SARO International

What SARO International does

Saroafrica International Limited (SARO International) is a privately held Nigerian diversified conglomerate founded in 1991 and headquartered in Lagos. Originally incorporated as Saro Pharma & Chemical Co. Ltd, the group was established to fill a gap in Nigeria's crop protection industry following the departure of multinationals. The group formalised its holding company structure in 2014 and today operates eight key divisions spanning agricultural inputs, commodity processing and export, FMCG, beverages, oil palm cultivation, and industrial ethanol. Its wholly-owned and joint-venture subsidiaries include Saro Agrosciences (crop protection products, seeds, fertilizers, and farm machinery), Saro Agro-Allied (cocoa, sesame, cashew, rice and soybean trading and export), Saro Lifecare (personal care and in-home pest control products acquired from CAP Plc's household division), Saro Oil Palm, Oak & Saffron (which in March 2024 acquired 86.7% of Belgian agro-industrial player SIAT NV), Gossy Warm Springs (bottled natural spring water from Ikogosi), AgriSeedCo (a joint venture with SeedCo for high-yielding hybrid seeds with a 1,000Ha R&D facility in Kaduna), and Green Hills Agricultural Products (a joint venture with Mohinani Group producing food-grade ethanol and CO2 from cassava in Edo State).

The group serves a broad base of smallholder and commercial Nigerian farmers through Saro Agrosciences' direct agro-input sales operations, agricultural commodity producing communities through Saro Agro-Allied's export platform (including non-GMO soybean meal), and Nigerian consumers through Saro Lifecare FMCG products and Gossy Warm Springs beverages. Geographically the group operates in Nigeria and Ghana, with recent expansion into Côte d'Ivoire through the SIAT acquisition. The go-to-market model is sales-led and executed via each subsidiary's own direct sales force, distributor/wholesale relationships, and field operations. Underlying technology is modest: the proprietary seed R&D capability at AgriSeedCo represents the group's main technology asset, while other divisions are primarily trading, processing, and FMCG distribution businesses rather than technology platforms. Saro Transformation 2.0, intensified from 2020, explicitly positions manufacturing, integrated agricultural value chains, and consumer businesses as the three growth pillars, indicating a strategic shift toward deeper vertical integration and consumer-facing offerings.

Name

SARO International

Legal name

Saroafrica International Limited

Website

https://saroafrica.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Saroafrica International Limited is a privately held Nigerian diversified conglomerate operating eight subsidiaries across agricultural inputs, commodity export, FMCG, beverages, oil palm plantations, and industrial ethanol, serving Nigerian and Ghanaian farmers, commodity producers, and consumers via direct sales and joint ventures.

Ownership category

akta.pro rank

Product category

Agricultural Inputs and Agro-Commodities

NAICS

Oilseed and Grain Farming (1111), Starch and Vegetable Fats and Oils Manufacturing (31122), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Oilseed and Grain Combination Farming (111191)

SIC

Agricultural Production-Crops (100), Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Industrial Oil & Wax Crop Farming (Castor, Jojoba, Oil Palm for industrial uses) (AFAGAGAL)

akta.pro secondary industries

NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD), Cassava (Tapioca) Farming (AFAGAEAD), Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH)

Keywords

• Agro-inputs distribution
• Agricultural commodity trading
• Crop protection products
• FMCG personal care
• Oil palm cultivation

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agro-inputs (Saro Agrosciences): Sale of crop protection products, seeds, fertilizers, and farm machinery to Nigerian farmers. This is the flagship business that started in 1991.
2. Agricultural Commodity Processing & Export (Saro Agro-Allied): Trading and export of cocoa, sesame seeds, cashew. Operations expanded to include rice and soybean value chain with non-GMO soybean meal export.
3. FMCG Products (Saro Lifecare): Personal care and in-home pest control products acquired from CAP Plc household division in 2007. Portfolio expanding into personal care and in-home pest segments.
4. Beverage Production (Gossy Warm Springs): Bottled natural spring water from Ikogosi Warm Springs in Ekiti state, acquired in 2018 from UACN.
5. Seed Production (AgriSeedCo): Joint venture with SeedCo producing high-yielding hybrid seeds for Nigerian farmers. Company aims to triple farmer yields by 2025.
6. Ethanol Production (Green Hills): Food grade ethanol and carbon dioxide production using cassava as feedstock. Joint venture with Mohinani Group in Edo State.
7. Oil Palm Cultivation (Saro Oil Palm): Multi-billion naira oil palm plantation investment representing the single biggest investment decision by the group. Part of strategic agricultural value chain transformation.
8. Plantation Management (Oak & Saffron): Acquired 86.7% of SIAT NV (Belgian agro-industrial company) in March 2024, managing oil palm and rubber plantations in Nigeria, Ghana, and Cote d'Ivoire.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Saroafrica International Limited is a Nigerian diversified conglomerate that distributes and sells agricultural inputs (crop protection products, hybrid seeds, fertilizers, and farm machinery), trades and exports agricultural commodities (cocoa, sesame, cashew, rice, soybean), cultivates oil palm and rubber on plantations, and manufactures FMCG products including personal care items, in-home pest control products, bottled natural spring water, and food-grade ethanol. The flagship business, Saro Agrosciences, was founded in 1991 to fill a gap in the crop protection industry after multinationals exited Nigeria, and the group has since expanded into commodity processing, FMCG, beverages, and agro-industrial manufacturing through eight subsidiaries and joint ventures.

Product overview

Saroafrica is a diversified Nigerian conglomerate operating across agriculture and FMCG sectors through multiple subsidiaries. The portfolio includes Saro Agrosciences (agro-input solutions - crop protection, seeds, fertilizers, farm machinery), Saro Agro-Allied (commodity processing and export - cocoa, sesame, cashew, rice, soybean), Saro Oil Palm (sustainable oil palm cultivation), Oak & Saffron (oil palm, rubber and horticulture management, including 86.7% SIAT NV acquisition), Saro Lifecare (FMCG - personal care, in-home pest control), Gossy Warm Springs (bottled natural spring water), AgriSeedCo (high-yield hybrid seeds, joint venture with SeedCo), and Green Hills Agricultural Products (food grade ethanol and CO2 from cassava, joint venture with Mohinani Group). The group operates with 8 key divisions, 30+ years experience, and 250+ staff members.

Differentiator

Problem solved

Functional benefit

Brands

• Saro Agrosciences: Leading agro-input solutions for Nigerian farmers including Crop Protection Products, Seeds, Fertilizers and Farm Machinery
• Saro Agro-Allied
• Saro Lifecare
• Saro Oil Palm
• Oak & Saffron
• Gossy Warm Springs
• AgriSeedCo
• Green Hills Agricultural Products

Products and services

• Saro Agrosciences Leading total agric input company offering crop protection products, seeds, fertilizers, and farm machinery to Nigerian farmers, providing superior agro-input solutions and training under the Productive Farmers Programme.
• Saro Agro-Allied Agricultural commodity processing and export company trading cocoa, sesame seeds, cashew, rice, and soybean (including non-GMO soybean meal) for international and local markets.
• Saro Lifecare FMCG company providing personal care and in-home pest control products to Nigerian consumers, built from the acquired CAP Plc household division.
• Saro Oil Palm Multi-billion naira sustainable oil palm cultivation business representing the largest single investment decision in the Saroafrica group, focused on the agricultural value chain.
• Oak & Saffron Special purpose vehicle managing oil palm, rubber, and horticulture plantation businesses across West Africa, including the acquired SIAT NV operations.
• Gossy Warm Springs Beverage company producing and distributing bottled natural spring water sourced from Ikogosi Warm Springs in Ekiti state, one of the top providers of natural spring water in Nigeria.
• AgriSeedCo Joint venture between Saro Agrosciences and SeedCo producing high-yielding hybrid seeds adapted to Nigerian ecology, supported by a 1000Ha R&D facility in Kaduna.
• Green Hills Agricultural Products Joint venture between Saro and Mohinani Group producing food-grade ethanol and carbon dioxide from cassava feedstock at a manufacturing facility in Edo State.

Quantifiable outcome

• AgriSeedCo aims to triple farmer yields by 2025
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SIAT NVcoreStrategic or Co-development Partner · 4 March 2024Oak & Saffron, a Saroafrica special purpose vehicle, acquired 86.7% of SIAT NV, a Belgian agro-industrial player with oil palm and rubber plantations in Nigeria, Ghana, and Cote d'Ivoire. This represents a major expansion of Saroafrica's plantation operations.
• SeedCocoreStrategic or Co-development Partner · 1 January 2013Joint venture between Saro Agrosciences and SeedCo to establish AgriSeedCo. The partnership aims to improve Nigerian agricultural productivity by introducing high-yielding hybrid seeds adapted to Nigerian ecology. AgriSeedCo has a 1000Ha R&D facility in Kaduna and aims to triple farmer yields by 2025.
• Mohinani GroupcoreStrategic or Co-development Partner · 1 January 2012Joint venture with Mohinani Group to establish Green Hills Agricultural Products Ltd. A multi-million dollar greenfield project in Edo State producing food grade ethanol and carbon dioxide using cassava as feedstock. Supports Nigeria's local consumption needs and import substitution.
• LBS (Lagos Business School)minorStrategic or Co-development Partner · 1 January 2012Partnership with Lagos Business School for the Leadership Development & General Management Program launched in 2012 to develop management capabilities within the organization.

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Cargill: US-based agricultural commodity trader and processor with deep cocoa and palm oil exposure in West Africa. Comparable to Saro Agro-Allied's cocoa/sesame/cashew export franchise and provides a benchmark for international commodity-export economics in the region.
• Bayer Crop Science: Global crop protection and seeds major with a portfolio directly comparable to Saro Agrosciences in crop protection, seeds, and digital farming solutions. Sets the international benchmark for product mix, R&D intensity, and pricing that Saro Agrosciences competes against or substitutes for in Nigeria.
• Wilmar International: Asia-based agribusiness group with the world's largest oil palm plantation footprint and integrated refining/trading operations. Most relevant comparison for Saro's palm oil ambitions via Saro Oil Palm and the SIAT NV acquisition, given overlapping exposure to West African palm oil and downstream refining.
• Dangote Group: Largest privately held industrial conglomerate in Nigeria with diversified operations spanning agriculture (sugar, flour, pasta, rice), fertilizer (Dangote Fertilizer), and commodities. Most relevant domestic benchmark for a multi-segment Nigerian conglomerate with backward integration into agriculture and FMCG.
• Louis Dreyfus Company: Global merchant of agricultural commodities including cocoa, coffee, and oilseeds with strong West African presence. Comparable to Saro's commodity export business (Saro Agro-Allied) on both product mix and customer base in Nigeria, Ghana, and Cote d'Ivoire.
• Syngenta (now part of ChemChina/Sinochem): Global crop protection and seeds major, comparable to Saro Agrosciences in product portfolio (crop protection, seeds, fertilizers) and target market (commercial farmers). Syngenta's prior exit from Nigeria in the early 1990s is precisely the gap that Saro was founded to fill.
• Olam International: Singapore-headquartered global agribusiness and food company operating a vertically integrated value chain from farming inputs to commodity processing and branded consumer goods across Africa. Directly comparable to Saroafrica's commodity export (cocoa, sesame, cashew, soybean) and FMCG arms, with similar end-markets in Nigeria and West Africa.

Regional players

• Presco Plc: Nigerian-listed oil palm plantation operator majority-owned by SIAT NV — making it a direct comparable (and now likely a related-party asset) to Saro Oil Palm and Oak & Saffron following the SIAT acquisition. Most precise listed benchmark for the palm oil portion of the Saro portfolio.
• Notore Chemical Industries: Nigerian-listed fertilizer manufacturer and agribusiness player focused on urea and NPK blends for the Nigerian market. Closest domestic peer to Saro Agrosciences' fertilizer distribution business, with overlapping customers and the same Nigerian policy/subsidy tailwinds.
• Okomu Oil Palm Company: Nigerian-listed oil palm plantation and palm oil producer. Provides a direct domestic benchmark for plantation economics, palm oil yields, and cost of production in Edo State — the same region where Saro Oil Palm and SIAT operations are concentrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/saroafrica

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SARO International