What Secto Design does

Secto Design Oy is a Finnish privately held designer of handmade wooden lighting fixtures, founded in 1995 and headquartered in Kauniainen, Finland with manufacturing at the Sectomo factory in Heinola. The company produces pendant, floor, table, wall and ceiling lamps handcrafted from PEFC-certified Finnish birch using a form-pressed birch slat technique; the bulk of the catalog is designed by architect Seppo Koho, with newer additions such as the Adilo fold-out pendant line by Ilkka Kauppinen. Products are exported to more than 80 countries through a network of authorized retailers and regional representatives, with sales routed through intermediaries rather than direct e-commerce.

Revenue is generated almost entirely through one-time hardware sales of premium-priced luminaires, supplemented by an enterprise channel opened via a 2024 partnership with Signify that integrates Philips BioUP Human Centric Lighting into the Owalo pendant for the corporate office market. Customer demand is split between residential consumers (purchasing through retailers) and professional specifiers — architects and interior designers — specifying Secto products for hospitality, retail, cultural, education, workplace and high-end residential projects (e.g., Hotel Evolution, Arctic Bath, Serlachius Museum Gösta, Continental plant, Aalto University Design Factory). The firm is family-controlled, with founder Tuula Jusélius as creative lead and second-generation entrepreneur Joakim Jusélius leading sustainability initiatives including a Life Cycle Assessment project and EPD verification for multiple SKUs. EPD, PEFC, CE, IP20 and IEC Class II certifications support professional specification requirements across European markets.

Name

Secto Design

Legal name

Secto Design Oy

Website

https://sectodesign.fi

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Secto Design Oy is a Finnish designer and manufacturer of handmade wooden pendant, floor, table, wall and ceiling lamps crafted from PEFC-certified Finnish birch, exporting to 80+ countries through retailers, regional representatives and a Signify-integrated enterprise office channel.

Ownership category

akta.pro rank

Product category

Designer Lighting Fixtures

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

Keywords

• Wooden pendant lamps
• Scandinavian lighting design
• Handmade luminaires
• Birch wood lamps
• Architectural lighting fixtures

Headquarters

HQ city

Kauniainen

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wooden Luminaire Sales: One-time hardware sales of handcrafted wooden lighting products including pendant lamps, floor lamps, table lamps, wall lamps, and ceiling lamps. Products are sold through retailers and regional representatives globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Secto Design designs, manufactures, and distributes handmade wooden lighting fixtures crafted from PEFC-certified Finnish birch. The collection spans pendant lamps, floor lamps, table lamps, wall lamps, and ceiling lamps designed primarily by architect Seppo Koho, with products manufactured at the Sectomo factory in Heinola, Finland, and exported to over 80 countries worldwide.

Product overview

Secto Design offers a unified collection of handmade wooden lighting fixtures crafted from certified Finnish birch. The product portfolio spans five lamp categories (pendant, floor, table, wall, and ceiling lamps) with multiple product lines including Secto, Petite, Octo, Victo, Owalo, Atto, Kuulto, Adilo, Kumulo, Kontro, Puncto, and Teelo. Designer Seppo Koho created the majority of the collection, with newer additions like the Adilo line designed by Ilkka Kauppinen. Products are sustainably manufactured in Finland, exported to over 80 countries, and feature Scandinavian design that adapts to various interior styles. The Owalo line includes Human Centric Lighting integration with Signify's Philips BioUP technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Pendant Lamps Handmade wooden pendant lamps in various sizes and styles, crafted from PEFC-certified Finnish birch. The pendant lamp collection includes iconic models such as Secto 4200, Victo 4250, Octo 4240, Owalo 7000, Petite 4600, Atto 5000, Adilo 8200, Kumulo 5200, Kontro 6000, and Puncto 4203. Designed for both residential and commercial interiors.
• Floor Lamps Handmade wooden floor lamps including Petite 4610, Owalo 7010, and Secto 4210 models. Crafted from PEFC-certified Finnish birch with built-in LED technology and elegant silhouettes suitable for residential and commercial spaces.
• Table Lamps Handmade wooden table lamps including Petite 4620, Owalo 7020, Teelo 8020, and Secto 4220 models. Made from certified Finnish birch, designed for bedside tables, windowsills, desks, and side tables in both residential and professional settings.
• Wall Lamps Handmade wooden wall lamps including Petite 4630, Owalo 7030, Secto 4230, Secto Small 4231, Secto 4236 corner lamp, Secto Small 4237 corner lamp, and Varsi 1000 suspension arm. Crafted from certified Finnish birch with reading light and corner illumination applications.
• Ceiling Lamps Handmade wooden ceiling lamps including Kuulto 9100 and Kuulto Small 9101. Modular design that can also be used on walls. Brings new character to ceiling fixtures using PEFC-certified Finnish birch wood.

Quantifiable outcome

• Supports circadian rhythm alignment for improved well-being and sleep quality
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• SignifycoreTechnology or Integration · 1 October 2024Secto Design has joined forces with Signify, the world leader in lighting best known for its Philips brand, to bring Human Centric Lighting and premium design to the workplace. The partnership integrates Philips BioUP technology developed by Signify into the Owalo pendant lamp, enhancing LED light spectrum with cyan light to balance natural rhythm of bodies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Louis Poulsen: Danish premium lighting manufacturer with deep Scandinavian design heritage, producing iconic designer luminaires including the PH series. Closely comparable to Secto Design in target market (residential and architectural specification), Scandinavian design language, and premium handmade positioning.
• Santa & Cole: Spanish designer of wooden and textile lighting with strong emphasis on craftsmanship, natural materials, and timeless design. Directly comparable to Secto Design in wooden luminaire specialization, artisanal manufacturing, and Latin American/European specifier channels.
• Flos: Italian premium designer lighting manufacturer with globally recognized brands (Flos, Louis Poulsen). Comparable to Secto Design in targeting architectural specification, premium residential, and the designer-luminaire category, though at significantly larger scale.
• Artemide: Italian architectural lighting manufacturer with strong focus on design collaboration, innovation, and sustainable production. Comparable to Secto Design in targeting architects and designers, premium positioning, and global distribution networks.
• Foscarini: Italian designer lighting company known for innovative decorative and architectural lamps with strong design partnerships. Comparable to Secto Design in designer-led product development, residential and commercial specifier focus, and brand-led marketing at design events.
• Tom Dixon: British designer brand offering premium lighting, furniture, and accessories with iconic sculptural forms. Comparable to Secto Design in designer-driven identity, premium residential and hospitality targeting, and global design event presence.
• Marset: Spanish contemporary lighting company combining craftsmanship, technology, and design across residential and architectural segments. Comparable to Secto Design in designer-led collections, premium positioning, and Mediterranean/European distribution depth.
• Muuto: Danish contemporary design brand offering lighting, furniture, and accessories with Scandinavian design heritage. Comparable to Secto Design in new-Scandinavian aesthetic, premium residential and contract segments, and design award recognition.
• Gubi: Danish design house curating iconic lighting and furniture designs with strong architectural specification presence. Comparable to Secto Design in Scandinavian design language, hospitality and residential project targeting, and designer-collaboration model.
• Vibia: Spanish contemporary lighting manufacturer focused on architectural projects and designer collaborations globally. Comparable to Secto Design in premium architectural specification, designer partnerships, and emphasis on light quality and atmosphere.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sectodesign

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secto Design