Oikotie
Oikotie is Finland's largest online real estate marketplace, connecting individual buyers, renters, and sellers, and serving real estate agents and construction companies with subscription packages and PDX Construction and Linear workflow software.
- Company typePrivate
- Founded1999
- HeadquartersJärvenpää, Finland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Oikotie does
Oikotie, established in 1999 and currently operated by Vend Marketplaces AS (the former Schibsted Marketplaces, rebranded in May 2025), is Finland's largest online real estate marketplace. The platform, served from asunnot.oikotie.fi, supports both B2C and B2B flows across for-sale, rental, new-build, vacation-home, garage, plot, and agricultural/forestry property listings, with nationwide coverage spanning all major Finnish cities. The core product, Oikotie Asunnot, is augmented by Oikotie Toimitilat for commercial real estate, and is supplemented by two professional software products: PDX Construction, a 30+-year-old browser-based sales and marketing platform used by Finnish construction companies to automate new-build listings, documentation, and multi-channel marketing; and Linear, a CRM-style brokerage system for real estate agents.
Revenue is generated through two primary streams: (1) subscription and listing fees from private individuals and B2B customers, with three-tier annual packages (Starttipaketti, Peruspaketti, Premiumpaketti) for both residential and commercial segments and per-listing pricing for private sellers, plus visibility upgrades such as the Loisto package promising up to 40% more listing views; and (2) enterprise software licensing for PDX Construction and Linear, with implementation projects typically running 1-3 months. The go-to-market motion is product-led and content-led, with the platform driving organic traffic through Finnish-language SEO articles on housing and interior design, social sharing integrations, and email-based search alerts (hakuvahhti). Recent product investments include a 2026-pilot AI interior visualization tool positioned as exclusive to Oikotie in Finland, and a reciprocal listing partnership with rental platform Qasa to widen rental inventory.
Oikotie firmographics
Firmographics- Name
- Oikotie
- Legal name
- Oikotie (operated by Vend Marketplaces AS)
- Website
- https://oikotie.fi
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Oikotie is Finland's largest online real estate marketplace, connecting individual buyers, renters, and sellers, and serving real estate agents and construction companies with subscription packages and PDX Construction and Linear workflow software.
- Ownership category
- akta.pro rank
Oikotie industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Oikotie is headquartered
LocationHeadquarters
- HQ city
- Järvenpää
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Oikotie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Property Listing Fees (B2C): Individual sellers and landlords pay to publish property listings on the platform. The platform offers pricing tiers and a pricing page for private advertisers ('Yksityisille ilmoittajille') with a listing form and price schedule.
- Professional Service Subscriptions (B2B): Real estate agencies, construction companies, landlords, and property managers subscribe to tiered service packages (Starttipaketti, Peruspaketti, Premiumpaketti) with varying feature levels. Separate packages exist for 'Asunnot' (residential) and 'Toimitilat' (commercial). Revenue is recurring via contracts with B2B customers.
- PDX Construction Software Licensing: Construction companies pay for access to the PDX Construction software platform. Implementation is charged separately (typically 1-3 month onboarding project). The system has been in use for over 30 years, with customers sending approximately 2 billion euros worth of properties monthly through the system.
- Brokerage System Licensing (Linear): Real estate agents and brokerages pay to use the Linear real estate management system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starttipaketti for residential properties - entry-level subscription for real estate professionals |
| Subscription | Annual | Peruspaketti for residential properties - mid-tier subscription |
| Subscription | Annual | Premiumpaketti for residential properties - premium subscription |
| Subscription | Annual | Starttipaketti, Peruspaketti, and Premiumpaketti for commercial properties (Toimitilat) |
| Subscription | Pay-as-you-go | Individual listing fees for private sellers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Oikotie product offering
Product offeringCore offering
Oikotie operates Finland's online real estate marketplace (founded 1999), connecting individual property sellers, buyers, and renters with real estate professionals through dedicated residential (Oikotie Asunnot) and commercial (Oikotie Toimitilat) sections. Alongside the marketplace, Oikotie sells B2B software tools including PDX Construction (project management for construction companies) and Linear (CRM for real estate agents), monetized via tiered subscription packages (Starttipaketti, Peruspaketti, Premiumpaketti) and visibility enhancements such as the Loisto package.
Product overview
Oikotie operates as a multi-product platform for the Finnish real estate market. The core offering is Oikotie Asunnot, Finland's most visited housing portal covering sales, rentals, vacation homes, and land/property listings. Two supporting software products serve professional segments: PDX Construction is a browser-based tool for construction companies managing new housing sales and multi-channel marketing, while Linear is described as a next-generation property management system for real estate agents. The platform operates under the Vend parent company (formerly Schibsted Marketplaces) and offers service packages for both individual sellers and professional real estate agents.
Differentiator
Problem solved
Functional benefit
Products and services
- Oikotie Asunnot Online residential real estate marketplace that lets Finnish individuals and agents post and discover homes and apartments for sale and rent. Pricing is structured via tiered packages (Starttipaketti, Peruspaketti, Premiumpaketti) and visibility upgrades (Loisto).
- Oikotie Toimitilat Online commercial real estate marketplace that lists offices, retail spaces, industrial premises, and other business properties for sale or lease across Finland, targeted at businesses and commercial property seekers.
- PDX Construction B2B project management software for construction companies and homebuilders, used to manage new-build construction projects and distribute new-build inventory through the Oikotie marketplace.
- Linear Customer relationship management (CRM) platform for real estate agents and brokerages, used to manage client inquiries, leads, and listings sold to Finnish real estate professionals.
Quantifiable outcome
- Up to 40% more listing views with Loisto visibility package
- +2 more outcomes
Companies that use Oikotie
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Oikotie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Oikotie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- QasanotableQasa is a Finnish rental housing platform enabling people to rent homes from private landlords without a security deposit (if credit history is clean). Qasa publishes all its rental listings on Oikotie's platform, extending Oikotie's rental inventory with Qasa's unique landlord-renter matching services. The partnership benefits both platforms: Qasa gains access to Oikotie's massive audience, while Oikotie enriches its listing portfolio. Qasa listings are also cross-listed on Oikotie for maximum exposure.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Oikotie competitors and assessment
Company assessmentDirect peers
- Hemnet: Hemnet is Sweden's dominant online real estate marketplace and the closest Nordic comparable to Oikotie. Both operate as leading property portals in their respective Nordic home markets with similar business models (listing fees, agent subscriptions, premium visibility packages) and target the same buyer/agent segments.
- Etuovi: Etuovi is Finland's other major online real estate marketplace, operated by Alma Media. It is Oikotie's primary direct competitor in Finnish property listings, offering the same core marketplace functionality for residential and commercial sales and rentals to Finnish consumers and real estate agents.
Broad incumbents
- Immobilienscout24: Immobilienscout24 is Germany's leading real estate portal and one of Europe's largest property marketplaces. It shares Oikotie's core listing and agent subscription business model but operates at significantly greater scale in a larger market.
- Rightmove: Rightmove is the UK's leading property portal and the largest publicly traded real estate marketplace globally. It operates the same core business model as Oikotie (agent subscriptions, premium listing upgrades, value-added services for agents and consumers) at much greater scale in a different geography.
- Zillow: Zillow is the largest US-based real estate marketplace, offering property search alongside broader services (mortgages, agent matching, Zillow Offers). While much larger and broader in scope, Zillow's portal business model and consumer/agent customer base are directly comparable to Oikotie's core marketplace.
- SeLoger: SeLoger is France's leading real estate portal (part of AVIV Group, owned by Axel Springer). It operates with the same core marketplace and agent subscription model as Oikotie, but serves the much larger French property market with broader feature depth.
- Idealista: Idealista is the leading property portal in Spain, Portugal, and Italy, offering consumer property search and agent/agency subscription services. It operates the same core model as Oikotie across multiple Southern European markets, providing a relevant multi-market comparable.
- Tori.fi: Tori is Finland's largest general horizontal classifieds marketplace and a sister brand under the Vend (formerly Schibsted Marketplaces) parent. While it covers broader categories beyond real estate, its general listings include property items and it shares infrastructure, traffic, and corporate strategy with Oikotie.
- realestate.com.au: REA Group's realestate.com.au is Australia's dominant property portal, operated by REA Group (majority-owned by News Corp). It mirrors Oikotie's model of agent subscriptions, premium listings, and consumer property search, but at much larger scale in the Australian market.
Emerging players
- Property Finder: Property Finder is a leading property portal in the MENA region (UAE, Saudi Arabia, Egypt, etc.) operating with a similar agent subscription and listing model to Oikotie. It represents a relevant emerging-market comparable for the property portal category, though geographically distant from Finland.
Market position
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Oikotie social profiles
Digital presenceOikotie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oikotie leadership team
Management profileNumber of profiles
Profiles2 records
Oikotie subsidiaries and ownership
Company hierarchySubsidiaries2 records
Oikotie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oikotie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oikotie
What does Oikotie do?
Oikotie operates Finland's online real estate marketplace (founded 1999), connecting individual property sellers, buyers, and renters with real estate professionals through dedicated residential (Oikotie Asunnot) and commercial (Oikotie Toimitilat) sections. Alongside the marketplace, Oikotie sells B2B software tools including PDX Construction (project management for construction companies) and Linear (CRM for real estate agents), monetized via tiered subscription packages (Starttipaketti, Peruspaketti, Premiumpaketti) and visibility enhancements such as the Loisto package.
Is Oikotie a public or private company?
Oikotie is a private company. It is classified as corporate owned and is currently operating.
When was Oikotie founded?
Oikotie was founded in 1999. It employs 1 to 10 people.
Where is Oikotie based?
Oikotie is headquartered in Järvenpää, Finland, in the Europe region.
How does Oikotie make money?
Four revenue lines are on record. Property Listing Fees (B2C) is the primary driver. The others are professional Service Subscriptions (B2B), PDX Construction Software Licensing and brokerage System Licensing (Linear).
Who are Oikotie's main competitors?
Direct peers on record are Hemnet and Etuovi. Broad incumbents are Immobilienscout24, Rightmove, Zillow, SeLoger, Idealista, Tori.fi and realestate.com.au. Property Finder is listed as an emerging player.
Does Oikotie have an API?
No public API is recorded for Oikotie.
What industry is Oikotie in?
Oikotie's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 5312 and its SIC code is 6531.