What Superior Plus Propane does

Superior Plus Propane is a privately held U.S. retail propane distributor headquartered in Rochester, New York, founded in 1922 and operating as part of Superior Plus Energy Services. It serves more than 520,000 residential, commercial, and industrial customers across 22 states through a network of 200+ customer service locations and a fleet of delivery trucks, holding the position of second largest retail propane company in North America. The company was built through a roll-up strategy of 27 acquisitions over five years, retaining a family of regional brands (Downeast Energy, Earhart, Eastern Propane, Freeman Gas, Kamps, Osterman, Quarles, Rymes, Anthem, Mountain Flame, Cash Energy, Gas Incorporated) that preserve local identity while consolidating scale.

The core operating product is propane distribution, augmented by a diversified fuel portfolio that includes heating oil, kerosene, diesel, and gasoline. Underlying technology consists of remote tank monitoring hardware, a predictive automatic delivery scheduling system, and the mySuperior customer portal delivered via web and native iOS/Android applications. These systems enable usage-based delivery, automatic recurring payments (Auto Pay), and a Budget Pay plan that smooths customer costs across 12 months. The company also runs a Convert to Propane service that competes for customers converting from oil or electric appliances, with incentives up to $900 for system replacement.

Revenue is generated primarily through usage-based per-gallon propane sales, supplemented by recurring tank rental subscriptions, equipment service and repair, and conversion/installation fees. The go-to-market is sales-led and direct-to-consumer, supported by aggressive new-customer switching incentives (up to $500 in propane credits, free first-year tank rental, installation fee waivers up to $299) and a No-Run-Out Commitment that functions as a service-level guarantee. Customer segments span residential (primary), agriculture, construction, hospitality and restaurants, autogas and fleet fueling, and forklifts and industrial equipment. Customer acquisition is reinforced through community engagement, charitable partnerships (Breast Cancer Research Foundation since 2010, Feeding America since 2020), and local event sponsorship across the 200+ service territories.

Name

Superior Plus Propane

Legal name

Superior Plus Propane

Website

https://superiorpluspropane.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

101–250 employees

Short description

Superior Plus Propane is a privately held retail propane distributor and the second largest in North America, serving 520,000+ residential, commercial, and industrial customers across 22 states through 200+ service locations and a roll-up of regional brands.

Ownership category

akta.pro rank

Product category

Retail Propane Distribution

NAICS

Fuel Dealers (45721), Fuel Dealers (457210)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industry

Propane (LP) Gas Line Installation & Conversion (HSAOAKAJ)

Keywords

• Retail propane services
• Propane fuel distribution
• Home heating fuel
• Commercial fuel delivery
• Tank monitoring services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Propane Sales and Delivery: Recurring propane fuel sales delivered to residential and commercial customers through scheduled or on-demand delivery. Revenue generated from per-gallon pricing plus transportation fees. Core business since 1922.
2. Other Fuels (Heating Oil, Kerosene, Diesel, Gasoline): Diversified fuel offerings including heating oil, kerosene, diesel, and gasoline for residential and business customers across service areas
3. Equipment and Service: Propane appliance service, repair, and maintenance including tank installation, propane cylinder sales, and appliance servicing (refrigerators, ranges, fireplaces)
4. Tank Rental and Installation: Tank rental programs (free first year for new customers) and tank installation services including above-ground and underground tank options

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Superior Plus Propane distributes propane and other fuels (heating oil, kerosene, diesel, gasoline) to residential and commercial customers across 22 U.S. states through 200+ customer service locations. Core services include automatic propane delivery, remote tank monitoring, tank rental and installation, and equipment servicing, all supported by the mySuperior online customer portal and mobile app for account management and payments.

Product overview

Superior Plus Propane operates as a diversified energy company offering propane, heating oil, kerosene, diesel, and gasoline through a network of over 200 customer service locations across 22 states. The company's core products include the mySuperior customer portal (enabling online account management, fuel level monitoring, payments, and delivery scheduling), Automatic Delivery (predictive propane refills), Tank Monitoring System (remote tank level tracking), and Auto Pay (automated payments). The product portfolio spans multiple tank sizes (20 lb cylinders to 1,000 gallon tanks), equipment service and repair, and conversion services from oil/electric to propane. The company has grown through 27 acquisitions over 5 years and now serves as the second largest retail propane company in North America under a family of brands including Downeast Energy, Earhart, Eastern Propane, Freeman Gas, Gas Incorporated, Kamps, Osterman, Quarles, Rymes, Anthem, Cash Energy, and Mountain Flame.

Differentiator

Problem solved

Functional benefit

Brands

• Downeast Energy: Propane and fuel services brand serving customers in the northeastern United States
• Earhart Propane
• Eastern Propane
• Freeman Gas
• Gas Incorporated
• Kamps Propane
• Osterman
• Quarles Delivered Fuels
• Rymes
• Mountain Flame
• Cash Energy
• Anthem

Products and services

• Propane Primary fuel product offered for residential heating, commercial operations, agriculture, construction, autogas/fleet fueling, forklifts, and dispensing stations.
• Heating Oil Enhanced heating oil with multifunctional additives formulated to prevent degradation and soot formation, supplied through refinery-connected facilities for residential and commercial heating.
• Kerosene Versatile heating fuel delivered for household and business heating needs, also used for lamp lighting with portable heaters.
• Diesel Diesel fuel offered as part of the company's broader fuel portfolio for commercial and business customers.
• Gasoline Gasoline fuel offered as part of the company's diversified fuel offerings for commercial and business customers.
• mySuperior Customer Portal Online customer portal enabling users to view fuel levels, make payments, schedule deliveries, manage account information, and access invoice/history 24/7.
• mySuperior Mobile App Mobile application for iOS and Android devices enabling customers to manage accounts, view fuel levels, make payments, and schedule deliveries on the go.
• Automatic Delivery Predictive delivery service that automatically schedules propane refills based on usage patterns and tank levels, eliminating the need for customers to monitor or manually request deliveries.
• Tank Monitoring System Remote tank level monitoring technology that allows customers to track propane levels from anywhere, integrated with the mySuperior portal.
• Auto Pay Recurring payment feature that automatically processes bill payments from a bank account or credit card on a scheduled date.
• Propane Tanks and Cylinders Range of propane cylinders and tanks for residential and commercial applications, including 20 lb cylinders, 33 lb tanks, 100-1,000 gallon above-ground and underground tanks with varying capacities and ideal uses.
• Tank Rental and Installation Tank rental programs (free first year for new customers) and tank installation services including above-ground and underground tank options.
• Equipment & Service Propane appliance and equipment servicing including repair and maintenance for refrigerators, ranges, fireplaces, and other propane-powered equipment.
• Convert to Propane Conversion service helping customers switch from oil or electric appliances to propane, including incentives of up to $900 for replacing heating systems and water heaters.
• New Customer Switching Offer New customer incentive program offering up to $500 in propane credits, free tank rental for one year, and basic installation fee waiver up to $299, subject to eligibility requirements.
• Budget Pay Program Equal payment plan spreading heating costs over 12 months, helping customers avoid large bills during heating season.
• Residential Propane Services Propane delivery and services for residential customers including home heating, water heating, fireplaces, cooking, and outdoor equipment.
• Commercial & Industrial Propane Services Propane solutions for businesses including agriculture, builders & construction, hospitality & restaurants, autogas & fleet fueling, forklifts, and dispensing stations.
• No-Run-Out Commitment Guarantee program ensuring customers do not run out of propane with automatic prioritization during weather events.

Quantifiable outcome

• 56% Average Net Promoter Score indicating high customer satisfaction
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• 10th Mountain Division Fort Drum Army BaseminorGTM or Marketing Partner · 1 January 2024New York customer service centers adopted headquarters platoon of Delta Company, 1st Battalion, 10th Combat Aviation Brigade through Adopt-a-Platoon program. Care packages including cards, protein powders, snacks, batteries, and coffee shipped to deployed troops in Iraq and Syria.
• Feeding AmericacoreStrategic or Co-development Partner · 1 January 2020Partnership created Warm Homes Full Plates campaign for hunger relief. For every new account signed up, Superior donated $25 to Feeding America. In 2021, donations totaled $325,000 (equivalent to 3.25 million meals). Campaign evolved with new customers receiving $275 account credit plus $25 donation per new account, bringing total contribution over three years to more than $500,000 (5 million meals).
• Breast Cancer Research Foundation (BCRF)coreStrategic or Co-development Partner · 1 January 2010Corporate partnership since 2010 with minimum annual donation of $50,000. Pink Truck Initiative launched in 2010 where specially painted pink trucks raise awareness during October breast cancer awareness month, with $.02 donated per gallon of fuel oil delivered by pink trucks. Donated hundreds of thousands of dollars to date.
• Toys for Tots (Marine Corps)minorGTM or Marketing PartnerParticipating in Marine Corps Toys for Tots toy drive program. Local offices serve as donation stations collecting new, unwrapped toys during October-December for distribution to lower income children in local communities.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Suburban Propane Partners: Publicly traded retail propane distributor focused on residential and commercial customers with a national footprint; similar customer acquisition incentives, tank rental programs, and energy marketing initiatives.
• Ferrellgas Partners: Second/third-largest U.S. retail propane distributor serving residential, commercial, agricultural, and autogas customers; comparable customer mix, tank-exchange business (Blue Rhino), and acquisition-driven growth history.
• AmeriGas Propane (UGI Energy Services): Largest retail propane distributor in the United States with ~1.5 million customers across all 50 states. Most directly comparable to Superior Plus in customer model, autogas business, and tank monitoring/auto-delivery technology.
• Blue Rhino (Ferrellgas): Propane tank exchange business owned by Ferrellgas and widely distributed through retail partners; comparable consumer-facing propane brand and bulk distribution logistics.
• Heritage Propane (CHS Inc.): Retail propane distributor owned by CHS Inc., serving residential, commercial, agricultural, and autogas customers across the U.S.; comparable multi-segment propane model and rural/agricultural exposure.

Broad incumbents

• Murphy USA: High-volume, low-cost fuel retailer with convenience stores across the U.S.; relevant comparable for downstream fuels marketing scale and consumer-facing retail fuel economics, even though propane is a smaller part of its mix.
• Sunoco LP: Master limited partnership with motor fuel distribution across thousands of U.S. locations; comparable downstream fuels marketing, branded distribution, and bulk logistics capabilities even though focused on gasoline rather than propane.
• World Kinect (formerly World Fuel Services): Global fuel distribution and energy services company serving aviation, marine, and land transportation customers; comparable bulk fuel distribution, fleet fueling, and commodity exposure even though end markets differ.
• Pilot Travel Centers / Pilot Flying J: Major U.S. travel center network that sells propane and other vehicle fuels at scale; relevant comparable for high-volume commercial/fleet and autogas fueling demand even though travel center retail is not Superior Plus's model.
• UGI Corporation: Parent of AmeriGas and a diversified energy distribution and storage business spanning propane, natural gas, and electric utilities; comparable end markets but a much broader multi-fuel, multi-geography portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SuperiorPlus_ES
• Facebookfacebook.com/superiorplusenergy
• LinkedInlinkedin.com/company/988764

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Plus Propane