Baseball America
Baseball America is a privately held US subscription media company providing authoritative MLB prospect rankings, scouting reports, draft coverage, and fantasy baseball analysis for 40+ years, serving baseball fans, fantasy players, and all 30 MLB organizations through web, mobile, and newsletter channels.
- Company typePrivate
- Founded1980
- HeadquartersDurham, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Baseball America does
Baseball America Enterprises (d/b/a Baseball America) is a privately held US-based subscription media company that has served as the authoritative voice in baseball prospect evaluation for over 40 years. The company provides industry-leading prospect rankings, scouting reports using the 20-80 scouting scale, comprehensive MLB Draft coverage, minor league transaction tracking, fantasy baseball analysis, and college baseball content. Its core products include the annual Top 100 Prospects Rankings, team-specific Top 30 Prospects for all 30 MLB organizations, the Prospect Wire (daily prospect news and stats covering 900+ players), the 2026 MLB Draft Results Database tracking 613 picks, and the annual Prospect Handbook. Content is delivered through a web platform (baseballamerica.com), iOS and Android mobile applications, a digital magazine, and a portfolio of four newsletters including the flagship newsletter, Prospect Report, Baseball Card America, and the Spanish-language Orgullo Latino en el Diamante.
The company's business model is primarily consumer subscription-based, with revenue streams from digital subscriptions, newsletter products, digital and print magazine access, an e-commerce merchandise store (operated on Shopify), and a licensing partnership with Panini to produce BA-branded baseball cards. The pricing model is not publicly disclosed but appears to be quote-based or gated behind login walls. The go-to-market approach is product-led growth with content marketing, leveraging a multi-channel distribution strategy including organic social media (approximately 890K aggregate followers across Facebook, Instagram, YouTube, TikTok, and Twitter/X), podcasts spanning prospect, fantasy, college, and draft coverage, and SEO-driven web content.
Baseball America serves three primary customer segments: MLB fan base (general baseball enthusiasts seeking authoritative prospect and minor league coverage), fantasy baseball players (dynasty league owners requiring data-driven prospect analysis for competitive advantage), and college baseball enthusiasts. B2B adoption is also evidenced by all 30 MLB organizations using Baseball America's rankings and analysis for prospect evaluation, trade decisions, and draft preparation. The company operates independently with no disclosed parent company, funding rounds, or external investment.
Baseball America firmographics
Firmographics- Name
- Baseball America
- Legal name
- Baseball America Enterprises
- Website
- https://baseballamerica.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Baseball America is a privately held US subscription media company providing authoritative MLB prospect rankings, scouting reports, draft coverage, and fantasy baseball analysis for 40+ years, serving baseball fans, fantasy players, and all 30 MLB organizations through web, mobile, and newsletter channels.
- Ownership category
- akta.pro rank
Baseball America industry classification
Industry- Product category
- Sports Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Broadcasting and Content Providers (516)
- akta.pro primary industry
- Sports & Recreation Magazines (MPAJAEAJ)
Keywords
Where Baseball America is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Markets served
Baseball America business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Content or Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Subscriptions: Subscription-based access to premium content including Top 30 Prospects lists, scouting reports, rankings, and exclusive analysis delivered through newsletters and website
- Newsletter Products: Multiple newsletter offerings including flagship newsletter, Prospect Report, Baseball Card America, and Orgullo Latino en el Diamante Spanish newsletter
- Digital Magazine: Digital access to Baseball America magazine through mobile app and digital platform
- Merchandise Store: Online store selling books, prospect handbooks, BreakingT branded merchandise, and baseball cards
- Baseball Cards & Collectibles: Partnership with Panini to produce BA-branded baseball cards featuring top MLB draft prospects with autographs and parallels
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Baseball America product offering
Product offeringCore offering
Baseball America is a subscription-based baseball media company that produces proprietary prospect rankings, scouting reports, and analysis covering MLB, minor leagues, college baseball, and the MLB draft. It operates a digital content platform delivering daily prospect news, team-specific Top 30 rankings, an annual Top 100 Prospects list, an interactive draft database, and multi-edition newsletters, complemented by podcasts, a mobile app, and an annual print/digital Prospect Handbook.
Product overview
Baseball America operates as a multi-platform baseball media company offering a comprehensive suite of prospect analysis products and baseball coverage. The core offerings include the Prospect Wire (daily prospect news and stats), Top 100 and Top 30 Prospects Rankings (team-specific prospect coverage), MLB Draft Results Database (interactive draft tracking), and the Baseball America Prospect Handbook (annual print/digital publication). The product portfolio extends to specialty content including the Hot Sheet Rankings (weekly prospect performance), RoboScout Fantasy Model (analytical fantasy picks), Statcast Standouts (advanced metrics analysis), and multiple podcasts. The company also publishes Baseball America The Magazine and offers four specialized newsletters: the flagship newsletter, Prospect Report, Baseball Card America, and the Spanish-language Orgullo Latino en el Diamante. The offering is delivered through a mobile app, web platform, print magazine, and digital books.
Differentiator
Problem solved
Functional benefit
Brands
- Baseball Card America: Baseball America's newsletter focused on baseball cards and collectibles, featuring monthly insights from Baseball America's Seth Mates, blending prospect analysis with industry trends.
- Orgullo Latino en el Diamante
Products and services
- Baseball America Prospect Wire Daily MLB prospect news, analysis, and statistics platform covering 900+ prospects across all minor and major leagues, with filters for team, class, and league. Targeted at dedicated baseball fans and fantasy players.
- Top 100 Prospects Rankings Annual proprietary ranking of MLB's top 100 prospects, spotlighting future stars by projected potential and tool grades using the 20-80 scouting scale. The flagship editorial product of Baseball America.
- Top 30 Prospects for Every Team Team-specific prospect rankings with full scouting reports, tool grades, projected future lineups, best tool superlatives, and prospect chats for all 30 MLB organizations.
- 2026 MLB Draft Results Database Interactive draft database with filters for player name, pick number, school, season, round, team, and position covering all 613 draft picks with scouting reports.
- Baseball America Mobile App Mobile application for iOS and Android providing seamless access to rankings, print magazine content, and all BA stories on the go.
- Baseball America Prospect Handbook Annual digital and print publication containing scouting reports on the top 900 players, preseason Top 30s for every organization, projected future lineups, breakouts, and sleepers.
- Baseball America The Magazine Print and digital magazine subscription featuring in-depth baseball coverage, prospect analysis, and exclusive content.
- Baseball America Newsletter Suite Specialized newsletters including the flagship Baseball America Newsletter (industry analysis 2-3x weekly), Baseball America Prospect Report (daily in-season prospect updates), Baseball Card America (monthly collectibles insights), and Orgullo Latino en el Diamante (weekly Spanish-language edition).
- Baseball America Podcasts Multiple podcast shows including Prospect Podcast, Fantasy Podcast, College Baseball Podcast, Draft Podcast, and Hot Sheet Show covering MLB prospects, fantasy analysis, and college baseball.
- Baseball America Online Store E-commerce store selling books, prospect handbooks, BreakingT branded merchandise, and baseball cards including BA-Panini co-branded cards.
- International Signing Day Coverage Comprehensive coverage of international prospect signings including scouting reports for all 30 teams, Top 100 bonus board, and analysis of international signing classes.
Quantifiable outcome
- First to discover and rank future MLB stars including Mike Trout, Bryce Harper, Fernando Tatis Jr., and Shohei Ohtani
Companies that use Baseball America
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Baseball America technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Baseball America partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PaniniminorBaseball America and Panini have partnered to produce BA-branded baseball cards featuring autographs and parallels of top 2026 MLB draft picks. This collaboration creates exclusive collectible products leveraging Baseball America's prospect analysis and rankings expertise.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Baseball America competitors and assessment
Company assessmentBroad incumbents
- ESPN: Dominant US sports media network with comprehensive MLB, fantasy baseball, and draft coverage. ESPN+ subscription service competes for the same premium baseball subscriber audience with much broader sport portfolio.
- Bleacher Report: Large-scale digital sports media platform with MLB prospect coverage, draft analysis, and fantasy content reaching a broader mainstream audience than Baseball America's niche subscriber base.
- Sports Illustrated: Legacy sports media brand with print magazine heritage and digital subscription offering baseball coverage, draft analysis, and fantasy content — overlapping with Baseball America's editorial positioning across print and digital.
- The Athletic: Subscription-based sports media company with deep baseball beat coverage including prospect reporting and analysis, competing for the same paying sports enthusiast audience though with broader sport coverage.
- MLB.com: Official MLB media platform offering free prospect news, rankings, and minor league coverage — directly overlapping with Baseball America's content while leveraging official league data and zero subscription friction.
Direct peers
- SB Nation: Network of sports team sites with extensive baseball prospect and minor league coverage from community-driven writers — competes for the same prospect enthusiast audience with free, ad-supported content.
- Baseball Prospectus: Subscription-based baseball analysis and prospect evaluation site that competes directly with Baseball America in providing prospect rankings, scouting reports, and advanced analytics for serious baseball fans.
- Rotowire/FantasyPros: Fantasy sports data and analysis platforms providing prospect rankings, dynasty tools, and start/sit advice — competing directly for Baseball America's fantasy baseball subscriber segment.
- FanGraphs: Leading baseball statistics and analytics platform with prospect coverage, fantasy tools, and community-driven content — directly comparable to Baseball America's prospect analysis and dynasty fantasy offerings.
- Perfect Game: Amateur baseball scouting and media organization covering high school and college prospects with rankings, showcases, and scouting reports — overlapping with Baseball America's pre-draft and college baseball coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Baseball America social profiles
Digital presenceBaseball America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baseball America leadership team
Management profileNumber of profiles
Baseball America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baseball America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baseball America
What does Baseball America do?
Baseball America is a subscription-based baseball media company that produces proprietary prospect rankings, scouting reports, and analysis covering MLB, minor leagues, college baseball, and the MLB draft. It operates a digital content platform delivering daily prospect news, team-specific Top 30 rankings, an annual Top 100 Prospects list, an interactive draft database, and multi-edition newsletters, complemented by podcasts, a mobile app, and an annual print/digital Prospect Handbook.
Is Baseball America a public or private company?
Baseball America is a private company. It is classified as unknown and is currently operating.
When was Baseball America founded?
Baseball America was founded in 1980. It employs 251 to 500 people.
Where is Baseball America based?
Baseball America is headquartered in Durham, United States, in the North America region.
How does Baseball America make money?
Five revenue lines are on record. Digital Subscriptions are the primary driver. The others are newsletter Products, digital Magazine, merchandise Store and baseball Cards & Collectibles.
Who are Baseball America's main competitors?
Broad incumbents on record are ESPN, Bleacher Report, Sports Illustrated, The Athletic and MLB.com. Direct peers are SB Nation, Baseball Prospectus, Rotowire/FantasyPros, FanGraphs and Perfect Game.
Does Baseball America have an API?
No public API is recorded for Baseball America.
What industry is Baseball America in?
Baseball America's product category is Sports Media. Its primary akta.pro industry code is MPAJAEAJ, Sports & Recreation Magazines. Its NAICS code is 5131.