The Futures Agency

What The Futures Agency does

The Futures Agency (TFA) is a Swiss GmbH (LLC) headquartered in Zürich, Switzerland, founded and wholly operated by Gerd Leonhard. It is a boutique professional-services firm whose core offering is keynote speaking for corporate conferences, trade shows, and events, delivered both live and virtually, by Leonhard and a curated network of 'Featured Colleagues' (external futurists). Adjacent services include complete digital event program production, on-location future-training sessions, C-level advisory and consulting, expert media commentary, and film/media production — with Leonhard producing titles such as 'How the Future Works' (2020), 'The Good Future' (2021), and 'Look Up Now' and 'Twice Upon a Time' (2023). The portfolio is organized as a service offering, not a software platform; there is no proprietary technology stack disclosed, and revenue is generated primarily through booking fees, production fees, and consulting engagement fees on a quote basis (pricing is not publicly disclosed).

The firm reaches its clients through a content-led GTM model rather than traditional sales: a main English YouTube channel plus dedicated Spanish, German, and Portuguese channels, the Gerd.tv video platform, the Digital Ethics and Androrithms microsites, an AI Futures Hub, a Mailchi newsletter, and organic social activity keyed to hashtags such as #digitalethics, #techvshuman, and #megashifts. Customer segments are primarily corporate conferences and events (primary), with secondary demand from C-level executives seeking strategic advisory and from educational institutions seeking futurist perspectives. TFA services clients globally and is privately held under individual founder ownership with no external institutional investors, PE backing, or parent company structure disclosed.

Name

The Futures Agency

Legal name

The Futures Agency

Website

https://thefuturesagency.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Futures Agency is a Zürich-based, founder-owned boutique providing keynote speaking, virtual and on-location event programs, C-level advisory, and futurist film production for global corporate conferences, executives, and educational institutions.

Ownership category

akta.pro rank

Product category

Professional Speaking and Futurist Advisory Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Management Consulting Services (54161), Professional and Management Development Training (611430), Convention and Trade Show Organizers (561920)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Keynote speaking services
• Futurist consulting
• Executive advisory services
• Event program production
• Future trends research

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Keynote Speaking Services: TFA provides experienced keynote speakers and presenters for conferences, shows, and events. Revenue is generated through booking fees for keynote appearances, both virtual and on-location.
2. Event Program Production: TFA produces complete digital event programs and future-training sessions, both online and on-location, generating revenue through production and facilitation fees.
3. Advisory and Consulting Services: TFA provides advisory services, C-Level consulting, and media commentary, generating revenue through consulting engagement fees.
4. Film and Media Production: TFA produces films and provides creative services, including Gerd Leonhard's film productions such as 'The Good Future' and 'How the Future Works'.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Futures Agency is a boutique Swiss professional services firm providing keynote speaking (live and virtual), complete digital event program production, future-training sessions, C-level advisory and consulting, media commentary, and film production. Services are delivered primarily by founder Gerd Leonhard and a network of featured futurist colleagues to corporate conferences, executives, and educational institutions worldwide.

Product overview

The Futures Agency (TFA) is a Swiss GmbH (LLC) providing keynote speaking and professional services. The core offering consists of keynote speaking services (both live and virtual) delivered by Gerd Leonhard and a network of featured colleagues. These are complemented by supporting services including digital event programs, future-training sessions, advisory and C-level consulting, media commentary, and film production. The company also operates several content-focused sub-brands including Gerd.tv (video platform), Digital Ethics (micro-site), Andrunctions (micro-site), AI Futures Hub, and The Good Future Hub, which extend the company's thought leadership content beyond live events. The portfolio is organized as a service-based offering rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Live and Virtual Keynote Speaking Services Live and virtual keynote presentations delivered by Gerd Leonhard and a network of featured futurist colleagues at conferences, shows, and events worldwide. Topics cover future trends, technology, humanity, and digital ethics.
• Digital Event Programs Complete digital event programs produced online and on-location, including virtual conferences and digital-first event experiences for organizations seeking end-to-end event production.
• Future-Training Sessions On-location training sessions designed to help client organizations and individuals discover, understand, and design their preferred future through futurist-guided workshops.
• Advisory Services and C-Level Consulting Strategic advisory and executive-level consulting engagements helping senior leaders and organizations make better decisions for future readiness, navigating technological change and emerging trends.
• Media Commentary Expert media commentary and appearances providing futurist perspectives on technology, humanity, and emerging trends for press, broadcast, and digital media outlets.
• Film Production Film production services including "The Good Future" (2021), "How the Future Works" (2020), "Look Up Now" (2023), and "Twice Upon a Time" (2023), plus related creative content on futures and humanity.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Featured Colleagues (Futurists Network)coreStrategic or Co-development PartnerTFA works with other well-known futurists and keynote speakers who help serve TFA's clients and event audiences. These are featured colleagues listed on their speakers page, creating a network of thought leadership talent.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Singularity University: Singularity University is an exponential-technology education and thought leadership organization offering keynotes, executive programs, and summits on future technologies. It is a broader incumbent overlapping TFA's futurism and digital ethics positioning, with a much larger scale and institutional backing.
• CAA Speakers: CAA Speakers is the speakers division of Creative Artists Agency, a global talent representation giant. It is a broader incumbent in the same space — TFA operates in the speakers bureau category, but CAA is a much larger, multi-vertical talent agency where keynote speaking is one line of business.

Direct peers

• Harry Walker Agency: The Harry Walker Agency is a premier U.S. speakers bureau representing leading business thinkers, futurists, and authors. It is the closest direct peer to TFA — both businesses monetize the same talent-representation model for thought leaders, matching keynote speakers with corporate conferences and events.
• Big Speak: Big Speak is a speakers bureau representing business, technology, and futurist keynote speakers for corporate events. It competes with TFA in the same product category (booked keynote appearances) and serves a similar customer base of conference organizers and corporate event planners.
• The Lavin Agency: The Lavin Agency is a speakers bureau and talent representation firm specializing in thought leaders, authors, and futurists. Like TFA, it represents individual experts for keynote appearances, advises them on content, and books them into corporate events, making the business model and target customer identical.
• Leigh Bureau: Leigh Bureau is a U.S. speakers bureau representing futurists, economists, and business thought leaders for corporate and association events. It directly overlaps TFA in speaker categories served (futurism, technology, business strategy) and the same booking-based revenue model.
• Premiere Speakers Bureau: Premiere Speakers Bureau is an established speakers bureau representing business, leadership, and futurist keynote speakers. It directly competes with TFA for the same conference organizer and corporate event buyer, offering a comparable talent roster and booking model.
• London Speaker Bureau: London Speaker Bureau is an international speakers bureau headquartered in the UK, representing thought leaders and futurists for corporate events. Like TFA (Zürich-headquartered, global delivery), it competes in the European-rooted, internationally-served segment of the keynote speaker market.
• Stern Strategy Group: Stern Strategy Group represents business authors, futurists, and thought leaders for keynote speaking and advisory engagements. It is a particularly close peer to TFA because Stern combines the speakers bureau model with strategic advisory services — matching TFA's blended keynote-plus-consulting offering.

Regional players

• Thinking Heads: Thinking Heads is a European (Spanish-headquartered) speakers bureau and thought leadership agency representing futurists, economists, and innovators. It is a direct competitor to TFA in the European keynote speaker market, particularly in the Spanish- and Portuguese-speaking regions where TFA also produces content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/futuresagency
• YouTubeyoutube.com/@GerdLeonhard/videos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Futures Agency