PureAir Filtration

What PureAir Filtration does

PureAir Filtration (Pure Air Filtration, LLC) is a privately held U.S. manufacturer of gas-phase filtration systems for the removal of corrosive gases (hydrogen sulfide, chlorine, ammonia), toxic vapors, and odors from industrial and municipal airstreams. Founded around 2000 and headquartered in Norcross, Georgia, with satellite offices in Rotterdam and Shanghai, the company designs, engineers, and assembles dry scrubber systems in-house, including biological and deep-bed units (BEAST™, VBS, I-VBS, VTS rated up to 42,000 CFM, PBS, PFU, DS, RF, SAH) and emergency chlorine/ammonia scrubbers (Sentry™/EGS). Its competitive differentiator is proprietary, in-house manufactured chemisorbant media — Sulphasorb 2™, Sulphasorb XL™, Safetysorb, and Ammoniasorb® — supplemented by the LIFEGARD® media bed monitor (US Patent 12,312,548, issued May 2025) and an A2LA-accredited laboratory. UL, ISO 9001, and Dekra certifications support municipal and industrial procurement requirements.

The company sells through a sales-led, custom-engineered model: pricing is quote-based, contracts are typically multi-year, and channel reach is extended via a sales-partner portal. Revenue is generated across four streams: one-time equipment sales (project-based), recurring chemisorbant media replacement, professional field service and laboratory testing, and rental systems for short-term or emergency applications. The customer base spans municipal wastewater treatment (primary), industrial manufacturing (paper mills, oil refineries, mining), water treatment, commercial and institutional facilities (museums, hospitals, archives), biogas production, and food and beverage, with documented installations for accounts including Georgia Pacific, ExxonMobil, Aramco, Christie's, SeaWorld Abu Dhabi, and multiple U.S. municipal authorities.

Name

PureAir Filtration

Legal name

Pure Air Filtration, LLC

Website

https://pureairfiltration.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

PureAir Filtration is a privately held U.S. manufacturer of gas-phase filtration systems and proprietary chemisorbant media, serving municipal wastewater, industrial, water treatment, and institutional customers with custom-engineered dry scrubbers and recurring media replacement services.

Ownership category

akta.pro rank

Product category

Industrial Air Filtration Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Dust Collection & Air Filtration Equipment (Industrial) (IMAHALAF)

akta.pro secondary industries

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI), Indoor Air Quality (IAQ), Ventilation & Filtration Services (BPABACAH)

Keywords

• Gas-phase filtration
• Dry scrubber systems
• Chemisorbant media
• H2S removal equipment
• Industrial air purification

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Gas-Phase Filtration Equipment Sales: Sale of dry scrubber systems including Beast Biological Scrubber, Drum Scrubber, Emergency Gas Scrubber, Packaged Filter Units, Packed Bed Systems, Radial Flow systems, Vertical Bed Systems, and V-Bank Transition Systems. Equipment ranges from portable PFU-Mini to large-scale industrial VTS systems capable of handling up to 42,000 CFM.
2. Chemisorbant Media Sales: Replacement and new chemisorbant media including Sulphasorb, PureAir 4/8/12, Safetysorb, Ammoniasorb, and custom blends. Media replacement is a recurring revenue stream as filtration media depletes over time and requires periodic replacement.
3. Field Services and Laboratory Testing: On-site field service, air quality testing, and laboratory services for media performance verification and replacement scheduling.
4. Rental Systems: Temporary or rental filtration equipment for short-term needs or emergency situations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

PureAir Filtration designs, engineers, and manufactures gas-phase filtration systems (dry scrubbers) and proprietary chemisorbant media to remove corrosive gases (hydrogen sulfide, chlorine, ammonia), toxic vapors, and odors from airstreams. The company also offers media replacement, field services, laboratory testing, and the LIFEGARD real-time media bed monitoring system. Products range from portable PFU-Mini units to large-scale V-Bank Transition Systems handling up to 42,000 CFM.

Product overview

PureAir® Filtration is a global leader in gas-phase filtration, offering a comprehensive portfolio of dry scrubbers, chemisorbant media, and monitoring tools for industrial air purification. The product portfolio includes the BEAST™ biological multi-stage scrubber for high-level H2S control (300+ PPM), the Sentry™ Emergency Gas Scrubber for toxic gas leak protection, and various deep bed scrubbers (VTS up to 42,000 CFM, VBS, I-VBS, PBS, RF, SAH, DS) for different airflow and footprint requirements. The chemisorbant media line includes proprietary formulations (Sulphasorb XL™, Sulphasorb 2™, Safetysorb, Ammoniasorb®) alongside standard activated carbons, all manufactured in-house. Monitoring solutions include the LIFEGARD® media bed monitor and Electronic Bed Monitor. The company also provides field service, laboratory testing, and rental systems, serving industries including wastewater treatment, biogas, food and beverage, oil and gas, and protecting critical electronics.

Differentiator

Problem solved

Functional benefit

Brands

• BEAST™: Biological Engineered Adsorbent Scrubber Technology - multi-stage scrubber for high H2S levels
• Sentry™
• LIFEGARD®
• Sulphasorb™
• Safetysorb™

Products and services

• BEAST™ Biological Multi-Stage Scrubber

Quantifiable outcome

• VTS systems capable of handling up to 42,000 CFM airflow
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Nederman: Nederman is a Swedish industrial air filtration company specializing in clean air solutions for manufacturing environments, including gas and dust collection. Comparable as an industrial-focused broad incumbent serving overlapping customer verticals.
• MANN+HUMMEL: MANN+HUMMEL is a large German filtration group with industrial air and gas filtration offerings. Comparable as a broad incumbent with international reach and R&D depth that exceeds PureAir's specialty footprint.
• AAF Flanders (American Air Filter): AAF Flanders is a broad industrial and commercial air filtration manufacturer offering gas-phase and particulate filtration products. Its scale and channel reach make it a relevant broad incumbent adjacent to PureAir's specialty gas-phase focus.
• Donaldson Company: Donaldson is a large, diversified industrial filtration OEM with a broad portfolio spanning air, liquid, and gas filtration. While not a pure gas-phase specialist, Donaldson's industrial air portfolio and global channels make it a broad incumbent competitor and potential strategic acquirer.
• Camfil: Camfil is a global leader in air filtration with significant presence in industrial and commercial IAQ. Its molecular/gas-phase filtration lines and global manufacturing footprint overlap with PureAir in IAQ and corrosion-control applications.
• CECO Environmental: CECO Environmental provides industrial air quality and filtration solutions, including engineered products for process gas treatment. Overlaps with PureAir in industrial and wastewater odor/corrosion control contexts.

Direct peers

• Purafil: Purafil is the most direct competitor to PureAir in gas-phase filtration media and dry scrubbers for H2S, chlorine, and ammonia removal. PureAir explicitly markets drop-in replacements for Purafil media, signaling head-to-head competition in municipal wastewater and industrial air treatment.
• Circul-Aire (Filtration Group): Circul-Aire, part of Filtration Group, manufactures gas-phase filtration media and equipment with overlapping product lines in H2S and acid gas removal. PureAir again targets Circul-Aire media as a drop-in replacement, making it a close product-line peer.
• ECS Environmental Solutions: ECS Environmental Solutions supplies gas-phase air filtration media and scrubbers for odor and corrosion control in wastewater and industrial settings. PureAir positions its media as direct replacements for ECS products, indicating category-level parity.

Regional players

• Veolia (Water Technologies & Odor Control): Veolia's water and environmental services division addresses odor control and air emissions in municipal wastewater, an end market where PureAir is most active. While Veolia operates globally as a service/utility franchise rather than a dry-scrubber OEM, it is a comparable solution provider in the same customer RFPs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pureair-filtration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureAir Filtration