Pacific College Of Oriental Medicine

What Pacific College Of Oriental Medicine does

Pacific College of Health and Science (formerly Pacific College of Oriental Medicine) is a private post-secondary institution founded in 1986 in San Diego, California, and accredited by WSCUC, ACAOM, ACEN, and the California Massage Therapy Council. It delivers bachelor's, master's, and doctorate-level programs in acupuncture and Chinese herbal medicine, massage therapy, and holistic nursing across three U.S. campuses — San Diego (headquarters), New York, and Chicago — and a global online division. The college also operates on-campus teaching wellness clinics that treat more than 50,000 patients per year, hosts the annual Pacific Symposium continuing-education conference, and maintains the Pacific Center for Lifelong Learning catalog and the Pacific College Alumni Network (PCAN), positioning it as the self-described largest school of Chinese medicine in the United States with faculty and staff in 27 states and more than 350 credentialed instructors.

The institution's core technology stack is a Moodle-based Open LMS learning management system integrated with Zoom for synchronous instruction, Proctorio for online exam proctoring, Microsoft Teams for collaboration, and a CampusVue student information system; an electronic health records system was deployed in the campus clinics in 2022. Distribution is direct-to-consumer through online applications, an admissions hotline, campus open houses, and a multi-channel content marketing operation spanning a podcast, AIM Digital publications, and earned media. Revenue is generated primarily from tuition across degree, certificate, and continuing-education programs, supplemented by patient service fees at teaching clinics, continuing-education course sales, and Pacific Symposium event revenue, with financial aid and scholarships supporting enrollment affordability.

Pacific College is privately held with no disclosed parent company, institutional investors, or public listing, and is led by CEO Jack Miller. A material strategic restructuring is in motion: the institution has announced the transfer of its San Diego and Chicago campuses and the Cosmetic Acupuncture Program to Southern California University of Health Sciences, with completion anticipated in approximately May 2026, which would leave the New York campus, online division, and the expanding holistic nursing franchise as the continuing core of the business.

Name

Pacific College Of Oriental Medicine

Legal name

Pacific College of Health and Science

Website

https://pacificcollege.edu

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Pacific College of Health and Science is a private, accredited US institution founded in 1986 that delivers bachelor's, master's, and doctorate programs in acupuncture, massage therapy, and holistic nursing through campuses in San Diego, New York, and Chicago, plus online, and operates teaching clinics that treat over 50,000 patients annually.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Educational Programs: Revenue generated from tuition for degree programs including Acupuncture, Massage Therapy, Holistic Nursing, and online certificates. Programs offered at bachelor, master, and doctorate levels.
2. Clinic Services: Patient treatment services at campus wellness clinics treating over 50,000 patients annually
3. Continuing Education and Conferences: Pacific Symposium and Pacific Center for Lifelong Learning provide CEUs and professional development courses

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pacific College of Health and Science is a private higher education institution offering accredited degree and certificate programs in Oriental medicine, acupuncture, massage therapy, and holistic nursing across three U.S. campuses and online. The college operates student teaching clinics that serve community patients while providing hands-on clinical training, and supplements its degree programs with continuing education through the Pacific Center for Lifelong Learning and the annual Pacific Symposium.

Product overview

Pacific College of Health and Science (formerly Pacific College of Oriental Medicine) is the largest school of Chinese medicine in the US, offering a portfolio of educational programs including Acupuncture and Herbs, Massage Therapy, and Holistic Nursing at the bachelor's, master's, and doctorate levels. Programs are delivered through on-campus instruction at San Diego, New York, and Chicago locations, as well as online formats. The college operates wellness clinics treating over 50,000 patients annually, hosts the annual Pacific Symposium, and provides continuing education through the Pacific Center for Lifelong Learning. The institution uses a Moodle-based Learning Management System for online course delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Pacific Center for Lifelong Learning: Continuing education catalog offering online courses and professional development
• Pacific Symposium
• Pacific College Alumni Network (PCAN)

Quantifiable outcome

• 50,000+ patients treated annually at campus clinics
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered major and core.

• Southern California University of Health Sciences (SCU)majorStrategic or Co-development Partner · 1 May 2026Planned transfer of San Diego and Chicago campuses and Cosmetic Acupuncture Program to SCUHS, anticipated completion approximately May 2026. Personal information sharing for prospective students interested in these programs.
• University of California - San Diego Health CentercoreStrategic or Co-development PartnerOffsite clinic partnership providing student clinical training opportunities at a major university health center, expanding practical education beyond campus clinics
• New York Harm Reduction CliniccoreStrategic or Co-development PartnerOffsite clinic partnership providing community health clinical experience for students in New York, supporting holistic healthcare delivery in harm reduction settings

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Bastyr University: Bastyr University is one of the largest accredited natural health sciences universities in the US, offering programs in naturopathic medicine, acupuncture and Oriental medicine, nutrition, and herbal sciences. It is a direct comparable to Pacific College in mission, accreditation profile, and program mix in integrative health education.
• Five Branches University: Five Branches University is a California-based ACAOM-accredited institution offering master's and doctoral programs in Traditional Chinese Medicine, with campuses in Santa Cruz and San Jose. It is a direct peer in acupuncture and Oriental medicine education.
• Northwestern Health Sciences University: NWHSU is a Minnesota-based health sciences university offering programs in chiropractic, acupuncture and Oriental medicine, massage therapy, and integrative health. It is comparable in scope to Pacific College across multiple integrative health disciplines.
• National University of Natural Medicine: NUNM is a Portland-based accredited university offering naturopathic medicine, classical Chinese medicine, nutrition, and integrative medicine programs. It is a closely comparable peer in the natural and Oriental medicine higher-education space.
• Maryland University of Integrative Health: MUIH is a Maryland-based accredited university offering graduate degrees and certificates in integrative health fields including acupuncture, herbal medicine, nutrition, and health coaching. It is a peer in the integrative and Oriental medicine higher-education category.
• AOMA Graduate School of Integrative Medicine: AOMA is an ACAOM-accredited graduate school in Austin, TX offering master's and doctoral programs in acupuncture and Oriental medicine. It directly competes with Pacific College in acupuncture and Chinese medicine education.
• Southern California University of Health Sciences: SCU is a health sciences university in Whittier, CA offering programs in chiropractic, acupuncture and Oriental medicine, physician assistant studies, and integrative healthcare. It is the acquirer of Pacific College's San Diego and Chicago campuses (May 2026) and operates in the same specialized health sciences education category.
• Emperor's College of Traditional Oriental Medicine: Emperor's College is an ACAOM-accredited acupuncture and Oriental medicine school in Santa Monica, CA offering master's and doctorate programs. It competes directly with Pacific College in the acupuncture and Chinese medicine education category.

Broad incumbents

• University of Bridgeport: University of Bridgeport's College of Naturopathic Medicine and related health sciences programs make it a broader-incumbent peer in integrative and alternative medicine education at a larger generalist university.
• Pacific Northwest University of Health Sciences: PNWU is a health sciences university in Yakima, WA offering osteopathic medicine, physician assistant, and other clinical programs. It is a broader-incumbent peer operating in the same overall health sciences higher-education space but with a more conventional medical focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/102352603174201
• LinkedInlinkedin.com/company/pacific-college-of-oriental-medicine

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific College Of Oriental Medicine