What ZweiDigital does

ZweiDigital GmbH is a Frankfurt am Main-based performance marketing agency founded in 2018, operating with a 41-person team under the leadership of shareholders Andreas Arndt and Philipp Reittinger. The firm delivers cross-channel paid social and search advertising services across Meta, TikTok, Pinterest, LinkedIn, Google, and Reddit, holding official partner status with each of these platforms plus Shopify. Service offerings span execution (campaign management, creative design, UGC production) and infrastructure (server-side tracking, live Looker Studio dashboards), sold either as a Komplettpaket (full package) or modularly on a budget-independent monthly retainer basis — a pricing model the agency markets as conflict-free since fees are not tied to media spend.

The agency serves more than 80 active customers across the DACH region, ranging from DAX-listed enterprises (ZEISS, Penguin Random House, Longines, APCOA, Immowelt, Gothaer, Europa-Park) to mid-market Mittelstand firms and a small nonprofit (Save the Children). Key vertical use cases include D2C e-commerce revenue scaling, B2B lead generation, and social recruiting — the latter aligned to Germany's Fachkräftemangel theme. Its proprietary differentiator is an in-house UGC creator network of over 1,800 creators used for authentic content production across product, service, street-survey, and on-location formats. The agency layers on third-party integrations (Zapier, Mailchimp, LinkedIn Insight Tag) and tracks a 92% three-month customer retention metric backed by a 5.0-star rating across 102 ProvenExpert reviews.

Commercially, ZweiDigital operates a hybrid go-to-market combining enterprise field sales (single-point-of-contact Kampagnenmanager, non-binding audit-led onboarding) and inbound/inside sales via structured website contact forms. Revenue is not publicly disclosed and the firm has no disclosed funding rounds, suggesting a bootstrapped, profitable profile. All evidence positions the business as a Mid-sized, founder-controlled DACH specialist agency scaling through product breadth (vertical sub-products, channel coverage, UGC infrastructure) rather than geographic expansion or external capital.

Name

ZweiDigital

Legal name

ZweiDigital GmbH

Website

https://zweidigital.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ZweiDigital is a Frankfurt-based performance marketing agency serving 80+ DACH customers with cross-channel paid social campaigns across Meta, TikTok, Pinterest, LinkedIn, Google, and Reddit, supplemented by an in-house UGC creator network of 1,800+ creators and GDPR-compliant server-side tracking.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Influencer Campaign Strategy & Planning (BPAFAHAC), Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF), Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Performance marketing agency
• Social media advertising
• Paid media management
• User generated content
• Conversion tracking

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Monthly Retainer / Service Fees: Fixed monthly retainer/honorar based on scope of collaboration (full-service or individual services such as Creatives, Sparring, Tracking Support, or UGC), service model (operational execution or advisory only), number of platforms (Meta, Google, LinkedIn, Pinterest, TikTok, Reddit), and languages/markets covered. Fee is NOT tied to media budget to avoid conflicts of interest.
2. Performance Marketing Management Services: Campaign management, strategy, creative design, UGC production, server-side tracking setup, and ongoing optimization services billed as a service retainer.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ZweiDigital is a Frankfurt-based performance marketing agency that plans, manages, and optimizes paid advertising campaigns across Meta, TikTok, Pinterest, LinkedIn, Google, and Reddit for business clients. The agency delivers full-service campaign management including strategy, creative design, server-side tracking implementation, and live reporting. It also operates an in-house network of 1,800+ creators producing authentic User Generated Content for paid social campaigns.

Product overview

ZweiDigital is a performance marketing agency offering a unified service portfolio centered on paid social and search advertising. The core offering is cross-channel Performance Marketing Agentur covering Meta, TikTok, Pinterest, LinkedIn, Google, and Reddit platforms. This is extended through module add-ons: User Generated Content (with 1,800+ creator network), Server-side Tracking (GDPR-compliant), Performance Design (creative production), and Live Reporting dashboards. Channel-specific sub-products provide focused expertise per platform (Meta Ads as Meta Business Partner, TikTok Ads, LinkedIn Ads for B2B/recruiting, Pinterest Ads, Google Ads as Google Partner, Reddit Ads). Marketing objective sub-products address lead generation, e-commerce revenue, social recruiting, app installations, and brand awareness. The agency operates with budget-independent service fees and positions itself as a full-service partner from audit through strategy, creative production, campaign execution, and ongoing optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Agency Services End-to-end paid social and search campaign management including strategy, audit, campaign setup, ongoing optimization, and weekly strategy calls for DACH businesses.
• Meta Ads (Facebook & Instagram) Paid social advertising across Facebook and Instagram, delivered by Meta Blueprint certified campaign managers for lead generation, e-commerce, app installs, and brand campaigns.
• TikTok Ads TikTok advertising campaigns using video-based ad formats for brand awareness, lead generation, and e-commerce outcomes, integrated with UGC creator content.
• LinkedIn Ads B2B-focused advertising on LinkedIn for employer branding, social recruiting campaigns, and professional lead generation targeting decision-makers.
• Pinterest Ads Visual discovery advertising on Pinterest for brand awareness and product marketing with performance-oriented campaign management.
• Google Ads (SEA) Search engine advertising via Google including Search, Display, YouTube, and Shopping campaigns delivered by Google-certified experts.
• Reddit Ads Advertising campaigns on Reddit targeting specific communities and interest groups for niche audience reach in performance campaigns.
• User Generated Content (UGC) Production Creator-sourced authentic video content for paid ads, including research, briefing, creator management, and post-production, covering product UGCs, complex topics, services, street surveys, and on-location content.
• Server-side Tracking Implementation Implementation of server-side conversion tracking for clients in compliance with GDPR/DSGVO, including Meta Pixel, Conversion API, and cross-platform tracking integration.
• Performance Design (Creative Production) Creative design services for ads including stills, videos, and animations, individually produced per client and optimized against conversion metrics such as CTR, CPC, and hook-rate.
• Performance Marketing Reporting (Live Dashboard) Custom-built live dashboards via Looker Studio / Data Studio consolidating KPIs across all platforms (managed and unmanaged) plus GA4 and shop system data, updated in real-time.
• Social Media Ads Consulting Strategic consulting including campaign audits, roadmap development, landing page optimization recommendations, seasonal trend analysis, and sparring partnership.
• Lead Generation Campaigns Lead-generation campaigns across social and search platforms (Meta Lead Ads, LinkedIn Ads, Google) targeting direct sales opportunities and qualified prospect acquisition.
• E-Commerce Campaigns (Revenue / ROAS) Revenue-focused campaigns for online retailers including product sales optimization, ROAS maximization, and conversion-rate improvement via paid social and search.
• Social Recruiting Campaigns Employee recruitment advertising on social platforms targeting qualified candidates for open positions, with regional and qualification-based targeting and CRM integration.
• App Marketing Campaigns Mobile app installation and user-acquisition campaigns driving downloads and retention through social and search advertising, including UGC for app discovery.
• Brand Awareness Campaigns Brand awareness campaigns focused on reach and visibility through social media advertising and authentic UGC storytelling rather than direct-response metrics.
• LinkedIn Whitepaper Creation Whitepaper creation for B2B lead generation and thought-leadership content distribution on LinkedIn.
• Performance Marketing Workshops Training workshops for client teams on performance marketing strategies, platform best practices, and optimization techniques.

Quantifiable outcome

• 92% customer retention after initial 3-month engagement period
• +5 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Meta Platforms (Meta Business Partner)coreTechnology or IntegrationOfficial Meta Business Partner with certified campaign managers (Meta Blueprint zertifiziert). Partnership provides certified expertise, preferred support access, and access to Meta beta features for clients. ZweiDigital manages campaigns across Facebook, Instagram, and the broader Meta ecosystem.
• Google (Google Partner)coreTechnology or IntegrationOfficial Google Partner managing Search, Display, YouTube, and Shopping campaigns for clients. Certified Google Ads expertise with access to beta features and Google support.
• LinkedIn (LinkedIn Ads Partner)coreTechnology or IntegrationLinkedIn Ads Partner providing B2B advertising services for lead generation, recruiting, and employer branding campaigns.
• TikTok (TikTok Partner)coreTechnology or IntegrationTikTok Partner providing TikTok advertising services including content strategy and creator collaboration for brands.
• Pinterest (Pinterest Partner)coreTechnology or IntegrationPinterest Partner providing Pinterest advertising services with 9 years of social ads experience on the platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Projecter: Berlin-based digital performance marketing agency focused on paid search and social campaigns for DACH clients. Direct comparable to ZweiDigital in service mix, regional focus, and mid-market enterprise positioning.
• Lunapark: Cologne-based performance marketing agency specializing in paid social, paid search, and analytics for DACH advertisers. Closely comparable in scale, cross-channel scope, and SMB-to-enterprise client mix.
• Kolibri Online Marketing: German full-service online marketing agency covering SEO, SEA, and social ads for mid-market clients. Comparable offering to ZweiDigital's performance marketing core with similar DACH regional focus.
• Reachhero: DACH-focused influencer and creator marketing platform with agency services. Closely comparable to ZweiDigital's UGC creator offering and overlapping client base in performance-driven social campaigns.
• Adference: German performance marketing agency combined with proprietary bidding and campaign-management software. Comparable to ZweiDigital in DACH focus and cross-channel paid media execution, with a stronger proprietary-tech angle.
• TICKET: DACH performance marketing agency focused on paid social and programmatic campaigns. Comparable in size, regional scope, and cross-channel campaign management to ZweiDigital.

Broad incumbents

• Dept: Global digital agency with significant DACH presence offering performance marketing, creative, and technology services. Broader incumbent alternative to ZweiDigital for clients evaluating larger agency partners.
• Performics: Publicis-owned performance marketing network with global reach. Overlaps with ZweiDigital in paid social, paid search, and programmatic, but operates as part of a much larger holding-company stack.
• GroupM: WPP-owned global media investment group. Competes with ZweiDigital for large advertiser budgets through its performance-focused agencies (Essence, m/SIX, etc.) across all major paid channels.
• Jellyfish: Brandtech Group-owned global digital agency with strong paid media, analytics, and creative capabilities. Overlaps with ZweiDigital across Meta, Google, and TikTok for enterprise advertisers, particularly in EMEA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zweidigital
• Instagraminstagram.com/zweidigital
• TikToktiktok.com/@zweidigital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZweiDigital