ADB

What ADB does

ADB SA, founded in 1995 and headquartered in Bellevue (Geneva), Switzerland, is a privately-held B2B software company operating under holding company ADB Holdings SA. ADB builds cloud-native platforms for broadband and pay-TV operators, hospitality providers, and healthcare facilities. Its core portfolio consists of four pillars: PRISME, an AI-powered service assurance platform that proactively monitors Wi-Fi and broadband connectivity to reduce support call volumes and churn; graphyne fusion, a cloud-native Pay-TV and content aggregation platform enabling multi-device TV delivery; vuTyme / vuTyme NOW, a managed in-room entertainment platform for hotels, healthcare, and enterprise; and epiCentro, a broadband CPE middleware that powers over 30 million devices globally. The company also sells gateway hardware (Thunder7, ThunderAX) and provides wireless testing services through ADB Test Lab.

Name

ADB

Legal name

Advanced Digital Broadcast SA

Website

https://adbglobal.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

ADB is a Swiss-headquartered B2B software company providing cloud-native platforms for broadband and pay-TV operators, hospitality providers, and healthcare facilities. Its portfolio includes PRISME (AI-powered service assurance), graphyne (Pay-TV management), vuTyme (in-room entertainment), and epiCentro (broadband CPE middleware).

Ownership category

akta.pro rank

Product category

Telecom Software Solutions

SIC

Computer Communications Equipment (3576), Services-Computer Programming Services (7371)

akta.pro primary industry

Billing, Payments & Subscription Management (MPAHAJAC)

akta.pro secondary industry

Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)

Keywords

• Pay-TV operator software
• Broadband service assurance
• In-room entertainment platforms
• CPE middleware solutions
• AI network monitoring

Headquarters

HQ city

Bellevue

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Licensing and Subscriptions: ADB generates revenue through licensing its software platforms (PRISME, graphyne, vuTyme, epiCentro) to operators, typically as subscription or usage-based models with professional services for integration and deployment.
2. Hardware Sales: Sale of broadband gateways (Thunder7, ThunderAX series) and set-back boxes (SBB) to operators deploying ADB software solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ADB provides software platforms and systems for broadband and pay-TV operators, hospitality businesses, and healthcare facilities, including PRISME (AI-powered monitoring and optimization for broadband networks), graphyne fusion (cloud-native Pay-TV and content aggregation), vuTyme and vuTyme NOW (managed in-room entertainment), and epiCentro (broadband CPE middleware). Complementary offerings include Thunder7 and ThunderAX gateway hardware, companion in-room products (vuCaster, vuStreamer, vuReel), and the ADB Test Lab for Wi-Fi performance testing. The solutions are sold to operators globally via enterprise direct sales with software licensing, subscriptions, and hardware sales.

Product overview

ADB is a software-driven connectivity company offering a comprehensive platform-plus-modules architecture for broadband and pay TV operators. The core portfolio consists of PRISME (AI-powered service assurance and monitoring), graphyne fusion (Pay-TV management and content aggregation), vuTyme/vuTyme NOW (in-room entertainment for hospitality, healthcare, and enterprise), and epiCentro (broadband CPE middleware with security and QoS packages). These products work together: PRISME monitors network quality to reduce support costs, graphyne fusion manages video content delivery across devices, vuTyme extends entertainment services to commercial properties, and epiCentro powers gateway devices with connectivity and security features. ADB also offers companion products (vuCaster, vuStreamer, vuReel), gateway hardware platforms (Thunder7, ThunderAX), and testing services through its ADB Test Lab. The company serves operators worldwide with solutions built on open standards including Matter, TR-069/TR-369, and Widevine DRM integration.

Differentiator

Problem solved

Functional benefit

Brands

• PRISME: AI-powered monitoring and optimization platform for broadband operators that provides proactive service assurance, reducing support costs and improving subscriber experience through automation and self-healing.
• graphyne
• vuTyme
• vuTyme NOW
• epiCentro
• vuCaster
• vuStreamer
• vuReel

Products and services

• PRISME AI-powered monitoring and optimization platform for broadband operators that proactively monitors Wi-Fi connectivity inside homes and businesses, preventing issues before they impact subscriber experience through telemetry, health scoring, self-healing adjustments, and AI-guided support.
• graphyne fusion Cloud-native, scalable Pay-TV management system and content aggregation platform that enables operators to deliver advanced multi-device TV experiences with personalization, OTT integration, AI-powered recommendations, and voice recognition.
• vuTyme NOW Cloud-native managed in-room entertainment platform optimized for operators needing fast market entry with low or no CAPEX, serving hotels, healthcare, bars, restaurants, and other commercial properties.
• vuTyme Managed in-room entertainment platform for hotels, healthcare environments, and enterprise settings, delivering fully managed TV services with streaming integration, property features, property compendiums, guest messaging, and revenue-generating capabilities.
• vuCaster Mobile device casting solution for multi-guest properties that allows guests to cast content from mobile apps to in-room TVs using Chromecast-enabled devices with automatic HDMI switching.
• vuStreamer IP video distribution device that converts RF signals from satellite or terrestrial sources to multicast IP streams for delivery over Ethernet or WiFi in properties.
• vuReel Local content insertion device that allows properties to upload and stream their own video content into specific channels on guest channel lineups (up to 10 channels).
• epiCentro Middleware for broadband CPEs providing Wi-Fi, voice services, data capabilities, security, and QoS, powering over 30 million devices worldwide with connectivity and security features.
• ADB Test Lab Wireless communication testing services including Wi-Fi OTA performance testing, radio compliance testing, NLoS testing, and Wi-Fi 6E physical layer testing for product performance benchmarking.
• T-We Boks III Next-generation set-top box launched for the Norwegian Pay-TV market as part of ADB's hardware portfolio for operator video delivery.
• Thunder7 Gateway xDSL and GPON Wi-Fi 7 gateway platform developed with ODM partners for ultra-speed internet connectivity for broadband operators.
• ThunderAX Premium Gateway Fiber-optic multi-WAN gateway for the residential market with XGS-PON support up to 10 Gb/s, VDSL/ADSL2+, GPON, and Wi-Fi 6 up to 3600 Mb/s.
• ThunderAX SMB Gateway Fiber-optic multi-WAN gateway for the SMB market with advanced routing protocols, VPN IPSec, and multi-level security features.

Quantifiable outcome

• Reduces broadband support calls by 10-30%
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature5 records

Partnerships

One partnership is on record.

• Widevine (Google)coreTechnology or IntegrationADB is a Certified Widevine Implementation Partner, serving Pay-TV and Telco Operators as an integrator of Widevine Modular DRM as well as Widevine CAS solution.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Nokia: Nokia's Fixed Networks and Gainspeed businesses serve broadband operators with networking equipment and Pay-TV/video infrastructure. Comparable as a broader telecom incumbent competing with ADB in broadband and Pay-TV software.
• Ericsson: Ericsson provides telecom operator infrastructure including managed services and OSS/BSS capabilities. Overlaps with ADB's service assurance ambitions via its broader telecom portfolio.
• Huawei: Huawei offers end-to-end telecom and Pay-TV solutions including CPE and operator software platforms. A large incumbent competitor across ADB's full broadband and Pay-TV operator stack.
• Cisco: Cisco's broadband networking portfolio (including cable, fiber, and service assurance via Crosswork) competes with ADB's PRISME and epiCentro offerings. Significantly larger incumbent with deep operator relationships.
• Vantiva (formerly Technicolor): Vantiva is a large global provider of broadband CPE, Pay-TV set-top boxes, and connected home software. Overlaps with ADB's hardware and software businesses but operates at significantly larger scale across broader product categories.

Direct peers

• Sagemcom: Sagemcom is a European vendor of broadband CPE (gateways, set-top boxes) and Pay-TV software solutions to telecom operators. Closely comparable to ADB's combined broadband gateway and operator software portfolio.
• Amino Technologies: Amino Technologies supplies set-top boxes, software, and cloud services to Pay-TV operators globally. Directly comparable to ADB's combined hardware (Thunder gateways) and software (graphyne) operator business.
• 3 Screen Solutions (3SS): 3SS delivers Android TV and Pay-TV experience platforms for operators including Telenor. Directly comparable to ADB's graphyne in providing operator-facing Pay-TV platform software.
• iWedia: iWedia provides Pay-TV software platforms and UI/UX solutions for Tier-1 operators. Comparable to ADB's graphyne in serving the operator Pay-TV platform layer with software-focused offerings.
• Netgem: Netgem provides cloud-based Pay-TV and content aggregation platforms for ISPs and telcos across Europe. Highly comparable to ADB's graphyne fusion business in serving broadband operators with subscription-based TV services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCd-DeGyQ251HGFIuMD6jBLA
• LinkedInpl.linkedin.com/company/adb

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADB