Dekbed Discounter
Dekbed Discounter is a Netherlands-based e-commerce bedding retailer founded in 2014, selling duvets, pillows, sheets, mattresses, boxsprings, and adjacent home textiles to consumers in the Netherlands and Belgium via a Shopify storefront and a physical showroom in Gouda.
- Company typePrivate
- Founded2014
- HeadquartersGouda, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What Dekbed Discounter does
Dekbed Discounter is a Netherlands-based direct-to-consumer e-commerce retailer specializing in bedding and home textiles, founded in 2014 and headquartered in Gouda. The company operates a Shopify-powered storefront at dekbed-discounter.nl selling duvet covers, fitted sheets, duvets, pillows, mattresses, boxsprings, curtains, rugs, bath textiles, and decorative throws/blankets to consumers in the Netherlands and Belgium, with sub-brands spanning budget to luxury tiers (Sleeptime, Fresh and Co, Heckett Lane, Zo!Home, Presence, Cloud Nine, EazySleep, Dreamhouse, Nova Spring, Orange Line). It offers next-day delivery for orders placed before 23:59, flexible payments including Klarna and in3, and an outlet section of 746 discounted products with up to 66% off. The business also maintains a single physical showroom in Gouda for appointment-based boxspring trials, and a B2B / zakelijke klanten account option alongside its consumer focus.
Dekbed Discounter firmographics
Firmographics- Name
- Dekbed Discounter
- Legal name
- Dekbed Discounter
- Website
- https://dekbed-discounter.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Dekbed Discounter is a Netherlands-based e-commerce bedding retailer founded in 2014, selling duvets, pillows, sheets, mattresses, boxsprings, and adjacent home textiles to consumers in the Netherlands and Belgium via a Shopify storefront and a physical showroom in Gouda.
- Ownership category
- akta.pro rank
Dekbed Discounter industry classification
Industry- Product category
- Bed & Home Textiles Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Bed Frames, Foundations & Headboards Retail (CRAIABAE)
Keywords
Where Dekbed Discounter is headquartered
LocationHeadquarters
- HQ city
- Gouda
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Dekbed Discounter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- E-commerce retail - Bedding and home goods: Dekbed Discounter generates revenue through direct online sales of bedding products including duvet covers, fitted sheets, pillows, mattresses, boxsprings, curtains, rugs, and bathroom textiles. The business operates on a one-time transaction model with no subscription component, offering both regular and outlet/clearance pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with sale discounts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Dekbed Discounter product offering
Product offeringCore offering
Dekbed Discounter is an e-commerce retailer that sells bedding and home textile products directly to consumers in the Netherlands and Belgium. Its assortment spans duvet covers, fitted sheets, duvets, pillows, mattress protectors, boxsprings, mattresses, topper mattresses, curtains, rugs, bath textiles, and nightstands, supported by multiple in-house sub-brands spanning entry-level to luxury price tiers. A physical showroom in Gouda provides appointment-based product trials for larger items like boxsprings and beds.
Product overview
Dekbed Discounter operates an e-commerce platform and physical showroom selling bedding and home textiles. The core product portfolio centers on duvet covers, fitted sheets, duvets/comforters, duvets without cover, pillows, mattress protectors, boxsprings, mattresses, topper mattresses, nightstands, curtains, rugs, bath textiles, and throws/blankets. The company positions itself as a value retailer offering quality bedding at competitive prices, with multiple sub-brands including Fresh and Co, Sleeptime, Orange Line, EazySleep, Cloud Nine, Heckett Lane, Zo!Home, Presence, Dreamhouse, and Nova Spring spanning different price points and design aesthetics. The business model combines online sales with a showroom experience for larger items like boxsprings.
Differentiator
Problem solved
Functional benefit
Products and services
- Dekbedovertrekken (Duvet Covers)
Quantifiable outcome
- Over 4,000,000 satisfied customers
- +1 more outcomes
Companies that use Dekbed Discounter
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Dekbed Discounter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dekbed Discounter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BoxspringLeaseminorDekbed Discounter offers a Boxspring Lease option through BoxspringLease (boxspringlease.nl), allowing customers to lease boxspring mattresses with monthly payments rather than purchasing outright.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Dekbed Discounter competitors and assessment
Company assessmentBroad incumbents
- bol.com: bol.com is the largest Dutch e-commerce marketplace, offering broad assortment including bedding, mattresses, and home textiles. It competes with Dekbed Discounter as a one-stop alternative for Dutch and Belgian consumers shopping for sleep and home products.
- IKEA: IKEA is the dominant broad-line home furnishings retailer with a meaningful bedding and mattress assortment in the Netherlands. It overlaps with Dekbed Discounter on mattresses, bedding, curtains, and rugs but as part of a much wider home portfolio at competitive price points.
- Amazon Netherlands: Amazon.nl is a broad e-commerce incumbent with growing bedding, mattress, and home textile categories in the Benelux. It competes with Dekbed Discounter on price, selection, and delivery speed across overlapping SKUs.
- Tempur Sealy International: Tempur Sealy is a global premium mattress and bedding manufacturer/retailer present in the Benelux market. It competes with Dekbed Discounter in the mattress and pillow category, particularly in premium and specialty sleep segments like cooling and ergonomic pillows.
Direct peers
- Swiss Sense: Swiss Sense is a Dutch bedding and bed retailer with showrooms and e-commerce. It competes head-to-head with Dekbed Discounter on boxsprings, mattresses, and bedding in the Netherlands and Belgium, targeting similar value-conscious consumers.
- Beddenreus: Beddenreus is a Dutch bed and bedding specialty retailer with showrooms and online sales. It competes directly with Dekbed Discounter in mattresses, boxsprings, and bedding within the Benelux market.
- Emma Sleep: Emma is a leading DTC mattress-in-a-box brand active across Europe, including the Netherlands and Belgium. It competes directly with Dekbed Discounter's mattress and sleep-accessories categories through a digitally native model.
- Beter Bed: Beter Bed is the leading Dutch specialty bedding and sleep-products retailer operating both physical stores and online. It directly competes with Dekbed Discounter across mattresses, boxsprings, and bedding in the same Benelux market with similar value-positioning.
- Leesa Sleep: Leesa is a DTC mattress brand with growing European distribution competing in the same bed-in-a-box category as Emma and against Dekbed Discounter's mattress assortment. It represents a comparable digitally native sleep brand with similar value-to-premium positioning.
Emerging players
- Wehkamp: Wehkamp is a Dutch online department store carrying bedding, home textiles, and lifestyle categories. It overlaps with Dekbed Discounter as a Benelux-focused e-commerce destination for home goods and competes on convenience and assortment breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dekbed Discounter social profiles
Digital presenceDekbed Discounter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dekbed Discounter leadership team
Management profileNumber of profiles
Profiles1 record
Dekbed Discounter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dekbed Discounter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dekbed Discounter
What does Dekbed Discounter do?
Dekbed Discounter is an e-commerce retailer that sells bedding and home textile products directly to consumers in the Netherlands and Belgium. Its assortment spans duvet covers, fitted sheets, duvets, pillows, mattress protectors, boxsprings, mattresses, topper mattresses, curtains, rugs, bath textiles, and nightstands, supported by multiple in-house sub-brands spanning entry-level to luxury price tiers. A physical showroom in Gouda provides appointment-based product trials for larger items like boxsprings and beds.
Is Dekbed Discounter a public or private company?
Dekbed Discounter is a private company. It is classified as unknown and is currently operating.
When was Dekbed Discounter founded?
Dekbed Discounter was founded in 2014.
Where is Dekbed Discounter based?
Dekbed Discounter is headquartered in Gouda, Netherlands, in the Europe region.
How does Dekbed Discounter make money?
One revenue line is on record: E-commerce retail - Bedding and home goods.
Who are Dekbed Discounter's main competitors?
Broad incumbents on record are bol.com, IKEA, Amazon Netherlands and Tempur Sealy International. Direct peers are Swiss Sense, Beddenreus, Emma Sleep, Beter Bed and Leesa Sleep. Wehkamp is listed as an emerging player.
Does Dekbed Discounter have an API?
No public API is recorded for Dekbed Discounter.
What industry is Dekbed Discounter in?
Dekbed Discounter's product category is Bed & Home Textiles Retail. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAF, Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise). Its NAICS code is 4491 and its SIC code is 5700.