Dee Zee
Dee Zee is a privately held U.S. automotive company founded in 1977 and based in Des Moines, Iowa, that manufactures and distributes aftermarket truck accessories and offers truck personalization services for pickup truck owners and light-duty vehicle buyers.
- Company typePrivate
- Founded1977
- HeadquartersDes Moines, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dee Zee does
Dee Zee is a privately held, for-profit automotive company founded in 1977 and headquartered in Des Moines, Iowa. According to the available firmographic record, the company focuses on the manufacture and distribution of truck accessories, as well as truck personalization services, serving consumers and fleet operators seeking to outfit and customize pickup trucks and light-duty vehicles. With a stated headcount of 501–1,000 employees, Dee Zee operates at the scale of a mid-sized U.S. aftermarket parts fabricator rather than a Tier 1 OEM supplier.
The company runs an e-commerce storefront under the trade name "DeeZee E-Commerce" at deezee.com, indicating a direct-to-consumer digital channel alongside its traditional manufacturing and distribution operations. The captured product overview is limited to the storefront header, and no detailed SKU portfolio, product specifications, technology stack, or platform architecture has been disclosed in the input data; no AI/ML capabilities, patents, certifications, or regulatory actions are referenced.
The firm's revenue model, pricing structure, customer segmentation, geographic footprint, distribution channels, and ownership composition are not described in the provided source material, and the input flags explicitly that revenue, ownership, and operating-status fields could not be determined. Dee Zee is therefore best characterized as an established, private, mid-sized manufacturer and e-commerce retailer in the light-truck aftermarket accessories category, with deeper strategic, financial, and operational visibility unavailable from the current dataset.
Dee Zee firmographics
Firmographics- Name
- Dee Zee
- Website
- https://deezee.com
- Company type
- Private
- Founded year
- 1977
- Headcount range
- 501–1,000 employees
- Short description
- Dee Zee is a privately held U.S. automotive company founded in 1977 and based in Des Moines, Iowa, that manufactures and distributes aftermarket truck accessories and offers truck personalization services for pickup truck owners and light-duty vehicle buyers.
- Ownership category
- akta.pro rank
Dee Zee industry classification
Industry- Product category
- Automotive Aftermarket Truck Accessories
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)
- akta.pro primary industry
- Aftermarket Towing, Hauling & Utility Accessories Manufacturing (Hitches/Winches/Trailer Wiring/Cargo Carriers) (IMACANAO)
- akta.pro secondary industries
- Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI), Automotive Accessories & Aftermarket DTC (CRAFACAK)
Keywords
Where Dee Zee is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Markets served
Dee Zee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Dee Zee product offering
Product offeringCore offering
Dee Zee manufactures and sells aftermarket truck and pickup accessories, providing vehicle owners with hardware products for truck personalization and protection. The company distributes its branded accessories directly to consumers through its own e-commerce storefront (deezee.com, operating under the name "DeeZee E-Commerce").
Product overview
Dee Zee operates as an e-commerce company. The source data provides only the company name "DeeZee E-Commerce" with no additional product portfolio, modules, or service offerings described. No detailed product information, features, or architecture is available in the provided sources.
Differentiator
Problem solved
Functional benefit
Companies that use Dee Zee
Customer profileIdeal customer profiles1 record
Dee Zee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dee Zee partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Dee Zee competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Dee Zee social profiles
Digital presenceDee Zee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dee Zee leadership team
Management profileNumber of profiles
Dee Zee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dee Zee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dee Zee
What does Dee Zee do?
Dee Zee manufactures and sells aftermarket truck and pickup accessories, providing vehicle owners with hardware products for truck personalization and protection. The company distributes its branded accessories directly to consumers through its own e-commerce storefront (deezee.com, operating under the name "DeeZee E-Commerce").
When was Dee Zee founded?
Dee Zee was founded in 1977. It employs 501 to 1,000 people.
Where is Dee Zee based?
Dee Zee is headquartered in Des Moines, United States, in the North America region.
Does Dee Zee have an API?
No public API is recorded for Dee Zee.
What industry is Dee Zee in?
Dee Zee's product category is Automotive Aftermarket Truck Accessories. Its primary akta.pro industry code is IMACANAO, Aftermarket Towing, Hauling & Utility Accessories Manufacturing (Hitches/Winches/Trailer Wiring/Cargo Carriers), with a secondary code of CRAOANAI, Accessories & appearance products distribution (interior/exterior accessories, detailing, car care). Its NAICS code is 44133.