Baseball America

What Baseball America does

Baseball America Enterprises (d/b/a Baseball America) is a privately held US-based subscription media company that has served as the authoritative voice in baseball prospect evaluation for over 40 years. The company provides industry-leading prospect rankings, scouting reports using the 20-80 scouting scale, comprehensive MLB Draft coverage, minor league transaction tracking, fantasy baseball analysis, and college baseball content. Its core products include the annual Top 100 Prospects Rankings, team-specific Top 30 Prospects for all 30 MLB organizations, the Prospect Wire (daily prospect news and stats covering 900+ players), the 2026 MLB Draft Results Database tracking 613 picks, and the annual Prospect Handbook. Content is delivered through a web platform (baseballamerica.com), iOS and Android mobile applications, a digital magazine, and a portfolio of four newsletters including the flagship newsletter, Prospect Report, Baseball Card America, and the Spanish-language Orgullo Latino en el Diamante.

The company's business model is primarily consumer subscription-based, with revenue streams from digital subscriptions, newsletter products, digital and print magazine access, an e-commerce merchandise store (operated on Shopify), and a licensing partnership with Panini to produce BA-branded baseball cards. The pricing model is not publicly disclosed but appears to be quote-based or gated behind login walls. The go-to-market approach is product-led growth with content marketing, leveraging a multi-channel distribution strategy including organic social media (approximately 890K aggregate followers across Facebook, Instagram, YouTube, TikTok, and Twitter/X), podcasts spanning prospect, fantasy, college, and draft coverage, and SEO-driven web content.

Baseball America serves three primary customer segments: MLB fan base (general baseball enthusiasts seeking authoritative prospect and minor league coverage), fantasy baseball players (dynasty league owners requiring data-driven prospect analysis for competitive advantage), and college baseball enthusiasts. B2B adoption is also evidenced by all 30 MLB organizations using Baseball America's rankings and analysis for prospect evaluation, trade decisions, and draft preparation. The company operates independently with no disclosed parent company, funding rounds, or external investment.

Name

Baseball America

Legal name

Baseball America Enterprises

Website

https://baseballamerica.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Baseball America is a privately held US subscription media company providing authoritative MLB prospect rankings, scouting reports, draft coverage, and fantasy baseball analysis for 40+ years, serving baseball fans, fantasy players, and all 30 MLB organizations through web, mobile, and newsletter channels.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Broadcasting and Content Providers (516)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Baseball prospect rankings
• MLB draft coverage
• Scouting analysis
• Fantasy baseball insights
• Minor league news

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Content or Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Subscriptions: Subscription-based access to premium content including Top 30 Prospects lists, scouting reports, rankings, and exclusive analysis delivered through newsletters and website
2. Newsletter Products: Multiple newsletter offerings including flagship newsletter, Prospect Report, Baseball Card America, and Orgullo Latino en el Diamante Spanish newsletter
3. Digital Magazine: Digital access to Baseball America magazine through mobile app and digital platform
4. Merchandise Store: Online store selling books, prospect handbooks, BreakingT branded merchandise, and baseball cards
5. Baseball Cards & Collectibles: Partnership with Panini to produce BA-branded baseball cards featuring top MLB draft prospects with autographs and parallels

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Baseball America is a subscription-based baseball media company that produces proprietary prospect rankings, scouting reports, and analysis covering MLB, minor leagues, college baseball, and the MLB draft. It operates a digital content platform delivering daily prospect news, team-specific Top 30 rankings, an annual Top 100 Prospects list, an interactive draft database, and multi-edition newsletters, complemented by podcasts, a mobile app, and an annual print/digital Prospect Handbook.

Product overview

Baseball America operates as a multi-platform baseball media company offering a comprehensive suite of prospect analysis products and baseball coverage. The core offerings include the Prospect Wire (daily prospect news and stats), Top 100 and Top 30 Prospects Rankings (team-specific prospect coverage), MLB Draft Results Database (interactive draft tracking), and the Baseball America Prospect Handbook (annual print/digital publication). The product portfolio extends to specialty content including the Hot Sheet Rankings (weekly prospect performance), RoboScout Fantasy Model (analytical fantasy picks), Statcast Standouts (advanced metrics analysis), and multiple podcasts. The company also publishes Baseball America The Magazine and offers four specialized newsletters: the flagship newsletter, Prospect Report, Baseball Card America, and the Spanish-language Orgullo Latino en el Diamante. The offering is delivered through a mobile app, web platform, print magazine, and digital books.

Differentiator

Problem solved

Functional benefit

Brands

• Baseball Card America: Baseball America's newsletter focused on baseball cards and collectibles, featuring monthly insights from Baseball America's Seth Mates, blending prospect analysis with industry trends.
• Orgullo Latino en el Diamante

Products and services

• Baseball America Prospect Wire Daily MLB prospect news, analysis, and statistics platform covering 900+ prospects across all minor and major leagues, with filters for team, class, and league. Targeted at dedicated baseball fans and fantasy players.
• Top 100 Prospects Rankings Annual proprietary ranking of MLB's top 100 prospects, spotlighting future stars by projected potential and tool grades using the 20-80 scouting scale. The flagship editorial product of Baseball America.
• Top 30 Prospects for Every Team Team-specific prospect rankings with full scouting reports, tool grades, projected future lineups, best tool superlatives, and prospect chats for all 30 MLB organizations.
• 2026 MLB Draft Results Database Interactive draft database with filters for player name, pick number, school, season, round, team, and position covering all 613 draft picks with scouting reports.
• Baseball America Mobile App Mobile application for iOS and Android providing seamless access to rankings, print magazine content, and all BA stories on the go.
• Baseball America Prospect Handbook Annual digital and print publication containing scouting reports on the top 900 players, preseason Top 30s for every organization, projected future lineups, breakouts, and sleepers.
• Baseball America The Magazine Print and digital magazine subscription featuring in-depth baseball coverage, prospect analysis, and exclusive content.
• Baseball America Newsletter Suite Specialized newsletters including the flagship Baseball America Newsletter (industry analysis 2-3x weekly), Baseball America Prospect Report (daily in-season prospect updates), Baseball Card America (monthly collectibles insights), and Orgullo Latino en el Diamante (weekly Spanish-language edition).
• Baseball America Podcasts Multiple podcast shows including Prospect Podcast, Fantasy Podcast, College Baseball Podcast, Draft Podcast, and Hot Sheet Show covering MLB prospects, fantasy analysis, and college baseball.
• Baseball America Online Store E-commerce store selling books, prospect handbooks, BreakingT branded merchandise, and baseball cards including BA-Panini co-branded cards.
• International Signing Day Coverage Comprehensive coverage of international prospect signings including scouting reports for all 30 teams, Top 100 bonus board, and analysis of international signing classes.

Quantifiable outcome

• First to discover and rank future MLB stars including Mike Trout, Bryce Harper, Fernando Tatis Jr., and Shohei Ohtani

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PaniniminorOEM/ Whitelabel/ Licensing Partner · 1 July 2026Baseball America and Panini have partnered to produce BA-branded baseball cards featuring autographs and parallels of top 2026 MLB draft picks. This collaboration creates exclusive collectible products leveraging Baseball America's prospect analysis and rankings expertise.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ESPN: Dominant US sports media network with comprehensive MLB, fantasy baseball, and draft coverage. ESPN+ subscription service competes for the same premium baseball subscriber audience with much broader sport portfolio.
• Bleacher Report: Large-scale digital sports media platform with MLB prospect coverage, draft analysis, and fantasy content reaching a broader mainstream audience than Baseball America's niche subscriber base.
• Sports Illustrated: Legacy sports media brand with print magazine heritage and digital subscription offering baseball coverage, draft analysis, and fantasy content — overlapping with Baseball America's editorial positioning across print and digital.
• The Athletic: Subscription-based sports media company with deep baseball beat coverage including prospect reporting and analysis, competing for the same paying sports enthusiast audience though with broader sport coverage.
• MLB.com: Official MLB media platform offering free prospect news, rankings, and minor league coverage — directly overlapping with Baseball America's content while leveraging official league data and zero subscription friction.

Direct peers

• SB Nation: Network of sports team sites with extensive baseball prospect and minor league coverage from community-driven writers — competes for the same prospect enthusiast audience with free, ad-supported content.
• Baseball Prospectus: Subscription-based baseball analysis and prospect evaluation site that competes directly with Baseball America in providing prospect rankings, scouting reports, and advanced analytics for serious baseball fans.
• Rotowire/FantasyPros: Fantasy sports data and analysis platforms providing prospect rankings, dynasty tools, and start/sit advice — competing directly for Baseball America's fantasy baseball subscriber segment.
• FanGraphs: Leading baseball statistics and analytics platform with prospect coverage, fantasy tools, and community-driven content — directly comparable to Baseball America's prospect analysis and dynasty fantasy offerings.
• Perfect Game: Amateur baseball scouting and media organization covering high school and college prospects with rankings, showcases, and scouting reports — overlapping with Baseball America's pre-draft and college baseball coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/baseballamerica
• YouTubeyoutube.com/baseballamerica
• Facebookfacebook.com/baseballamericamag
• LinkedInlinkedin.com/company/baseball-america
• Instagraminstagram.com/baseballamerica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baseball America