Oaxis
Oaxis is a Singapore-based private consumer electronics company that designs and sells smart wearables, hybrid smartwatches, E Ink smartphone accessories, and kids' technology products directly to consumers through its own e-commerce storefront.
- Company typePrivate
- Founded2019
- HeadquartersWoodlands, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oaxis does
Oaxis is a Singapore-based private consumer electronics company that designs and sells smart wearables, E Ink accessories, and kids' technology products through a direct-to-consumer e-commerce storefront. The company's core product portfolio spans smart fitness bands (OmniBand+, OmniBand HR+, Tenvis HR, Tenvis HR Lite), hybrid smartwatches that combine analog watch design with digital fitness tracking (OmniWatch, Timepiece), smart scales (AirScale, Tenvis Scale), and a smart home device (Bento). Underpinning the portfolio is proprietary E Ink display technology, commercialized through the InkCase sub-brand as a multi-purpose secondary display accessory for smartphones (InkCase, InkCase i7, InkCase IVY). All hardware is paired with dedicated companion mobile applications for iOS and Android.
The company operates two sub-brands: InkCase, targeting smartphone users seeking low-power secondary displays, and myFirst, a kids' technology collection spanning cameras (three generations plus an instant variant), digital drawing tablets, bone conduction and wireless headphones, drones, 3D printing pens, voice recorders, and smartwatch phones with GPS tracking (myFirst Fone S2). Each product is supported by its own branded mobile application. Oaxis sells exclusively through its own D2C storefront at shop.oaxis.com, with no disclosed retail, marketplace, or B2B distribution channels. Marketing relies on organic social (Facebook, Twitter, Instagram, YouTube), email newsletter, and a content blog, and the company has received multiple iF Design awards (2014 concept design, 2015, 2016) and a Computex award, supporting a design-led positioning in niche consumer segments.
Oaxis is privately held with no disclosed institutional capital beyond a 2015 funding event from Golden Equator Ventures (amount undisclosed). The company employs 11–50 people and is led by CEO G-Jay Yong and Product Director Tim Lee. Its primary customer segment is fitness and health enthusiasts seeking wearables and activity tracking, with a secondary segment of parents seeking age-appropriate technology and child-safety communication devices. Pricing is not publicly disclosed and revenue is not reported.
Oaxis firmographics
Firmographics- Name
- Oaxis
- Legal name
- Oaxis
- Website
- https://oaxis.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oaxis is a Singapore-based private consumer electronics company that designs and sells smart wearables, hybrid smartwatches, E Ink smartphone accessories, and kids' technology products directly to consumers through its own e-commerce storefront.
- Ownership category
- akta.pro rank
Oaxis industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (4492), Hobby, Toy, and Game Retailers (45912)
- akta.pro primary industry
- Smartwatches & Connected Wearables (CRAKADAC)
- akta.pro secondary industries
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
Keywords
Where Oaxis is headquartered
LocationHeadquarters
- HQ city
- Woodlands
- HQ country
- Singapore
- HQ region
- Asia
Markets served
Oaxis business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Distribution channels1 record
Marketing channels6 records
Oaxis product offering
Product offeringCore offering
Oaxis designs and sells consumer electronics spanning smart wearables (fitness bands, hybrid analog-digital smartwatches, smart scales) under the Oaxis brand, E Ink smartphone case accessories under the InkCase sub-brand, and a Kids' Tech Collection (cameras, 3D pens, drawing tablets, headphones, drones, GPS smartwatch phones) under the myFirst sub-brand. Each hardware product is paired with a proprietary companion iOS/Android mobile application. The portfolio is sold direct-to-consumer through the company's own online storefront at shop.oaxis.com.
Product overview
Oaxis is a consumer electronics company offering a diverse portfolio of smart wearables and connected devices. The product lineup includes smart fitness bands (OmniBand+, OmniBand HR+, Tenvis HR, Tenvis HR Lite), smartwatches (OmniWatch, Timepiece), smart scales (AirScale, Tenvis Scale), and E Ink accessories (InkCase series). Additionally, Oaxis operates the myFirst sub-brand focused on technology products for children, including cameras (myFirst Camera series), digital drawing tablets (myFirst Sketch, myFirst Sketch Pro), 3D printing pens (myFirst 3dPen), kids headphones (myFirst Headphones BC, myFirst Headphones Wireless), and smartwatches for kids (myFirst Fone S2). All Oaxis wearable and smart devices are paired with companion mobile applications for iOS and Android. The company also offers smart home devices through the Bento product line.
Differentiator
Problem solved
Functional benefit
Brands
- InkCase: Multi-Purpose E Ink System for smartphones
- myFirst
Products and services
- AirScale A smart scale device for measuring weight and body metrics.
- Bento A smart home device offering integrated functionality.
- OmniBand+ A fitness tracking band with basic activity monitoring features.
- OmniBand HR+ A fitness tracking band with heart rate monitoring capabilities.
- OmniWatch A smartwatch combining analog design with smart fitness tracking features.
- Tenvis HR A fitness and lifestyle tracking band providing insights at the fingertip.
- Tenvis HR Lite A lightweight fitness tracking band with essential monitoring features.
- Tenvis Scale A smart scale for tracking weight and body composition metrics.
- Timepiece A hybrid analog and smart fitness watch combining traditional timepiece design with digital tracking capabilities.
- InkCase A multi-purpose E Ink system accessory for smartphones providing secondary display functionality.
- myFirst Camera A camera designed for children to explore photography.
- myFirst Sketch A digital drawing tablet designed for children with multiple size variants.
- myFirst Headphones Wireless Wireless headphones designed for children.
- myFirst Fone S2 A smartwatch phone designed for children with communication and GPS tracking features.
- myFirst Drone Play A drone toy designed for children's play and learning.
- myFirst 3dPen A 3D printing pen designed for children's creative use.
Companies that use Oaxis
Customer profileSegments2 records
Ideal customer profiles3 records
Oaxis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Oaxis partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Oaxis competitors and assessment
Company assessmentBroad incumbents
- Fitbit (Google): Fitbit pioneered consumer fitness bands and smartwatches that directly overlap with Oaxis's OmniBand, OmniBand HR+, Tenvis HR and Timepiece lines. As a Google-owned incumbent, it dwarfs Oaxis in distribution, brand and R&D.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Oaxis social profiles
Digital presenceOaxis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oaxis leadership team
Management profileNumber of profiles
Profiles2 records
Oaxis subsidiaries and ownership
Company hierarchySubsidiaries2 records
Oaxis funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oaxis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oaxis
What does Oaxis do?
Oaxis designs and sells consumer electronics spanning smart wearables (fitness bands, hybrid analog-digital smartwatches, smart scales) under the Oaxis brand, E Ink smartphone case accessories under the InkCase sub-brand, and a Kids' Tech Collection (cameras, 3D pens, drawing tablets, headphones, drones, GPS smartwatch phones) under the myFirst sub-brand. Each hardware product is paired with a proprietary companion iOS/Android mobile application. The portfolio is sold direct-to-consumer through the company's own online storefront at shop.oaxis.com.
Is Oaxis a public or private company?
Oaxis is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oaxis founded?
Oaxis was founded in 2019. It employs 11 to 50 people.
Where is Oaxis based?
Oaxis is headquartered in Woodlands, Singapore, in the Asia region.
Who are Oaxis's main competitors?
Fitbit (Google) is listed as a broad incumbent.
Does Oaxis have an API?
No public API is recorded for Oaxis.
What industry is Oaxis in?
Oaxis's product category is Consumer Electronics. Its primary akta.pro industry code is CRAKADAC, Smartwatches & Connected Wearables, with a secondary code of CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts). Its NAICS code is 4492.