What KOAJ Permoda does

KOAJ Permoda is a Colombian clothing and accessories manufacturing and marketing company headquartered in Bogotá, founded in 1983 and operating under the consumer-facing brand Koaj. The company serves the family and children's fashion retail segment in Colombia, with a workforce of 5,001–10,000 employees — a footprint that implies a sizeable physical retail network concentrated in Colombian shopping centers.

The company's core product offering consists of children's apparel and accessories collections, extended periodically with co-branded merchandise tied to global entertainment IP. In 2025, Koaj launched a special Toy Story 5 children's collection and participated as a co-anchor retail brand in a Mattel/Disney-led promotional activation spanning six Cine Colombia complexes and an immersive experience at Centro Comercial Santafé in Bogotá. The activation also grouped Koaj alongside complementary Colombian retailers and licensors including Lego, Totto, Offcorss, Miniso, Hasbro, Falabella and Éxito, indicating an explicit co-marketing strategy to drive shopping-center foot traffic.

The business model is a traditional B2C apparel retail operation: revenue is generated through the sale of branded children's and family apparel/accessories via physical retail locations in Colombian malls. Pricing, revenue figures, ownership structure, funding history, and management team details are not disclosed in available sources. Core technology is likewise undisclosed, and the company's website is currently inaccessible, limiting visibility into any digital commerce or AI capabilities.

Name

KOAJ Permoda

Website

https://permoda.com.co

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

KOAJ Permoda is a Colombian clothing and accessories manufacturer and retailer operating the Koaj brand, serving family and children's fashion consumers through shopping-center retail locations in Colombia.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

KOAJ Permoda is a Colombian clothing and accessories manufacturing and marketing company that designs, produces, and sells children's fashion collections and related merchandise. Operating under the brand name Koaj, the company distributes its products through retail locations in Colombian shopping centers, including co-branded promotional collections developed with entertainment franchises.

Product overview

KOAJ Permoda is a Colombian retail brand that sells children's products and collections. Based on available sources, the company participates in promotional initiatives with branded collections. The specific product portfolio consists of collections that include toys and children's merchandise, though detailed product information is limited in the provided sources.

Differentiator

Problem solved

Functional benefit

Products and services

• KOAJ Collections

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• MattelminorGTM or Marketing PartnerKoaj is participating as a brand partner in a Toy Story 5 promotional event at Colombian shopping centers, featuring special collections for children. The initiative includes spaces in six Cine Colombia complexes until July 18 and an immersive experience at Centro Comercial Santafé in Bogotá, developed by Mattel and Disney.
• DisneyminorGTM or Marketing PartnerKoaj is participating in a co-branded promotional event featuring Disney's Toy Story 5 franchise at Colombian shopping centers. The event includes immersive experiences developed by Mattel and Disney at Centro Comercial Santafé in Bogotá.
• LegominorGTM or Marketing PartnerKoaj is participating alongside other brands including Lego, Totto, Offcorss, Miniso, Hasbro, Primavera, Pepe Ganga, Éxito and Falabella in a Toy Story 5 promotional retail initiative across Colombian shopping centers.
• TottominorGTM or Marketing PartnerKoaj is participating as a retail brand in the Toy Story 5 promotional event at Colombian shopping centers alongside other fashion and retail brands.
• OffcorssminorGTM or Marketing PartnerKoaj is participating as a retail brand partner in the Toy Story 5 promotional event at Colombian shopping centers.
• MinisominorGTM or Marketing PartnerKoaj is participating alongside other retail brands in the Toy Story 5 promotional event at Colombian shopping centers.
• HasbrominorGTM or Marketing PartnerKoaj is participating alongside Hasbro in the Toy Story 5 promotional retail initiative at Colombian shopping centers.
• FalabellaminorGTM or Marketing PartnerKoaj is participating as a brand in the Toy Story 5 promotional event at Colombian shopping centers alongside major retailers.

Recent moves1 record

Expansion highlights3 records

Direct peers

• Offcorss: Colombian children's apparel and accessories brand with a similar family-focused positioning. Offcorss competes directly with KOAJ in the same shopping-center channels and co-participates in the same promotional initiatives (e.g., the Toy Story 5 activation).
• Arturo Calle: One of Colombia's largest family apparel retailers, with a comparable multi-store footprint and value-to-mid positioning. Competes for the same family shopping occasions in Colombian shopping centers as KOAJ.
• Totto: Colombian accessories and lifestyle brand with strong family/children positioning. Operates through similar mall-based retail in Colombia and also participated in the Toy Story 5 promotional event alongside KOAJ.
• C&A: International apparel retailer with a substantial presence in Colombia, including shopping-center locations. Targets family and value-oriented fashion shoppers, overlapping directly with KOAJ's customer base.

Broad incumbents

• Miniso: Global variety retailer with a strong Colombian footprint in shopping centers. While broader in assortment, it competes for impulse and family-occasion spending in the same physical retail environment.
• Inditex (Zara): Global fast-fashion incumbent operating Zara stores in major Colombian malls. Competes for the same family and children's apparel occasions with global sourcing scale and brand pull that KOAJ must contend with.
• H&M: International fast-fashion retailer with Colombian mall-based operations targeting value-conscious family shoppers. Represents a competitive threat on price, trend speed, and assortment breadth.
• Grupo Éxito: Colombia's largest retailer, operating hypermarkets and a digital marketplace. Represents both a competitive threat and a potential distribution channel for KOAJ's children's apparel and accessories.
• Falabella (Colombia): Large Latin American department store with significant Colombian operations. Co-participates in the same shopping-center promotional events as KOAJ and competes for family apparel share within its multi-category format.

Regional players

• Pepe Ganga: Colombian retailer focused on toys, family, and household products with strong mall presence. Competes with KOAJ for the same family shopping basket and co-participated in the Toy Story 5 activation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/KOAJPermodaLTDA
• LinkedInlinkedin.com/company/permoda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOAJ Permoda