ADB
ADB is a Swiss-headquartered B2B software company providing cloud-native platforms for broadband and pay-TV operators, hospitality providers, and healthcare facilities. Its portfolio includes PRISME (AI-powered service assurance), graphyne (Pay-TV management), vuTyme (in-room entertainment), and epiCentro (broadband CPE middleware).
- Company typePrivate
- Founded1995
- HeadquartersBellevue, Switzerland
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What ADB does
ADB SA, founded in 1995 and headquartered in Bellevue (Geneva), Switzerland, is a privately-held B2B software company operating under holding company ADB Holdings SA. ADB builds cloud-native platforms for broadband and pay-TV operators, hospitality providers, and healthcare facilities. Its core portfolio consists of four pillars: PRISME, an AI-powered service assurance platform that proactively monitors Wi-Fi and broadband connectivity to reduce support call volumes and churn; graphyne fusion, a cloud-native Pay-TV and content aggregation platform enabling multi-device TV delivery; vuTyme / vuTyme NOW, a managed in-room entertainment platform for hotels, healthcare, and enterprise; and epiCentro, a broadband CPE middleware that powers over 30 million devices globally. The company also sells gateway hardware (Thunder7, ThunderAX) and provides wireless testing services through ADB Test Lab.
ADB firmographics
Firmographics- Name
- ADB
- Legal name
- Advanced Digital Broadcast SA
- Website
- https://adbglobal.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ADB is a Swiss-headquartered B2B software company providing cloud-native platforms for broadband and pay-TV operators, hospitality providers, and healthcare facilities. Its portfolio includes PRISME (AI-powered service assurance), graphyne (Pay-TV management), vuTyme (in-room entertainment), and epiCentro (broadband CPE middleware).
- Ownership category
- akta.pro rank
ADB industry classification
Industry- Product category
- Telecom Software Solutions
- SIC
- Computer Communications Equipment (3576), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Billing, Payments & Subscription Management (MPAHAJAC)
- akta.pro secondary industry
- Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)
Keywords
Where ADB is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- Switzerland
- HQ region
- Europe
Offices7 records
Markets served
ADB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Software Licensing and Subscriptions: ADB generates revenue through licensing its software platforms (PRISME, graphyne, vuTyme, epiCentro) to operators, typically as subscription or usage-based models with professional services for integration and deployment.
- Hardware Sales: Sale of broadband gateways (Thunder7, ThunderAX series) and set-back boxes (SBB) to operators deploying ADB software solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ADB product offering
Product offeringCore offering
ADB provides software platforms and systems for broadband and pay-TV operators, hospitality businesses, and healthcare facilities, including PRISME (AI-powered monitoring and optimization for broadband networks), graphyne fusion (cloud-native Pay-TV and content aggregation), vuTyme and vuTyme NOW (managed in-room entertainment), and epiCentro (broadband CPE middleware). Complementary offerings include Thunder7 and ThunderAX gateway hardware, companion in-room products (vuCaster, vuStreamer, vuReel), and the ADB Test Lab for Wi-Fi performance testing. The solutions are sold to operators globally via enterprise direct sales with software licensing, subscriptions, and hardware sales.
Product overview
ADB is a software-driven connectivity company offering a comprehensive platform-plus-modules architecture for broadband and pay TV operators. The core portfolio consists of PRISME (AI-powered service assurance and monitoring), graphyne fusion (Pay-TV management and content aggregation), vuTyme/vuTyme NOW (in-room entertainment for hospitality, healthcare, and enterprise), and epiCentro (broadband CPE middleware with security and QoS packages). These products work together: PRISME monitors network quality to reduce support costs, graphyne fusion manages video content delivery across devices, vuTyme extends entertainment services to commercial properties, and epiCentro powers gateway devices with connectivity and security features. ADB also offers companion products (vuCaster, vuStreamer, vuReel), gateway hardware platforms (Thunder7, ThunderAX), and testing services through its ADB Test Lab. The company serves operators worldwide with solutions built on open standards including Matter, TR-069/TR-369, and Widevine DRM integration.
Differentiator
Problem solved
Functional benefit
Brands
- PRISME: AI-powered monitoring and optimization platform for broadband operators that provides proactive service assurance, reducing support costs and improving subscriber experience through automation and self-healing.
- graphyne
- vuTyme
- vuTyme NOW
- epiCentro
- vuCaster
- vuStreamer
- vuReel
Products and services
- PRISME AI-powered monitoring and optimization platform for broadband operators that proactively monitors Wi-Fi connectivity inside homes and businesses, preventing issues before they impact subscriber experience through telemetry, health scoring, self-healing adjustments, and AI-guided support.
- graphyne fusion Cloud-native, scalable Pay-TV management system and content aggregation platform that enables operators to deliver advanced multi-device TV experiences with personalization, OTT integration, AI-powered recommendations, and voice recognition.
- vuTyme NOW Cloud-native managed in-room entertainment platform optimized for operators needing fast market entry with low or no CAPEX, serving hotels, healthcare, bars, restaurants, and other commercial properties.
- vuTyme Managed in-room entertainment platform for hotels, healthcare environments, and enterprise settings, delivering fully managed TV services with streaming integration, property features, property compendiums, guest messaging, and revenue-generating capabilities.
- vuCaster Mobile device casting solution for multi-guest properties that allows guests to cast content from mobile apps to in-room TVs using Chromecast-enabled devices with automatic HDMI switching.
- vuStreamer IP video distribution device that converts RF signals from satellite or terrestrial sources to multicast IP streams for delivery over Ethernet or WiFi in properties.
- vuReel Local content insertion device that allows properties to upload and stream their own video content into specific channels on guest channel lineups (up to 10 channels).
- epiCentro Middleware for broadband CPEs providing Wi-Fi, voice services, data capabilities, security, and QoS, powering over 30 million devices worldwide with connectivity and security features.
- ADB Test Lab Wireless communication testing services including Wi-Fi OTA performance testing, radio compliance testing, NLoS testing, and Wi-Fi 6E physical layer testing for product performance benchmarking.
- T-We Boks III Next-generation set-top box launched for the Norwegian Pay-TV market as part of ADB's hardware portfolio for operator video delivery.
- Thunder7 Gateway xDSL and GPON Wi-Fi 7 gateway platform developed with ODM partners for ultra-speed internet connectivity for broadband operators.
- ThunderAX Premium Gateway Fiber-optic multi-WAN gateway for the residential market with XGS-PON support up to 10 Gb/s, VDSL/ADSL2+, GPON, and Wi-Fi 6 up to 3600 Mb/s.
- ThunderAX SMB Gateway Fiber-optic multi-WAN gateway for the SMB market with advanced routing protocols, VPN IPSec, and multi-level security features.
Quantifiable outcome
- Reduces broadband support calls by 10-30%
- +5 more outcomes
Companies that use ADB
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
ADB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature5 records
ADB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Widevine (Google)coreADB is a Certified Widevine Implementation Partner, serving Pay-TV and Telco Operators as an integrator of Widevine Modular DRM as well as Widevine CAS solution.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
ADB competitors and assessment
Company assessmentBroad incumbents
- Nokia: Nokia's Fixed Networks and Gainspeed businesses serve broadband operators with networking equipment and Pay-TV/video infrastructure. Comparable as a broader telecom incumbent competing with ADB in broadband and Pay-TV software.
- Ericsson: Ericsson provides telecom operator infrastructure including managed services and OSS/BSS capabilities. Overlaps with ADB's service assurance ambitions via its broader telecom portfolio.
- Huawei: Huawei offers end-to-end telecom and Pay-TV solutions including CPE and operator software platforms. A large incumbent competitor across ADB's full broadband and Pay-TV operator stack.
- Cisco: Cisco's broadband networking portfolio (including cable, fiber, and service assurance via Crosswork) competes with ADB's PRISME and epiCentro offerings. Significantly larger incumbent with deep operator relationships.
- Vantiva (formerly Technicolor): Vantiva is a large global provider of broadband CPE, Pay-TV set-top boxes, and connected home software. Overlaps with ADB's hardware and software businesses but operates at significantly larger scale across broader product categories.
Direct peers
- Sagemcom: Sagemcom is a European vendor of broadband CPE (gateways, set-top boxes) and Pay-TV software solutions to telecom operators. Closely comparable to ADB's combined broadband gateway and operator software portfolio.
- Amino Technologies: Amino Technologies supplies set-top boxes, software, and cloud services to Pay-TV operators globally. Directly comparable to ADB's combined hardware (Thunder gateways) and software (graphyne) operator business.
- 3 Screen Solutions (3SS): 3SS delivers Android TV and Pay-TV experience platforms for operators including Telenor. Directly comparable to ADB's graphyne in providing operator-facing Pay-TV platform software.
- iWedia: iWedia provides Pay-TV software platforms and UI/UX solutions for Tier-1 operators. Comparable to ADB's graphyne in serving the operator Pay-TV platform layer with software-focused offerings.
- Netgem: Netgem provides cloud-based Pay-TV and content aggregation platforms for ISPs and telcos across Europe. Highly comparable to ADB's graphyne fusion business in serving broadband operators with subscription-based TV services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ADB social profiles
Digital presenceADB compliance and trust
Trust signalCompliance9 records
ADB financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADB leadership team
Management profileNumber of profiles
Profiles9 records
ADB subsidiaries and ownership
Company hierarchySubsidiaries4 records
ADB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADB M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADB
What does ADB do?
ADB provides software platforms and systems for broadband and pay-TV operators, hospitality businesses, and healthcare facilities, including PRISME (AI-powered monitoring and optimization for broadband networks), graphyne fusion (cloud-native Pay-TV and content aggregation), vuTyme and vuTyme NOW (managed in-room entertainment), and epiCentro (broadband CPE middleware). Complementary offerings include Thunder7 and ThunderAX gateway hardware, companion in-room products (vuCaster, vuStreamer, vuReel), and the ADB Test Lab for Wi-Fi performance testing. The solutions are sold to operators globally via enterprise direct sales with software licensing, subscriptions, and hardware sales.
Is ADB a public or private company?
ADB is a private company. It is classified as corporate owned and is currently operating.
When was ADB founded?
ADB was founded in 1995. It employs 251 to 500 people.
Where is ADB based?
ADB is headquartered in Bellevue, Switzerland, in the Europe region.
How does ADB make money?
Two revenue lines are on record. Software Licensing and Subscriptions are the primary driver. The others are hardware Sales.
Who are ADB's main competitors?
Broad incumbents on record are Nokia, Ericsson, Huawei, Cisco and Vantiva (formerly Technicolor). Direct peers are Sagemcom, Amino Technologies, 3 Screen Solutions (3SS), iWedia and Netgem.
Does ADB have an API?
Yes. ADB's products include open APIs for integration. graphyne fusion offers fully documented APIs with comprehensive integration guides. PRISME has an open API that simplifies integration of PRISME insights into existing operator systems including backend, customer care, and analytics platforms. The APIs enable operators to surface PRISME insights beyond the PRISME interface itself and support wider operational use cases. Developer documentation is at www.adbglobal.com/video-entertainment-graphyne-fusion-2-2.
What industry is ADB in?
ADB's product category is Telecom Software Solutions. Its primary akta.pro industry code is MPAHAJAC, Billing, Payments & Subscription Management, with a secondary code of MPAHAJAB, Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall). Its SIC code is 3576.