San Jose Earthquakes Soccer

What San Jose Earthquakes Soccer does

The San Jose Earthquakes are a private Major League Soccer franchise operating under the legal entity Earthquakes Soccer LLC, owned by Earthquakes Holdings LLC with John Fisher as Managing Partner. Founded in 1974 and headquartered at PayPal Park — an 18,000-seat stadium in San Jose, California — the club fields a first team in MLS, a developmental second team (Earthquakes II / The Town FC) in MLS NEXT Pro, and operates the Earthquakes Academy for youth development. Head coach and Sporting Director Bruce Arena, the all-time wins leader in MLS history, leads a 2026 roster that includes designated player Timo Werner, signed from RB Leipzig in January 2026, and is supported by a front office of approximately 101-250 employees.

The core commercial product is matchday ticketing, powered exclusively by Tixr since March 2026 under a mobile-first model using rotating barcode technology — a migration away from the legacy Ticketmaster-SeatGeek duopoly that makes the Earthquakes the first professional team on the platform. Revenue is generated across four streams: ticket sales (season tickets starting at $26 per game, half-season plans bundled with free Apple TV subscriptions, group tickets, and business membership packages with suite access and food-and-beverage credit), sponsorships (anchored by PayPal stadium naming rights, El Camino Health jersey-front partnership, and Unity Partners including Audi, Adidas, Udemy, and CEFCU), merchandise (via MLS Store and the Epicenter Shop, including a $159.99 Grateful Dead collaborative jersey), and concessions/hospitality (with Thomas Cuisine providing performance nutrition and venue catering). The club has expanded its product surface in 2025-2026 with BelicoFest — the first-ever concert event at PayPal Park — and a partnership with Plug and Play to access sportstech and AI innovation.

Customer segments span individual fans (the primary segment), corporate and group business clients, youth soccer families engaging with the Academy and camps, and the broader Bay Area grassroots soccer community. Go-to-market combines direct-to-consumer ticketing through Tixr, community-led grassroots engagement leveraging World Cup visibility (a 30,000+ attendee watch party at San Pedro Market Square), and event-driven activations including the California Clasico rivalry at Stanford Stadium and the BelicoFest música mexicana concert series. The franchise is in the strongest competitive and commercial position of its recent history, leading the Western Conference with an 8-1-0 record under Arena's leadership.

Name

San Jose Earthquakes Soccer

Legal name

Earthquakes Soccer LLC

Website

https://sjearthquakes.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

The San Jose Earthquakes are a private MLS franchise operating from PayPal Park in San Jose, California, serving Bay Area fans with matchday ticketing, season memberships, multi-category sponsorships, merchandise, and venue events under head coach Bruce Arena.

Ownership category

akta.pro rank

Product category

Professional Soccer Franchise

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Other Spectator Sports (711219), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Team Sports Matches (Club & National) (MPAGAMAB), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

• Professional soccer franchise
• Major league soccer
• Sports ticketing memberships
• Stadium live entertainment
• Soccer merchandise sales

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue from direct ticket sales through Tixr platform including season tickets, half-season plans, single-game tickets, group tickets, suites, and business memberships
2. Sponsorships: Naming rights (PayPal), jersey front partner (El Camino Health), and various team and unity partner sponsorships across multiple categories including automotive, food & beverage, financial services, and technology
3. Merchandise: Official merchandise sales through MLS Store, Epicenter Shop partnership, and collaborative merchandise including Grateful Dead jersey
4. Concessions & Hospitality: Food and beverage sales at PayPal Park including partnership with Thomas Cuisine for performance nutrition, business suite rentals and catering

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The San Jose Earthquakes Soccer is a Major League Soccer franchise that operates a professional men's soccer team competing at PayPal Park in San Jose, California. The club sells live matchday entertainment through season ticket memberships, half-season plans, single-game, group, and suite tickets via the Tixr platform, alongside merchandise, concessions, corporate hospitality, and a multi-tier youth-to-professional player development pathway (Earthquakes Academy, Earthquakes II/Quakes II, First Team).

Product overview

The San Jose Earthquakes operates primarily as a Major League Soccer club centered around PayPal Park as its home venue. The core product offering is matchday ticketing, powered by the Tixr digital platform which handles all sales, mobile entry, transfers, and resale. The club's product portfolio includes season ticket memberships (with bundled perks such as Apple TV and food/merchandise discounts), the Earthquakes II developmental second team (competing in MLS NEXT Pro), the Earthquakes Academy youth development program, and the affiliated Bay FC women's club. The organization also generates revenue through merchandise (including a Grateful Dead collaborative jersey) and venue events such as the inaugural BelicoFest music festival at PayPal Park.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Ticket Memberships Subscription-style annual ticket packages for individual fans and families that grant access to all MLS regular season matches plus bonus matches, bundled with perks like a free Apple TV subscription, ticket exchanges, and in-stadium discounts. Available as full-season or half-season plans.
• Business Membership Packages Subscription-based corporate hospitality packages for Bay Area businesses, including suite rentals, all-inclusive food and beverage credit, field-level warmup viewing, and Credit Bank packages for flexible seat selection across multiple matches.
• Grateful Dead Collaborative Jersey Limited-edition adult jersey at $159.99 featuring a psychedelic tie-dye design created in collaboration with The Grateful Dead, sold through the official MLS Store as licensed merchandise.
• BelicoFest at PayPal Park A música mexicana music festival debuting at PayPal Park, marketed as the first-ever concert event at the stadium and sold as a ticketed event through Tixr to the general public.
• Earthquakes Academy Youth Program Paid youth soccer development service for young players and their families, providing camps, training, and MLS NEXT competition across multiple age levels, with a structured pathway into the Quakes II developmental team and ultimately the MLS First Team.
• Quakes Community Coaching Course (QC3) Grassroots coaching education program for local youth soccer coaches, delivered as a community program and sponsored by Udemy, supporting the development of grassroots-level soccer in the Bay Area.

Quantifiable outcome

• Best start in club history - 8-1-0 record with first-place Western Conference position
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Houston Dynamo FCcoreStrategic or Co-development Partner · 12 March 2026Houston Dynamo collaborated with San Jose Earthquakes - the first professional team to sign with Tixr - to help develop the platform's reporting capabilities for MLS. Both teams transitioned to Tixr for 2026 season, sharing best practices for successful ticketing operations.
• TixrcoreTechnology or Integration · 9 March 2026Tixr launched as new primary ticketing provider for 2026 MLS season, marking first significant shift away from Ticketmaster-SeatGeek duopoly. San Jose Earthquakes partnered with Tixr as the first professional team to sign with the platform, collaborating to develop custom fan-facing apps and MLS-specific reporting capabilities.
• Thomas CuisinecoreStrategic or Co-development Partner · 5 January 2026San Jose Earthquakes partnered with Boise-based Thomas Cuisine to implement personalized, performance-focused meal program for players. Registered dietitian Jayne Pinsky serves as team dietitian, replacing pre-packaged options with scratch-made foods and individualized nutrition plans. The Quakes invested in a new dining hall and renovated kitchen.
• PayPalflagshipChannel Partner/ Reseller/ DistributorPayPal holds stadium naming rights for PayPal Park, the 18,000-seat home stadium of San Jose Earthquakes. This is the primary venue partnership for all home matches and events.
• El Camino HealthflagshipGTM or Marketing PartnerEl Camino Health is the First Team Jersey Partner and Presenting Partner of Soccer Celebration, including the Togethering Zone at PayPal Park.
• AudicoreGTM or Marketing PartnerAudi is a Unity Partner providing automotive sponsorship and brand visibility at PayPal Park stadium operations.
• AdidascoreGTM or Marketing PartnerOfficial uniform and apparel partner providing team uniforms, training gear, and merchandise collaboration including the Grateful Dead jersey.
• UdemycoreGTM or Marketing PartnerPresenting sponsor of Quakes Community Coaching Course (QC3), supporting grassroots coaching education initiative.
• CEFCUminorGTM or Marketing PartnerCredit union partner supporting Goals for Education Community Grant Program to support local school communities.
• San Francisco Glens Soccer ClubminorStrategic or Co-development PartnerYouth soccer club partnership hosting Quakes II home matches at Negoesco Stadium in San Francisco and developing players who advance to professional level.
• Bay FCminorStrategic or Co-development PartnerSister club in NWSL women's professional soccer, representing Bay Area women's soccer presence.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/sjearthquakes
• Instagraminstagram.com/earthquakesii
• Facebookfacebook.com/sanjoseearthquakes
• LinkedInlinkedin.com/company/san-jose-earthquakes-soccer

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Jose Earthquakes Soccer