LG Sonic

What LG Sonic does

LG Sonic B.V. is a Netherlands-headquartered (Zoetermeer) water technology company, founded in 2011 by Yousef Yousef, that develops chemical-free ultrasonic systems for controlling harmful algal blooms in lakes, reservoirs, and other surface water bodies. The company's flagship product is the MPC-Buoy, a floating, solar-powered platform that combines continuous multi-parameter water quality monitoring (chlorophyll-a, phycocyanin, dissolved oxygen, pH, turbidity, temperature) with AI-assisted ultrasonic treatment at frequencies between 20–500 kHz, designed to disrupt algae gas vesicles without cell lysis or cyanotoxin release. Supporting products include the MPC-View cloud-based digital twin platform (with RESTful API integration into SCADA, LIMS, and custom dashboards), the Vertical Profiler for depth-resolved monitoring, Phosphate Monitoring as an add-on nutrient sensor, and the E-Line compact system for smaller water bodies. Peer-reviewed validation has been published through the University of Hull and Delft University of Technology, and the systems carry NSF/ANSI 61, CE (EU Drinking Water Directive), and FCC/IC certifications.

The commercial offering combines hardware (MPC-Buoy systems priced in Euros on an ex-works basis) with recurring software revenue through MPC-View subscriptions and ancillary professional services for installation and training. Go-to-market is enterprise field sales via four wholly-owned regional offices (Netherlands HQ, Skaneateles NY for North America, Florianópolis for LATAM, and Dubai for MENA), complemented by active participation in industry events such as AWWA ACE 2026, Aquatech Mexico, and IWA World Water. Customer concentration is diversified across drinking water utilities, power generation cooling ponds, hydroelectric dams, irrigation reservoirs, wastewater lagoons, oil & gas, mining, and nuclear facilities — with named enterprise and government customers including American Water, Anglian Water, NIPSCO, World Waternet, CAASD, CEDAE Rio de Janeiro, Sellafield, City of Minneapolis, Vallecitos Water District, and Dubai Municipality. The company reports serving 100+ utilities across 60+ countries with 10,000+ deployed units and cites ROI windows of 1–3 years with 60–100% reductions in chemical treatment costs.

Ownership is founder-led with no disclosed external institutional investors, capital structure is private, and there is no public listing. Leadership comprises CEO Yousef Yousef, CTO Lisa Brand (microbiologist, 14 years in water quality), COO Rick Kaper, and Greg Eiffert (Director LG Sonic US since 2018). The firmographic headcount of 11–50 employees is materially smaller than the website's "100+ professionals" claim, which likely reflects contractors, regional partners, and the broader field-deploying ecosystem. The company holds multiple trademarks (MPC-Buoy, MPC-View, Aquawiper, LG Sonic XXL/XL/PLUS/TANK/POOL/SSS), the BlueTech Research Award (2019), and recognition through POWER Magazine's Water Award (2021, for NIPSCO).

Name

LG Sonic

Legal name

LG Sonic B.V.

Website

https://lgsonic.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

LG Sonic B.V. is a Netherlands-based water technology company founded in 2011 that sells chemical-free ultrasonic algae control systems (MPC-Buoy) and a cloud-based digital twin monitoring platform (MPC-View) to water utilities, municipalities, and industrial operators across 60+ countries.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment (Ultrasonic Algae Control)

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Analytical Laboratory Instrument Manufacturing (334516)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers) (EUANAJAC)

akta.pro secondary industries

Continuous/Remote Monitoring Systems (IoT Sensors, Telemetry, Networks) (EUAHACAL), Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring) (EUADAPAK), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)

Keywords

• Ultrasonic algae control
• Water quality monitoring
• Reservoir management
• Algae bloom treatment
• Surface water management

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardware (MPC-Buoy and related systems): Sale of ultrasonic algae control buoys and monitoring equipment. Products include MPC-Buoy, E-Line, Industrial systems. Price quoted in Euros. Ex-works basis with transport, packaging, insurance charged to buyer.
2. Software/Monitoring Services (MPC-View): Cloud-based platform for water quality data management with real-time dashboards, automated alerts, predictive analytics, and compliance reporting.
3. Professional Services: Installation support, training, and technical support services. Installation typically takes 1-2 days for experienced teams with up to 6 buoys.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

LG Sonic sells chemical-free ultrasonic algae control systems for lakes and reservoirs, anchored by the solar-powered MPC-Buoy floating platform that combines continuous multi-parameter water quality monitoring with AI-driven ultrasound treatment (20-500 kHz) that disrupts algae gas vesicles without cell lysis or toxin release. The hardware is paired with the MPC-View cloud-based Digital Twin platform for real-time dashboards, predictive analytics, and compliance reporting, and is sold to water utilities, municipalities, power generators, mining operators, and other industrial customers across 60+ countries.

Product overview

LG Sonic offers an integrated hardware-plus-software platform for chemical-free ultrasonic algae control and real-time water quality monitoring in lakes, reservoirs, and surface water bodies. The core product is the MPC-Buoy — a floating, solar-powered system combining continuous multi-parameter water quality monitoring with AI-assisted ultrasonic algae control. This anchors a portfolio that includes the MPC-View digital twin platform for data management and predictive analytics, the Vertical Profiler for depth-resolved monitoring, Phosphate Monitoring for nutrient tracking, the Ultrasonic Algae Control technology as the underlying patented capability, and the E-Line as a smaller-footprint variant for compact water bodies. The platform is applicable across drinking water reservoirs, recreational lakes, hydroelectric dams, power generation cooling ponds, irrigation reservoirs, wastewater lagoons, mining operations, and oil & gas facilities in 60+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• MPC-Buoy Floating, solar-powered ultrasonic algae control and water quality monitoring buoy measuring approximately 2.2m x 2.2m and weighing approximately 200kg, with three 215W solar panels and integrated lithium battery systems. One MPC-Buoy covers up to 500 meters in diameter (20-120 acres) and automatically adjusts ultrasonic frequencies (20-500 kHz) based on dominant algae species detected through real-time monitoring, targeting algae gas vesicles without cell lysis or cyanotoxin release. Designed for drinking water reservoirs, lakes, power-plant cooling ponds, hydroelectric dams, irrigation and wastewater reservoirs.
• MPC-View (Digital Twin Platform) Cloud-based water quality data management platform offering real-time dashboards, automated alerts, predictive analytics, historical trend graphs, and downloadable compliance reports. Provides RESTful API access for integration with SCADA, LIMS, and custom dashboards, enabling enterprise-scale monitoring and compliance workflows.
• Vertical Profiler Water quality monitoring system that measures chlorophyll-a, phycocyanin, dissolved oxygen, pH, turbidity, temperature, and conductivity at multiple depths throughout the water column, providing vertical distribution data to characterize stratification. Measurements are taken every 15 minutes.
• Phosphate Monitoring Nutrient-level monitoring capability for tracking phosphate concentrations in reservoirs to support early-stage bloom risk assessment, addressing phosphate loading from agricultural runoff as a primary driver of algal growth.
• E-Line Compact ultrasound algae control system designed for smaller water surfaces, irrigation ponds, and applications where the full MPC-Buoy coverage is not required, suitable for water bodies with minimum depth of approximately 1 meter.

Quantifiable outcome

• Reduce algae (Cyanobacteria and Diatoms) up to 95%
• +8 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor.

• BOKU University of Natural Resources and Life Sciences, ViennaminorStrategic or Co-development PartnerAcademic research partner for ultrasonic algae control technology development and validation
• University of PortsmouthminorStrategic or Co-development PartnerAcademic research partner for algae control technology research and validation
• Kauno technologijos universitetas (Kaunas University of Technology)minorStrategic or Co-development PartnerAcademic research partner for water technology research
• Hellenic Centre for Marine Research (hcmr)minorStrategic or Co-development PartnerResearch partner for marine and aquatic ecosystem research related to algae control
• EcofideminorStrategic or Co-development PartnerResearch agency commissioned by Dutch water board to conduct studies on ultrasound technology safety for fish, plants, zooplankton, and other aquatic organisms
• University of HullminorStrategic or Co-development PartnerIndependent academic institution that conducted studies validating the safety of LG Sonic ultrasound technology
• Delft University of TechnologyminorStrategic or Co-development PartnerIndependent academic institution that validated no harm to aquatic life from LG Sonic ultrasound technology

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Hach (Veralto): A global leader in water quality analysis instruments (sensors, probes, lab and online analyzers) and reagent chemistries serving drinking water utilities, wastewater, power, and industrial customers. Highly comparable to LG Sonic's MPC-View/Vertical Profiler monitoring stack, though Hach's portfolio is much broader and built around chemical/electrochemical sensing rather than ultrasonic treatment.
• Xylem (YSI, SonTek, WTW): Major water technology company owning YSI (water quality sondes), SonTek (flow/acoustic Doppler), and WTW (electrochemistry) — directly competitive with LG Sonic's monitoring and sensing layer in drinking water, environmental, and industrial process-water accounts. Xylem has the global sales reach and SCADA integrations that LG Sonic currently lacks at scale.
• Endress+Hauser: Global process measurement and automation supplier covering flow, level, water quality (e.g., Memosens, Liquiline), and SCADA integration. Overlaps with LG Sonic's online water-quality sensors, SCADA/LIMS integration via RESTful API, and enterprise water-utility buyer base, though Endress+Hauser is far broader and does not offer ultrasonic algae treatment.
• OTT HydroMet: Provider of hydrological and water quality monitoring instrumentation (e.g., Hydrolab, Aquaread) for surface water and drinking water reservoirs. Comparable to LG Sonic's MPC-Buoy/Vertical Profiler monitoring stack for the same reservoir-monitoring buyer profile, but without an integrated ultrasonic treatment capability.

Emerging players

• Sea-Bird Scientific: Specialist in high-accuracy conductivity, temperature, depth, and bio-optical sensors used for water quality and ocean monitoring. Comparable on the multi-parameter monitoring/instrumentation side of LG Sonic's offering; relevant for reservoir, limnology, and drinking water source-monitoring use cases that overlap with MPC-Buoy deployments.
• Atlas Scientific: Specialist in water quality sensor probes and embedded monitoring kits (pH, ORP, dissolved oxygen, conductivity, turbidity) sold into OEM and industrial customers. Overlaps with LG Sonic's monitoring stack on sensor-level parameter coverage, though Atlas Scientific does not address ultrasonic algae treatment or reservoir-scale deployment.
• Stevens Water Monitoring Systems: Manufacturer of water quality sensors, data loggers, and telemetry systems used for surface water, drinking water, and environmental monitoring. Comparable to the MPC-Buoy/Vertical Profiler monitoring and SCADA integration layer for reservoir and source-water customers.

Direct peers

• Clean-Flo Natural Algae Control: Provider of aeration-, circulation-, and bio-augmentation-based lake and pond water quality management solutions for lakes, ponds, and drinking water reservoirs. Direct alternative to LG Sonic's ultrasonic approach for the same buyer profile (lakes, golf courses, municipal reservoirs) — competing on chemical-free water-body management rather than on monitoring depth.

Others

• Rain Bird Corporation: Global manufacturer of smart irrigation controllers, sensors, and central control software for agriculture, golf, and commercial landscapes. Adjacent to LG Sonic's irrigation-reservoir customer segment via the controller/sensor category (HSAIAEAD), though Rain Bird focuses on water delivery rather than water quality or algae control.
• Hunter Industries: Manufacturer of irrigation controllers, rotors, and smart water-management products serving residential, commercial, and agricultural markets. Adjacent comparable to LG Sonic's irrigation-reservoir application segment through its sensor- and controller-based smart-water proposition, but without a water-quality or algae-treatment product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lgsonic_nl
• YouTubeyoutube.com/c/Lgsonic/videos
• Facebookfacebook.com/lgsonicbv
• LinkedInlinkedin.com/company/lg-sonic
• Instagraminstagram.com/algaemanagement

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LG Sonic