Blue Rooster
Blue Rooster Inc. is a privately held Seattle commercial real estate owner-operator leasing the 17,500 RSF Blue Rooster Building in Fremont across four suites to startups, lab/overflow tenants, and creative businesses, distributed through CBRE and direct owner contact.
- Company typePrivate
- Founded2005
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Blue Rooster does
Blue Rooster Inc. is a privately held, single-asset commercial real estate owner-operator based in Seattle, Washington. The company holds and leases the Blue Rooster Building, a two-story, 17,500 RSF commercial property at 1300 North Northlake Way in Seattle's Fremont neighborhood, comprising four distinct suites ranging from 684 RSF (Suite 103, configured for lab/retail use) to 7,519 RSF (Suite 200, a second-floor premium suite with a 584 RSF private deck and Lake Union views). Kevin Conroy is identified as the owner and primary contact; the company operates as a Washington LLC without disclosed institutional backing.
The underlying product is the physical building itself, supplemented by recent capital improvements (downstairs HVAC replacement in 2013, comprehensive 2019 energy upgrade including new roof, HVAC, energy-efficient windows and sun-shade blinds, and second-floor bathroom renovation completed in December 2023), a Matterport virtual tour for remote prospect engagement, and 50 on-site parking spaces. Technology depth is limited to standard commercial building systems — there is no proprietary software, AI/ML capability, or data product in the offering.
Revenue is generated almost entirely through monthly commercial rent on the four suites. Distribution runs through CBRE's Seattle office (leasing agents JJ Shephard and Leah Hover) for enterprise and mid-market tenants, with direct owner contact available for smaller or relationship-driven deals. Customer segments targeted are Series A startups, growing companies seeking lab or overflow space, and creative businesses — a horizontal segmentation within the single Fremont asset. Note: a top-line firmographics summary describes Blue Rooster as a "technology consulting and experience design firm," which is inconsistent with the detailed primary-source data describing a commercial real estate property; the analysis is grounded in the detailed source.
Blue Rooster firmographics
Firmographics- Name
- Blue Rooster
- Legal name
- Blue Rooster Inc.
- Website
- https://bluerooster.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blue Rooster Inc. is a privately held Seattle commercial real estate owner-operator leasing the 17,500 RSF Blue Rooster Building in Fremont across four suites to startups, lab/overflow tenants, and creative businesses, distributed through CBRE and direct owner contact.
- Ownership category
- akta.pro rank
Blue Rooster industry classification
Industry- Product category
- Commercial Real Estate Leasing
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Blue Rooster is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Rooster business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Commercial Space Leasing: The company generates revenue through renting commercial office suites to businesses. The property offers 4 distinct suites ranging from 684 RSF to 7,519 RSF, with total available space of 17,500 RSF. Revenue is derived from monthly commercial rent payments, with each suite having its own rental terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Suite 100 - 4,365 RSF with mezzanine, ground floor, and parking |
| Subscription | Monthly | Suite 101 & 102 - 4,891 RSF combined space |
| Subscription | Monthly | Suite 103 - 684 RSF lab/retail space |
| Subscription | Monthly | Suite 200 - 7,519 RSF premium 2nd floor with deck |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Blue Rooster product offering
Product offeringCore offering
Blue Rooster owns and leases the Blue Rooster Building, a 17,500 RSF commercial property in Seattle's Fremont neighborhood consisting of four distinct suites (Suite 100, Suite 101 & 102, Suite 103, and Suite 200) ranging from 684 to 7,519 RSF. The company generates revenue through monthly recurring commercial rent payments, leasing space primarily to startups, growth-stage companies, creative businesses, and lab/research operators seeking flexible, character-rich space with modern amenities.
Product overview
Blue Rooster is a commercial real estate property management company offering the Blue Rooster Building, a multi-tenant commercial property in Seattle's Fremont neighborhood. The property portfolio consists of four distinct commercial suites (Suite 100, Suite 101 & 102, Suite 103, and Suite 200) totaling 17,500 RSF of flexible commercial space across two floors. The suites cater to different business needs, ranging from startup office spaces with garage doors to larger executive suites with lake views, all featuring modern amenities including updated HVAC systems, private decks, and parking facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Blue Rooster Building A 17,500 RSF commercial real estate property at 1300 North Northlake Way, Seattle, WA 98103 in the Fremont neighborhood, comprising four distinct suites across two floors with 50 parking spaces, available for commercial leasing to businesses.
- Suite 100 A 1st-floor commercial suite with 4,365 RSF total (2,998 RSF ground floor + 1,367 RSF mezzanine) featuring two fully functional garage doors with double sun shades and on-site parking, marketed as ideal space for startup companies.
- Suite 101 & 102 A combined 1st-floor commercial suite with 4,891 RSF total (3,056 RSF ground floor + 1,594 RSF mezzanine + 241 RSF Suite 102), featuring one garage door with summer shade, a newly installed kitchen and break-out area, a private bathroom and shower, and on-site parking.
- Suite 103 A 684 RSF 1st-floor commercial suite originally configured for a winery and later a tap room, currently used as lab space, with ample power connections, an on-site kitchen setup, double doors with access to a traditional loading dock and roll-up door, and on-site parking.
- Suite 200 A premium 2nd-floor commercial suite with 7,519 RSF of rentable space plus a 584 RSF private deck, featuring 180-degree views of Lake Union and the Seattle skyline, and access to 50 parking spaces.
Companies that use Blue Rooster
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Blue Rooster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Blue Rooster partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CBREcoreCBRE serves as the primary commercial leasing partner for Blue Rooster Building. Their Seattle office provides professional brokerage services with dedicated agents JJ Shephard and Leah Hover handling tenant inquiries and lease negotiations.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
Blue Rooster competitors and assessment
Company assessmentDirect peers
- Kilroy Realty Corporation: West Coast-focused office landlord with a heavy Seattle presence serving creative, tech, and life-science tenants. Comparable in product type (multi-tenant creative office), tenant focus, and Pacific Northwest submarket exposure.
- BioMed Realty: Lab and life-science real estate platform acquired by Blackstone. Directly comparable to Blue Rooster's lab-configured Suite 103 and the building's targeted research/overflow use cases for life-science tenants.
- Hudson Pacific Properties: Owner-operator of office and studio properties on the U.S. West Coast including Seattle, focused on creative and tech tenants in amenity-rich submarkets — directly comparable to Blue Rooster's Fremont positioning and tenant mix.
- Alexandria Real Estate Equities: Specialized lab and office REIT focused on life-science and innovation tenants. Comparable to Blue Rooster's targeting of lab/overflow space in Suite 103 and the broader focus on tech and research occupiers in Seattle.
Broad incumbents
- CBRE Group: Global commercial real estate services firm and Blue Rooster's named leasing partner for the Fremont property. While much larger and a service provider rather than owner, CBRE is materially comparable as the broker operating in the same Seattle CRE leasing market.
- Cushman & Wakefield: Global CRE services firm competing with CBRE for Seattle office leasing mandates. Comparable as a broad incumbent operating in the same Seattle office brokerage and tenant-sourcing market.
- JLL (Jones Lang LaSalle): Global commercial real estate services and investment firm with a major Seattle office leasing practice. Comparable to Blue Rooster/CBRE as a competing channel for institutional-grade leasing representation in the same market.
Regional players
- Vulcan Real Estate: Paul Allen's Seattle-based real estate arm and one of the largest commercial property owners in the Puget Sound region. Comparable as a Seattle-focused owner-operator of office/lab space serving the same tech and life-science tenant base.
- Unico Properties: Seattle-based private commercial real estate owner-operator with a portfolio of office and mixed-use assets in the Puget Sound region. Comparable as a regionally focused boutique landlord competing for similar tenant types in adjacent Seattle submarkets.
- Goodman Real Estate: Seattle-based full-service commercial real estate firm with leasing, management, and investment activity in the Puget Sound region. Comparable to Blue Rooster as a Seattle-focused owner/operator and service provider in similar submarkets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Blue Rooster social profiles
Digital presenceBlue Rooster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Rooster leadership team
Management profileNumber of profiles
Profiles1 record
Blue Rooster funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Rooster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Rooster
What does Blue Rooster do?
Blue Rooster owns and leases the Blue Rooster Building, a 17,500 RSF commercial property in Seattle's Fremont neighborhood consisting of four distinct suites (Suite 100, Suite 101 & 102, Suite 103, and Suite 200) ranging from 684 to 7,519 RSF. The company generates revenue through monthly recurring commercial rent payments, leasing space primarily to startups, growth-stage companies, creative businesses, and lab/research operators seeking flexible, character-rich space with modern amenities.
Is Blue Rooster a public or private company?
Blue Rooster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Rooster founded?
Blue Rooster was founded in 2005. It employs 51 to 100 people.
Where is Blue Rooster based?
Blue Rooster is headquartered in Seattle, United States, in the North America region.
How does Blue Rooster make money?
One revenue line is on record: commercial Space Leasing.
Who are Blue Rooster's main competitors?
Direct peers on record are Kilroy Realty Corporation, BioMed Realty, Hudson Pacific Properties and Alexandria Real Estate Equities. Broad incumbents are CBRE Group, Cushman & Wakefield and JLL (Jones Lang LaSalle). Regional players are Vulcan Real Estate, Unico Properties and Goodman Real Estate.
Does Blue Rooster have an API?
No public API is recorded for Blue Rooster.
What industry is Blue Rooster in?
Blue Rooster's product category is Commercial Real Estate Leasing. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 5324 and its SIC code is 6512.