University of San Agustin

What University of San Agustin does

The University of San Agustin is a private, non-profit Catholic educational institution founded by Augustinian friars on July 12, 1904, in Iloilo City, Philippines. It was conferred university status in 1953, becoming the first university in the Western Visayas region, and now serves more than 10,000 students across two campuses (General Luna Street main campus and Sambag, Jaro extension campus). The institution delivers education from pre-kindergarten through doctoral programs, organized into nine colleges (CLASE, Business, Criminal Justice, Law, Nursing Nutrition & Dietetics, Pharmacy & Medical Technology, Technology, and Graduate Studies) plus a Basic Education Department. Core academic infrastructure includes 30+ programs, multiple specialized research centers (Center for Natural Drug Discovery and Development, Center for Chemical Biology and Biotechnology, Center for Advance New Material Engineering and Emerging Technologies, Center for Heritage and Indigenous Cultures), and the Fray Luis de Leon Creative Writing Institute, which publishes the Libro Agustino label (35 books) and three research journals. Student-facing technology comprises the Mastersoft ERP/student information system, NEO LMS learning management platform, and standard productivity tools (Google Workspace, Microsoft Office 365, Zoom, Canva for Education).

The university generates revenue primarily through tuition and academic fees from undergraduate, graduate, and law programs, supplemented by a diversified auxiliary income stream including Hotel Sta. Monica, university bookstores, cafeteria and food services, a clinical laboratory, swimming pool facilities, and a printing press. Additional revenue is captured through donations via the SHARE TO USA program and Adopt-a-Scholar initiative, naming rights for facilities and academic entities, and corporate sponsorship arrangements. Payment infrastructure spans multiple Philippine banks (BDO, BPI, Bank of Commerce, Metrobank, UnionBank), online platforms (UnionBank UPay), over-the-counter channels (MLhuillier, Palawan Express), and GCash. The go-to-market motion combines direct-to-consumer enrollment through an online application portal and campus visits with a community-led approach leveraging the Tilipunan Center, Social Advocacy and Community Engagement Office (SACEO), and scholarship programs (supporting approximately 30% of the student population) to drive recruitment from Western Visayas communities. The university holds CHED autonomous status (since 2004), Center of Development designation for Teacher Education, and PAASCU/PACUCOA accreditations across nine programs, while maintaining international memberships in IAU, AUN, and ASEACCU.

Name

University of San Agustin

Legal name

University of San Agustin, Inc.

Website

https://usa.edu.ph

Company type

Private

Founded year

1904

Operating status

Operating

Short description

The University of San Agustin is a private Catholic university in Iloilo City, Philippines, founded in 1904 by Augustinian friars. It serves 10,000+ students across K-12 and nine colleges, generating revenue primarily through tuition, auxiliary services, and donations.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Affiliated Private Research Universities (EDAHABAJ)

Keywords

• Higher education services
• K-12 basic education
• Undergraduate degree programs
• Graduate degree programs
• Professional licensure preparation

Headquarters

HQ city

Iloilo City

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: The university generates revenue primarily through tuition fees from undergraduate, graduate, and law programs, along with various academic service fees including admission fees, matriculation fees, and laboratory fees. Payment options include bank deposits (BDO, BPI, Bank of Commerce, Metrobank, UnionBank), online payment via UnionBank UPay, bills payment through BDO/Metrobank/UnionBank, and over-the-counter payments at MLhuillier and Palawan Express.
2. Donations and Philanthropic Support: The university accepts donations through its SHARE TO USA program supporting eight advocacies: Augustinian Formation and Mission, Culture and the Arts, Human Resource Development, Infrastructure Development, Research and Development, Scholarships, Sports and Youth Development, and Protection of the Environment. Donation channels include bank transfers (Robinsons Bank, BDO, Bank of Commerce, Metrobank, UnionBank) and GCash. The Adopt-a-Scholar initiative allows donors to support financially challenged students.
3. Naming Rights and Corporate Partnerships: The university offers naming rights for facilities, academic entities, positions, events, activities, scholarships, and prizes as commercial arrangements that include logo display, company name marketing opportunities, and event sponsorship.
4. Auxiliary Services: Revenue from auxiliary services including the university bookstore (Main Campus and Sambag Campus), cafeteria and food services, hotel operations (Hotel Sta. Monica), clinical laboratory services, swimming pool facilities, and printing press services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

The University of San Agustin is a private Catholic university in Iloilo City, Philippines, founded by Augustinian friars in 1904. It delivers accredited Basic Education from pre-kindergarten through Senior High School at its Sambag campus and nine tertiary colleges plus Graduate Studies at the main campus, including Business, Law, Nursing, Pharmacy and Medical Technology, Technology (Engineering/Architecture), Criminal Justice, and Liberal Arts/Sciences/Education. Offerings combine academic instruction with Augustinian values formation, licensure examination preparation, and research and community extension services.

Product overview

The University of San Agustin is a private Catholic university in Iloilo City, Philippines, founded by Augustinian friars in 1904. The institution offers a comprehensive educational portfolio spanning Basic Education (Nursery to Senior High School) at its Sambag campus and nine colleges at the main campus: College of Liberal Arts, Sciences, and Education (CLASE); College of Business (COB); College of Criminal Justice (CCJ); College of Law (COL); College of Nursing, Nutrition and Dietetics (CNND); College of Pharmacy and Medical Technology (CPMT); College of Technology (COT); and Graduate Studies. With over 30 programs including doctoral degrees, the university integrates technology through student-facing platforms including Mastersoft (student information system), NEO LMS (learning management system), and Google Workspace. The institution emphasizes Augustinian values of Unitas, Veritas, and Caritas, and maintains PAASCU accreditation for multiple programs, including Center of Development status from CHED for teacher education.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Education Department Accredited K-12 program delivering elementary, junior high school, and senior high school education (HUMSS, ABM, STEM tracks) at the Sambag Jaro extension campus in Iloilo City, with PAASCU Level II reaccredited status for the Grade School program.
• College of Liberal Arts, Sciences, and Education (CLASE) Undergraduate and graduate programs in liberal arts, sciences, music, and education; designated CHED Center of Development in Teacher Education and the first PAASCU-accredited college in Western Visayas (1977).
• College of Business (COB) Business education programs including accountancy, management, and hospitality and tourism management; programs accredited for CPA examination performance with international partnership exploration for hospitality and tourism programs.

Quantifiable outcome

• 52 graduates passed June 2026 Architect Licensure Examination with Rank 2 nationwide (89.70%)
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CALSADA (Collaborative Action for Legal Studies and Development in Asia)coreStrategic or Co-development Partner · 1 January 2026University of San Agustin College of Law joined the EU-funded CALSADA R.S.D. Project for graduate legal education, supporting research and development in legal studies across Asia.
• Foreign Higher Education InstitutionscoreStrategic or Co-development PartnerThe university maintains affiliations with recognized foreign higher education institutions for extension classes, distance education programs, and academic exchange opportunities. With CHED autonomous status, the university has been able to establish these international academic partnerships.
• ASEACCU (Association of Southeast Asian Institutions of Higher Learning)coreStrategic or Co-development PartnerMember of ASEACCU, a regional association promoting cooperation and advancement of higher education in Southeast Asia.
• AUN (ASEAN University Network)coreStrategic or Co-development PartnerMember of ASEAN University Network, participating in regional academic collaboration and quality assurance initiatives.
• International Association of Universities (IAU)coreStrategic or Co-development PartnerMember of IAU, a UNESCO-based global association of higher education institutions promoting international academic cooperation.
• PAASCU (Philippine Accrediting Association of Schools, Colleges and Universities)coreStrategic or Co-development PartnerNine programs are accredited by PAASCU, demonstrating commitment to quality assurance and continuous improvement in higher education.
• PACUCOA (Philippine Association of Colleges and Universities Commission on Accreditation)coreStrategic or Co-development PartnerPrograms accredited by PACUCOA maintain quality standards in various academic disciplines.
• CHED (Commission on Higher Education)coreStrategic or Co-development PartnerCHED grants autonomous status and Center of Development designation, providing regulatory privileges and programmatic support for academic innovation.
• DepEd (Department of Education)coreStrategic or Co-development PartnerCollaborates with DepEd for basic education programs, student assessments, and teacher training initiatives.
• Guam Familiarization Trip PartnersminorGTM or Marketing PartnerCollege of Business conducted international partnership exploration through Guam familiarization trip to develop international linkages for hospitality and tourism management programs.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• University of Santo Tomas (UST): The oldest existing university in Asia (1611) and a private Catholic institution in Manila run by the Dominican Order. UST is the most direct peer: same Catholic identity, comparable college structure (including a College of Architecture, Law, Pharmacy, Nursing, Business), and strong national board exam performance. It represents the upper-bound of what a Philippine Catholic private university can achieve at a national scale.
• De La Salle University: A leading private Catholic research university in Manila run by the De La Salle Brothers, with comparable colleges (Business, Law, Education, Engineering) and strong licensure performance. It is a directly comparable Catholic private university with broader national brand and stronger research output, providing a benchmark for USA's trajectory.
• Ateneo de Manila University: A prestigious Jesuit private university in Manila offering undergraduate, graduate, and professional programs across similar disciplines (Business, Law, Education, Health Sciences, Humanities). Closely comparable in mission, structure, and faith-based identity; the strongest benchmark for national Catholic private university performance.
• University of San Carlos: A private Catholic university in Cebu founded by the SVD (Divine Word) missionaries in 1595 — the oldest school in the Philippines. Highly comparable as a regional Catholic private university offering basic education through graduate studies with strong board exam performance, providing the most direct regional comp to USA.
• Colegio de San Juan de Letran: A private Catholic institution in Manila run by the Dominican Order, offering basic education, undergraduate, and graduate programs. Comparable in religious-order governance, Catholic identity, and college structure, though with a stronger national sports and undergraduate brand.
• San Beda University: A private Benedictine Catholic university in Manila offering programs across Business, Law, Medicine, Arts and Sciences, Engineering, and Graduate Studies. Comparable in religious-order ownership model, Catholic mission, and multi-college structure, though stronger in law and medicine specifically.
• Silliman University: A private Protestant (Presbyterian) university in Dumaguete City, also founded in 1901 and a pioneer university in its Visayan region. Highly comparable as a long-established faith-based private university outside Manila with strong regional brand, basic education through graduate offerings, and CHED recognition.
• Central Philippine University: A private Baptist university in Iloilo City — the only direct co-located competitor in USA's home city. Comparable in mission (faith-based private university), region (Western Visayas), and college structure, providing a same-city benchmark for tuition, enrollment, and board exam performance.

Regional players

• Xavier University - Ateneo de Cagayan: A private Jesuit Catholic university in Cagayan de Oro (Mindanao) with similar college structure and Catholic identity. Comparable as a faith-affiliated private regional university, but in a different Visayan/Mindanao geography, making it a regional rather than direct competitor.
• University of the Philippines Visayas: A public state university system campus in Iloilo City, part of the UP System. Comparable as a co-located university offering undergraduate and graduate programs in the Western Visayas region, and represents the principal public-sector competitor for price-sensitive students in USA's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vivasanagustin
• YouTubeyoutube.com/@universityofsanagustin
• Facebookfacebook.com/vivasanagustiniloilo
• LinkedInlinkedin.com/company/university-of-san-agustin-iloilo
• Instagraminstagram.com/universityofsanagustin
• TikToktiktok.com/@universityofsanagustin?_r=1&_t=ZS-94LE8PeThKP

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of San Agustin