What Smalls Sliders does

Smalls Sliders is a privately held quick-service restaurant (QSR) franchise that operates a focused menu centered on cheeseburger sliders, seasoned waffle fries, and hand-spun milkshakes. The brand was founded in 2019 by Brandon Landry in Baton Rouge, Louisiana, and is now headquartered in Atlanta, Georgia, with a Support Center at 115 Perimeter Center Place. Smalls Sliders differentiates through a modular 'Can' restaurant format built around a shipping-container footprint of approximately 750 square feet, marketed as 'dropping Cans' rather than breaking ground, which lowers real estate and build-out requirements relative to traditional QSR. The company has scaled from a single 2019 location to 375+ Cans open or under development across 30 US states, with six states reported as sold-out for franchise development, and is backed by 10 Point Capital and former NFL quarterback Drew Brees.

The core product lineup consists of the OG Smalls Slider (with trademarked Smauce™ signature sauce), a customizable Biggie Smalls (double meat, double cheese), seasoned waffle fries, and hand-spun milkshakes with rotating seasonal flavors. The brand executed its first menu expansion in March 2026 with the limited-time BBQ Bacon Jalapeño Slider. The digital platform comprises a proprietary online ordering site (order.smallssliders.com), a dedicated catering site (catering.smallssliders.com) for party packs of 25 sliders and tray-sized fries, branded iOS and Android mobile apps, and a Smalls Rewards loyalty program operated by Thanx Inc. Online ordering and payment processing are routed through Olo Inc. Smalls Sliders generates revenue from company-owned restaurant sales, franchise royalties and development fees, and catering/party-pack orders, and its GTM motion is predominantly multi-unit franchise development concentrated in the US Sunbelt and Midwest.

Name

Smalls Sliders

Legal name

Smalls Sliders Franchising LLC

Website

https://smallssliders.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Smalls Sliders is a privately held QSR franchise specializing in cheeseburger sliders, waffle fries, and handspun milkshakes, operating 375+ modular 'Can' restaurants across 30 US states via a franchise-led model backed by 10 Point Capital and Drew Brees.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Company-Owned Restaurant Sales: Revenue from company-operated 'Can' restaurant locations selling cheeseburger sliders, waffle fries, and hand-spun milkshakes directly to consumers. Customers order in-person or via the company's online ordering platform and mobile apps.
2. Franchise Royalties and Fees: Franchisees pay development fees and ongoing royalties in exchange for rights to operate Smalls Sliders 'Can' locations. The company offers franchise opportunities across the US with a streamlined, simple menu concept designed to reduce franchisee complexity.
3. Catering and Party Pack Orders: Bulk/catering orders including party packs of 25 sliders and trays of seasoned waffle fries for events, office lunches, and gatherings. Orders placed via catering.smallssliders.com or in-restaurant.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Smalls Sliders is a quick-service restaurant chain that sells made-to-order cheeseburger sliders, seasoned waffle fries, and hand-spun milkshakes through a franchise model of modular shipping container-based 'Can' restaurants. The brand complements its in-store dining with online ordering, iOS and Android mobile apps, a Thanx-powered loyalty program, and catering services for party packs and events.

Product overview

Smalls Sliders is a fast-growing quick-service restaurant (QSR) brand offering a focused menu centered on cheeseburger sliders, seasoned waffle fries, and hand-spun milkshakes. The core product lineup includes the signature OG Smalls Slider and the customizable Biggie Smalls (double meat, double cheese), with a recent expansion into limited-time offerings such as the BBQ Bacon Jalapeño Slider. The company operates online ordering and catering platforms (order.smallssliders.com, catering.smallssliders.com), a loyalty program (Smalls Rewards via Thanx), and a mobile app for iOS and Android. Catering services include party packs of 25 sliders and trays of fries. The brand utilizes a distinctive modular 'Can' restaurant design and has expanded from one location in 2019 to over 375 locations across 30 states.

Differentiator

Problem solved

Functional benefit

Brands

• Cans: Shipping container-based restaurant format operated by Smalls Sliders.

Products and services

• OG Smalls Slider
• Biggie Smalls Customizable cheeseburger slider with double meat and double cheese, available with optional bacon add-on, sold to individual consumers at Smalls Sliders 'Can' locations.
• BBQ Bacon Jalapeño Slider Limited-time cheeseburger slider featuring a cooked-to-order beef patty topped with crispy bacon, pickled jalapeños, and smoky barbecue sauce, sold to individual consumers as the brand's first new menu item beyond the original slider.
• Waffle Fries Seasoned crispy waffle fries served as a side dish to individual consumers at Smalls Sliders 'Can' locations.
• Hand-spun Milkshakes Rich, creamy hand-spun milkshakes blended fresh with rotating seasonal flavors, served to individual consumers at Smalls Sliders 'Can' locations.
• Original Party Pack
• Original Biggie Party Pack Catering pack of 25 cheeseburger sliders stacked with double meat, double cheese, signature Smalls sauce, and pickles on toasted buns, sold to event organizers, offices, and groups.
• Tray of Fries Crowd-sized tray of golden seasoned waffle fries, sold to event organizers, offices, and groups for catering events.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered strategic and core.

• Belote FamilystrategicChannel Partner/ Reseller/ Distributor · 22 June 2026The Belote family signed a multi-unit franchise development agreement to open four 'Can' restaurants in the Mobile, Alabama area, with the first location planned for 2027. This is a franchisee development partnership, not an investor relationship.
• Thanx Inc.coreTechnology or IntegrationThanx Inc. powers the Smalls Rewards loyalty program, providing the digital infrastructure for points earning (10 pts/$1), birthday rewards, scratch-off promotions, and app-based member engagement. The partnership is a third-party service arrangement where Thanx operates the loyalty platform on Smalls' behalf.
• Olo Inc.coreTechnology or IntegrationOlo Inc. provides online ordering and payment processing services for Smalls Sliders. The Privacy Policy specifically references Olo's Privacy Notice and notes that Olo processes customer payment data and order information on the company's behalf.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Five Guys: Five Guys is a national fast-casual chain focused on made-to-order burgers and fries. Comparable to Smalls Sliders on fresh-to-order burger positioning and limited-menu QSR/franchise model.
• Culver's: Culver's is a Midwestern QSR/fast-casual chain known for ButterBurgers, frozen custard, and a franchise-led growth model. Comparable to Smalls Sliders on QSR/fast-casual positioning, hand-spun frozen desserts, and Midwest concentration.
• White Castle: White Castle is the original slider-only QSR chain in the U.S., operating small-format restaurants focused on cheeseburgers and fries. It is the most direct competitive analogue to Smalls Sliders' slider-centric, small-format QSR concept.
• Steak 'n Shake: Steak 'n Shake is a U.S. diner/QSR chain famous for its Steakburger, slim-style 'Slider' offerings, and hand-mixed milkshakes. Directly comparable on product overlap with Smalls Sliders' sliders, fries, and milkshakes.
• Whataburger: Whataburger is a regional QSR chain with a strong fan base, focused burgers, and franchise-driven growth, particularly in the South and Southwest. Comparable on regional QSR positioning and franchise-led expansion overlapping with Smalls Sliders' Sunbelt footprint.
• The Habit Burger Grill: The Habit is a fast-casual charburger chain with a focused menu and growing franchise presence, recently acquired by Yum! Brands. Directly comparable on menu focus and franchise-driven expansion trajectory similar to Smalls Sliders.
• Krystal: Krystal is a longstanding U.S. QSR specializing in small square hamburgers (sliders), waffle fries, and breakfast. Directly comparable to Smalls Sliders on menu focus, format, and target consumer.
• Shake Shack: Shake Shack is a premium fast-casual burger chain with a focused menu including burgers, fries, and hand-spun shakes. Comparable to Smalls Sliders on QSR product mix, hand-spun milkshakes, and digital/mobile ordering depth.

Emerging players

• Portillo's: Portillo's is a fast-growing regional hot dog/Italian beef QSR that has expanded aggressively into new markets via company-owned and franchised locations. Comparable to Smalls Sliders as a regional food concept scaling nationally through multi-unit growth.
• Tropical Smoothie Cafe: Tropical Smoothie Cafe is a fast-growing franchise QSR concept that scaled from a regional base to national presence with backing from 10 Point Capital–style franchise investors. Comparable on franchise-led QSR expansion trajectory and digital ordering/loyalty infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SmallsSliders
• Facebookfacebook.com/SmallsSliders
• LinkedInlinkedin.com/company/smalls-sliders
• Instagraminstagram.com/smallssliders
• TikToktiktok.com/@smallssliders

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smalls Sliders