Smart Planet Technologies
Smart Planet Technologies is a private materials engineering firm that licenses mineral-polymer nanocomposite coatings and films (EarthCoating, HyperBarrier Coating, HyperBarrier Film) to global packaging manufacturers, enabling recyclable and repulpable food, foodservice, and consumer packaging.
- Company typePrivate
- Founded2007
- HeadquartersNewport Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Smart Planet Technologies does
Smart Planet Technologies is a private materials engineering company, founded in 2007 and headquartered in Newport Beach, California, that develops proprietary mineral-polymer nanocomposite barrier coatings and films enabling recyclable, repulpable, and compostable food and consumer packaging. Its core technology platform rests on three product lines: EarthCoating — a mineralized resin combining 40-51% calcium carbonate with polymer resins (available as EC-40, EC-Bio40, EC-PP, and EarthCoating-Bio variants) that fractures like clay during paper recycling, qualifying products for the Path 13 premium paper recycling stream; HyperBarrier Coating — a mineral-polymer nanocomposite extrusion coating delivering up to 200x oxygen barrier and 7x moisture barrier improvement over conventional PE coatings while remaining repulpable; and HyperBarrier Film — a monolayer PE nanocomposite film delivering up to 300x oxygen barrier improvement, designed as a drop-in replacement for 5-7 layer multilayer plastic laminates while remaining recyclable in PE streams #2 or #4. All three are protected by granted and pending US patents plus PCT international filings and carry broad food-contact and recyclability certifications (US FDA, EU 1935/2004, Health Canada, Der Grüne Punkt 95%, Cyclos-HTP).
The company operates on a B2B technology licensing model rather than manufacturing, generating revenue through licensing royalties from a global network of converting and packaging partners — Huhtamaki CupPrint, Detpak, Linstol, PureCo, Carvajal Group, Stratex, Copar, Nanoshel, Standridge Color, Borouge International, Vilkritis, and Colloids — spanning the US, China, Australia, New Zealand, Latin America, Europe, and India. Brand owners and converters (foodservice, food & beverage, airline, pharmaceutical, and nutraceutical verticals) source finished packaging through these licensees, while Smart Planet connects supply and demand, provides technical support, and connects brand owners with appropriate supply chain partners. Customers reached through the network include United Airlines, Hungry Jack's, Applegreen, and Coffeebar. Over 3 billion units with EarthCoating technology have been sold worldwide. The company is led by CEO Will Lorenzi and co-founder/CTO Chris Tilton, with Todd Gasparik as VP Marketing; it remains founder-controlled with no evidence of institutional venture or private equity investment.
Smart Planet Technologies firmographics
Firmographics- Name
- Smart Planet Technologies
- Legal name
- Smart Planet Technologies, Inc.
- Website
- https://smartplanettech.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smart Planet Technologies is a private materials engineering firm that licenses mineral-polymer nanocomposite coatings and films (EarthCoating, HyperBarrier Coating, HyperBarrier Film) to global packaging manufacturers, enabling recyclable and repulpable food, foodservice, and consumer packaging.
- Ownership category
- akta.pro rank
Smart Planet Technologies industry classification
Industry- Product category
- Sustainable Packaging Coatings & Films
- NAICS
- Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Fabric Coating Mills (31332)
- SIC
- Unsupported Plastics Film & Sheet (3081), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Barrier & Specialty Films (EVOH, PVDC, Metallized, AlOx/SiOx Coated) (IMALABAC)
- akta.pro secondary industries
- Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Mono-Material & Recyclability-Designed Packaging (Design-for-Recycling, Barrier Alternatives) (IMALAMAD), Biodegradable Coatings & Barrier Layers (paper/packaging barriers) (IMAEAOAH)
Keywords
Where Smart Planet Technologies is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Smart Planet Technologies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Technology Licensing: Smart Planet Technologies licenses its proprietary coating technologies (EarthCoating, HyperBarrier Coating, HyperBarrier Film) to manufacturers, converters, and brand partners globally. Licensees include Huhtamaki CupPrint, Detpak, Linstol, PureCo, Carvajal Group, Stratex, and others. The company engineers coatings and films and connects brands with supply chain expertise to achieve sustainable packaging goals.
- Nanocomposite Technology Partnerships: Strategic technology partnerships for commercialization of advanced nanocomposite barrier coatings. Partnership with Nanoshel brings proprietary formulations for eco nanocomposites used in packaging applications, broadening reach into flexible and rigid consumer packaging applications worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | EarthCoating EC-40 costs 15-25% less than bio-resin alternatives and is cost-competitive with conventional neat polyolefin pricing |
| Unit Pricing | Multi-year contract | EarthCoating EC-Bio40 mineralized PLA blend with recyclability and compostability |
| Unit Pricing | Multi-year contract | EarthCoating EC-PP mineralized polypropylene for higher temperature tolerance |
| Unit Pricing | Multi-year contract | HyperBarrier PE Film projected to deliver 25-60% cost savings compared to multilayer laminates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Smart Planet Technologies product offering
Product offeringCore offering
Smart Planet Technologies is a materials engineering firm that develops and licenses proprietary mineralized barrier coatings and nanocomposite films that make paper and plastic packaging recyclable in standard recycling streams. The company offers three product families — EarthCoating (mineralized resin coatings for paper substrates with 40-51% calcium carbonate), HyperBarrier Coating (nanocomposite paper coating with up to 200x oxygen barrier improvement), and HyperBarrier Film (monolayer PE film with up to 300x oxygen barrier improvement) — licensing them to a global network of packaging manufacturers and brand partners.
Product overview
Smart Planet Technologies offers three distinct sustainable barrier coating and film products engineered for different recycling streams: EarthCoating (mineralized resin coatings with 40-51% calcium carbonate content, available as EC-40, EC-Bio40, EC-PP, and EarthCoating-Bio formulations) for paper substrates enabling standard paper stream recyclability; HyperBarrier Coating (mineral-polymer nanocomposite technology) delivering 200x oxygen barrier improvement on paper while remaining repulpable; and HyperBarrier Film (monolayer PE nanocomposite) delivering 300x oxygen barrier improvement as a drop-in replacement for complex multi-layer plastic structures while maintaining PE stream recyclability. The portfolio serves flexible packaging, rigid packaging, and foodservice applications.
Differentiator
Problem solved
Functional benefit
Products and services
- EarthCoating (EarthCoating EC-40) Mineralized resin coating for paper substrates consisting of 40% calcium carbonate and 60% LDPE, providing waterproof and greaseproof barrier performance. Repulps like clay in standard paper recycling and qualifies for Path 13 premium uncoated paper recycling stream. Drop-in replacement for LDPE requiring no capital expenditure. Licensed to packaging manufacturers for foodservice cups, food trays, take-out containers, ice cream cups, and soup containers.
- EarthCoating EC-Bio40 Mineralized blend combining PLA (polylactic acid) and BioPBS that is both recyclable in standard paper streams and industrially compostable. Reduces total resin content while maintaining the recyclability advantages of mineralized resin formulations. Licensed to paper-cup manufacturers and converters.
- EarthCoating EC-PP Mineralized polypropylene formulation designed for higher temperature tolerance requirements, including microwave use applications. Maintains paper stream recyclability while providing enhanced thermal performance. Licensed to paper and paperboard converters.
- HyperBarrier Coating Mineral-polymer nanocomposite extrusion coating for paper substrates delivering up to 200x oxygen barrier improvement and 7x moisture barrier improvement compared to conventional polyethylene coatings. Replaces foil and metalized layers while remaining repulpable in standard paper recycling streams. Licensed to converters for coffee, dry foods, snacks, pet food, and flexible packaging applications.
- HyperBarrier Film High-performance monolayer polyethylene nanocomposite film delivering up to 300x oxygen barrier improvement over conventional LDPE film. Replaces complex 5-7 layer multi-material plastic structures with a single recyclable monomaterial film compatible with #2 or #4 PE recycling streams. Uses organically modified montmorillonite nanoclays with approximately 80% exfoliation efficiency to create a tortuous diffusion pathway. Licensed to film extruders, converters, and brand owners.
Quantifiable outcome
- 300x oxygen barrier improvement over LDPE film (HyperBarrier Film)
- +8 more outcomes
Companies that use Smart Planet Technologies
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles2 records
Smart Planet Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Smart Planet Technologies partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Smart Planet Technologies competitors and assessment
Company assessmentRegional players
- Klabin: Klabin is a Latin American integrated pulp and paper producer with growing sustainable packaging and barrier-coating product lines. Relevant because it competes in the same Latin American corrugated/paper packaging markets served by Smart Planet licensee Carvajal.
Broad incumbents
- Stora Enso: Stora Enso is a major paper and board producer developing fiber-based barrier packaging (e.g., renewable polyethylene coatings) aimed at replacing plastics. Comparable sustainability proposition and overlap with Smart Planet's paper-recyclable EarthCoating approach.
- Mitsubishi Chemical Group: Mitsubishi Chemical supplies barrier films, bioplastics (e.g., BioPBS used by EarthCoating-Bio), and performance polymers for packaging applications. Relevant adjacency where Mitsubishi could either partner with or compete against Smart Planet's mineral-polymer barrier systems.
- Sealed Air: Sealed Air produces protective and food packaging with growing sustainable product lines (e.g., recyclable cushion and barrier films). Comparable technology adjacency to Smart Planet's barrier films used in flexible packaging.
- Amcor: Amcor is a global flexible and rigid packaging manufacturer with extensive sustainable packaging portfolios and barrier coating R&D. Comparable at the converter/brand-owner interface, where Amcor's own recyclable mono-material programs overlap with Smart Planet's HyperBarrier Film proposition.
- BASF: BASF supplies Ecovio and other biodegradable and barrier resins for compostable/recyclable packaging. Comparable incumbent producer of barrier and biobased polymer chemistries that compete with or could license Smart Planet's mineralization technology.
Direct peers
- Toppan Holdings: Toppan's GL BARRIER division produces high-oxygen-barrier transparent films used in food packaging using aluminum oxide deposition. Direct overlap with Smart Planet's HyperBarrier Coating/Film which targets the same food and consumer goods packaging barrier requirement through a recyclable mineral-polymer architecture.
- Dai Nippon Printing: DNP supplies barrier films and functional coatings (including PET-based barrier layers) to packaging converters globally. Comparable to Smart Planet in serving high-barrier flexible and rigid packaging applications where recyclability and shelf-life protection are required.
- Kuraray: Kuraray's EVAL Division is a leading supplier of EVOH barrier resins used in multilayer packaging films. Comparable specialty chemistry positioning to Smart Planet's HyperBarrier, although Kuraray's incumbency in EVOH multilayer systems competes with Smart Planet's mono-material recyclable approach.
Emerging players
- Huhtamaki: Huhtamaki is both a licensed manufacturer of EarthCoating-lined cups (reCUP/Reuusi) and a major foodservice packaging producer with its own sustainable product lines. Comparable as both customer and indirect competitor in fiber-based cup coatings globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Smart Planet Technologies social profiles
Digital presenceSmart Planet Technologies compliance and trust
Trust signalCompliance15 records
Smart Planet Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Planet Technologies leadership team
Management profileNumber of profiles
Profiles3 records
Smart Planet Technologies funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Planet Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Planet Technologies
What does Smart Planet Technologies do?
Smart Planet Technologies is a materials engineering firm that develops and licenses proprietary mineralized barrier coatings and nanocomposite films that make paper and plastic packaging recyclable in standard recycling streams. The company offers three product families — EarthCoating (mineralized resin coatings for paper substrates with 40-51% calcium carbonate), HyperBarrier Coating (nanocomposite paper coating with up to 200x oxygen barrier improvement), and HyperBarrier Film (monolayer PE film with up to 300x oxygen barrier improvement) — licensing them to a global network of packaging manufacturers and brand partners.
Is Smart Planet Technologies a public or private company?
Smart Planet Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Planet Technologies founded?
Smart Planet Technologies was founded in 2007. It employs 1 to 10 people.
Where is Smart Planet Technologies based?
Smart Planet Technologies is headquartered in Newport Beach, United States, in the North America region.
How does Smart Planet Technologies make money?
Two revenue lines are on record. Technology Licensing is the primary driver. The others are nanocomposite Technology Partnerships.
Who are Smart Planet Technologies's main competitors?
Klabin is listed as a regional player. Broad incumbents are Stora Enso, Mitsubishi Chemical Group, Sealed Air, Amcor and BASF. Direct peers are Toppan Holdings, Dai Nippon Printing and Kuraray. Huhtamaki is listed as an emerging player.
Does Smart Planet Technologies have an API?
No public API is recorded for Smart Planet Technologies.
What industry is Smart Planet Technologies in?
Smart Planet Technologies's product category is Sustainable Packaging Coatings & Films. Its primary akta.pro industry code is IMALABAC, Barrier & Specialty Films (EVOH, PVDC, Metallized, AlOx/SiOx Coated), with a secondary code of IMALAMAB, Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films). Its NAICS code is 326112 and its SIC code is 3081.