Goorin Brothers, Inc
Goorin Bros. is a headwear company founded in 1895, serving men and women through e-commerce and retail stores. It sells trucker hats, caps, fedoras, flatcaps, beanies, buckets, and accessories with artisanal construction, premium materials, embroidered patches, and Friday Drops.
- Company typePrivate
- Founded1895
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Goorin Brothers, Inc does
Goorin Bros. is a privately held premium headwear company founded in 1895. It serves consumers seeking casual, streetwear, collectible, and personal-style headwear; the primary described segment is men and women seeking premium, distinctive hats. Its portfolio includes Original and Low Profile Truckers, Papa Caps, Tailored Baseball caps, Flatcaps, fedoras, beanies, bucket hats, flat-brim caps, kids' styles, and accessories.
The company uses handcrafted headwear construction and materials such as wool, suede, corduroy, denim, and straw, including toquilla straw. Its product differentiation includes embroidered animal, phrase, and artistic patches; hand-cut and sewn USA Workshop pieces; German wicking sweatbands; and hand-woven Panama hats made from 100% toquilla straw in Ecuador with UPF 50 protection.
Goorin Bros. operates a direct-to-consumer model through its own e-commerce storefront and company-operated San Francisco Bay Area retail locations, selling exclusively to end consumers. Its channels include global shipping, email and social marketing, a drops app, Afterpay installments, and GOVX-verified discounts for military, first responders, government employees, and teachers. Its product-led go-to-market centers on limited-edition weekly Friday Drops; revenue comes from one-time purchases priced from $20 for sale items to $280 for premium fedoras, with a 10% first-order discount and free shipping over $75.
Goorin Brothers, Inc firmographics
Firmographics- Name
- Goorin Brothers, Inc
- Legal name
- Goorin Bros.
- Website
- https://goorin.com
- Company type
- Private
- Founded year
- 1895
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Goorin Bros. is a headwear company founded in 1895, serving men and women through e-commerce and retail stores. It sells trucker hats, caps, fedoras, flatcaps, beanies, buckets, and accessories with artisanal construction, premium materials, embroidered patches, and Friday Drops.
- Ownership category
- akta.pro rank
Where Goorin Brothers, Inc is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Goorin Brothers, Inc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Goorin Bros. generates revenue through direct-to-consumer sales of premium headwear products via its e-commerce platform and physical retail stores. Products are sold as one-time purchases at various price points ranging from $20 for sale items to $280 for premium fedoras.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for headwear products |
| Unit Pricing | Pay-as-you-go | Military, First Responder, Government Employee and Teacher Discount |
| One time/ perpetual license | Pay-as-you-go | New Customer 10% Off |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Goorin Brothers, Inc product offering
Product offeringCore offering
Goorin Bros. designs, manufactures, and sells premium handcrafted hats and caps — including truckers, fedoras, flatcaps, papa caps, tailored baseball caps, beanies, buckets, and flat brims — through its own e-commerce site, mobile app, and physical retail stores. The portfolio spans everyday, seasonal, and limited-edition styles, with a Kids line, a USA-made Workshop collection, hand-woven Panama straw hats, and weekly Friday Drops of exclusive designs.
Product overview
Goorin Bros. is a premium headwear company founded in 1895 offering a diverse portfolio of hats including truckers, papa caps, tailored baseball caps, flatcaps, fedoras, beanies, buckets, and flat brim styles. The brand operates under several sub-brands: Friday Drops (limited weekly releases), Online Exclusives (web-only designs like Mixtape and Outsiderland), USA Workshop (American-made artisanal pieces), Straws (seasonal warm-weather styles), and a Kids Collection. The company sells directly to consumers through goorin.com with Afterpay payment integration and offers military/first responder discounts via GOVX ID verification.
Differentiator
Problem solved
Functional benefit
Brands
- The Farm: Sub-brand featuring trucker hats with animal-themed patches and edgy designs
Companies that use Goorin Brothers, Inc
Customer profileSegments1 record
Ideal customer profiles1 record
Goorin Brothers, Inc technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Goorin Brothers, Inc partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
Goorin Brothers, Inc competitors and assessment
Company assessmentBroad incumbents
- Filson: Heritage American brand offering premium outdoor apparel and accessories including a notable hat assortment. Comparable to Goorin Bros. in heritage positioning, Made-in-USA focus, and premium pricing across headwear and adjacent categories.
- Tilley Endurables: Established North American headwear brand with broad outdoor and travel hat assortments. Comparable to Goorin Bros. in hat specialization and DTC distribution, but serves a more outdoor/functional use case.
- Red Wing Shoes: Heritage American brand with Made-in-USA positioning across footwear, apparel, and accessories. Comparable to Goorin Bros. as a peer heritage craft brand targeting premium American-made consumers, though hats are not its primary category.
Direct peers
- Bailey of Hollywood: Premium hatmaker offering fedoras, flatcaps, and Panama hats with a heritage aesthetic similar to Goorin. Comparable on product mix, premium positioning, and emphasis on craftsmanship and materials.
- Stetson (John B. Stetson Company): Heritage American hatmaker founded in 1865 producing cowboy hats, fedoras, and premium headwear. Directly comparable to Goorin Bros. in heritage positioning, product categories (fedoras, flatcaps), and premium pricing strategy.
- New Era Cap: Global headwear company specializing in caps and fitted hats with strong sports and streetwear distribution. Directly competes with Goorin Bros. in the trucker and baseball cap categories, especially among younger consumers.
Emerging players
- Brixton: California-based headwear and apparel brand targeting the youth and streetwear segment with hats as a core category. Comparable to Goorin Bros. in trucker and streetwear headwear but with a more contemporary, youth-focused brand identity.
- Lack of Color: Premium hat brand offering fedoras, buckets, and flatcaps with strong fashion-forward positioning. Comparable to Goorin Bros. in premium pricing and fedora/bucket categories but with a more fashion and influencer-driven go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Goorin Brothers, Inc social profiles
Digital presenceGoorin Brothers, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goorin Brothers, Inc leadership team
Management profileNumber of profiles
Profiles3 records
Goorin Brothers, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goorin Brothers, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goorin Brothers, Inc
What does Goorin Brothers, Inc do?
Goorin Bros. designs, manufactures, and sells premium handcrafted hats and caps — including truckers, fedoras, flatcaps, papa caps, tailored baseball caps, beanies, buckets, and flat brims — through its own e-commerce site, mobile app, and physical retail stores. The portfolio spans everyday, seasonal, and limited-edition styles, with a Kids line, a USA-made Workshop collection, hand-woven Panama straw hats, and weekly Friday Drops of exclusive designs.
Is Goorin Brothers, Inc a public or private company?
Goorin Brothers, Inc is a private company. It is classified as family owned and is currently operating.
When was Goorin Brothers, Inc founded?
Goorin Brothers, Inc was founded in 1895. It employs 51 to 100 people.
Where is Goorin Brothers, Inc based?
Goorin Brothers, Inc is headquartered in Toronto, Canada, in the North America region.
How does Goorin Brothers, Inc make money?
One revenue line is on record: direct Product Sales.
Who are Goorin Brothers, Inc's main competitors?
Broad incumbents on record are Filson, Tilley Endurables and Red Wing Shoes. Direct peers are Bailey of Hollywood, Stetson (John B. Stetson Company) and New Era Cap. Emerging players are Brixton and Lack of Color.
Does Goorin Brothers, Inc have an API?
No public API is recorded for Goorin Brothers, Inc.