Developer docs
API playgroundTry for free, no card

Search company profiles

Wize Commerce

Full company profile

uuid000bkse

Namestring
Wize Commerce
Legal namestring
Guenstiger India Pvt. Ltd
Websiteurl
wizecommerce.com
Company typeenum
Private
Founded yearint
2009
Descriptiontext

Wize Commerce is a private e-commerce technology and digital marketing services company that has operated in online commerce for over 10 years, headquartered in San Mateo, United States, with operational delivery through its Indian subsidiary Guenstiger India Pvt. Ltd. The company serves online retailers and e-commerce merchants through three integrated products: Comparison Shopping (a network of owned high-traffic comparison sites including guenstiger.de plus five other sites in Germany and Hungary), Shopping Network (a partner program that distributes product data into third-party websites and portals), and Shopping Advertising (a managed service running campaigns on Google Ads and Bing Advertising for 5,000+ merchants covering 200M SKUs across 22 countries).

Underlying the portfolio is a product data aggregation and distribution platform that collects, normalizes, and syndicates merchant catalog data into owned comparison surfaces and partner sites, while the advertising service layer runs paid search campaigns against that same dataset. The company's go-to-market is B2B and consultative, with certified marketing experts, engineers, and analytics professionals managing merchant accounts across multiple digital channels and devices.

Wize Commerce generates revenue primarily through managed services on Google Ads and Bing Advertising, with the owned comparison sites and partner network functioning as both acquisition channels for new merchants and distribution channels for product data. Specific pricing, take-rates, and revenue figures are not disclosed in the source data, and the company is privately held with no disclosed funding rounds, acquisitions, or parent company in the available material.

Short descriptiontext

Wize Commerce is a private e-commerce technology and managed advertising company that runs comparison shopping sites, a partner product data network, and Google Ads and Bing campaigns for 5,000+ merchants across 22 countries.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersSan Mateo, United States
HQ citystring
San Mateo
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
comparison shopping services, shopping advertising management, product data network, e-commerce advertising technology, merchant advertising services
Industry4 codes
1Price Comparison/Aggregator Generalist Marketplaces
CodeCRAFAAAIPrimaryYes
2Price Comparison, Deals, Cashback & Loyalty Shopping Platforms
CodeBPAMAGAHPrimaryNo
3Comparison Shopping & Price Discovery Portals
CodeBPAMAAAJPrimaryNo
4E-commerce SEO (Category/Product SEO, Merchant Feeds)
CodeBPAFAJAEPrimaryNo
NAICS code1 code
  • General Merchandise Retailers455
SIC code1 code
  • Retail-Catalog & Mail-Order Houses5961
Product category
E-commerce Advertising Technology
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Shopping Advertising Services
TypeManaged Services
Description

Managed advertising services for merchants on Google Ads and Bing Advertising platforms. The company manages 5,000+ merchants with 200M SKUs across 22 countries, likely generating revenue through advertising management fees or performance-based commissions.

guenstiger.in
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Wize Commerce (operating as Guenstiger) provides a portfolio of e-commerce technology and managed services: (1) Comparison Shopping — a network of comparison shopping sites including guenstiger.de and 5 other sites across Germany and Hungary; (2) Shopping Network — a partner network of websites and portals integrating Guenstiger's product data; and (3) Shopping Advertising — managed Google Ads and Bing Advertising campaigns run by certified marketing experts for 5,000+ merchants covering 200M SKUs across 22 countries.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Wize Commerce operates as an e-commerce technology and services company with over 10 years of experience. The company offers a unified portfolio of three core products: Comparison Shopping (a network of comparison shopping sites including guenstiger.de plus 5 other sites in Germany and Hungary), Shopping Network (a partner network integrating product data into third-party websites), and Shopping Advertising (managed Google Ads and Bing Advertising services covering 5,000+ merchants with 200M SKUs across 22 countries). These products work together to help merchants optimize revenue and traffic across every channel, device, and digital ecosystem.

Product and service3 records
1Comparison Shopping
CategoryComparison Shopping Platform
Description

Network of high-growth comparison shopping sites including guenstiger.de and 5 other sites across Germany and Hungary, offering unique channels to acquire and engage customers for e-commerce merchants.

2Shopping Network
CategoryProduct Data Network
Description

Partner network of well-known websites and portals that integrate Guenstiger's product data to generate shopping experiences relevant to their specific websites; partners have multiple options to source the data.

3Shopping Advertising
CategoryManaged Search Advertising
Description

Managed advertising service with teams of certified marketing experts, engineers, and analytics professionals managing Google Ads and Bing Advertising campaigns for 5,000+ merchants covering 200M SKUs across 22 countries.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Kelkoo Group
TypeDirect peer
Description

European price comparison shopping engine and shopping network serving merchants and consumers across multiple countries. Direct comparator to Wize Commerce on both the owned comparison sites and merchant-side lead generation business model.

2Idealo
TypeDirect peer
Description

Germany-based price comparison portal (owned by Axel Springer) that operates comparison shopping sites and a partner network. Highly comparable to Wize's guenstiger.de-centered business.

3PriceRunner
TypeDirect peer
Description

Nordic-rooted price comparison platform operating CSEs across Europe. Comparable product (comparison shopping sites) and audience (online shoppers and merchants).

4Twenga
TypeDirect peer
Description

Comparison shopping engine and shopping network targeting European merchants with product data syndication. Direct overlap with Wize's Comparison Shopping and Shopping Network products.

5ChannelAdvisor
TypeDirect peer
Description

eCommerce platform that helps merchants manage product feeds, advertising, and marketplace visibility. Closely comparable on the Shopping Advertising / managed services side of Wize's business.

6Marin Software
TypeDirect peer
Description

Provider of managed and SaaS search ad optimization across Google and Bing. Comparable on the paid search management portion of Wize's Shopping Advertising business.

7Shopzilla (and PriceRunner/Smile City)
TypeDirect peer
Description

Comparison shopping network operating CSEs and product syndication for merchants. Same core business model (CSE + merchant network) as Wize Commerce.

8Sidecar (acquired by Netflix)
TypeEmerging player
Description

Was a managed search and shopping advertising provider for retail merchants. Comparable managed services offering for e-commerce advertisers.

9Google Shopping
TypeBroad incumbent
Description

Google's own product comparison and shopping ad offering; largest competitive force in the CSE space and the primary platform on which Wize's Shopping Advertising business runs.

10Ceneo
TypeRegional player
Description

Leading price comparison portal in Poland, part of the Webedia/Allani Group. Regional comparator showing the model Wize uses in DACH applied to another European market.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Wize Commerce

E-commerce Advertising Technologywizecommerce.com

Wize Commerce is a private e-commerce technology and managed advertising company that runs comparison shopping sites, a partner product data network, and Google Ads and Bing campaigns for 5,000+ merchants across 22 countries.

What Wize Commerce does

Wize Commerce is a private e-commerce technology and digital marketing services company that has operated in online commerce for over 10 years, headquartered in San Mateo, United States, with operational delivery through its Indian subsidiary Guenstiger India Pvt. Ltd. The company serves online retailers and e-commerce merchants through three integrated products: Comparison Shopping (a network of owned high-traffic comparison sites including guenstiger.de plus five other sites in Germany and Hungary), Shopping Network (a partner program that distributes product data into third-party websites and portals), and Shopping Advertising (a managed service running campaigns on Google Ads and Bing Advertising for 5,000+ merchants covering 200M SKUs across 22 countries).

Underlying the portfolio is a product data aggregation and distribution platform that collects, normalizes, and syndicates merchant catalog data into owned comparison surfaces and partner sites, while the advertising service layer runs paid search campaigns against that same dataset. The company's go-to-market is B2B and consultative, with certified marketing experts, engineers, and analytics professionals managing merchant accounts across multiple digital channels and devices.

Wize Commerce generates revenue primarily through managed services on Google Ads and Bing Advertising, with the owned comparison sites and partner network functioning as both acquisition channels for new merchants and distribution channels for product data. Specific pricing, take-rates, and revenue figures are not disclosed in the source data, and the company is privately held with no disclosed funding rounds, acquisitions, or parent company in the available material.

Wize Commerce firmographics

Firmographics
Name
Wize Commerce
Legal name
Guenstiger India Pvt. Ltd
Website
https://wizecommerce.com
Company type
Private
Founded year
2009
Operating status
Operating
Headcount range
251–500 employees
Short description
Wize Commerce is a private e-commerce technology and managed advertising company that runs comparison shopping sites, a partner product data network, and Google Ads and Bing campaigns for 5,000+ merchants across 22 countries.
Ownership category
akta.pro rank

Wize Commerce industry classification

Industry
Product category
E-commerce Advertising Technology
NAICS
General Merchandise Retailers (455)
SIC
Retail-Catalog & Mail-Order Houses (5961)
akta.pro primary industry
Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
akta.pro secondary industries
Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Comparison Shopping & Price Discovery Portals (BPAMAAAJ), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

Keywords

  • Comparison shopping services
  • Shopping advertising management
  • Product data network
  • E-commerce advertising technology
  • Merchant advertising services

Where Wize Commerce is headquartered

Location

Headquarters

HQ city
San Mateo
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Wize Commerce business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Shopping Advertising Services: Managed advertising services for merchants on Google Ads and Bing Advertising platforms. The company manages 5,000+ merchants with 200M SKUs across 22 countries, likely generating revenue through advertising management fees or performance-based commissions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Wize Commerce product offering

Product offering

Core offering

Wize Commerce (operating as Guenstiger) provides a portfolio of e-commerce technology and managed services: (1) Comparison Shopping — a network of comparison shopping sites including guenstiger.de and 5 other sites across Germany and Hungary; (2) Shopping Network — a partner network of websites and portals integrating Guenstiger's product data; and (3) Shopping Advertising — managed Google Ads and Bing Advertising campaigns run by certified marketing experts for 5,000+ merchants covering 200M SKUs across 22 countries.

Product overview

Wize Commerce operates as an e-commerce technology and services company with over 10 years of experience. The company offers a unified portfolio of three core products: Comparison Shopping (a network of comparison shopping sites including guenstiger.de plus 5 other sites in Germany and Hungary), Shopping Network (a partner network integrating product data into third-party websites), and Shopping Advertising (managed Google Ads and Bing Advertising services covering 5,000+ merchants with 200M SKUs across 22 countries). These products work together to help merchants optimize revenue and traffic across every channel, device, and digital ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

  • Comparison Shopping Network of high-growth comparison shopping sites including guenstiger.de and 5 other sites across Germany and Hungary, offering unique channels to acquire and engage customers for e-commerce merchants.
  • Shopping Network Partner network of well-known websites and portals that integrate Guenstiger's product data to generate shopping experiences relevant to their specific websites; partners have multiple options to source the data.
  • Shopping Advertising Managed advertising service with teams of certified marketing experts, engineers, and analytics professionals managing Google Ads and Bing Advertising campaigns for 5,000+ merchants covering 200M SKUs across 22 countries.

Companies that use Wize Commerce

Customer profile

Segments1 record

Ideal customer profiles1 record

Wize Commerce technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Wize Commerce partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Wize Commerce competitors and assessment

Company assessment

Direct peers

  • Kelkoo Group: European price comparison shopping engine and shopping network serving merchants and consumers across multiple countries. Direct comparator to Wize Commerce on both the owned comparison sites and merchant-side lead generation business model.
  • Idealo: Germany-based price comparison portal (owned by Axel Springer) that operates comparison shopping sites and a partner network. Highly comparable to Wize's guenstiger.de-centered business.
  • PriceRunner: Nordic-rooted price comparison platform operating CSEs across Europe. Comparable product (comparison shopping sites) and audience (online shoppers and merchants).
  • Twenga: Comparison shopping engine and shopping network targeting European merchants with product data syndication. Direct overlap with Wize's Comparison Shopping and Shopping Network products.
  • ChannelAdvisor: eCommerce platform that helps merchants manage product feeds, advertising, and marketplace visibility. Closely comparable on the Shopping Advertising / managed services side of Wize's business.
  • Marin Software: Provider of managed and SaaS search ad optimization across Google and Bing. Comparable on the paid search management portion of Wize's Shopping Advertising business.
  • Shopzilla (and PriceRunner/Smile City): Comparison shopping network operating CSEs and product syndication for merchants. Same core business model (CSE + merchant network) as Wize Commerce.

Emerging players

  • Sidecar (acquired by Netflix): Was a managed search and shopping advertising provider for retail merchants. Comparable managed services offering for e-commerce advertisers.

Broad incumbents

  • Google Shopping: Google's own product comparison and shopping ad offering; largest competitive force in the CSE space and the primary platform on which Wize's Shopping Advertising business runs.

Regional players

  • Ceneo: Leading price comparison portal in Poland, part of the Webedia/Allani Group. Regional comparator showing the model Wize uses in DACH applied to another European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Wize Commerce social profiles

Digital presence

Wize Commerce financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wize Commerce leadership team

Management profile

Number of profiles

Wize Commerce funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wize Commerce M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wize Commerce

What does Wize Commerce do?

Wize Commerce (operating as Guenstiger) provides a portfolio of e-commerce technology and managed services: (1) Comparison Shopping — a network of comparison shopping sites including guenstiger.de and 5 other sites across Germany and Hungary; (2) Shopping Network — a partner network of websites and portals integrating Guenstiger's product data; and (3) Shopping Advertising — managed Google Ads and Bing Advertising campaigns run by certified marketing experts for 5,000+ merchants covering 200M SKUs across 22 countries.

Is Wize Commerce a public or private company?

Wize Commerce is a private company. It is classified as unknown and is currently operating.

When was Wize Commerce founded?

Wize Commerce was founded in 2009. It employs 251 to 500 people.

Where is Wize Commerce based?

Wize Commerce is headquartered in San Mateo, United States, in the North America region.

How does Wize Commerce make money?

One revenue line is on record: shopping Advertising Services.

Who are Wize Commerce's main competitors?

Direct peers on record are Kelkoo Group, Idealo, PriceRunner, Twenga, ChannelAdvisor, Marin Software and Shopzilla (and PriceRunner/Smile City). Sidecar (acquired by Netflix) is listed as an emerging player. Google Shopping is listed as a broad incumbent. Ceneo is listed as a regional player.

Does Wize Commerce have an API?

No public API is recorded for Wize Commerce.

What industry is Wize Commerce in?

Wize Commerce's product category is E-commerce Advertising Technology. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 455 and its SIC code is 5961.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales