Arvog
Arvog (Finkurve Financial Services Limited) is an RBI-licensed Indian NBFC, founded 1984 and headquartered in Mumbai, offering gold-backed loans (₹5,000–₹25 lakh) and personal loans to underserved retail customers through a 70+ branch network and an exclusive partnership with Augmont Goldtech.
- Company typePrivate
- Founded1984
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Arvog does
Arvog (legal entity: Finkurve Financial Services Limited) is an RBI-licensed, non-depository Non-Banking Financial Company incorporated in 1984 and headquartered in Mumbai, India. The company originates and services two consumer credit products: gold-backed loans ranging from ₹5,000 to ₹25 lakh with stated disbursement within 5 minutes of evaluation, and personal loans for education, emergencies, and general financial needs distributed in partnership with Payme India. Its gold loan origination is powered by an exclusive arrangement with Augmont Goldtech Private Limited, which provides the 'Augmont Gold For All' platform to Arvog for instant digital loan processing. Arvog distributes through a 70+ branch physical network across India supplemented by doorstep gold evaluation and document collection, serving 1 Lakh+ retail customers in underserved and unserved segments who lack access to traditional bank credit.
The business model is straightforward spread-based lending revenue: interest income on the gold loan book and personal loan book, with the gold book secured by physical gold collateral (reducing credit risk on that segment) and the personal loan book distributed via Payme India. Pricing is described as competitive but not publicly disclosed, with loan amounts keyed to gold purity and market value per gram. Go-to-market is direct-to-consumer through branches, doorstep field service, and online application start; marketing spans social media, content, BTL events, and referrals. Leadership is founder-controlled — brothers Ketan B. Kothari (Creative Founder, recognized by BusinessWorld 40 under 40) and Priyank Kothari (Co-founder) — with a recently added senior advisor (CVR Rajendran, ex-CSB Bank / Andhra Bank / AMFI).
Strategically, Arvog is positioned as a digitally-enabled traditional gold loan NBFC: it is leveraging the Augmont platform exclusivity to digitize origination while retaining physical branches and doorstep service for the trust-intensive gold custody workflow. The May 2025 capital raise of approximately $13 million signals intent to scale the loan book, branch network, or both. There are no disclosed M&A, no institutional investors, and no proprietary technology patents — the company operates as an independent, family-controlled NBFC with its competitive position resting on regulatory license, branch density, and partner-driven digital origination rather than AI or software differentiation.
Arvog firmographics
Firmographics- Name
- Arvog
- Legal name
- Finkurve Financial Services Limited
- Website
- https://arvog.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Arvog (Finkurve Financial Services Limited) is an RBI-licensed Indian NBFC, founded 1984 and headquartered in Mumbai, offering gold-backed loans (₹5,000–₹25 lakh) and personal loans to underserved retail customers through a 70+ branch network and an exclusive partnership with Augmont Goldtech.
- Ownership category
- akta.pro rank
Arvog industry classification
Industry- Product category
- Consumer Lending (Gold & Personal Loans)
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
- akta.pro secondary industry
- Asset-Based Lending (ABL) (FSANADAD)
Keywords
Where Arvog is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Arvog business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gold Loans: Interest income from gold-backed loans ranging from ₹5,000 to ₹25 lakh. Loans are secured against gold jewelry with competitive interest rates, minimal paperwork, and instant approval process. Disbursement occurs within 5 minutes of verification.
- Personal Loans: Quick and flexible personal loans tailored to customer financial goals including education and emergencies. Easy repayment options with support for various financial needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Gold Loans from ₹5,000 to ₹25 lakh |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Arvog product offering
Product offeringCore offering
Arvog (Finkurve Financial Services Limited) is an RBI-licensed Non-Banking Financial Company that provides Gold Loans (₹5,000 to ₹25 lakh against gold collateral, with instant approval and 5-minute disbursement via doorstep evaluation) and Personal Loans (flexible financing for education, emergencies, and other needs) through a 70+ branch network across India. The gold loan business is operated via an exclusive arrangement with Augmont Goldtech's "Gold For All" digital platform, enabling instant processing for underserved and unserved customer segments.
Product overview
Arvog (Finkurve Financial Services Limited) operates as an RBI-licensed Non-Banking Financial Company (NBFC) offering two primary financial products: Gold Loans and Personal Loans. Gold Loans enable customers to borrow against gold collateral with amounts from ₹5,000 to ₹25 lakh, featuring instant approval and doorstep delivery. Personal Loans provide flexible financing for various needs including education and emergencies. The company partners with Augmont for its gold loan platform and Payme India for personal loans, serving customers through 70+ branches across India since 1984.
Differentiator
Problem solved
Functional benefit
Brands
- Augmont Products: Products including Gold Loan, Gold SIP, Gold on EMI, Gold FD+ mentioned in job descriptions.
Products and services
- Gold Loans Gold-backed loans allowing customers to unlock value from their gold jewelry with amounts ranging from ₹5,000 to ₹25 lakh, featuring competitive interest rates, minimal paperwork, and instant approvals with disbursement within 5 minutes of gold evaluation and document verification. Targeted at individual retail customers in India seeking quick liquidity without selling their gold assets.
- Personal Loans Quick and flexible personal loans tailored to customer financial goals, covering needs from education to emergencies, with easy repayment options. Targeted at individual retail customers across India.
Quantifiable outcome
- Loan disbursement within 5 minutes of gold evaluation and document verification
- +1 more outcomes
Companies that use Arvog
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Arvog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Arvog partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Augmont Goldtech Private LimitedcoreArvog (Finkurve Financial Services Limited) has entered into an arrangement with Augmont Goldtech Private Limited wherein Augmont provides its 'Augmont Gold For All' platform exclusively to Arvog to facilitate its gold loan business. This partnership enables Arvog to offer instant gold loans to the masses at the lowest interest rates through Augmont's platform trusted by 4.2+ crore customers, 180+ partner brands, and 4900+ jewellers and Partners.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Arvog competitors and assessment
Company assessmentEmerging players
- DMI Finance: Indian digital NBFC offering personal loans, credit lines, and BNPL products through fintech partnerships. Comparable to Arvog's personal-loan product, with a more digital-first distribution model and fintech collaboration model.
- PaySense (by PayU India): Digital personal-loan platform serving salaried and self-employed borrowers in India, and Arvog's existing lending partner. Directly comparable on the personal-loan product, though operating through a fully digital channel rather than a branch network.
Broad incumbents
- CreditAccess Grameen: Large Indian NBFC-MFI focused on microfinance and small-ticket loans to underserved borrowers. Comparable customer segment (underserved/financial-inclusion) to Arvog, though via group lending rather than gold collateral.
- Cholamandalam Investment and Finance Company: Large listed Indian NBFC with vehicle finance, home loans, and SME lending. Comparable as a diversified retail NBFC serving similar borrower profiles as Arvog's personal-loan segment.
- Bajaj Finance: One of India's largest retail NBFCs, dominant in personal loans, consumer durable finance, and SME lending. Overlaps with Arvog's personal-loan business as a broad incumbent, though it does not focus on gold-backed lending.
Direct peers
- Muthoot Fincorp: Gold-loan-focused NBFC in the Muthoot group with extensive branch network. Directly comparable to Arvog's gold-loan-led retail model, with deeper geographic coverage and brand association.
- Muthoot Finance: India's largest gold-loan NBFC, operating thousands of branches nationwide. Directly comparable to Arvog as a gold-backed lender serving retail borrowers through a branch-led distribution model, though at vastly greater scale.
- Manappuram Finance: Listed Indian NBFC with a gold-loan-led franchise and diversified personal/small-business loans. Closely comparable business mix and customer base to Arvog, with significantly larger branch and AUM footprint.
- IIFL Finance (now IIFL Samman Finance): Large Indian NBFC with a meaningful gold-loan book alongside home and personal loans. Comparable product mix and target retail/underserved segments as Arvog.
Regional players
- Aadhar Housing Finance: Indian housing finance company with a strong low-income and underserved customer focus. Comparable retail-NBFC profile and target segment to Arvog, though it focuses on secured housing credit rather than gold loans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Arvog social profiles
Digital presenceArvog compliance and trust
Trust signalCompliance1 record
Arvog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arvog leadership team
Management profileNumber of profiles
Profiles7 records
Arvog funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arvog M&A and investment
M&A and investmentM&A
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arvog
What does Arvog do?
Arvog (Finkurve Financial Services Limited) is an RBI-licensed Non-Banking Financial Company that provides Gold Loans (₹5,000 to ₹25 lakh against gold collateral, with instant approval and 5-minute disbursement via doorstep evaluation) and Personal Loans (flexible financing for education, emergencies, and other needs) through a 70+ branch network across India. The gold loan business is operated via an exclusive arrangement with Augmont Goldtech's "Gold For All" digital platform, enabling instant processing for underserved and unserved customer segments.
Is Arvog a public or private company?
Arvog is a private company. It is classified as public and is currently operating.
When was Arvog founded?
Arvog was founded in 1984. It employs 51 to 100 people.
Where is Arvog based?
Arvog is headquartered in Mumbai, India, in the Asia region.
How does Arvog make money?
Two revenue lines are on record. Gold Loans are the primary driver. The others are personal Loans.
Who are Arvog's main competitors?
Emerging players on record are DMI Finance and PaySense (by PayU India). Broad incumbents are CreditAccess Grameen, Cholamandalam Investment and Finance Company and Bajaj Finance. Direct peers are Muthoot Fincorp, Muthoot Finance, Manappuram Finance and IIFL Finance (now IIFL Samman Finance). Aadhar Housing Finance is listed as a regional player.
Does Arvog have an API?
No public API is recorded for Arvog.
What industry is Arvog in?
Arvog's product category is Consumer Lending (Gold & Personal Loans). Its primary akta.pro industry code is FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines), with a secondary code of FSANADAD, Asset-Based Lending (ABL). Its NAICS code is 522 and its SIC code is 6141.