Flatter
Flatter, Inc. is a Service-Disabled Veteran-Owned Small Business founded in 2002 that delivers mission-critical professional services to U.S. federal agencies through three divisions: Flatter Federal, Flatter Leadership Academy, and Executive Cadre.
- Company typePrivate
- Founded2002
- HeadquartersFredericksburg, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Flatter does
Flatter, Inc. is a Service-Disabled Veteran-Owned Small Business (SDVOSB) headquartered in Fredericksburg, Virginia, founded in 2002 by J.R. Flatter, Ph.D. and Alicia Flatter. The company delivers mission-critical professional services to U.S. federal government agencies, organized into three operating divisions: Flatter Federal (Mission Acceleration, Workforce Development & Readiness, and Digital Transformation & Modernization services), Flatter Leadership Academy (coaching certification, masterclasses, and custom course development), and Executive Cadre (a speaker bureau providing 50+ retired senior military leaders branded as DoD Best of the Best). Its customer base spans the Department of Defense, Department of Homeland Security, FBI, USDA, U.S. Coast Guard, National Defense University, and other federal civilian agencies, with active prime or subcontractor positions across multiple high-ceiling GWACs and IDIQs including GSA POLARIS SDVOSB ($10B+ ceiling, lead partner on Paragon-Vertex JV), OASIS+, GSA STARS III ($50B ceiling via Denint JV), Seaport-NxG, DLA JETS 2.0, and OUSD PRISM MATOC ($1.8B with CTC).
The company's flagship technology product is PersonaOPPs, an AI-powered training simulation platform that pairs users with custom AI personas featuring layered psychology and scenario-specific expertise, delivering immersive conversational training and generating Smart Reports for validated learning outcomes. The platform is engineered to meet CMMI DEV/3 and SVC/3 standards for federal environments. PersonaOPPs represents a recurring-revenue software offering layered on top of the company's traditional professional services base. The company also monetizes its leadership curriculum through individual and organizational training programs priced from $587 (2-hour masterclass) to $2,987 (foundational certification), with custom engagements priced by scope, plus speaking engagements at approximately $5,000 per in-person event.
Flatter operates an enterprise field sales motion targeting federal agencies through direct contracting on GWACs and IDIQs, supported by capture leadership and a newly appointed Chief Growth Officer. The company holds ISO 9001:2015 and ISO 27001:2022 certifications, maintains an SDVOSB designation that unlocks set-aside contract access, and reports no external private equity or venture capital backing. Revenue is not publicly disclosed; leadership transitions in 2026 and major contract vehicle awards in 2024 suggest an organization in active scaling mode ahead of anticipated task order conversion.
Flatter firmographics
Firmographics- Name
- Flatter
- Legal name
- Flatter, Inc.
- Website
- https://flatterinc.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Flatter, Inc. is a Service-Disabled Veteran-Owned Small Business founded in 2002 that delivers mission-critical professional services to U.S. federal agencies through three divisions: Flatter Federal, Flatter Leadership Academy, and Executive Cadre.
- Ownership category
- akta.pro rank
Flatter industry classification
Industry- Product category
- Federal Professional Services
- NAICS
- Business Support Services (5614)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Digital Outplacement Platforms & Virtual Career Transition (BPACAOAL)
Keywords
Where Flatter is headquartered
LocationHeadquarters
- HQ city
- Fredericksburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flatter business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Federal Professional Services: Delivers mission-critical support services to federal government including Mission Acceleration, Workforce Development & Readiness, and Digital Transformation & Modernization through various contract vehicles and task orders.
- Leadership Training Programs: Flatter Leadership Academy offers coaching certification programs, masterclasses, and custom course development sold directly to organizations and individuals.
- Executive Cadre Speaking Services: Provides retired military senior leaders as speakers for corporate, government, and military events. Speaking engagements are priced at approximately $5,000 for in-person events.
- PersonaOPPs AI Training Platform: AI-enabled training and simulation platform sold to federal and enterprise teams with conversation-first simulations for skills building and assessment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Foundational Coaching Certification Program - 30-hour leadership seminar |
| One time/ perpetual license | Pay-as-you-go | Mentor Coaching Program - ICF credential preparation |
| One time/ perpetual license | Pay-as-you-go | Learn, See, and Give Masterclass - 2-hour coaching introduction |
| Outcome Based/ Performance | Multi-year contract | Custom Course Development - Tailored DoD training |
| Other | Pay-as-you-go | In-person Speaking Engagement |
| Subscription | Pay-as-you-go | Coaching Culture Advantage Program |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Flatter product offering
Product offeringCore offering
Flatter is a Service-Disabled Veteran-Owned Small Business (SDVOSB) delivering mission-critical professional services to U.S. federal agencies through three divisions: Flatter Federal (Mission Acceleration, Workforce Development & Readiness, and Digital Transformation & Modernization services), Flatter Leadership Academy (coaching certification and leadership development programs), and Executive Cadre (military speaker bureau). The company also sells PersonaOPPs, an AI-powered training simulation platform with custom AI personas for federal and enterprise customers.
Product overview
Flatter, Inc. is a Service-Disabled Veteran-Owned Small Business (SDVOSB) delivering mission-critical professional services to the federal government. The company operates three main divisions: Flatter Federal (Mission Acceleration, Workforce Readiness, Digital Transformation & Modernization), Flatter Leadership Academy (coaching and leadership development programs), and Executive Cadre (military speaker bureau). The flagship technology product is PersonaOPPs, an AI-powered training simulation platform with customizable AI personas. Leadership Academy programs include the Learn, See, & Give Masterclass, Foundational Coaching Certification, Mentor Coaching Program, and Coaching Culture Advantage certification. The company holds ISO 9001:2015 and ISO 27001:2022 certifications.
Differentiator
Problem solved
Functional benefit
Brands
- PersonaOPPs: AI persona simulation platform for federal training and process support, delivering immersive training scenarios and smart validated reports for federal teams.
Products and services
- Flatter Federal Solutions division delivering mission-critical professional services to U.S. federal government agencies to enhance national security readiness, security, and effectiveness. Encompasses Mission Acceleration, Workforce Development & Readiness, and Digital Transformation & Modernization capabilities.
- Mission Acceleration Federal services including CFO support, PMO support, acquisition and budget support, policy support, and AI-enabled emergency management dashboard development for federal government customers.
- Workforce Readiness Federal services developing organizational leaders through workforce development, change management, leadership development, tactical training, instructional systems design, distance learning, and talent management.
- Digital Transformation & Modernization Comprehensive digital modernization services for federal agencies including application development, IT strategy, DevSecOps, enterprise architecture, cloud migration, and AI/Machine Learning implementation.
- PersonaOPPs AI-powered training simulation platform that pairs users with lifelike AI personas for immersive training and validated smart reports. Builds skills faster, streamlines processes, and provides transparent ROI through realistic unscripted conversations; engineered to meet CMMI DEV/3 and SVC/3 standards for federal environments.
- Flatter Leadership Academy Division offering education and training programs for leaders at all levels, focusing on coaching principles and leadership development through masterclasses, certification programs, and custom course development for DoD and federal professionals.
- Learn, See, & Give Masterclass A 2-hour coaching masterclass providing foundational knowledge about coaching principles, observing real-life coaching scenarios, and participating in interactive exercises to apply learned techniques. Priced at $587.00 per attendee.
- Custom Course Development Mission-driven training built for warfighters and DoD professionals, offered in flexible formats from 2-hour executive seminars to half-day/full-day intensives, 3-day workshops, and 5-day comprehensive courses covering warfighting, leadership, and operational topics.
- Foundational Coaching Certification Program A 30-hour virtual foundational coaching seminar covering essential leadership and coaching skills through interactive tools, lessons, and real-world case studies over 4 days. Priced at $2,987.00.
- Mentor Coaching Program Program providing 10 hours of ICF-required mentor-coaching conducted over 12 weekly sessions, including 7 hours of group mentorship and 3 hours of one-on-one performance evaluations. Priced at $1,987.00.
- Coaching Culture Advantage A comprehensive subscription-based coaching certification program providing 60 hours of coach-specific education including the 30-hour Foundational Coaching Certification, 30-hour asynchronous learning, 10 hours of Mentor Coaching, plus alumni benefits (alumni group, weekly office hours, curated exam prep, lifetime LMS access, Credly badge).
- Executive Cadre Speaker Bureau Speaker bureau providing access to 50+ DOD Best of the Best individuals including retired military leaders for keynote speeches, presentations, and event facilitation at corporate, government, and military events. In-person speaking engagements priced at approximately $5,000 all-inclusive.
Quantifiable outcome
- More than 1,500 alumni from coach education programs
- +2 more outcomes
Companies that use Flatter
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Flatter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Flatter partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Denint, LLCcoreFlatter is a prime partner in a Joint Venture through Denint, LLC on the GSA 8(a) STARS III contract vehicle ($50B ceiling). This partnership enables Flatter to deliver innovative, high-quality IT solutions to federal agencies through this highly sought-after GWAC.
- Concurrent Technologies Corporation (CTC)majorFlatter is a subcontractor to CTC on the OUSD PRISM MATOC ($1.8B, July 2024 - June 2029) supporting Personnel and Readiness Infrastructure for the Office of the Under Secretary of Defense. Task areas include contract management, program operations, training delivery, and logistics services.
- DLA JETS 2.0 Prime ContractorsminorFlatter operates as a subcontractor on DLA JETS 2.0, participating on small business, 8(a), and unrestricted tracks to provide IT services supporting DLA IT Enterprise applications, software, hardware, and infrastructure.
- Paragon-Vertex Joint VenturecoreFlatter is the Leading Partner of the Paragon-Vertex JV on the GSA POLARIS SDVOSB GWAC ($10B+ ceiling, Dec 2024 - Dec 2034) providing federal agencies access to SDVOSB contractors offering IT services including AI, cloud, cybersecurity, and emerging technologies.
- Impact Human Performance (IHP)minorManny Piñeiro serves as an Impact Coach for Impact Human Performance, delivering leadership development and keynote messages for IHP clients including as subcontractor to Flatter.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Flatter competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Flatter social profiles
Digital presenceFlatter compliance and trust
Trust signalCompliance3 records
Flatter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flatter leadership team
Management profileNumber of profiles
Profiles9 records
Flatter subsidiaries and ownership
Company hierarchySubsidiaries1 record
Flatter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flatter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flatter
What does Flatter do?
Flatter is a Service-Disabled Veteran-Owned Small Business (SDVOSB) delivering mission-critical professional services to U.S. federal agencies through three divisions: Flatter Federal (Mission Acceleration, Workforce Development & Readiness, and Digital Transformation & Modernization services), Flatter Leadership Academy (coaching certification and leadership development programs), and Executive Cadre (military speaker bureau). The company also sells PersonaOPPs, an AI-powered training simulation platform with custom AI personas for federal and enterprise customers.
Is Flatter a public or private company?
Flatter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flatter founded?
Flatter was founded in 2002. It employs 101 to 250 people.
Where is Flatter based?
Flatter is headquartered in Fredericksburg, United States, in the North America region.
How does Flatter make money?
Four revenue lines are on record. Federal Professional Services are the primary driver. The others are leadership Training Programs, executive Cadre Speaking Services and personaOPPs AI Training Platform.
Does Flatter have an API?
No public API is recorded for Flatter.
What industry is Flatter in?
Flatter's product category is Federal Professional Services. Its primary akta.pro industry code is BPACAOAL, Digital Outplacement Platforms & Virtual Career Transition. Its NAICS code is 5614 and its SIC code is 8744.