Deflecto

What Deflecto does

Deflecto, founded in 1959 and headquartered at 7035 East 86th St., Indianapolis, Indiana, is a privately held consumer products manufacturer operating as a subsidiary of Dover Corporation. The company produces over 10,000 items across four core product lines: consumer/office products (desk accessories, wall pockets, literature holders, sign holders, storage organizers, anti-fatigue floor mats), air distribution products (home and dryer venting featuring the proprietary Airtight Fusion seam technology), transportation safety products (custom mud flaps, dock bumpers, reflectors, warning triangles), and personal safety/PPE products (face shields, desktop and countertop barriers, social distancing signage, sanitizer dispensers). Deflecto serves small business owners, office managers, schools, medical offices, contractors, fleet operators, and individual consumers through a horizontal segmentation approach spanning home, office, and commercial end markets.

The company's core competencies center on plastic injection molding, extruded products, and proprietary venting engineering, supported by hundreds of patents. Notable intellectual property includes the Airtight Fusion seam technology (claiming 5x airflow improvement over standard snap-lock pipes), the patented EZ Link Adjustable Partition Bracket (1–4 inch thickness adjustment, tool-free installation), the Stackable Caddy lift-and-lock system, and the Tilt Bin interlocking organizer. Select air distribution products carry UL listings — UL 2158A for dryer transition ducts and UL 181 for HVAC ductwork. Deflecto maintains sub-brands including Sustainable Office (products manufactured from 30% recycled, fully recyclable materials), EZ Link, DocuPocket, Tilt Bin, Supurr-Vent, Supurr-Flex, and Stackable Caddy. Distribution occurs through deflecto.com direct e-commerce, phone sales (1-800-428-4328), Amazon retail, a dealer/wholesale request network for commercial buyers, and integration with parent Dover Corporation operations.

Revenue is generated primarily through one-time product sales across B2B and B2C channels, with quote-based pricing for commercial/custom orders (e.g., custom semi-truck mud flaps) and standard retail pricing through e-commerce and Amazon. In April 2026, Deflecto divested its Chair Mat Division to ES ROBBINS Corporation, and manufacturing operations are being consolidated into Dover facilities, expected to yield approximately $2 million in annualized cost savings beginning H2 2026. The company has an active inorganic history, having acquired Evriholder in July 2018, and is led by CEO Ross Pliska, having been originally founded by C.P. Meyer.

Name

Deflecto

Legal name

Deflecto, LLC

Website

https://deflecto.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Deflecto is a privately held, Indianapolis-based consumer products manufacturer and Dover Corporation subsidiary producing over 10,000 SKUs across office organization, Airtight-brand venting, transportation safety, and personal safety/PPE lines for SMBs, consumers, contractors, and fleet operators via e-commerce, Amazon, and dealer channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Products Sales: Deflecto generates revenue through direct sales of consumer products including office organization, storage solutions, desk accessories, wall pockets, literature holders, and sign holders to businesses and individual consumers. Products sold via e-commerce, phone, dealer network, and retail partners.
2. Air Distribution Products: Sales of home air and dryer venting products including vents, ducts, hoods, bird guards, and complete venting kits. Revenue from both retail and contractor/professional channels.
3. Transportation Safety Products: Sales of mud flaps, dock bumpers, reflectors, safety wheel chocks, and warning triangles for commercial trucking, fleet, and industrial applications.
4. Personal Safety Products: Sales of personal protection equipment including disposable face shields, desktop barriers, countertop safety barriers, sneeze guards, hand sanitizer dispensers, and social distancing signage, particularly driven by COVID-19 demand.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Deflecto manufactures and sells a diversified portfolio of physical consumer and commercial products organized into four lines: office organization (desk accessories, wall pockets, literature holders, sign holders, anti-fatigue mats, storage caddies); air distribution (home and dryer venting products built around proprietary Airtight Fusion seam technology); transportation safety (custom mud flaps, dock bumpers, reflectors, warning triangles); and personal safety/protection equipment (countertop barriers, face shields, sanitizer dispensers, social distancing signage). Products are sold under multiple brand sub-families including Sustainable Office, Airtight, EZ Link, DocuPocket, Tilt Bin, Stackable Caddy, and Supurr-Vent.

Product overview

Deflecto is an innovative consumer products company offering a diversified portfolio of physical products organized into four core product lines: Consumer Products (office organization, desk accessories, storage solutions, wall pockets, literature holders, sign holders, anti-fatigue mats), Air Distribution Products (dryer venting, HVAC components featuring the proprietary Airtight® technology line), Transportation Safety Products (commercial mud flaps, dock bumpers, reflectors), and Personal Safety Products (COVID-19 protection barriers, face shields, social distancing signage). The product portfolio includes over 10,000 items with particular strengths in organization and storage solutions (DocuPocket®, Stackable Caddy Organizer, Tilt Bin®), air distribution systems (Airtight®, Supurr-Vent®), and safety barriers. The company holds hundreds of patents and has been operating for over 65 years, manufacturing products in Indianapolis, Indiana.

Differentiator

Problem solved

Functional benefit

Brands

• Sustainable Office: A product line focused on eco-friendly office organization products made from recycled materials, including desk shelves, drawer organizers, and desk caddies.
• Airtight
• EZ Link
• DocuPocket
• Tilt Bin
• Stackable Caddy
• Supurr-Vent

Products and services

• Consumer Products - Office & Desk Accessories A core product line of office organization and workspace products including boards/chalkboards, fine arts supplies, anti-fatigue floor mats, storage and organization solutions, desk accessories, literature holders, sign holders, and wall pockets designed for home, office, and classroom use. Sold to small businesses, office managers, schools, and medical offices via deflecto.com, dealer network, and Amazon.
• Air Distribution Products (Home Air & Dryer Venting) Home air and dryer venting solutions including the Airtight product line featuring patented Airtight Fusion seam technology, dryer vent hoods, bird guards, ducts, and complete venting kits for residential air distribution and dryer venting. Distributed to homeowners via retail/e-commerce and to contractors and builders via the dedicated Contractors & Professionals channel (advp-deflecto.com).
• Transportation Safety Products Commercial and professional transportation safety solutions including custom mud flaps for trucks and fleets, dock bumpers, reflectors, warning triangles, and safety chocks designed for industrial and commercial vehicle applications. Sold primarily to trucking companies, fleet operators, and logistics providers.
• Personal Safety & Protection Equipment Personal protection and safety products including disposable face shields, countertop safety barriers, classroom desktop barriers, hanging safety barriers, booth barriers, modular tabletop barriers, social distancing signage, floor decals, and hand sanitizer dispensers. Demand was driven significantly by COVID-19 reopening requirements at schools, retailers, healthcare facilities, and offices.
• DocuPocket Wall File System Wall-mounted file holders and document organization systems including the Euro-Style DocuPocket, EZ Link DocuPocket, Stackable DocuPocket, and Magnetic DocuPocket variants for letter, legal, and A4 size document storage. Targets offices, schools, and home workspaces needing wall-mounted document organization.
• Stackable Caddy Organizer System Modular storage and organization caddies with interlocking containers available in three sizes (small, medium, large), featuring hinged snap-tight lids, wall mounting capability, and a patented stackable lift-and-lock design for portable workspace, craft, and home organization.
• Tilt Bin Interlocking Storage Organizer Multi-bin storage system with modular interlocking design allowing users to mix and match sizes, with clear removable bins that tilt out for easy access; can be wall mounted or used on countertops for office, craft, and workshop supply organization.
• Airtight Dryer Vent Products Proprietary line of dryer venting products featuring patented Airtight Fusion seam technology that provides 5x better airflow than standard snap-lock pipes, including galvanized pipes, wide mouth hoods, louvered hoods, pest guards, and complete installation kits for residential and contractor dryer venting.
• EZ Link Partition Brackets Patented adjustable cubicle wall mounting brackets that adjust from 1 to 4 inches in thickness, featuring break-resistant polycarbonate construction for tool-free installation of wall files, literature holders, and partition accessories in offices and cubicle environments.
• Sustainable Office Products Eco-friendly office organization product line made from 30% recycled materials including desk caddies, drawer organizers, desk trays, and desk shelves that are fully recyclable at end of life, targeting sustainability-focused offices and consumers.
• Safety Barriers & Desktop Dividers Clear polycarbonate and acrylic barriers for workplace and classroom safety, including countertop barriers with pass-through, classroom desktop barriers in lightweight and hinged-edge designs, hanging safety barriers, and modular tabletop barrier systems for schools, offices, retailers, and healthcare facilities.
• Semi-Truck & Fleet Mud Flaps Custom mud flaps for commercial trucks, trailers, bulldozers, and dump trucks featuring extensive customization options including custom logos, colors, block letters in various sizes, and materials including PolyPro, Proflex, and Molded Rubber. Sold primarily to fleet operators and trucking companies.
• Supurr-Vent & Supurr-Flex Venting Products Pet and pest-resistant vent hoods and flexible ducts including Supurr-Vent louvered vent hoods and Supurr-Flex UL 181 / UL 2158A listed multi-layered ducts for dryer and bathroom venting applications in residential settings.

Quantifiable outcome

• 5x better air flow with Airtight technology compared to standard venting
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ES ROBBINS CorporationminorOthers · 28 April 2026ES ROBBINS Corporation, a global leader in office products and workspace solutions, acquired the Deflecto Chair Mat Division. This represents a divestiture of a specific product line from Deflecto to ES ROBBINS, aligning with both companies' strategic goals in the office products sector.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ES ROBBINS Corporation: ES ROBBINS acquired Deflecto's Chair Mat Division in April 2026 and is a global leader in office products and workspace solutions. Direct overlap with Deflecto's office organization and floor protection lines makes it a natural comparable, particularly in the office channel.
• Fellowes Brands: Fellowes manufactures office workspace products including document holders, desk accessories, shredders, and air purifiers. Strong overlap with Deflecto's consumer/office organization and air quality product lines for small business and consumer channels.
• IRIS USA: IRIS USA is a leading manufacturer of plastic storage and organization products including stackable bins, caddies, and totes sold through mass retail and online channels. Closely comparable to Deflecto's Stackable Caddy, Tilt Bin, and storage organization product lines.
• Akro-Mils (Myers Industries): Akro-Mils manufactures plastic storage bins, shelving, and material handling organizers for industrial, commercial, and consumer markets. Direct overlap with Deflecto's tilt bin and modular storage product families.
• Sterilite: Sterilite is one of the largest U.S. manufacturers of plastic consumer storage products including bins, baskets, and organizers. Comparable to Deflecto's plastic storage and consumer organization product lines sold through retail and e-commerce.
• Plano (PLANO Molding Company): Plano manufactures plastic storage and organization products, particularly tackle boxes, tool storage, and outdoor organizers. Comparable to Deflecto's portable caddy and modular storage systems with similar injection-molded plastic manufacturing capabilities.
• Dundas Jafine: Dundas Jafine is a North American manufacturer of dryer venting, air distribution, and HVAC accessories for retail and contractor channels. Directly comparable to Deflecto's Air Distribution product line including dryer vents, hoods, and ducts.
• Minimizer: Minimizer manufactures truck mud flaps, poly fenders, and fleet accessories primarily for commercial trucking. Direct comparable to Deflecto's Transportation Safety product line, including custom mud flaps and fleet branding solutions.

Broad incumbents

• Rubbermaid (Newell Brands): Rubbermaid is a flagship storage and organization brand under Newell Brands, offering plastic bins, totes, and home organization products at massive retail scale. Comparable as a broad incumbent in the same consumer storage and organization category.
• 3M: 3M is a diversified industrial conglomerate with consumer and office product lines (Post-it, Scotch, Command) and significant patent holdings. Comparable as a broad incumbent with overlapping office organization categories and similar R&D-driven product development approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/Deflecto_LLC
• Xx.com/deflectollc
• Facebookfacebook.com/deflecto
• LinkedInlinkedin.com/company/deflecto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deflecto