POPX
POPX is a UK-based managed services company that delivers a fully managed ServiceNow platform tailored for managed service providers, ISPs, and telecoms operators. It monetises through multi-year managed-service subscriptions and proprietary POPX Smarts enhancements, serving UK enterprise and mid-market MSP buyers.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What POPX does
POPX Ltd is a UK-based IT services company founded in 2018 and headquartered in Dartford, Kent, operating as a private limited company with 11–50 employees. The company provides a fully managed and integrated ServiceNow platform designed specifically for managed service providers (MSPs), internet service providers (ISPs), and private equity-backed technology service businesses. Its core product, the POPX MSP Platform, layers proprietary capabilities — branded POPX Smarts — over ServiceNow, including AI-driven ticket routing, SLA tracking, resource optimisation tools, Service Desk as a Service (SDaaS), a Customer and Partner Portal, and Bring Your Own Licence (BYOL) flexibility for existing ServiceNow customers. The platform delivers 70+ pre-built integrations and supports workflows across Customer Service Management, IT Service Management, Field Service Management, IT Operations Management, Sales and Order Management, CRM, and vertical-specific modules for telecoms and technology providers.\n\nPOPX monetises through a managed-service subscription model with multi-year contracts and fixed-cost pricing, complemented by the BYOL model for MSPs already holding ServiceNow licences. Its go-to-market is sales-led and channel-flavoured: direct engagement with MSP decision-makers, no self-service purchase path, and a 'Value Snapshot' qualification process. Thought-leadership content, an annual 'State of MSPs' survey of 250 UK MSPs, the 'Channel Chat' podcast, webinars, and active social channels support demand generation. Named customers include Node4, M247, Digital Home, Digital Space, Arrow, CSI, Focus Group, Wanstor, Red Helix, Natilik, and ekco, spanning enterprise and mid-market UK MSP/ISP buyers.\n\nLeadership comprises CEO Martin Ford, founder and CTO Andy Venables, and Chief Product Officer Martin Wood, who joined from ServiceNow in January 2023 after 13 years at the platform vendor. POPX holds Cyber Essentials and Cyber Essentials Plus certifications (retained December 2025) and is registered as POPX Ltd with operating geographies limited to the United Kingdom. Revenue, funding, and ownership details are not publicly disclosed.
POPX firmographics
Firmographics- Name
- POPX
- Legal name
- POPX Ltd
- Website
- https://popx.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- POPX is a UK-based managed services company that delivers a fully managed ServiceNow platform tailored for managed service providers, ISPs, and telecoms operators. It monetises through multi-year managed-service subscriptions and proprietary POPX Smarts enhancements, serving UK enterprise and mid-market MSP buyers.
- Ownership category
- akta.pro rank
POPX industry classification
Industry- Product category
- Managed ServiceNow Platform for MSPs
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL)
- akta.pro secondary industry
- Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)
Keywords
Where POPX is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
POPX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed Service Subscription: POPX provides a fully managed ServiceNow platform as a recurring subscription service. The managed service includes all integrations, development and enhancements, upgrades and maintenance, as well as training and day-to-day support of running a complex technology platform.
- Bring Your Own License (BYOL): For MSPs already using ServiceNow, POPX offers a model where customers can bring their existing ServiceNow licenses while POPX provides the managed services layer wrapping the digital platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Fully Managed MSP Platform - Complete ServiceNow management |
| Hybrid | Multi-year contract | Bring Your Own License (BYOL) - For existing ServiceNow users |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
POPX product offering
Product offeringCore offering
POPX provides a fully managed and integrated ServiceNow platform specifically designed for Managed Service Providers (MSPs). The platform bundles pre-built MSP workflows, 70+ system integrations, and proprietary POPX Smarts extensions (including AI-driven ticket routing, SLA tracking, and resource optimization tools) on top of ServiceNow. POPX also delivers Service Desk as a Service, Bring Your Own Licence (BYOL) options for existing ServiceNow customers, and ongoing managed services for platform upgrades, integration, and day-to-day operations.
Product overview
POPX is a dedicated ServiceNow MSP partner providing a fully managed and integrated platform specifically designed for managed service providers. The portfolio consists of the POPX MSP Platform as the core product, powered by ServiceNow, with POPX Smarts as the key add-on layer featuring exclusive AI-driven tools. Supporting modules include Service Desk as a Service, Bring Your Own Licence, and Value Snapshot. The platform includes extensive workflow modules for Customer Service Management, IT Service Management, Field Service Management, IT Operations Management, Sales and Order Management, CRM, and specialized vertical solutions for Telecoms and Technology Providers. AI-powered features include POPX AI Customer Chat and POPX AI Copilot (both leveraging OpenAI), along with ServiceNow Predictive Intelligence for automated case categorization and routing. The platform delivers 70+ pre-built system integrations and enables MSPs to consolidate applications, automate workflows, and deliver service through self-service portals.
Differentiator
Problem solved
Functional benefit
Brands
- POPX Smarts: Exclusive advanced tools and enhancements built specifically for MSPs that go beyond native ServiceNow features, including AI-driven ticket routing, SLA tracking, and resource optimisation tools.
- Service Desk as a Service (SDaaS)
Products and services
- POPX MSP Platform A fully managed and integrated ServiceNow platform specifically designed for managed service providers, delivering pre-built workflows, automations, 70+ system integrations, and tools enabling MSPs to consolidate applications, integrate internal and supplier systems, and deliver service automation across Customer Service Systems, Operational Support Systems, and Business Support Systems.
- POPX Smarts Exclusive add-on module of advanced tools and enhancements built specifically for MSPs that extend native ServiceNow capabilities, including AI-driven ticket routing, SLA tracking, and resource optimization tools that boost productivity by up to 40%.
- Service Desk as a Service (SDaaS) A fully managed service desk solution delivering automated workflows and intuitive portals for customer service management, enabling MSPs to outsource day-to-day service desk operations.
- Bring Your Own Licence (BYOL) Flexible licensing and engagement model for MSPs already using ServiceNow, allowing them to bring their existing ServiceNow licenses and consume POPX's managed services layer on top.
- Value Snapshot A pre-sales Value Snapshot assessment that helps both POPX and prospective MSP customers understand key business challenges and goals, mapping out agreed ways to demonstrate value with no commitment required.
- Managed Service (Ongoing Platform Operations) Ongoing managed service wrap for ServiceNow customers including all integrations, development, enhancements, upgrades, maintenance, training, and day-to-day support of running a complex technology platform.
Quantifiable outcome
- 9.74/10 average CSAT score
- +6 more outcomes
Companies that use POPX
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
POPX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature7 records
POPX partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Digital SpacecorePOPX formed a partnership with Digital Space to enhance the MSP's ServiceNow environment. The collaboration focuses on long-term transformation, ROI, and better customer experience, with POPX providing managed services and ongoing support to improve automation and reduce operational complexity.
- ServiceNowcorePOPX is a dedicated ServiceNow MSP partner. The POPX MSP Platform is powered by ServiceNow, providing a fully managed and integrated platform specifically designed for managed service providers.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
POPX competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
POPX social profiles
Digital presencePOPX compliance and trust
Trust signalCompliance2 records
POPX financial estimates
Financial estimateRevenue estimate
Valuation estimate
POPX leadership team
Management profileNumber of profiles
Profiles3 records
POPX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POPX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POPX
What does POPX do?
POPX provides a fully managed and integrated ServiceNow platform specifically designed for Managed Service Providers (MSPs). The platform bundles pre-built MSP workflows, 70+ system integrations, and proprietary POPX Smarts extensions (including AI-driven ticket routing, SLA tracking, and resource optimization tools) on top of ServiceNow. POPX also delivers Service Desk as a Service, Bring Your Own Licence (BYOL) options for existing ServiceNow customers, and ongoing managed services for platform upgrades, integration, and day-to-day operations.
Is POPX a public or private company?
POPX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was POPX founded?
POPX was founded in 2018. It employs 11 to 50 people.
Where is POPX based?
POPX is headquartered in London, United Kingdom, in the Europe region.
How does POPX make money?
Two revenue lines are on record. Managed Service Subscription is the primary driver. The others are bring Your Own License (BYOL).
Does POPX have an API?
No public API is recorded for POPX.
What industry is POPX in?
POPX's product category is Managed ServiceNow Platform for MSPs. Its primary akta.pro industry code is HDAEALAL, Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms, with a secondary code of BPAEABAE, Cloud Managed Services (M365/Azure/AWS/GCP). Its NAICS code is 54151 and its SIC code is 7373.