GoCashBack
GoCashBack is a privately held consumer cashback aggregator platform that enables online shoppers in 50+ countries to earn cashback on purchases from thousands of partnered merchants across 10+ retail categories, monetizing via affiliate commissions and merchant promotional fees.
- Company typePrivate
- Founded2014
- HeadquartersPasadena, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What GoCashBack does
GoCashBack is a consumer-facing cashback and deals aggregator platform that enables individual shoppers to earn monetary rewards on online purchases from partnered retailers. The platform serves value-conscious online shoppers and deal hunters across more than 50 countries, with localized country-specific domains and language support in English, Simplified Chinese, Traditional Chinese, and Korean. Users can browse aggregated cashback offers across ten or more retail categories including Beauty, Apparel, Department Stores, Health, Home & Office, Travel, Computers & Electronics, Sports & Outdoors, and Food & Entertainment, with featured merchant relationships spanning global brands such as Sephora, Nike, Walmart, eBay, TEMU, Macy's, Bloomingdale's, Under Armour, and Columbia Sportswear.
The platform's technology stack centers on affiliate link tracking and commission aggregation, with three proprietary surface components: a one-click Chrome browser extension that activates automatic cashback tracking (claiming up to 40% cashback activation), a Cash Back Link Creator tool that converts any partnered merchant URL into a traceable cashback-eligible link, and a dedicated Amazon CashBack module with ASIN-based product search and rating filters. Supporting modules include a First Order Bonus program for new-user acquisition, a daily Deals section, and a Coupons module for stacking promotional codes with cashback rewards. Distribution is entirely digital and self-serve across web, browser extension, and country-localized sites.
GoCashBack operates a freemium, free-to-consumer business model with two revenue streams: (1) affiliate commissions earned from partnered merchants when users transact through tracked links, with a portion shared as cashback to consumers and the remainder retained by the company; and (2) display advertising and promotional fees from merchants purchasing enhanced visibility (featured deals, promotional placements) on the platform. The company is privately held with 101-250 employees, headquartered in Pasadena, California, and was founded in 2014 (per website copyright) — though one third-party firmographic source lists a 2007 founding date, which may reflect an earlier predecessor entity. The platform does not disclose revenue, funding history, or ownership structure in publicly available materials.
GoCashBack firmographics
Firmographics- Name
- GoCashBack
- Legal name
- GoCashBack
- Website
- https://gocashback.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoCashBack is a privately held consumer cashback aggregator platform that enables online shoppers in 50+ countries to earn cashback on purchases from thousands of partnered merchants across 10+ retail categories, monetizing via affiliate commissions and merchant promotional fees.
- Ownership category
- akta.pro rank
GoCashBack industry classification
Industry- Product category
- Cashback & Affiliate Marketing
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where GoCashBack is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Markets served
GoCashBack business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate Commissions: GoCashBack earns commission fees from partnered merchants (retailers) when users make purchases through their platform. The company shares a portion of these commissions as cashback to consumers while retaining the remainder as revenue.
- Display Advertising & Promotional Fees: Featured deals, promotional placements, and advertising space sold to merchants wanting enhanced visibility on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Consumer Membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
GoCashBack product offering
Product offeringCore offering
GoCashBack operates a cashback platform that earns commissions from partnered merchants when users make purchases through tracked links, sharing a portion of those commissions as cashback rewards to consumers. The platform aggregates deals, coupons, and cashback offers across multiple retail categories including beauty, apparel, electronics, travel, and home goods, accessible via web platform and browser extension across 50+ countries.
Product overview
GoCashBack is a cashback and deals platform operating as a single unified service rather than a modular platform architecture. The core product is the GoCashBack cashback platform which aggregates deals and cashback offers from partnered merchants. Supporting the core platform are several tools: the Browser Extension (add-on for Chrome that provides one-click access to cashback and deals), Cash Back Link Creator (tool for converting merchant links to traceable cashback links), Amazon CashBack (dedicated Amazon product search and cashback feature), First Order Bonus (new user incentive program), and the Deals and Coupons modules (for accessing promotional offers). The platform covers multiple retail categories including Beauty, Apparel & Handbags, Department Stores, Health, Home & Office, Travel, Computers & Electronics, Sports & Outdoors, and Food & Entertainment, with availability across 50+ country-specific domains.
Differentiator
Problem solved
Functional benefit
Products and services
- GoCashBack Cashback Platform A cashback and deals platform that allows users to earn money back on purchases from partnered merchants. Aggregates deals, coupons, and cashback offers across multiple retail categories including beauty, apparel, electronics, travel, home goods, and food & entertainment, accessible across 50+ country-specific domains.
- Browser Extension A Chrome browser extension that activates with one click to provide up to 40% cash back and displays current deals while users browse for maximum savings. Automatically tracks cashback on purchases from partnered merchants during the shopping experience.
- Cash Back Link Creator A standalone web-based tool enabling users to convert any partnered merchant URL into a cashback traceable link by pasting it into GoCashBack's search bar. Allows cash back earnings on purchases made through the created link.
- Amazon CashBack A dedicated Amazon cashback feature that allows users to search for products by ASIN and filter results by ratings to earn cash back on qualifying Amazon purchases.
Quantifiable outcome
- Users can earn up to 80% cash back on qualifying purchases
- +1 more outcomes
Companies that use GoCashBack
Customer profileSegments2 records
Ideal customer profiles2 records
GoCashBack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GoCashBack partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- SephoraflagshipMajor beauty retailer featured as a hot store on the platform, offering cashback to GoCashBack users shopping for cosmetics and beauty products. Sephora is among the top merchants highlighted on the homepage.
- NikeflagshipPremium athletic apparel and footwear brand offering cashback on purchases through GoCashBack. Nike products featured in Today's Deals section with discounted pricing.
- WalmartflagshipMajor department store chain providing cashback opportunities on general merchandise. Featured deals include significant discounts (e.g., 31% off) combined with cashback earnings.
- eBaycoreGlobal e-commerce marketplace partnered for cashback on auctions and fixed-price sales across diverse product categories.
- TEMUflagshipFast-growing e-commerce platform offering up to 34% cash back on the main platform and regional variants (Temu CA up to 31%, Temu AU up to 31%).
- Under ArmourcoreAthletic apparel brand offering up to 13% cash back plus additional promotional discounts (up to 50% off outlet items plus extra 10% off).
- Columbia SportswearcoreOutdoor apparel brand featured with promotional deals (up to 50% off) combined with 4% cash back for GoCashBack users.
- Macy'scoreMajor department store chain featured among hot stores, offering cashback on fashion, home goods, and beauty products.
- NET-A-PORTERcoreLuxury fashion e-commerce platform offering cashback on designer clothing and accessories.
- Bloomingdale'scorePremium department store chain featured among hot stores, providing cashback on designer fashion and home goods.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
GoCashBack competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GoCashBack social profiles
Digital presenceGoCashBack financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoCashBack leadership team
Management profileNumber of profiles
GoCashBack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoCashBack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoCashBack
What does GoCashBack do?
GoCashBack operates a cashback platform that earns commissions from partnered merchants when users make purchases through tracked links, sharing a portion of those commissions as cashback rewards to consumers. The platform aggregates deals, coupons, and cashback offers across multiple retail categories including beauty, apparel, electronics, travel, and home goods, accessible via web platform and browser extension across 50+ countries.
Is GoCashBack a public or private company?
GoCashBack is a private company. It is classified as unknown and is currently operating.
When was GoCashBack founded?
GoCashBack was founded in 2014. It employs 1 to 10 people.
Where is GoCashBack based?
GoCashBack is headquartered in Pasadena, United States, in the North America region.
How does GoCashBack make money?
Two revenue lines are on record. Affiliate Commissions are the primary driver. The others are display Advertising & Promotional Fees.
Does GoCashBack have an API?
No public API is recorded for GoCashBack.
What industry is GoCashBack in?
GoCashBack's product category is Cashback & Affiliate Marketing. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces.