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1st Heritage Credit

Full company profile

uuid000bmu1

Namestring
1st Heritage Credit
Legal namestring
1st Heritage Credit
Websiteurl
1stheritagecredit.com
Company typeenum
Private
Founded yearint
1995
Short descriptiontext

1st Heritage Credit is a privately held consumer lender founded in 1995 in Slidell, Louisiana, serving individual retail borrowers with personal loans. The firm has rebranded to Heights Finance, with its website redirecting customers to the new brand.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSlidell, United States
HQ citystring
Slidell
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
consumer lending services, personal loan products, retail finance services, credit lending solutions, consumer financial services
Industry1 code
1Large Purchase & Lifestyle Personal Loans (Unsecured Installment)
CodeFSAKAAAGPrimaryYes
NAICS code2 codes
  • Consumer Lending522291
  • Nondepository Credit Intermediation5222
SIC code1 code
  • Personal Credit Institutions6141
Product category
Consumer Lending
No data
Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

1st Heritage Credit provides lending products and services to individual consumers. Following its rebranding, the company now operates under the name Heights Finance, and customers are directed to heightsfinance.com to access lending offerings for personal financial needs.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Lending Services
CategoryConsumer Lending
Description

Personal lending products and financial services offered to individual consumers to address their borrowing and financial needs; customers are now redirected to Heights Finance for these offerings.

No data
Peers10 records
1Regional Management Corp.
TypeDirect peer
Description

Branch-based consumer installment lender serving small-dollar borrowers in the U.S. Southeast, directly overlapping the geographic and customer profile of a Slidell-based legacy lender.

2Republic Finance
TypeDirect peer
Description

Privately held multi-state branch lender offering personal installment loans, credit insurance, and retail financing — comparable business model and customer focus.

3Heights Finance
TypeDirect peer
Description

The successor brand that 1st Heritage Credit has been absorbed into. Operates a multi-state consumer installment-lending branch network, directly comparable in product, customer, and business model.

4Springleaf Financial / OneMain
TypeBroad incumbent
Description

Heritage branch-based installment lender (now part of OneMain) — comparable as a long-running, branch-driven consumer credit franchise.

5Mariner Finance
TypeDirect peer
Description

Direct installment lender operating hundreds of branches across the U.S., serving near-prime and credit-constrained consumers with personal loans and related products.

6OneMain Financial
TypeBroad incumbent
Description

Largest U.S. consumer installment lender with ~1,400 branches offering personal loans to non-prime borrowers — a clear incumbent comparable in product and target segment.

7Curo Group
TypeBroad incumbent
Description

Multi-channel consumer finance provider historically operating installment, line-of-credit, and online lending products — comparable in serving non-prime consumers across loan products.

8Enova International
TypeEmerging player
Description

Tech-enabled online lender to non-prime consumers and small businesses; relevant peer for the digital/online direction that Heights Finance is moving the combined entity.

9Lendmark Financial Services
TypeDirect peer
Description

Privately held provider of personal installment loans, lines of credit, and debt consolidation via a multi-state branch network — directly comparable in offering and customer base.

10World Finance
TypeDirect peer
Description

Operates a large branch-based personal installment loan business focused on small-dollar, mid-term loans — a close model analog to traditional branch-based consumer lenders like 1st Heritage.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

1st Heritage Credit

Consumer Lending1stheritagecredit.com

1st Heritage Credit is a privately held consumer lender founded in 1995 in Slidell, Louisiana, serving individual retail borrowers with personal loans. The firm has rebranded to Heights Finance, with its website redirecting customers to the new brand.

1st Heritage Credit firmographics

Firmographics
Name
1st Heritage Credit
Legal name
1st Heritage Credit
Website
https://1stheritagecredit.com
Company type
Private
Founded year
1995
Operating status
Acquired
Headcount range
11–50 employees
Short description
1st Heritage Credit is a privately held consumer lender founded in 1995 in Slidell, Louisiana, serving individual retail borrowers with personal loans. The firm has rebranded to Heights Finance, with its website redirecting customers to the new brand.
Ownership category
akta.pro rank

1st Heritage Credit industry classification

Industry
Product category
Consumer Lending
NAICS
Consumer Lending (522291), Nondepository Credit Intermediation (5222)
SIC
Personal Credit Institutions (6141)
akta.pro primary industry
Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)

Keywords

  • Consumer lending services
  • Personal loan products
  • Retail finance services
  • Credit lending solutions
  • Consumer financial services

Where 1st Heritage Credit is headquartered

Location

Headquarters

HQ city
Slidell
HQ country
United States
HQ region
North America

Markets served

1st Heritage Credit business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

1st Heritage Credit product offering

Product offering

Core offering

1st Heritage Credit provides lending products and services to individual consumers. Following its rebranding, the company now operates under the name Heights Finance, and customers are directed to heightsfinance.com to access lending offerings for personal financial needs.

Differentiator

Problem solved

Functional benefit

Products and services

  • Lending Services Personal lending products and financial services offered to individual consumers to address their borrowing and financial needs; customers are now redirected to Heights Finance for these offerings.

Companies that use 1st Heritage Credit

Customer profile

Segments1 record

Ideal customer profiles1 record

1st Heritage Credit technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

1st Heritage Credit competitors and assessment

Company assessment

Direct peers

  • Regional Management Corp. Branch-based consumer installment lender serving small-dollar borrowers in the U.S. Southeast, directly overlapping the geographic and customer profile of a Slidell-based legacy lender.
  • Republic Finance: Privately held multi-state branch lender offering personal installment loans, credit insurance, and retail financing — comparable business model and customer focus.
  • Heights Finance: The successor brand that 1st Heritage Credit has been absorbed into. Operates a multi-state consumer installment-lending branch network, directly comparable in product, customer, and business model.
  • Mariner Finance: Direct installment lender operating hundreds of branches across the U.S., serving near-prime and credit-constrained consumers with personal loans and related products.
  • Lendmark Financial Services: Privately held provider of personal installment loans, lines of credit, and debt consolidation via a multi-state branch network — directly comparable in offering and customer base.
  • World Finance: Operates a large branch-based personal installment loan business focused on small-dollar, mid-term loans — a close model analog to traditional branch-based consumer lenders like 1st Heritage.

Broad incumbents

  • Springleaf Financial / OneMain: Heritage branch-based installment lender (now part of OneMain) — comparable as a long-running, branch-driven consumer credit franchise.
  • OneMain Financial: Largest U.S. consumer installment lender with ~1,400 branches offering personal loans to non-prime borrowers — a clear incumbent comparable in product and target segment.
  • Curo Group: Multi-channel consumer finance provider historically operating installment, line-of-credit, and online lending products — comparable in serving non-prime consumers across loan products.

Emerging players

  • Enova International: Tech-enabled online lender to non-prime consumers and small businesses; relevant peer for the digital/online direction that Heights Finance is moving the combined entity.

Market position

Customer concentration

1st Heritage Credit financial estimates

Financial estimate

Revenue estimate

Valuation estimate

1st Heritage Credit leadership team

Management profile

Number of profiles

Profiles2 records

1st Heritage Credit funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

1st Heritage Credit M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1st Heritage Credit

What does 1st Heritage Credit do?

1st Heritage Credit provides lending products and services to individual consumers. Following its rebranding, the company now operates under the name Heights Finance, and customers are directed to heightsfinance.com to access lending offerings for personal financial needs.

Is 1st Heritage Credit a public or private company?

1st Heritage Credit is a private company. It is classified as unknown and is currently acquired.

When was 1st Heritage Credit founded?

1st Heritage Credit was founded in 1995. It employs 11 to 50 people.

Where is 1st Heritage Credit based?

1st Heritage Credit is headquartered in Slidell, United States, in the North America region.

Who are 1st Heritage Credit's main competitors?

Direct peers on record are Regional Management Corp., Republic Finance, Heights Finance, Mariner Finance, Lendmark Financial Services and World Finance. Broad incumbents are Springleaf Financial / OneMain, OneMain Financial and Curo Group. Enova International is listed as an emerging player.

Does 1st Heritage Credit have an API?

No public API is recorded for 1st Heritage Credit.

What industry is 1st Heritage Credit in?

1st Heritage Credit's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAG, Large Purchase & Lifestyle Personal Loans (Unsecured Installment). Its NAICS code is 522291 and its SIC code is 6141.

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