WENKO-WENSELAAR GmbH & Co. KG

What WENKO-WENSELAAR GmbH & Co. KG does

WENKO-WENSELAAR GmbH & Co. KG is a German household-products manufacturer founded in 1959 and headquartered in Hilden, Germany, operating under the brand philosophy "The better idea." The company designs, produces and distributes a broad assortment of physical goods organized into four core categories: bathroom (toilet seats, accessories, Pluggy® drain plugs, personal scales, wall series, make-up mirrors, shower/bathtub items), kitchen (waste collectors, cooker cover plates, glass splashbacks, kitchen hooks, the Black Outdoor Kitchen line), laundry (collecting baskets such as the Bahari series, storage, drying solutions, ironing boards) and living (wardrobes, furniture, baskets, cosmetic organizers, space savers, dehumidifiers, stepladders).

Its underlying technology core is a portfolio of proprietary drill-free mounting systems — Turbo-Loc, Static-Loc, Power-Loc, Vacuum-Loc, Express-Loc, Ultra-Loc, UV-Loc and an 8-in-1 modular concept — that allow accessories to be installed without tools or wall damage. Two registered trademarks anchor premium positioning: Pluggy® (drain-plug family) and DuroUnbreakable® (durable toilet seats, with the Crevada model winning DIY Product of the Year 2025/26). Additional proprietary innovations include automatic-cleaning anti-lime shower heads, water-saving shower heads, and LED shower rods.

WENKO operates a dual-channel go-to-market. Consumer revenue runs through country-specific e-commerce shops in Germany, France, Spain, Italy, Poland, the Czech Republic and the UK. B2B revenue runs through a dedicated portal (b2bshop.wenko.de) supplying retailers, wholesalers and DIY/home-improvement chains, supported by wholly-owned regional subsidiaries WENKO Hispania S.L. (Elche, Spain) and WENKO France SARL (Saint-Ouen-l'Aumône, France). The company is privately held as a GmbH & Co. KG, managed by Niklas Köllner and Philip C. Köllner, with 101–250 employees. No public revenue figures, fundraising activity, or AI/ML capabilities are disclosed in the available data.

Name

WENKO-WENSELAAR GmbH & Co. KG

Legal name

WENKO-WENSELAAR GmbH & Co. KG

Website

https://wenko.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

WENKO-WENSELAAR GmbH & Co. KG is a German household-products manufacturer founded in 1959 that designs, produces and distributes bathroom, kitchen, laundry and living accessories — anchored by proprietary drill-free mounting systems and the Pluggy® and DuroUnbreakable® brands — selling through country-specific B2C e-commerce shops across Europe, a dedicated B2B portal, and wholly-owned subsidiaries in France and Spain.

Ownership category

akta.pro rank

Product category

Household Accessories

NAICS

Household Appliance Manufacturing (3352)

SIC

Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Laundry Workflow & Clothing Care Station Setup (Within Closet) (HSAFABAH)

akta.pro secondary industries

Cleaning Caddies, Storage & Organization Accessories (CRAJAIAI), Cleaning Gloves & Protective Accessories (CRAJAIAG)

Keywords

• Bathroom accessories
• Kitchen organization
• Laundry care products
• Household organization
• Drill-free mounting systems

Headquarters

HQ city

Hilden

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Consumer: Direct-to-consumer sales through online shops (shop.wenko.de and country-specific domains) offering over 2,500 bathroom articles. Products sold include bathroom accessories, kitchen helpers, laundry care, and living organization items.
2. Product Sales - B2B: B2B sales through dedicated business-to-business online shop (b2bshop.wenko.de) targeting retailers, wholesalers, and large commercial customers. Large customers can request personalized offers through contact forms.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

WENKO-WENSELAAR GmbH & Co. KG manufactures and distributes physical household accessories across four core categories: bathroom, kitchen, laundry, and living. The product range includes more than 2,500 bathroom articles alone and spans toilet seats, drain plugs, hooks, mirrors, shower items, waste collectors, laundry baskets, drying solutions, storage systems, and bathroom furniture. The company differentiates through proprietary drill-free mounting systems (Turbo-Loc, Static-Loc, Power-Loc, Vacuum-Loc, etc.) that enable installation without wall damage.

Product overview

WENKO-WENSELAAR GmbH & Co. KG is a German household products manufacturer operating under the brand philosophy 'The better idea' with a focus on ingenuity and innovation. The company produces a comprehensive portfolio of physical household goods organized into four core categories: Bathroom products (toilet seats, accessories, pedal bins, wall series, make-up mirrors, shower items, hooks, Pluggy® drain plugs, personal scales), Kitchen products (waste collectors, fixing systems including Turbo-Loc/Static-Loc/Style/Premium, kitchen hooks, scales, cooker cover plates, glass splashbacks, Black Outdoor Kitchen), Laundry products (collecting baskets in series like Bahari/Candy/Filz/Stone/Jumbo/Quadro/Corno/Lumo, storage, drying solutions, ironing boards, caring tools), and Living products (wardrobes, household helpers, baskets, cosmetic organizers, furniture, space savers, damp killers, stepladders). Key technology offerings include the 'Fixing without Drilling' mounting system portfolio (Power-Loc, Vacuum-Loc, Express-Loc, Turbo-Loc, Static-Loc, Ultra-Loc, UV-Loc, and 8-in-1 concept), the Pluggy® drain plug line, and DuroUnbreakable® toilet seats. The company maintains an extensive B2B sales channel alongside consumer e-commerce operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Products

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• WENKO Hispania S.L.coreChannel Partner/ Reseller/ DistributorWholly-owned Spanish subsidiary company handling distribution and sales operations in Spain. Located at Calle Manuel de Falla 7, 03203 Elche, Alicante, Spain. Phone: +34 965 685 789.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• mDesign: Mass-market household storage and organization brand sold primarily through Amazon and big-box retail in Europe and North America. Direct competitor to WENKO in shelving, bins, hooks, and other functional bathroom/kitchen accessories.
• ZACK Design: German specialist in premium bathroom accessories (towel rails, hooks, bins, mirrors). Direct German competitor to WENKO's bathroom-anchored core with overlapping retail channels and similar price tier.
• Yamazaki Home: Japan-based design brand producing minimalist home storage and organization products. Comparable to WENKO on design-led positioning and broad household assortment, including bathroom, kitchen, and laundry.
• Brabantia: Dutch household brand specializing in bathroom, laundry, and kitchen organization products (bins, drying racks, ironing boards). Directly overlaps WENKO's laundry-care and bathroom-tidiness ranges with comparable B2B retail channels across Europe.
• Decor Walther: German premium bathroom accessories brand focused on design-driven mirrors, hooks, and storage. Comparable niche overlap with WENKO's premium bathroom sub-lines and similar European retail distribution.
• Joseph Joseph: UK-based designer and distributor of kitchen, bathroom, and laundry accessories with strong D2C and retail presence in Europe. Closely comparable to WENKO on category mix, design-led positioning, and proprietary product innovation.
• InterDesign: US-based manufacturer of home organization products including bathroom, kitchen, and closet storage. Comparable to WENKO across category breadth and SKU-heavy B2B wholesale model into DIY and home improvement retail.
• Simplehuman: US-headquartered premium household accessories maker with strong presence in bathroom bins, mirrors, sensor dispensers, and kitchen organization. Comparable to WENKO in core bathroom accessory focus and proprietary design-led SKUs.

Broad incumbents

• IKEA: Global mass-market home furnishings retailer with extensive private-label household organization, bathroom, kitchen, and laundry product lines. Not a niche specialist like WENKO, but a major competitive incumbent across most of WENKO's categories in European retail.
• Hansgrohe: German premium bathroom brand best known for showers, faucets, and shower rods (including LED variants overlapping with WENKO's award-winning LED shower rods). Broader and more premium than WENKO but competes for the same bathroom renovation shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCu66yXBgFrF6N2yYzsfbZ8g
• Facebookfacebook.com/WenkoWenselaar
• Instagraminstagram.com/wenko_wenselaar
• Pinterestpinterest.de/WenkoWenselaar
• LinkedInlinkedin.com/company/wenko-wenselaar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WENKO-WENSELAAR GmbH & Co. KG