What MD Analytics does

MD Analytics is a Vancouver, Canada-based provider of full-service healthcare and pharmaceutical market research, founded in 2003 and operating through two legal entities: MD Analytics ULC (Canada, headquartered at 555 Burrard Street, Vancouver, BC) and MD Analytics Inc. (Santa Barbara, California). The company's core asset is the MD Analytics Panel: Perspectives in Health, a proprietary North American panel of healthcare professionals including primary care physicians, medical specialists, pharmacy professionals, physician assistants, and nurses. Leveraging this panel, MD Analytics delivers custom quantitative surveys, qualitative interviews, focus groups, and consulting engagements to pharmaceutical companies and healthcare organizations, with services covering brand perception, physician engagement, market share analysis, customer engagement, forecasting, concept and message testing, KOL mapping, patient journey analysis, pricing research, and sales detailing effectiveness. All work is delivered under a "Leave No Stone Unturned" quality guarantee, and reports are produced as visually intuitive, story-based outputs designed for boardroom consumption. The firm is ISO 20252:2019 certified, CRIC Standards compliant, and a member of Insight Association, the Canadian Research Insights Council, and Global Data Quality, and is a committed participant in the Science Based Targets initiative.

The company operates a B2B, sales-led go-to-market targeting enterprise pharmaceutical and healthcare buyers through direct engagement. Revenue is generated via quote-based, project-scope engagements rather than disclosed subscription pricing, with named customers including Johnson & Johnson, ViiV Healthcare, Pendopharm, and HLS. The marketing mix combines content marketing (topical infographics and independent studies published on the company website), organic social on LinkedIn, Facebook, and X, and email newsletters aimed at both pharma buyers and healthcare professional panelists. Leadership includes founder and CEO Tyler Hassman, SVP and US Country Lead Mary Dominiecki, SVP Client Services Rahim Shah, and VPs of Client Services Daniel Turner and Jessie Robertson. The company is privately held with no disclosed parent, institutional investors, or funding rounds.

Name

MD Analytics

Legal name

MD Analytics ULC

Website

https://mdanalytics.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

MD Analytics is a Vancouver-based, privately held market research firm founded in 2003 that delivers custom healthcare and pharmaceutical research to enterprise pharma clients using its proprietary North American healthcare professional panel.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Market Research Services: Full-service healthcare and pharmaceutical market research solutions, including custom surveys, qualitative research, and consulting services delivered to pharmaceutical companies and healthcare organizations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MD Analytics is a full-service provider of healthcare and pharmaceutical market research solutions. The company designs and conducts custom quantitative and qualitative studies (online surveys, telephone interviews, focus groups) drawing on its proprietary MD Analytics Panel of healthcare professionals in North America. Deliverables include story-based visual reports, forecasting, concept and message testing, KOL mapping, patient journey studies, pricing research, and sales-force detailing tracking.

Product overview

MD Analytics is a full-service provider of healthcare and pharmaceutical market research solutions operating since 2003. The company offers a unified portfolio centered on its proprietary MD Analytics Panel: Perspectives in Health, which provides access to healthcare professionals across North America. Core offerings include Engaging Insights (story-based visual reporting), Superior Sample (enhanced sampling capabilities), and Industry Expertise across multiple research areas. Service modules cover Customer Engagement, Forecasting, Integrated Concept & Message Testing, KOL Mapping, Patient Journey PathwaysRx, Pricing Research, and Rapid Detail Tracker Evolution. All services are backed by the Leave No Stone Unturned Guarantee, and the company publishes free Topical Infographics based on independent survey research.

Differentiator

Problem solved

Functional benefit

Products and services

• MD Analytics Panel: Perspectives in Health
• Engaging Insights
• Superior Sample
• Industry Expertise
• Customer Engagement Research
• Forecasting Research
• Integrated Concept & Message Testing
• KOL Mapping
• Patient Journey PathwaysRx
• Pricing Research
• Rapid Detail Tracker Evolution
• Topical Infographics & Independent Studies

Quantifiable outcome

• Visually intuitive story-based reports that move boardroom conversation from understanding to taking action

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered industry and minor.

• Insight AssociationindustryOthersMembership organization providing industry standards and best practices for market research professionals.
• Canadian Research Insights CouncilindustryOthersAgency membership demonstrating compliance with Canadian research insights standards and code of conduct.
• Global Data QualityminorOthersMembership in global data quality organization supporting research quality standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Toluna: Toluna provides online panel-based market research services with growing healthcare coverage, competing for the same survey-based pharma research budget as MD Analytics with a broader but less specialized panel.

Broad incumbents

• Dynata: Dynata is a global online research panel and data services company used by healthcare research buyers to source physician and patient sample, competing with MD Analytics' proprietary panel for the same pharma clients.
• ZS Associates: ZS Associates is a large management consulting and market research firm with a deep pharma and healthcare practice covering sales, marketing, and analytics, providing an incumbent benchmark for healthcare research engagements.
• IQVIA: IQVIA is the largest healthcare data, analytics, and market research provider globally, encompassing proprietary panels, real-world data, and consulting services that overlap with MD Analytics' core pharma research offerings.
• Inizio: Inizio is a large healthcare commercialization services group offering advisory, market research, and insights capabilities to pharma clients, serving as a broader-portfolio incumbent to MD Analytics' specialized research offering.

Direct peers

• Trinity Life Sciences: Trinity Life Sciences is a healthcare-focused strategic consulting and market research firm serving pharmaceutical clients with proprietary panels and therapeutic-area expertise, closely mirroring MD Analytics' niche-play healthcare MR model.
• J. Reckner Associates: J. Reckner Associates is a long-standing healthcare professional panel and qualitative research provider serving pharma clients, with a similar U.S./Canada footprint and HCP-panel-led value proposition.
• M3 Global Research: M3 Global Research runs one of the world's largest physician panels and offers online healthcare market research services to pharma companies, a direct parallel to MD Analytics' Perspectives in Health panel model.
• Schlesinger Group: Schlesinger Group operates proprietary consumer and healthcare professional panels and provides qualitative and quantitative market research services to enterprises, directly comparable in panel-driven B2B research execution.

Regional players

• Opinion Dynamics: Opinion Dynamics is a U.S./Canadian market research firm with a dedicated healthcare practice running proprietary panels and serving pharma clients, a regional peer overlap in panel-based pharma research execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mdanalytics
• Facebookfacebook.com/mdanalyticsmr
• LinkedInlinkedin.com/company/md-analytics

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MD Analytics