Vitrulan

What Vitrulan does

Vitrulan Holding GmbH is a privately-held German industrial group founded in 1921 and headquartered in Marktschorgast, Bavaria, that manufactures technical textiles, composites, glass fabric wallcoverings, and infrared heating systems. The company operates through four wholly-owned subsidiaries (Vitrulan Textile Glass GmbH, Vitrulan Technical Textiles GmbH, V4heat GmbH in Germany, and Vitrulan Composites Oy in Finland) with production facilities in Marktschorgast, Haselbach/Sonneberg, and Mikkeli. Its core products are organized into three lines: (1) SYSTEXX-branded glass fabric wallpapers including decorative design collections (Phantasy) and multifunctional wallcoverings (Active Magnetic Whiteboard), distinguished by proprietary Aqua Technology pre-applied adhesive coating; (2) technical textiles and composites using glass, polyester, and synthetic fibers in the form of multiaxial fabrics, grid fabrics, hybrid fabrics, knits, laminates, and stitched mats for industrial reinforcement applications; and (3) V4heat infrared flat surface heating systems based on glass fabric substrates.

Vitrulan's customer base spans at least nine industrial verticals, including construction and interior design, wind energy, boat building, automotive and e-mobility, textile silo construction, channel rehabilitation, filtration, transport, and electrical insulation. The company sells technical textiles and composites via direct B2B channels with a EUR 200 net minimum order and ex-works pricing, distributes SYSTEXX wallcoverings through direct sales plus an online sample-request system available in seven languages, and delivers V4heat heating systems through a certified installer partner program. Vitrulan holds multiple product certifications relevant to interior and construction applications, including Oeko-Tex Standard 100, CE marking under the Construction Products Regulation, AgBB and French VOC compliance, and B-s1 d0/C-s1 d0 fire safety ratings. The company is led by Managing Director (Geschäftsführer) Ralf Barthmann, with no disclosed external venture capital or private equity ownership.

Name

Vitrulan

Legal name

Vitrulan Holding GmbH

Website

https://vitrulan.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitrulan Holding GmbH is a privately-held German industrial group that manufactures technical textiles, glass-fiber composites, SYSTEXX glass fabric wallcoverings, and V4heat infrared heating systems for construction, wind energy, automotive, marine, and filtration customers across Europe and selected global markets.

Ownership category

akta.pro rank

Product category

Technical Textiles and Composites

NAICS

Broadwoven Fabric Mills (313210), Nonwoven Fabric Mills (313230)

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Miscellaneous Fabricated Textile Products (2390)

akta.pro primary industry

Composite Reinforcement Textiles (Carbon/Glass/Aramid Fabrics & Preforms) (IMAOADAH)

akta.pro secondary industries

Technical Fabric Mills (Performance/Protective/Medical Substrates) (IMAOABAH), Nonwoven Fabric Mills (Spunbond/Meltblown/Needle-punched) (IMAOABAC)

Keywords

• Glass fiber textiles
• Technical textiles
• Composite materials
• Glass fabric wallcoverings
• Infrared heating systems

Headquarters

HQ city

Marktschorgast

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Technical Textiles and Composites Sales: Sale of technical textiles and composites based on glass, polyester, and other synthetic materials including multiaxial fabrics, grid fabrics, hybrid fabrics, knits, technical fabrics, laminates, stitched mats, resin flow products, and specialties.
2. Glass Fabric Wallcoverings: Sale of glass fabric wallpapers under the SYSTEXX brand including classic glass fiber wallpapers and innovative wall and ceiling coverings with additional functions. Products include decorative designs (SYSTEXX Phantasy), magnetic wallpapers (SYSTEXX Active Magnetic), and standard glass fabric wallpapers.
3. Infrared Heating Systems: Sale and distribution of V4heat infrared flat surface heating systems for residential applications. The company operates a partner program (V4heat Partnerprogramm) for installers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vitrulan manufactures and sells technical textiles made of glass, polyester, and other synthetic fibers (including multiaxial fabrics, grid fabrics, hybrid fabrics, knits, laminates, and stitched mats) used as reinforcement materials in wind energy, automotive, marine, construction, and filtration industries. The company also produces SYSTEXX-branded glass fabric wallcoverings (decorative, magnetic, and whiteboard variants) for interior design, and V4heat infrared surface heating systems based on glass fabrics for residential heating.

Product overview

Vitrulan is a diversified industrial textiles and building materials group with three core product categories: (1) Wallpapers under the SYSTEXX brand, including decorative design collections (SYSTEXX Phantasy), functional multifunctional products (SYSTEXX Active Magnetic Whiteboard and SYSTEXX Active Magnetic — magnet-active wallpaper), and Aqua Technologie pre-adhesive coating; (2) Technical Textiles and Composites covering glass, polyester, and synthetic-based reinforcements used across industries including wind energy, boat building, automotive, transport, construction, and filtration; and (3) Infrared Heating Systems under the V4heat brand, offering flat surface heating based on glass fabric. The group operates production sites in Marktschorgast and Haselbach, Germany, and Mikkeli, Finland.

Differentiator

Problem solved

Functional benefit

Brands

• SYSTEXX: Glass fabric wallcoverings product line including Phantasy, Active, and other collections for interior design applications.
• V4heat

Products and services

• SYSTEXX Phantasy Glass Fabric Wallpaper Decorative glass fabric wallpaper collection featuring imaginative large-format patterns (Labyrinth, Waterfall, Snowflakes, Metal Plate, Bamboo, Stones, Diamond Dust, Stardust, Icecubes, Versailles, Tea Time, Orient, Desert, Stars, Indian Summer, Retro) for residential, office, and hotel settings. Available in raw white, pre-primed, and Aqua Technology pre-adhesive formats. Features abrasion resistance, fire safety B-s1 d0, disinfectant resistance, Oeko-Tex certification, and water-vapour permeability.
• SYSTEXX Active Magnetic Whiteboard Wallpaper Multifunctional wallpaper combining a wipe-clean whiteboard surface (writable with markers) with magnetically active backing for note attachment using standard magnets. Available in matte or glossy finishes. Fire safety rated C-s1 d0, shock and puncture resistant, with crack-bridging and crack-reinforcing properties.
• Technical Textiles and Composites Technical textiles and composite materials based on glass, polyester, and various synthetic fibers for industrial applications. Includes multiaxial fabrics, grid fabrics, grid non-crimp fabrics, hybrid fabrics, hybrid non-crimp fabrics, knits, technical woven fabrics, laminates, stitched mats, resin flow products, and specialties. Used for reinforcement in wind turbine blades, boat hulls, automotive components, transport, electrical insulation, textile silo construction, channel rehabilitation, and filtration media.
• V4heat Infrared Surface Heating Systems Infrared flat surface heating systems based on glass fabric technology, branded as V4heat. Enables smart whole-house heating using infrared heating fabric. Distributed through the V4heat Partner Programme for certified installers and applicators.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SGL Carbon: Carbon-fiber and graphite materials supplier serving automotive, wind and industrial applications with composite reinforcement fabrics; comparable to Vitrulan's hybrid and carbon-containing reinforcement textiles for e-mobility and wind blade structures.
• Gurit: Supplier of composite core materials, multiaxial reinforcements and resins specifically targeting wind energy blade manufacturers — directly comparable to Vitrulan's wind-energy reinforcement-fabric business and similar B2B sales motion.
• Ahlstrom: Specialty fiber-based materials producer including glass nonwovens, filtration media and technical fabrics, serving construction, industrial and transportation end uses — overlapping with Vitrulan's technical textiles, filtration and reinforcement segments.
• Hexcel: Manufacturer of advanced composite reinforcement fabrics including multiaxial non-crimp fabrics and woven reinforcements for wind energy, aerospace and industrial markets — directly comparable to Vitrulan's multiaxial and grid non-crimp fabric offerings.
• Erfurt & Sohn (Wopfinger): German-headquartered manufacturer of glass-fiber wallcoverings and substrate technology directly competitive with Vitrulan's SYSTEXX line, including pre-coated and pre-pasted formats paralleling Vitrulan's Aqua Technology proposition.
• ETHERMA: Austrian/European manufacturer of infrared surface heating systems and heating foils for residential and commercial applications — directly comparable to Vitrulan's V4heat glass-fabric-based infrared flat heating line in product, channel and European installer model.
• Owens Corning: Global glass-fiber reinforcement leader whose composite materials business produces multiaxial and woven glass fabrics for wind, marine, automotive and construction — the same end-use verticals and product forms as Vitrulan's Technical Textiles and Composites division.

Broad incumbents

• Jushi Group: World's largest glass-fiber producer supplying yarns, rovings and chopped strands into wind, transportation, electronics and construction reinforcement applications — a scaled incumbent whose reinforcement product forms overlap with much of Vitrulan's technical textiles portfolio.
• Saint-Gobain (Vetrotex): Through its Vetrotex unit, Saint-Gobain produces glass-fiber yarns and reinforcement fabrics for composites and construction, mirroring Vitrulan's reinforcement portfolio while operating a much broader building-products portfolio across glass substrates and insulation.
• Johns Manville: Berkshire Hathaway-owned manufacturer of glass-fiber reinforcements, nonwovens and technical insulation serving construction, industrial and filtration markets — directly comparable to Vitrulan's technical textiles side and overlapping with the SYSTEXX wallcovering substrate base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitrulan