Texas Protax
Texas Protax is an Austin-based property tax consulting firm founded in 1988 that, on a contingency fee basis, represents Texas residential and commercial property owners in appraisal district protests, ARB hearings, and exemption filings across Austin, Houston, and San Antonio.
- Company typePrivate
- Founded1988
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Texas Protax does
Texas Protax is an Austin, Texas-based property tax consulting firm founded in 1988 that specializes exclusively in reducing property tax assessments for Texas residential and commercial property owners. The firm operates a contingency-based fee model — 40% of actual tax savings for residential parcels and 33.33% for commercial parcels, with a $50 per-parcel minimum — meaning the firm is paid only when it achieves a reduction. Services span the full protest lifecycle, from informal negotiations with appraisal districts through formal Appraisal Review Board (ARB) hearings and arbitration when necessary, plus identification and free filing of homestead and other exemptions.
The firm's core differentiator is human expertise: a team with 312+ combined years of experience across licensed property tax consultants, attorneys, fee appraisers, and former appraisal district employees, including former ARB members. This expertise is augmented by custom proprietary software that integrates directly with live Travis CAD and Williamson CAD databases for real-time comparable-sales and property valuation analysis used to build evidence-driven protest cases. A self-serve customer portal supports document uploads and case tracking, and a public Property Tax Savings Estimator handles lead generation for Travis and Hays County residential properties.
Go-to-market is direct-to-consumer, driven by Google Ads/SEO, a multi-platform social media presence, podcast advertising (The Stampede Podcast with Vince Young), award-winning TV commercials, and referrals. The firm serves Austin, Central Texas, Greater Houston, and San Antonio, with primary concentration in Travis and Hays Counties and dedicated practices for luxury ($1M+) and commercial portfolios (retail, industrial, multi-property owners including nonprofits).
Texas Protax firmographics
Firmographics- Name
- Texas Protax
- Legal name
- Texas Protax
- Website
- https://texasprotax.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Texas Protax is an Austin-based property tax consulting firm founded in 1988 that, on a contingency fee basis, represents Texas residential and commercial property owners in appraisal district protests, ARB hearings, and exemption filings across Austin, Houston, and San Antonio.
- Ownership category
- akta.pro rank
Where Texas Protax is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Texas Protax business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Residential Property Tax Representation: Contingency-based fee structure where Texas Protax collects a fee only when they achieve tax savings. For residential properties, the fee is 40% of actual tax dollar savings. For properties with capped market value or special use valuation, the fee is the greater of minimum fee, taxable savings fee, or $2.50 per $1,000 reduction in market value. Minimum fee is $50 per parcel.
- Commercial Property Tax Representation: Contingency-based fee structure for commercial properties. The fee is 33.33% of actual tax dollar savings with a minimum fee of $50 per parcel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Residential Property Tax Representation - 40% of tax savings |
| Outcome Based/ Performance | Pay-as-you-go | Commercial Property Tax Representation - 33.33% of tax savings |
| Freemium | One time/ perpetual license | Free Homestead Exemption Filing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Texas Protax product offering
Product offeringCore offering
Texas Protax provides property tax protest and reduction representation for residential and commercial property owners across Texas, including informal negotiations, formal Appraisal Review Board (ARB) hearings, and arbitration when necessary. Services are delivered on a contingency basis (no reduction, no fee) using proprietary valuation software integrated with Travis CAD and Williamson CAD databases, with assistance identifying and filing eligible exemptions (homestead, Over 65, disabled, disabled veteran, agricultural, solar) and free homestead exemption filing for qualifying homeowners.
Product overview
Texas Protax offers a unified property tax reduction service platform focused exclusively on reducing property taxes for Texas residential and commercial property owners. The core offering consists of residential and commercial property tax reduction services, with add-on modules including homestead exemption assistance and an online savings estimator. The company also provides a customer portal for account management, document uploads, and case tracking. All services are delivered through licensed tax consultants, agents, and property tax experts using proprietary valuation analysis and custom software to build evidence-driven protest cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Tax Reduction Services Full-service property tax protest and reduction representation for residential homeowners, from family homes to luxury estates. Services include review of county valuations, evidence-driven case building, informal negotiations with the appraisal district, formal Appraisal Review Board hearings, and arbitration when necessary.
- Commercial Property Tax Reduction Services Property tax reduction services for commercial properties including retail centers, industrial portfolios, and other business establishments. Scope covers income analysis, vacancy factor assessment, and comprehensive valuation challenges for business owners and investors with multi-property portfolios.
- Homestead Exemption Filing Service Assistance identifying and filing eligible Texas property tax exemptions including homestead, Over 65, disabled person, disabled veteran, agricultural, and solar exemptions. Filing of homestead exemptions is provided free of charge for eligible homeowners.
- Luxury Property Tax Reduction Specialized representation for multimillion-dollar luxury residential properties in Travis and Hays Counties, backed by senior consultants and former Appraisal Review Board members and reporting the highest average reductions in Texas luxury homes.
- Property Tax Savings Estimator Online estimator that generates a personalized property tax savings estimate for residential properties in Travis and Hays Counties based on Texas Protax's historical performance.
- Customer Portal Online client portal where Texas Protax customers can access accounts, view property details, proposed values, exemptions applied, before/after results, upload supporting documents, and manage property tax protest cases. Supports sign-in via Google and Facebook identity providers.
Quantifiable outcome
- 95% success rate in property value reductions
- +8 more outcomes
Companies that use Texas Protax
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Texas Protax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Texas Protax partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Stampede PodcastminorMarketing partnership with The Stampede Podcast, hosted by Bob Ballou and National Championship quarterback Vince Young. The podcast serves as a marketing channel to reach Texas property owners with property tax-related content and messaging.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Texas Protax competitors and assessment
Company assessmentDirect peers
- O'Connor & Associates: Texas-based property tax consulting firm offering residential and commercial protest services with contingency-based fee structure; directly mirrors Texas Protax's core offering across overlapping Texas counties.
- Protest Your Texas Property Tax: Texas-focused property tax protest firm serving homeowners with representation at ARB hearings; offers directly comparable residential protest services in the same Texas markets.
- EquiValue (Texas property tax consulting): Texas-based commercial property tax consulting firm serving business owners and investors; directly competes for commercial property tax reduction mandates in overlapping Texas geographies.
Broad incumbents
- Ryan, LLC: National property tax consulting firm serving Fortune 500 commercial clients; competes with Texas Protax's commercial offering from a much larger scale and multi-state footprint.
- Altus Group: Global property tax and valuation consultancy with U.S. property tax consulting practice; competes in commercial property tax reduction with broader geographic and service breadth.
- Cushman & Wakefield: Major commercial real estate services firm with property tax consulting and valuation offerings; overlapping capability with Texas Protax's commercial segment from a global services platform.
- JLL (Jones Lang LaSalle): Global real estate services firm offering property tax advisory and consulting; comparable to Texas Protax's commercial-side services within a much broader real estate platform.
- CBRE: Largest global commercial real estate services firm with valuation and property tax advisory practices; competes with Texas Protax for institutional commercial property tax mandates.
- Kroll (formerly Duff & Phelps): Global valuation and advisory firm with property tax services and appraisal capabilities; adjacent to Texas Protax through valuation methodology and commercial property tax consulting.
Emerging players
- Truehold: Tech-enabled residential real estate services company in Texas; addresses adjacent owner pain points (property costs, services) for Texas property owners but does not offer protest services directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Texas Protax social profiles
Digital presenceTexas Protax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas Protax leadership team
Management profileNumber of profiles
Texas Protax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas Protax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas Protax
What does Texas Protax do?
Texas Protax provides property tax protest and reduction representation for residential and commercial property owners across Texas, including informal negotiations, formal Appraisal Review Board (ARB) hearings, and arbitration when necessary. Services are delivered on a contingency basis (no reduction, no fee) using proprietary valuation software integrated with Travis CAD and Williamson CAD databases, with assistance identifying and filing eligible exemptions (homestead, Over 65, disabled, disabled veteran, agricultural, solar) and free homestead exemption filing for qualifying homeowners.
Is Texas Protax a public or private company?
Texas Protax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Texas Protax founded?
Texas Protax was founded in 1988. It employs 11 to 50 people.
Where is Texas Protax based?
Texas Protax is headquartered in Austin, United States, in the North America region.
How does Texas Protax make money?
Two revenue lines are on record. Residential Property Tax Representation is the primary driver. The others are commercial Property Tax Representation.
Who are Texas Protax's main competitors?
Direct peers on record are O'Connor & Associates, Protest Your Texas Property Tax and EquiValue (Texas property tax consulting). Broad incumbents are Ryan, LLC, Altus Group, Cushman & Wakefield, JLL (Jones Lang LaSalle), CBRE and Kroll (formerly Duff & Phelps). Truehold is listed as an emerging player.
Does Texas Protax have an API?
No public API is recorded for Texas Protax.