Guhring, Inc.
Guhring, Inc. is the US subsidiary of the German-founded Guhring enterprise (est. 1898), manufacturing round shank cutting tools — drills, end mills, taps, thread mills — and providing proprietary PVD coatings, tool reconditioning, and tool management services to metalworking, automotive, aerospace, and electronics manufacturers through a distributor-led channel.
- Company typePrivate
- Founded1898
- HeadquartersBrookfield, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Guhring, Inc. does
Guhring, Inc. is the US operating subsidiary of the German-founded Guhring enterprise, established in 1898 and headquartered in Brookfield, Wisconsin. The company manufactures round shank cutting tools for the metalworking industry, offering more than 35,000 standard catalog items across drills, end mills, taps, thread mills, grooving systems, reamers, tool holders, countersinks, and deburring tools. It also supplies specialized lines such as RT 100 and RF 100 series tooling, PCD (polycrystalline diamond) products, and Hollfelder branded cutters.
The technology base centers on precision CNC grinding combined with proprietary PVD (Physical Vapor Deposition) coating capabilities. Guhring pioneered TiN coating in 1980 and now operates 10+ proprietary coatings (TiN, TiAlN, TiCN, FIREX, nano-FIREX, nano-A, Endurum, Raptor, Signum, Sirius, Zenit), with the Novi, Michigan facility dedicated to coating and reconditioning services. Tool reconditioning restores carbide and PCD tools to original factory quality using the same CNC grinding machines used in production, while custom tool design and tool management/vending systems (with barcode scanning) extend the offering into integrated shop-floor solutions.
Revenue is generated across four streams: cutting tool hardware sales (primary), professional PVD coating services, tool reconditioning services, and managed tool vending solutions. Go-to-market is primarily channel-led through an authorized distributor network (with a prominent 'Find a Distributor' feature on the website), supplemented by direct inside sales via phone (1-800-776-6170) and email. End customers are concentrated in metalworking-intensive verticals — general manufacturing, automotive, aerospace, and electronics — with no public pricing disclosed and quote-based distributor pricing the norm.
Guhring, Inc. firmographics
Firmographics- Name
- Guhring, Inc.
- Legal name
- Guhring, Inc.
- Website
- https://guhring.com
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Guhring, Inc. is the US subsidiary of the German-founded Guhring enterprise (est. 1898), manufacturing round shank cutting tools — drills, end mills, taps, thread mills — and providing proprietary PVD coatings, tool reconditioning, and tool management services to metalworking, automotive, aerospace, and electronics manufacturers through a distributor-led channel.
- Ownership category
- akta.pro rank
Guhring, Inc. industry classification
Industry- Product category
- Precision Metal Cutting Tools
- NAICS
- Cutting Tool and Machine Tool Accessory Manufacturing (333515)
- SIC
- Machine Tools, Metal Cutting Types (3541)
- akta.pro primary industry
- Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)
Keywords
Where Guhring, Inc. is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Guhring, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Cutting Tool Sales: Sale of precision cutting tools including drills, end mills, taps, thread mills, tool holders, grooving systems, countersinks, reamers, and deburring tools. Over 35,000 standard catalog items offered.
- Coating Services: Professional PVD coating services for cutting tools and wear parts. Services include application of proprietary coatings (TiN, TiAlN, FIREX, nano-A, Signum, etc.) to improve tool performance and longevity.
- Tool Reconditioning: Restoration of standard and special carbide and PCD tooling to original factory quality using high-precision CNC grinding machines. Includes re-grinding and re-coating services.
- Tool Management/Vending: Custom machine design and vending solutions for tool management, including barcode scanning software to control and monitor tool consumption in manufacturing facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CNC Operator Entry Position |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Guhring, Inc. product offering
Product offeringCore offering
Guhring, Inc. manufactures and sells round shank precision cutting tools — including drills, end mills, taps, thread mills, grooving systems, reamers, tool holders, countersinks, and deburring tools — with an offering of over 35,000 standard catalog items. The company also provides in-house PVD coating services, CNC-based tool reconditioning, custom tool design, and tool management vending solutions to metalworking manufacturers.
Product overview
Guhring, Inc. is a world-class manufacturer of round shank cutting tools for the metalworking industry, offering over 35,000 different cutting tools as standard catalog items. The company operates a platform-based portfolio combining multiple product categories: core cutting tool lines (Drills, End Mills, Taps, Thread Mills, Grooving Systems, Reamers, Tool Holders, Countersinks, Deburring Tools) with specialized sub-brands (Hollfelder), advanced material solutions (PCD Products), and proprietary product lines (RT 100 Series Drills, RF 100 Series End Mills, GUHROSync Tool Holders). Supporting the tool portfolio are value-added services including Coating Services (offering 11+ PVD coating types including TiN since 1980, TiAlN, FIREX, nano-A, and specialty coatings like Signum for nickel-base materials), Tool Reconditioning (restoring carbide and PCD tooling to factory quality using CNC grinding), Tool Management/Vending (custom barcode-scanning vending machines), and Custom Tools (special application tools built to specification). Technical support is enhanced through free software tools including CNC Guhring ThreadMill 4.0 for thread milling programming and web-based Milling Performance Optimizer and Tap Drill Calculator.
Differentiator
Problem solved
Functional benefit
Brands
- Hollfelder: A brand of cutting tools offered by Guhring, as referenced on the website linking to https://www.hollfelder-cuttingtools.de/
Products and services
- Drills Comprehensive line of drilling tools including carbide drills, HSS/HSCO/PM drills, gun drills, NC spot drills, center drills, replaceable tip drills, and indexable drills for industrial metalworking applications.
- End Mills Carbide end mills with variable helix pitch, symmetrical flute spacing, precision contouring, PCD and diamond coated options, and indexable milling solutions for versatile machining operations.
- Taps Cutting and forming taps designed for extended tool life in threading applications across various materials.
- Thread Mills Threading tools with carbide grades designed for high-performance threading, including micro thread mills, standard thread mills, universal multi-range thread mills, drill/thread mill combos, and pipe thread mills.
- Grooving Systems Grooving tools for turning operations including triangle inserts, stick inserts, parting-off inserts, System 110 holders, and System 208 for complex micro-turned parts.
- Reamers Reaming tools for diameters from 1.90 to 76.00 mm including solid carbide, carbide head, carbide tipped style G and GT, cermet tipped styles, HSS machine reamers, and adjustable hand reamers.
- Tool Holders Tool holding solutions including standard coolant tool holders, MQL (Minimal Quantity Lubrication) tool holders, and accessories for various machining applications.
- Countersinks Round, precise, chatter-free countersinking tools available in cylindrical shank, tri-flat shank, 90-degree, 60-degree, and 82-degree point configurations, and countersink sets.
- Deburring Tools Burr-free machining solutions including deburring forks, deburring reamers, chamfering milling cutters, radius milling cutters, and front/back deburring mills.
- PCD (Polycrystalline Diamond) Products PCD tools offering improved productivity through higher operating speeds, improved accuracy, longer tool life (20-100x uncoated carbide), and high-quality surface finish for automotive, aerospace, and woodworking industries.
- Coating Services Professional PVD (Physical Vapor Deposition) coating services including TiN, TiAlN, TiCN, FIREX, nano-FIREX, nano-A, Endurum, Raptor, Signum, Sirius, and Zenit coatings to improve tool hardness, reduce friction, and extend tool life for cutting tools and wear parts.
- Tool Reconditioning Tool restoration services using high-precision CNC grinding machines to restore standard and special carbide and PCD tooling to original factory quality, condition, and performance; competitor tools are also supported.
- Tool Management / Vending Solutions Custom vending machine solutions in drawer and scroll designs with barcode scanning software for controlling and monitoring tool consumption in manufacturing facilities.
- Custom Tools Custom tool building services using advanced custom tool builder software for special applications not available in standard catalogs.
Quantifiable outcome
- PCD tools provide 20-100x longer tool life compared to uncoated carbide
- +3 more outcomes
Companies that use Guhring, Inc.
Customer profileSegments4 records
Ideal customer profiles4 records
Guhring, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Guhring, Inc. partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Guhring, Inc. competitors and assessment
Company assessmentDirect peers
- Sandvik Coromant: Sandvik's cutting tools division and the global market leader in metal-cutting tooling. Directly competes with Guhring across drills, end mills, taps, and indexable tooling, with a substantially larger global footprint and R&D base.
- Kennametal: US-listed manufacturer of metal cutting tools (widely used brands including Kennametal and WIDIA). Directly competes with Guhring in carbide drills, end mills, and tooling solutions for aerospace and automotive.
- Walter Tools (Sandvik): Walter, now under Sandvik, is a direct competitor in precision cutting tools, especially for metalworking. Overlaps heavily with Guhring's drill, mill, and tap portfolios, particularly in European OEMs.
- Mitsubishi Materials USA: Mitsubishi's cutting tool business competes head-on in carbide drills, end mills, taps, and indexable tooling. Comparable premium positioning in aerospace and automotive machining.
- OSG USA: OSG is a Japanese-origin global manufacturer of taps, drills, end mills, and thread mills with strong US distribution. Directly comparable product mix to Guhring, especially in threading and small-diameter tooling.
- YG-1: South Korean cutting tool manufacturer with significant US presence offering drills, end mills, taps, and thread mills. Competes with Guhring across standard catalog cutting tools, often on price-performance.
- Nachi America: Nachi's cutting tool division produces drills, end mills, taps, and reamers directly comparable to Guhring's catalog. Competes in similar metalworking distribution channels in North America.
- Tungaloy America: Tungaloy (part of IMC Group) manufactures turning, milling, and drilling tools that directly overlap Guhring's offerings. Strong in indexable tooling and inserts alongside round-shank products.
- Ingersoll Cutting Tools: Ingersoll (also part of IMC Group) is a US-based cutting tool maker competing in milling, drilling, and turning. Comparable product portfolio to Guhring with overlapping aerospace and automotive customers.
- Sumitomo Electric Carbide: Sumitomo's cutting tool division produces carbide inserts, drills, end mills, and taps that compete directly with Guhring. Strong overlap in coated tooling technology and high-precision machining applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Guhring, Inc. social profiles
Digital presenceGuhring, Inc. compliance and trust
Trust signalCompliance3 records
Guhring, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guhring, Inc. leadership team
Management profileNumber of profiles
Guhring, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guhring, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guhring, Inc.
What does Guhring, Inc. do?
Guhring, Inc. manufactures and sells round shank precision cutting tools — including drills, end mills, taps, thread mills, grooving systems, reamers, tool holders, countersinks, and deburring tools — with an offering of over 35,000 standard catalog items. The company also provides in-house PVD coating services, CNC-based tool reconditioning, custom tool design, and tool management vending solutions to metalworking manufacturers.
Is Guhring, Inc. a public or private company?
Guhring, Inc. is a private company. It is classified as family owned and is currently operating.
When was Guhring, Inc. founded?
Guhring, Inc. was founded in 1898. It employs 251 to 500 people.
Where is Guhring, Inc. based?
Guhring, Inc. is headquartered in Brookfield, United States, in the North America region.
How does Guhring, Inc. make money?
Four revenue lines are on record. Cutting Tool Sales are the primary driver. The others are coating Services, tool Reconditioning and tool Management/Vending.
Who are Guhring, Inc.'s main competitors?
Direct peers on record are Sandvik Coromant, Kennametal, Walter Tools (Sandvik), Mitsubishi Materials USA, OSG USA, YG-1, Nachi America, Tungaloy America, Ingersoll Cutting Tools and Sumitomo Electric Carbide.
Does Guhring, Inc. have an API?
No public API is recorded for Guhring, Inc..
What industry is Guhring, Inc. in?
Guhring, Inc.'s product category is Precision Metal Cutting Tools. Its primary akta.pro industry code is IMAHADAB, Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures). Its NAICS code is 333515 and its SIC code is 3541.