Hyphen
Diamond Mattress is a family-owned US mattress manufacturer founded in 1946 that designs and sells hybrid mattresses, adjustable bases, and sleep accessories through its e-commerce site, hundreds of retail partners, and a dealer program targeting mass-market consumer buyers.
- Company typePrivate
- Founded1946
- HeadquartersRancho Dominguez, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hyphen does
Diamond Mattress, operating under the parent identifier Hyphen, is a privately held, family-owned mattress manufacturer founded in 1946 and based in the United States. The company designs, produces, and sells a broad portfolio of hybrid mattresses that combine in-house-manufactured pocketed coils with proprietary memory foam technologies, including the Black Diamond line featuring IceFlex all-night cooling, the Flurry Lux cooling hybrid, the Dreamstage versatile line, the Generations hand-tufted luxury line, the Ethos organic hybrid, and value-oriented options such as the Tailor Classic and Dreamstage Value. All mattresses carry a 120-night sleep trial, a 20-year warranty, and a 100% fiberglass-free guarantee, and are certified under GREENGUARD Gold, OEKO TEX, CertiPUR-US, Eco Institut, and Repreve. The company also offers adjustable bed bases (Symphony Sleep ES200, ES500, ES600), foundations, and an AI-powered customer assistant.
Hyphen firmographics
Firmographics- Name
- Hyphen
- Legal name
- Diamond Mattress
- Website
- https://hyphensleep.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diamond Mattress is a family-owned US mattress manufacturer founded in 1946 that designs and sells hybrid mattresses, adjustable bases, and sleep accessories through its e-commerce site, hundreds of retail partners, and a dealer program targeting mass-market consumer buyers.
- Ownership category
- akta.pro rank
Hyphen industry classification
Industry- Product category
- Mattress Manufacturing
- NAICS
- Mattress Manufacturing (33791), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
Keywords
Where Hyphen is headquartered
LocationHeadquarters
- HQ city
- Rancho Dominguez
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hyphen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Mattress Sales: Primary revenue stream from direct-to-consumer mattress sales through e-commerce and retail partners. Mattresses range from $749 to $2,899 with various models targeting different customer segments.
- Accessories and Bases: Secondary revenue from complementary products including adjustable bed bases, foundations, and bedding accessories. Products include Symphony Sleep ES200, ES500, ES600, Versatile Foundation, and Space Base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Black Diamond - Performance Cooling (Best Seller) |
| One time/ perpetual license | Pay-as-you-go | Flurry Lux Cooling Hybrid - Top Rated |
| One time/ perpetual license | Pay-as-you-go | Dreamstage - Most Versatile |
| One time/ perpetual license | Pay-as-you-go | Tailor Classic - Value Sleep Solution |
| One time/ perpetual license | Pay-as-you-go | Generations Hand Tufted - Natural Luxury |
| One time/ perpetual license | Pay-as-you-go | Anniversary Quilted Edition |
| One time/ perpetual license | Pay-as-you-go | Ethos Hybrid - Eco-Friendly Organic |
| One time/ perpetual license | Pay-as-you-go | Dreamstage Value - Best Comfort + Value |
| One time/ perpetual license | Pay-as-you-go | Snowbird Hybrid |
| One time/ perpetual license | Pay-as-you-go | Flurry Hybrid |
| One time/ perpetual license | Pay-as-you-go | Independence/Independence Quilted |
| One time/ perpetual license | Pay-as-you-go | Arise Hybrid |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hyphen product offering
Product offeringCore offering
Hyphen designs, manufactures, and sells handcrafted hybrid mattresses (cooling, luxury hand-tufted, organic, and value tiers) along with adjustable bed bases, foundations, and bedding accessories. Products are sold through a direct-to-consumer e-commerce site with free delivery, a 120-night trial, and 20-year warranty, as well as through hundreds of retail partner locations and a dealer wholesale program across the USA.
Product overview
Diamond Mattress is a family-owned manufacturer offering a diverse portfolio of handcrafted mattresses and sleep accessories. The core product lineup includes multiple mattress lines: the premium Black Diamond (performance cooling with Ice Flex technology), Flurry Lux (top-rated hybrid), Dreamstage (versatile for all sleep styles), Generations (luxury hand-tufted), Ethos (eco-friendly organic), and value-focused Tailor Classic and Dreamstage Value. The company also offers adjustable bases (Symphony Sleep ES200/ES500/ES600), foundations, and an AI-powered customer assistant. All mattresses feature a 120-night trial, 20-year warranty, and are 100% fiberglass-free with certifications including GREENGUARD Gold, OEKO TEX, and CertiPUR-US.
Differentiator
Problem solved
Functional benefit
Products and services
- Black Diamond Mattress Performance cooling hybrid mattress featuring proprietary IceFlex all-night cooling technology. Available in Firm, Medium, and Plush firmness options, starting at $1,899. Marketed as the flagship performance-comfort mattress for hot sleepers and includes free pillows with purchase.
- Flurry Lux Cooling Hybrid Mattress Top-rated cooling hybrid mattress independently rated by sleep testers, designed specifically for side sleepers requiring pressure-point relief. Available in Firm and Medium firmness options, starting at $1,399.
- Dreamstage Mattress Premium comfort hybrid mattress positioned as the most versatile model for every sleep style. Available in Firm, Medium, and Plush firmness options, starting at $1,349.
- Dreamstage Value Mattress Value-tier hybrid mattress offering premium-quality sleep at an everyday accessible price. Available in Firm, Medium, and Plush firmness options, starting at $799.
- Generations Hand Tufted Mattress Handcrafted natural luxury mattress with premium comfort layers using traditional hand-tufted construction. Available in Firm, Medium, and Plush firmness options, starting at $2,899.
- Tailor Classic Mattress Value sleep solution hybrid mattress featuring copper-infused memory foam for enhanced comfort and support. Available in Medium firmness, starting at $749 (50% off the original $1,499).
- Anniversary Quilted Hybrid Mattress Anniversary-edition quilted hybrid mattress positioned as a celebration of better sleep. Available in Firm and Medium firmness options, starting at $1,199.
- Ethos Hybrid Mattress Eco-friendly organic hybrid mattress featuring breathable quilted organic cotton and Talalay latex. Available in Firm, Medium, and Plush firmness options, starting at $2,099.
- Snowbird Hybrid Mattress Premium hybrid mattress model positioned in the higher-end of the lineup at a regular price of $2,699.
- Flurry Hybrid Mattress Hybrid mattress model in the Flurry product family, priced at $1,799.
- Independence Quilted Mattress Quilted mattress model within the Independence product family, priced at $899.
- Independence Mattress Standard mattress model within the Independence product family, complementing the quilted variant.
- Arise Hybrid Mattress Hybrid mattress model positioned in the mid-premium tier at $1,499.
- Symphony Sleep ES200 Adjustable Base Adjustable bed base product in the Symphony Sleep lineup, sold as a complementary sleep system accessory alongside Hyphen mattresses.
- Symphony Sleep ES500 Adjustable Base Mid-tier adjustable bed base in the Symphony Sleep lineup, sold as a complementary sleep system accessory.
- Symphony Sleep ES600 Adjustable Base Premium-tier adjustable bed base in the Symphony Sleep lineup, sold as a complementary sleep system accessory.
- Versatile Foundation Mattress foundation product sold as a complementary accessory to Hyphen mattresses.
- Space Base Mattress base product sold as a complementary accessory to Hyphen mattresses.
Quantifiable outcome
- Free delivery to doorstep within 3-5 business days
- +2 more outcomes
Companies that use Hyphen
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles6 records
Hyphen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hyphen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Retail Dealers NetworkcoreDiamond Mattress partners with hundreds of retail locations nationwide through a dealer program. Dealers gain access to an extensive range of innovative products, outstanding support, and marketing resources. The program is designed to help grow their business while delivering exceptional comfort and quality to end customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hyphen competitors and assessment
Company assessmentDirect peers
- Casper: Casper is a DTC mattress brand offering foam, hybrid, and specialty mattresses direct-to-consumer. It directly competes with Diamond Mattress in the online hybrid mattress category and pressures pricing and brand awareness in the same value-to-mid-premium tier.
- Purple: Purple sells its proprietary hyper-elastic polymer mattresses through DTC and retail channels with proprietary technology differentiation. Comparable to Diamond's hybrid/coil ICE-flex approach as a tech-forward mattress brand targeting the same consumer.
- Saatva: Saatva sells premium luxury mattresses direct-to-consumer with white-glove delivery, competing with Diamond's Generations and Ethos premium handcrafted SKUs. Comparable as a vertically integrated online-first mattress brand with emphasis on quality and materials.
- Nectar Sleep (Resident Home): Nectar is a DTC mattress brand positioned in the value segment with foam and hybrid offerings, frequently priced via aggressive promotions. Comparable as a discount-promotional D2C mattress competitor targeting Diamond's Dreamstage Value / Tailor Classic tiers.
- Helix Sleep: Helix offers a broad portfolio of hybrid mattresses targeted by sleep style and firmness, similar in breadth to Diamond's 12+ SKU strategy. Comparable as a customizable online mattress brand competing for the same persona-driven shopper segments.
- Tuft & Needle: Tuft & Needle (owned by Serta Simmons) is a DTC foam/hybrid mattress brand targeting value-and-quality shoppers. Comparable to Diamond's value-tier products in target customer, pricing, and D2C go-to-market motion.
- DreamCloud Sleep: DreamCloud sells hybrid mattresses direct-to-consumer in the mid-premium tier with heavy promotional activity. Comparable to Diamond's Flurry Lux and Dreamstage lines on hybrid construction and online-first promotional sales motion.
- Brooklyn Bedding: Brooklyn Bedding is a vertically integrated, family-run US mattress manufacturer selling direct plus wholesale under multiple brands (Brooklyn Bedding, Bear, Titan). Closely analogous to Diamond Mattress on domestic manufacturing, broad portfolio, and hybrid online/retail distribution.
Broad incumbents
- Tempur Sealy International: Tempur Sealy (Tempur-Pedic, Sealy, Stearns & Foster) is the largest mattress manufacturer in the US, combining premium brand portfolios with broad retail distribution. Comparable as a larger incumbent mattress manufacturer with vertically integrated production.
Emerging players
- Avocado Green Mattress: Avocado is a direct-to-consumer eco-focused mattress brand using organic and natural materials. Directly comparable to Diamond's Ethos Hybrid (organic cotton, Talalay latex) in positioning and certifications (GREENGUARD Gold, etc.).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hyphen social profiles
Digital presenceHyphen compliance and trust
Trust signalCompliance5 records
Hyphen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hyphen leadership team
Management profileNumber of profiles
Hyphen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hyphen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hyphen
What does Hyphen do?
Hyphen designs, manufactures, and sells handcrafted hybrid mattresses (cooling, luxury hand-tufted, organic, and value tiers) along with adjustable bed bases, foundations, and bedding accessories. Products are sold through a direct-to-consumer e-commerce site with free delivery, a 120-night trial, and 20-year warranty, as well as through hundreds of retail partner locations and a dealer wholesale program across the USA.
Is Hyphen a public or private company?
Hyphen is a private company. It is classified as family owned and is currently operating.
When was Hyphen founded?
Hyphen was founded in 1946. It employs 11 to 50 people.
Where is Hyphen based?
Hyphen is headquartered in Rancho Dominguez, United States, in the North America region.
How does Hyphen make money?
Two revenue lines are on record. Mattress Sales are the primary driver. The others are accessories and Bases.
Who are Hyphen's main competitors?
Direct peers on record are Casper, Purple, Saatva, Nectar Sleep (Resident Home), Helix Sleep, Tuft & Needle, DreamCloud Sleep and Brooklyn Bedding. Tempur Sealy International is listed as a broad incumbent. Avocado Green Mattress is listed as an emerging player.
Does Hyphen have an API?
No public API is recorded for Hyphen.
What industry is Hyphen in?
Hyphen's product category is Mattress Manufacturing. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid). Its NAICS code is 33791 and its SIC code is 5712.