capital injection.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Triple Dragon is a specialist games and technology finance company that provides non-dilutive loans and selective investments to game developers, publishers, and ad networks. Its offerings include User Acquisition Finance (loans secured against app store, platform, or ad network receivables for scaling installs and revenue), Cashflow Funding (working capital loans against recurring receivables), Project Finance (tailor-made funding for individual game development projects recouped from revenue), and exceptional Studio Investment (minority equity stakes).

Product overview

Triple Dragon is a specialist games and technology finance company offering four distinct financing products: User Acquisition Finance (loans for scaling installs and revenue), Cashflow Funding (working capital and game development financing), Project Finance (tailor-made funding for PC/console game development recouped from revenue), and Studio Investment (exceptional minority investments in game studios). All products are designed to help game developers and publishers grow without equity dilution.

Differentiator

Problem solved

Functional benefit

Products and services

• User Acquisition Finance Loan product that helps game and application developers as well as publishers scale their install base and significantly increase revenue, without giving up equity, by funding user acquisition and marketing campaigns. Loans are secured against app store, platform, or ad network receivables; loan size increases month-by-month as pre-agreed monetisation metrics are achieved; available for mobile and PC/console platforms.
• Cashflow Funding
• Project Finance
• Studio Investment

Quantifiable outcome

• Revenue and install base growth through funded user acquisition campaigns

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Makers Fund: Global games-focused venture capital fund. Comparable because it serves the same games-developer and publisher customer base with growth capital, even though structured as equity rather than receivables-backed loans.
• Hiro Capital: Venture and growth investor focused on games, esports, and metaverse. Comparable as a specialist capital provider targeting similar game studios, though via equity structures.
• Galaxy Interactive: Games and interactive media-focused investment firm. Comparable as a specialist capital provider serving the same games-industry clients Triple Dragon targets.
• London Venture Partners (LVP): Specialist games and games-adjacent venture investor with deep European roots. Comparable to Triple Dragon because it focuses exclusively on the games sector, but operates as an equity investor rather than a lender.
• Clearco: Revenue-based financing company providing non-dilutive capital against recurring revenue. Comparable in offering non-dilutive, revenue-secured loans, though Clearco focuses on ecommerce and SaaS rather than games.
• Bitkraft Ventures: Global games-focused venture fund investing across gaming, esports, and interactive media. Comparable as a specialist games capital provider with overlapping target developers, although delivering equity rather than loans.

Others

• Indie Fund: Developer-funded indie games financing initiative. Comparable as an alternative, non-VC source of games-industry capital, though Indie Fund operates as a grant/royalty model rather than a receivables-backed lender.

Emerging players

• 1Up Ventures: Early-stage games-focused venture fund. Comparable in targeting games developers with specialist capital, though at smaller equity-check sizes rather than non-dilutive loans.
• Pipe: Revenue-based financing platform that lends against recurring SaaS revenue. Comparable in the receivables-backed, non-dilutive lending model and monthly-interest structure, although Pipe targets SaaS rather than games specifically.
• Capchase: Revenue-based financing platform for SaaS companies offering loans against recurring contracts. Comparable in the receivables-backed, non-dilutive funding model and monthly interest pricing, though directed at SaaS rather than games.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TripleDragon_
• Facebookfacebook.com/Triple-Dragon-Limited-111466490983318
• LinkedInlinkedin.com/company/tripledragon

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triple Dragon