What Pro a Pro does

Pro à Pro is a French B2B food wholesaler headquartered in Montauban, founded in 2001, that distributes grocery, fresh, and frozen food products to more than 42,000 professional clients in the Restauration Hors Domicile (out-of-home dining) channel across metropolitan France and the French overseas departments (DROM). The company operates a sales-led, delivery-driven distribution model from 41 warehouses and platforms, employing more than 2,800 people and executing approximately 1.5 million deliveries per year.

The product offering is structured around three core categories — Epicerie (dry grocery), Frais (fresh), and Surgelé (frozen) — totaling more than 7,700 stock-keeping units. Customers access the catalog through a dedicated B2B e-commerce ordering portal ("Commander en ligne") that supports account-based ordering, complemented by content assets covering recipe advice, menu ideas, and EGALIM (French food law) compliance guidance. The digital storefront functions as both a transactional interface and a top-of-funnel customer-engagement channel, while direct field sales and physical delivery remain the primary fulfillment and relationship motion.

Revenue is generated through one-time transactional wholesale resale of food products to professional caterers — independent restaurateurs (the primary segment), collective catering operators (schools, hospitals, corporate cafeterias), and commercial caterers — with pricing negotiated privately through professional accounts rather than disclosed publicly. The company's stated differentiation rests on nationwide distribution density, the breadth of its 7,700-SKU one-stop assortment, and a commitment to responsible sourcing under French sustainability frameworks (RSE/EGALIM positioning).

Name

Pro a Pro

Legal name

Pro à Pro

Website

https://proapro.fr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pro à Pro is a French B2B food wholesaler distributing over 7,700 grocery, fresh, and frozen products to more than 42,000 restaurant and catering professionals across metropolitan France and the DROM, via 41 warehouses and a dedicated e-commerce ordering platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Montauban

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Food Product Sales: Wholesale food distribution to professional caterers and restaurants with delivery services across France

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pro à Pro is a French B2B food wholesaler that distributes Epicerie (dry grocery), Frais (fresh), and Surgelé (frozen) products to professional out-of-home dining (Restauration Hors Domicile) clients. The company serves over 42,000 restaurants, collective catering operations, and commercial caterers across France with daily deliveries fulfilled from 41 warehouses and platforms, supported by an online professional ordering system.

Product overview

Pro a Pro operates as a unified food wholesaler platform for professional caterers (Restauration Hors Domicile) in France. The offering consists of three core product categories — Epicerie (dry grocery), Frais (fresh products), and Surgelé (frozen products) — totaling over 7,700 product references. The company provides a complete supply chain solution including product catalog access, catalogs, recipe advice, and delivery services across mainland France and DROM through their 41 warehouses and platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Epicerie (Grocery)
• Frais (Fresh Products)
• Surgelé (Frozen Products)

Quantifiable outcome

• 1.5 million annual deliveries across France
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Transgourmet France: French foodservice distribution subsidiary of the Coop Group, delivering multi-category food products to restaurants, collective catering, and commercial caterers — a direct competitor to Pro à Pro in the same French RHD channel.
• Sysco France: French arm of global foodservice distribution leader Sysco, serving restaurants and caterers with broad multi-temperature product ranges, overlapping directly with Pro à Pro's Epicerie, Frais, and Surgelé offering.
• METRO France: French operations of METRO AG, distributing food and non-food supplies to HoReCa professionals, with a comparable B2B foodservice wholesale model and customer base in France.
• Brakes Group: European foodservice distributor (Sysco-owned) operating in France, delivering multi-temperature products to restaurants and caterers with a similar national delivery model.
• Davigel: French frozen-food specialist serving the out-of-home dining channel with a Surgelé-focused offering; directly comparable to Pro à Pro's frozen category business and complementary in customer overlap.
• France Frais: French distributor specializing in dairy, fresh, and frozen products for foodservice professionals, with overlapping customer segments and a comparable cold-chain delivery model.
• Promocash: Cash-and-carry and delivery wholesale brand serving restaurants and caterers in France with multi-category food and non-food ranges, addressing overlapping RHD customers.

Broad incumbents

• Bidvest Foodservice: International broadline foodservice distributor; while primarily UK-focused, it operates across European markets and competes with the same multi-category B2B catering supply model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/proapro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro a Pro