RLAH Real Estate

What RLAH Real Estate does

RLAH Real Estate, doing business as RLAH @properties, is a privately held residential real estate brokerage founded in 2005 and headquartered in the Washington DC metropolitan area (Chevy Chase, MD). The company serves individual home buyers, sellers, renters, and land buyers in DC, Maryland, and Virginia through a network of licensed real estate agents and an online search platform. Legal operations sit under At World Properties, LLC, with each office independently owned and operated, and the firm is affiliated with the national @properties brand.

The company's product surface includes the consumer-facing RLAH @properties Search Platform at atproperties.com/dc (property search by neighborhood, featured listings, open houses, and exclusives), RLAH Hotlist for off-market exclusives, RLAH Restoration for seller-side property preparation, relocation services, and pl@tform—an internal agent and transaction management platform launched in 2023. Underlying technology is a conventional real estate listing and transaction management stack rather than an AI-enabled platform. Marketing is delivered through agent-led consultations, Instagram (@rlahdmv), a corporate blog, and community engagement; the company has 541 exclusive DC Area listings as of the data captured.

RLAH @properties generates revenue via transaction commissions, typically 5-6% of sale price split between listing and buyer's agents, with rates varying by transaction, property type, and agent agreements (not publicly disclosed). Referral partnerships with Embrace Home Loans and First Home Mortgage support buyer financing, while membership in Leading Real Estate Companies of the World provides international relocation reach. The company has 101-250 employees and operates across a single regional market (DC metro) with latent exposure to 15+ additional markets via the @properties affiliate network.

Name

RLAH Real Estate

Legal name

At World Properties, LLC

Website

https://rlahre.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

RLAH Real Estate (DBA RLAH @properties) is a privately held residential real estate brokerage serving the Washington DC metro area through licensed agents, an online search platform, and supporting services including RLAH Restoration and off-market exclusives.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Real Estate Buyer Representation (FSAEAJAG), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Home buying and selling
• Property leasing services
• Real estate marketing
• Relocation assistance

Headquarters

HQ city

Chevy Chase

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: The company earns commissions on real estate transactions when agents successfully help clients buy or sell homes. This includes commissions on residential sales, rentals, and land transactions. Commission is typically a percentage of the property sale price, split between the listing agent and buyer's agent.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RLAH Real Estate (DBA: RLAH @properties) is a residential real estate brokerage that facilitates home buying, selling, renting, and land transactions through a network of licensed agents in the Washington DC metropolitan area. The firm supplements core brokerage services with off-market exclusives (RLAH Hotlist), property preparation and restoration (RLAH Restoration), and relocation assistance, earning commissions on each closed transaction.

Product overview

RLAH @properties operates as a real estate brokerage offering a consumer-facing search platform with agent-supported services. The core product is the search platform (atproperties.com/dc) enabling property search by neighborhood, featured listings, open houses, and exclusive off-market properties. Supporting services include RLAH Restoration (property preparation for sellers), Relocation Services, and the pl@tform agent tools. The company serves multiple metropolitan markets including DC Area, Chicago, Dallas/Fort Worth, and Michigan regions through a network of independent agents and offices.

Differentiator

Problem solved

Functional benefit

Brands

• RLAH Restoration: Property restoration and renovation services for homes sold through RLAH @properties.
• pl@tform
• RLAH Hotlist

Products and services

• RLAH @properties Search Platform Online real estate search platform that lets consumers browse homes for sale by DC Area neighborhood, search listings, view open houses, and access exclusive RLAH @properties listings.
• Off-Market Exclusives (RLAH Hotlist) Off-market exclusive property listings service providing access to homes not publicly listed on the open market, aimed at DC Area buyers and investors.
• RLAH Restoration Property preparation and restoration services for sellers preparing their homes for market, offered as part of RLAH's sell-side service portfolio.
• Relocation Services Relocation assistance services for clients moving to or from the DC Area market, including neighborhood orientation and home search support.
• pl@tform Agent-facing technology platform providing RLAH @properties agents with tools to manage listings, clients, and real estate transactions.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Embrace Home LoansminorOthersRecommended mortgage lender partner featured on the RLAH @properties website. Provides mortgage financing services to home buyers working with RLAH agents.
• First Home MortgageminorOthersPreferred mortgage provider recommended to RLAH @properties clients. Located in Chevy Chase, MD, offering home loan products for buyers.
• Leading Real Estate Companies of the WorldcoreChannel Partner/ Reseller/ DistributorGlobal network membership providing RLAH @properties with international relocation capabilities and access to a wider network of real estate professionals and clients across the world.
• At World Properties, LLCcoreStrategic or Co-development PartnerParent company and affiliate network. RLAH @properties operates as part of the @properties brand, utilizing shared technology, branding, and operational infrastructure. The company is independently owned and operated at local office level.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• @properties: RLAH operates as an @properties affiliate, making @properties the closest direct peer — same brand, same technology platform (pl@tform), same commission-based residential brokerage model with multi-market geographic spread across the Midwest, Mid-Atlantic, and Texas.
• Compass: Compass is a tech-forward national residential real estate brokerage competing for the same agent talent and high-end DC Area buyer/seller relationships. Both firms sell through commissioned agent networks and emphasize branding, technology, and luxury market positioning.
• TTR Sotheby's International Realty: TTR Sotheby's is a leading DC-area luxury residential brokerage and one of RLAH's most direct in-territory competitors, matching RLAH on affluent clientele, neighborhood-level local expertise, and high-net-worth buyer/seller representation.
• Long & Foster Real Estate: A Mid-Atlantic heritage residential brokerage rooted in the DC/Virginia/Maryland corridor — a directly comparable in-territory peer serving the same buyers/sellers via the same commissioned agent model.
• eXp Realty: eXp is the largest cloud-based residential brokerage, attracting agents with high commission splits and equity participation — directly competing with RLAH for agent recruitment and listings across all US markets.
• Redfin: Redfin is a tech-enabled residential brokerage operating in the DC Metro, with a hybrid salaried/commission agent model and consumer-facing platform that directly competes for both buyers/sellers and agent talent.

Broad incumbents

• Coldwell Banker Realty: Coldwell Banker is a long-established national residential brokerage with a major DC Area presence, offering the same commission-based agent network model and full-service buy/sell representation across all price tiers.
• Berkshire Hathaway HomeServices: A large national residential brokerage brand with strong DC Metro area presence; competes on similar commission-based agent networks, brand prestige, and full-service residential representation.
• Sotheby's International Realty: The parent Sotheby's International Realty affiliate network provides similar luxury-leaning brokerage services and affiliation structure to what RLAH gets through Leading Real Estate Companies of the World; comparable on luxury market positioning and international referral flow.

Emerging players

• HomeSmart: HomeSmart is a fast-growing discount-commission brokerage competing on agent economics and technology, emerging as a threat to traditional commission structures employed by RLAH and similar regional firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RLAHatproperties
• Instagraminstagram.com/rlahdmv
• Xx.com/rl_athome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RLAH Real Estate