American Standard Window Film

What American Standard Window Film does

American Standard Window Film (ASWF) is a Las Vegas, Nevada-based designer and manufacturer of architectural, automotive, and paint protection window films, operating as the window-film division of Erickson International, LLC. The company runs a purpose-built factory spanning more than an acre that houses what it describes as the only inline three-coating-head manufacturing system with automated rewind in the world, producing a broad portfolio that includes the proprietary multi-stacked sputtered Aurora architectural line (up to 97% IR rejection, up to 67% TSER, lifetime residential warranty), the Carbon Ultra IR / Dimension IRP / Excel IRP nano-ceramic automotive lines, the Crystal Guard safety/security line certified to ANSI Z97, UL972, and ASTM F3561-Level 2 standards, and the Guardian family of self-healing paint protection films.

ASWF sells exclusively through wholesale channels — a network of seven ASWF-branded regional distribution centers across the US (Texas, Florida, California, Colorado, Ohio, Northeast) plus factory-direct Nevada sales, a Canadian distribution partner (PowerCoat Canada / ASWF Canada), a wholly-owned Australian subsidiary (ASWF Australia Pty Ltd.), and 25+ named international distributors serving 30+ countries across Europe, Asia, the Middle East, South America, and Oceania. End customers are reached indirectly through installers, dealers, and integrators in the automotive aftermarket, residential architectural, commercial architectural, and PPF verticals; pricing is quote-based wholesale, with no public retail pricing. The firm maintains 30+ NFRC-certified architectural SKUs and pursues third-party safety certifications as a competitive lever in commercial specification work, while continuing to recruit additional international distribution partners — including in China and Russia — to close remaining geographic gaps.

Name

American Standard Window Film

Legal name

American Standard Window Films (a division of Erickson International, LLC)

Website

https://aswf.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

American Standard Window Film (ASWF) designs and manufactures architectural, automotive, and paint protection window films at its Las Vegas factory, selling exclusively wholesale through a network of US regional distribution centers, a Canadian distribution partner, a wholly-owned Australian subsidiary, and 25+ international distributors serving 30+ countries.

Ownership category

akta.pro rank

Product category

Window Film Manufacturing

NAICS

Blind and Shade Manufacturing (337920), Paint and Coating Manufacturing (32551)

SIC

Unsupported Plastics Film & Sheet (3081), Flat Glass (3211)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industry

Industrial & Protective Film Extrusion (Masking, Surface Protection, Barrier Films) (IMANACAD)

Keywords

• Architectural window film
• Automotive window tint
• Paint protection film
• Sputtered solar film
• Safety security film

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Distribution of Window Film Products: Primary revenue stream: ASWF manufactures window films and sells them wholesale through a network of regional US distribution centers (Nevada, Texas, Florida, California, Colorado, Ohio, Northeast), Canadian distribution (PowerCoat Canada), and international distributors across 30+ countries. Dealers/integrators purchase and resell/installer-install the films to end customers (automotive, residential, commercial).
2. Factory-Backed Warranty and Extended Warranty Coverage: ASWF offers factory-backed warranty coverage (e.g., lifetime residential, 15-year commercial for Aurora; lifetime for several automotive lines; 10-year for Guardian PPF). Customers consult professional installers to obtain warranties and extended warranty coverage, creating an annuity-like support revenue relationship around the hardware sale.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels7 records

Core offering

American Standard Window Film designs and manufactures architectural, automotive, and paint protection window films at its Las Vegas, Nevada factory using a proprietary inline three-coating-head system with automated rewind. The company sells its films wholesale to dealers, installers, and authorized distributors who resell and install them in residential, commercial, and automotive settings. Its Aurora line delivers up to 97% IR rejection, while its Crystal Guard safety films carry ANSI Z97, UL972, and ASTM F3561-Level 2 certifications.

Product overview

American Standard Window Film (ASWF), a division of Erickson International LLC, is a Las Vegas–based window film manufacturer offering a platform-plus-modules product architecture that spans three core verticals: Architectural, Automotive, and Paint Protection Films (PPF). The Architectural line comprises five sub-lines — Solar Series (Aurora, Twilight, Legacy, Nature, Daydream, Sky, Illusion, Moonlight, Reflection, Horizon, Firewall, plus NFRC-certified Dimension X), Safety Series (Crystal Guard, Solar Safety), Graffiti Series (Anti-Graffiti), Design Series (White Frost, White Out, Black Out, UV Clear, Removable White Frost, Removable Black Out), and the ASWF NFRC Certified Films program. The Automotive line spans IR Performance Nano-Ceramic (Carbon SX, Carbon SIR, Carbon Ultra, Carbon Ultra IR, CarbonS 4Mil, Excel IRP, Dimension IRP), Non-Metalized Non-Reflective (Classic Pro Black, Classic Pro Charcoal, Retro Black, Retro Charcoal, Excel), and High Performance HP (Performer). Paint Protection is delivered through the Guardian family of PPFs (Guardian, Guardian Matte, Guardian Classic, Guardian S). All products are made in the USA at ASWF's Las Vegas factory using a proprietary inline three-coating-head system unique to the manufacturer.

Differentiator

Problem solved

Functional benefit

Products and services

• Aurora Architectural Window Film

Quantifiable outcome

• Up to 97% infrared (IR) rejection (Aurora architectural)
• +9 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• PowerCoat CanadaflagshipChannel Partner/ Reseller/ Distributor · 28 February 2023Press release dated February 28, 2023 announced the Canadian Distribution Center. ASWF Canada operates as a subdivision of PowerCoat Canada, located at 16 Renault Cres, Unit 280 & 290, St. Albert, Alberta T8N 4B8. Phone 877.953.7733; [email protected]. Serves as ASWF's primary Canadian distribution hub.
• RvinylcoreChannel Partner/ Reseller/ Distributor · 27 February 2023Partnership announced via press release on February 27, 2023. Rvinyl named the ASWF Distributor for the Northeast US region. The relationship extends ASWF's distribution reach into the Northeast US market through an established specialty auto-accessories channel partner.
• ASWF Australia Pty Ltd.flagshipChannel Partner/ Reseller/ DistributorWholly-owned ASWF subsidiary serving Australia and New Zealand. Led by Sharon Vrbanovic (General Manager). Located at 12/14 Holbeche Road, Arndell Park, NSW 2148. Phone 1300 037 763; [email protected] / [email protected]. Distributes the full ASWF architectural, automotive, and PPF product lines throughout Australia and NZ.
• Sign o'the Times BVcoreChannel Partner/ Reseller/ DistributorExclusive ASWF distributor for the Benelux region (Netherlands, Belgium, Luxembourg). Contact: Mr. Damian van Grunsven. Address: De Donge 7, 5684PX Best, Netherlands. Tel +31.(0).499.375500; [email protected].
• Sott Deutschland GmbHcoreChannel Partner/ Reseller/ DistributorASWF distributor for Germany. Contact: Herr. H. Bomermann. Address: Lotharstrasse 300, 47057 Duisburg. Tel +49.(0).2037285998; [email protected].
• ATLAS - P.Kousouris and CominorChannel Partner/ Reseller/ DistributorASWF distributor for Greece. Contact: Mr. Efthimiadis Kostas. Address: Agiou IoannouTheologou 116, Axarnai, Athens, Greece P.O.B 13672. Tel 0030-210 5203535; [email protected].
• Stockholm Solfilmcenter ABminorChannel Partner/ Reseller/ DistributorASWF distributor for Sweden. Contact: Johanna Wiklund. Address: 12162 Johanneshov, Sweden; Box 69, 11674 Stockholm, Sweden. Tel +46(0)8-7749490; solfilmcenter.se.
• TintlineminorChannel Partner/ Reseller/ DistributorASWF distributor for Ukraine. Tel +38.044.223.63.28.
• Z. Power Group Co., Ltd.coreChannel Partner/ Reseller/ DistributorASWF distributor for Thailand. Address: 200/96-99 Soi Chaeng Watthana 10 Section 1, Chaeng Watthana Rd, Khwaeng Thung Song Hong, Khet Lak Si, Krung Thep Maha Nakhon 10210, Thailand. Tel +662-5761840; z-powergroup.com.
• Shandong Aimashi Automobile Services LTD.minorChannel Partner/ Reseller/ DistributorASWF distributor for Shandong Province, China. Contact: Xu Chao. Tel +86-13583146685.
• Concept 12VcoreChannel Partner/ Reseller/ DistributorASWF distributor for India. Address: 164, 43rd Cross, Jayanagar 8th Block, Bangalore 560070, India. Tel +91 97311 63900; [email protected].
• GMASK KAZAKHSTANminorChannel Partner/ Reseller/ DistributorASWF distributor for Kazakhstan. Address: Kok-Tobe microdistrict, Sagadat Nurmagambetov str. 326, ALMATY, KAZAKHSTAN. Tel +7 777 2153026; gmask.kz.
• Proauto Auto Accessories Co., Ltd.minorChannel Partner/ Reseller/ DistributorASWF distributor for Vietnam. Address: A 1511-1515 3/2 Street, Ward 16, District 11, HCMC; 245 - 245A Phan Van Hon, Tan Thoi Nhat Ward, District 12, HCMC. Tel +8490 666 8404; proauto.vn.
• ACCESS TRADING FZEcoreChannel Partner/ Reseller/ DistributorASWF distributor for the Middle East / UAE. Contact: Jean Marc. Address: FreeZone Warehouse Ajman B1 - 28, United Arab Emirates. Tel +971 (0) 6 747 7960; [email protected].
• M & Shak General Trading Co.minorChannel Partner/ Reseller/ DistributorASWF distributor for Kuwait. Contact: Mahmoud Aleter. Address: Al-Rai Industrial - Block (3), Hamad Rashed Al-Alban Street, Kuwait. Tel +965 97108713; [email protected].
• ASWF Lebanon - WAMCOsarlminorChannel Partner/ Reseller/ DistributorASWF distributor for Lebanon. Contact: Amer Issa. Address: Pasteur Street, Issa Building, Jounieh, Lebanon. Tel +(961) 9 645 055 / Mob +(961) 3 229899; wamcotrading.com.
• NANO VIEWminorChannel Partner/ Reseller/ DistributorASWF distributor for Saudi Arabia. Address: Riyadh, Qurtuba Dist, Dammam RD. Tel +966-552436398; nanoview-sa.com.
• Inovva Brasil Distribuidora de Películas Ltda. (ASWF São Paulo)flagshipChannel Partner/ Reseller/ DistributorASWF Brazil distributor (São Paulo). Address: Rua Joaquim Guarani, 371, CEP 04707-061, Brooklin. Telefone/WhatsApp (11) 5181-0300; Celular/WhatsApp (11) 96491-4250. Instagram: @aswf.brasil; aswfbrasil.com.br.
• Future Shop ImportadoraminorChannel Partner/ Reseller/ DistributorBrazilian distributor of solar control films. Contact: Carlos Vieira. Address: Rua 104 N.168, Setor Sul - Goiânia - Goiás, CEP 74083-300. Tel +55 62 3229-1897; WhatsApp +55 62 98175-9456.
• LM PolarizadosminorChannel Partner/ Reseller/ DistributorOfficial ASWF distributor for Argentina. Address: Ciudad Autónoma de Buenos Aires. Tel +5411 4686 4844 / +5411 5815 8568; [email protected].
• Polarizados YaminorChannel Partner/ Reseller/ DistributorASWF distributor for Colombia. Contact: Andres Perez. Address: Calle 127b # 45-13, Bogotá - Colombia. Tel +57 310 6018633; [email protected].
• National Fenestration Rating Council (NFRC)coreTechnology or IntegrationASWF is a participant member/certified manufacturer with the National Fenestration Rating Council (NFRC). ASWF received NFRC energy performance labeling (Jan 2015 press release) and currently maintains 30+ NFRC-certified film SKUs across its Solar Series (Aurora, Twilight, Legacy, Nature, Daydream, Sky, Illusion, Reflection, Moonlight, Horizon, Firewall, Dimension X). NFRC is a non-profit organization that establishes objective window, door, and skylight energy performance ratings.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• 3M Window Film: 3M is a global diversified conglomerate whose window film division (architectural, automotive, safety/security) competes head-to-head with ASWF across all three verticals and represents the dominant global incumbent against which ASWF positions its premium Aurora sputtered technology.
• Eastman Chemical (Llumar, SunTek, Vista): Eastman Performance Films owns the Llumar, SunTek, and Vista window film brands, offering the broadest portfolio of architectural, automotive, and PPF products globally — the most direct large-scale competitor to ASWF's three-vertical platform.
• Saint-Gobain (Solar Gard): Saint-Gobain's Solar Gard brand offers architectural, automotive, and safety window films worldwide and competes directly with ASWF's Aurora and Crystal Guard lines through a global specification and distribution network.
• Avery Dennison (Hanita Coatings): Avery Dennison's Hanita Coatings division manufactures architectural and safety window films, competing with ASWF's architectural Solar and Crystal Guard series and representing a larger incumbent with broader specification relationships.

Direct peers

• XPEL: XPEL is a leading publicly traded manufacturer of paint protection film and window film, with strong automotive and architectural channels. Its PPF leadership and DAP software-driven installer network make it ASWF's closest comparable in the Guardian PPF and architectural film categories.
• Madico: Madico manufactures architectural, safety/security, automotive, and decorative window films from US facilities, positioning it as a direct mid-sized competitor to ASWF with overlapping product lines and a similar wholesale/installer distribution model.
• Huper Optik: Huper Optik specializes in multi-layer sputtered and nano-ceramic window films for architectural and automotive use — its ceramic/sputtered technology positioning is the most direct premium-product comparison to ASWF's Aurora sputtered architectural line.
• Johnson Window Films: Johnson Window Films is a US-based manufacturer of architectural, automotive, safety, and decorative window films selling through a wholesale dealer network very similar to ASWF's go-to-market model.

Regional players

• Garware Polyester (Sun Control / Auto Films): Garware is a leading Indian window film manufacturer with strong Asia/Middle East distribution. It is comparable to ASWF as a vertically integrated sputtered-film manufacturer competing for international distribution in the same geographies ASWF targets.

Emerging players

• Nexfil: Nexfil is a Korean manufacturer of nano-ceramic and sputtered window films serving automotive and architectural channels globally; it competes with ASWF's Carbon and Dimension IRP automotive nano-ceramic lines in international aftermarket channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AmericanStandardWindowFilm
• Facebookfacebook.com/ASWFUSA
• Instagraminstagram.com/aswfusa
• Xx.com/aswfusa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Standard Window Film