PinPoint Optics

What PinPoint Optics does

PinPoint Optics is a privately held medical device and consumables company founded in 2011 that specializes in standardized post-operative recovery kits for cataract and LASIK surgery patients. The company designs, assembles, and distributes kits containing UV400 polycarbonate protective eyewear, eye shields, hypoallergenic paper tape, and carrying bags, sold to ophthalmology practices, ambulatory surgery centers (ASCs), and hospitals. Its flagship product lines are the patented POCK (Post Op Cataract Kit) and POLK (Post Op LASIK Kit), offered in multiple configurations and tier levels, with both Amber and Gray lens options and Large and Medium frame sizes. A key technical differentiator is the patented space-saving design for POCK kits, which is the only-in-market offering at that configuration.

The company operates from its headquarters in West Haven, CT, with a distribution warehouse in Auburn, WA, and serves customers in 58 countries. Its go-to-market combines a direct e-commerce website (Shopify-based), phone/email direct sales, and an auto-ship monthly recurring delivery program for clinics. Pricing is volume-based, with cases of 100 units priced at $125–$550 depending on product tier, and bulk component pricing available for individual items such as polarized wearoner glasses, reading glasses, and computer/gaming glasses. Customer testimonials indicate long-tenured relationships with U.S. ophthalmology practices since at least 2014 and presence in international markets including Puerto Rico.

The company has no disclosed outside funding, remains small (1–10 employees), and is led by CEO John Kelman. Its strategic posture has been incremental: organic product line extensions, geographic expansion from a U.S. base to 58 countries, and a 2023 digital channel refresh. The business is fundamentally a niche distribution and assembly operation in a low-tech, disposable medical consumables category.

Name

PinPoint Optics

Legal name

PinPoint Optics

Website

https://pinpointoptics.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

PinPoint Optics is a privately held medical consumables company founded in 2011 that designs and distributes patented post-operative cataract (POCK) and LASIK (POLK) recovery kits to ophthalmology practices, ASCs, and hospitals across 58 countries.

Ownership category

akta.pro rank

Product category

Post-Operative Eye Care Supplies

NAICS

Ophthalmic Goods Manufacturing (339115), Surgical Appliance and Supplies Manufacturing (339113), Ophthalmic Goods Merchant Wholesalers (423460)

SIC

Ophthalmic Goods (3851), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits) (HLAHADAM)

akta.pro secondary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Post-operative eye care
• Cataract recovery kits
• LASIK recovery supplies
• Ophthalmic protective eyewear
• Medical practice supplies

Headquarters

HQ city

West Haven

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Post-Operative Kit Sales: One-time sale of pre-packaged cataract and LASIK post-operative kits containing protective glasses, eye shields, tape, and recovery supplies. Sold in cases of 100 or boxes of 20 units to medical practices and hospitals.
2. Individual Component Sales: Sale of individual products including replacement glasses, eye shields, tape rolls, carrying bags, reading glasses, and polarized wearover glasses as standalone items or in bulk quantities.
3. Auto-Ship Program: Recurring monthly delivery program for clinics providing automated replenishment of post-operative supplies, ensuring consistent revenue from existing customer accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PinPoint Optics designs, packages, and distributes patented post-operative recovery kits and components for cataract and LASIK surgery patients. Its core products are the POCK (Post Op Cataract Kit) and POLK (Post Op LASIK Kit) lines, which bundle UV400 protective glasses in multiple sizes and lens tints with wrapped polycarbonate eye shields, hypoallergenic paper tape, and carrying bags. Kits and individual components are sold in bulk quantities (cases of 100, boxes of 20, etc.) primarily to medical professionals including ophthalmology clinics, ambulatory surgery centers, and hospitals, with an auto-ship monthly replenishment program.

Product overview

PinPoint Optics is a specialized medical device and consumables company serving the ophthalmology market with post-operative recovery products. The core portfolio consists of two main kit product lines: Post Op Cataract Kits (POCK) and Post Op LASIK Kits (POLK), each sold in multiple variants at different price/feature tiers. POCK kits come in standard (POCK), premium-plus with +2.50 readers (POCK Plus), and premium bag formats, while POLK kits are offered in Basic (POLK-B) and Deluxe (POLK-A) configurations. Individual components — UV400 protective glasses (amber/gray cataract glasses, gray/yellow/clear LASIK glasses, polarized wearoner glasses, computer/gaming glasses, low vision night driving glasses, reading glasses), polycarbonate and dual eye shields, various bags (nylon, leatherette, eco zipper), and paper tape — are sold both as standalone items and as packaged kit contents. All products target medical professionals (ophthalmologists, ambulatory surgery centers, hospitals, clinics) and are distributed to 58 countries. The company operates an ecommerce platform powered by Shopify.

Differentiator

Problem solved

Functional benefit

Brands

• POCK: Patented Glasses for Post Op Cataract Kits - includes UV400 lens cataract glasses, wrapped polycarbonate eye shield and paper tape
• POLK
• POCK Plus
• PinPoint Optics

Products and services

• Post Op Cataract Kit (POCK) Comprehensive post-operative recovery kit for cataract surgery patients containing UV400 protective glasses (amber or gray tint, large or medium size), wrapped polycarbonate eye shield, and 30ft hypoallergenic paper tape in a space-saving frosted box. Sold in boxes of 20 or cases of 100 kits to ophthalmology practices, ASCs, and hospitals.
• POCK Plus (Post Op Cataract Kit Plus) Premium enhanced cataract recovery kit including UV400 polycarbonate cataract glasses, wrapped polycarbonate eye shield, 30ft paper tape, and +2.50 reading glasses, all packaged in a gray nylon zippered bag with a card pocket. Available in amber/gray and large/medium sizes; sold in cases of 100.
• POLK-A Deluxe LASIK Post Op Kit Deluxe post-operative LASIK recovery kit containing UV400 polycarbonate sport-style gray LASIK glasses and a Super Flex Dual eye shield, packaged in a zippered nylon pouch with a card pocket. Sold in cartons of 100 to clinics and hospitals.
• POLK-B Basic LASIK Post Op Kit Basic post-operative LASIK recovery kit containing UV400 polycarbonate sport-style gray LASIK glasses, two wrapped polycarbonate eye shields, and 30ft hypoallergenic paper tape in a grey zippered nylon pouch. Sold in cases of 100.
• Cataract Post Op Glasses Standalone UV400 polycarbonate safety lens glasses available in amber or gray tint and large (PO1, 5.75" x 2.125") or medium (PO2, 5.5" x 1.87") frame sizes for cataract surgery recovery patients. Sold in boxes of 48 or cases of 300.
• Polycarbonate Eye Shield (Wrapped) Individually wrapped polycarbonate eye shields providing superior protection against direct trauma and eye rubbing during post-operative recovery. Sold in boxes of 100 or cases of 1000.
• Dual Eye Shields Goggle-style single-piece polycarbonate flexible dual eye shield offering superior comfort and protection, helping to protect eyes from direct trauma and rubbing. Sold in boxes of 20 or cartons of 400.
• White Eye Shields White-colored eye shields of the same high quality as the clear polycarbonate shields, for medical practices that prefer or require white-shielded options. Sold in bags of 100 or cartons of 1000.
• http://pinpointoptics.net/cdn/shop/products/3374823255.jpg?v=1689755486&width=416 Nylon carrying bags approximately 6x9" with 4" gusset bottom and PVC appointment card pocket, used to package post-op kit contents. Available in black or gray; sold in boxes of 100 or cases of 200.
• http://pinpointoptics.net/cdn/shop/files/Premium_Leather_Post_Op_Kit_bag.webp?v=1746478828&width=416 Black leatherette (PVC vinyl with fabric liner) ophthalmology kit bags with business card holder, piping trim, and zipper closure; 8"w x 6"h x 4"d. Sold individually.
• http://pinpointoptics.net/cdn/shop/products/3375830630.png?v=1689755484&width=416 Eco-friendly non-woven polypropylene zippered handled pouch with outside pocket for business/appointment cards, used to package post-op kit contents. Sold in boxes of 100 or cases of 200.
• http://pinpointoptics.net/cdn/shop/products/3374969048.png?v=1689755543&width=416 1-inch wide, 30-foot hypoallergenic paper tape roll for securing eye shields during post-operative recovery. Sold in cases of 180 rolls.
• http://pinpointoptics.net/cdn/shop/products/3375823964.jpg?v=1689755512&width=416 HD polarized amber wearover glasses with optic-quality lenses for maximum glare reduction and soothing visual experience; UV400 filters eliminate all ultraviolet light wavelengths. Sold in boxes of 20 to clinics and consumers.
• http://pinpointoptics.net/cdn/shop/products/3375845095.jpg?v=1689755505&width=416 Medium-sized stylish and sturdy resin frame wearover sunglasses with UV400 filter blocking all ultraviolet light. Available in red or white frames; sold in boxes of 12.
• http://pinpointoptics.net/cdn/shop/products/3337732286.png?v=1689755530&width=416 Lightweight modern UV400 polycarbonate safety lens glasses for daytime LASIK recovery protection, reducing light sensitivity and glare. Available in gray, yellow, or clear; sold in boxes of 48 or cases of 300.
• http://pinpointoptics.net/cdn/shop/products/3337732296.png?v=1689755525&width=416 Yellow-tinted polycarbonate glasses for low vision, night driving, and computer use. Available in small, medium, and large sizes; sold in boxes of 12.
• http://pinpointoptics.net/cdn/shop/products/3375833115.jpg?v=1689755500&width=416 Spring hinge reading glasses available in powers +1.00, +1.25, +2.00, +2.50, +3.00, and -2.50 (minus). Sold in boxes of 24 or cases of 300.
• http://pinpointoptics.net/cdn/shop/files/WOY-LG.jpg?v=1694035158&width=416 Polycarbonate lens glasses for daytime computer and gaming use, providing protection and reducing light sensitivity and glare. Sold in boxes of 48 or cases of 300.
• http://pinpointoptics.net/cdn/shop/products/3386923505.jpg?v=1689755558&width=416 Indirect vented safety goggles suitable for labs, schools, college classes, or work environments. Sold in boxes of 10.
• http://pinpointoptics.net/cdn/shop/products/3375833155.jpg?v=1689755538&width=416 XL glasses case for WearOver styles in semi-rigid or semi-soft versions. Semi-rigid nylon black case with easy-to-use zipper; semi-soft with Velcro closure and belt loops. Sold in boxes of 12.

Quantifiable outcome

• 75% of kits include amber glasses - indicating strong preference for amber lens technology
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Medline Industries: Large medical supplies manufacturer and distributor that sells ophthalmic and surgical consumables to hospitals, ASCs, and clinics. Comparable in serving the same post-operative supply channel, though across all medical specialties.
• Johnson & Johnson Vision: Major ophthalmic surgical and contact lens business with IOLs and surgical instruments that touches the same cataract and refractive surgery customers PinPoint serves, though without a focused post-op kit offering.
• Alcon: World's largest eye-care company with cataract surgical systems, IOLs, and post-op products serving the same ophthalmology practices, ASCs, and hospitals as PinPoint, but at vastly larger scale and broader portfolio.
• Bausch + Lomb: Global ophthalmic products company with surgical, vision care, and consumer eyewear lines. Sells post-cataract and post-refractive products into the same clinical channels as PinPoint, but as part of a much wider portfolio.
• HOYA Vision Care: Ophthalmic lens and vision care products company serving eye-care professionals. Competes in the lens and eyewear layer of the ophthalmic supply chain PinPoint addresses, though focused on corrective rather than post-op protective eyewear.
• Carl Zeiss Meditec: Ophthalmic surgical systems and IOL manufacturer serving cataract and refractive surgeons globally. Comparable customer base and procedure context to PinPoint, but operating at enterprise scale across surgical capital equipment.

Direct peers

• BVI Medical: Specialty ophthalmic surgical products company with single-use instruments and accessories for cataract and vitreoretinal surgery. Competes in adjacent ophthalmic procedural supplies to the same surgical customer base.
• Hilco Vision: Distributor and manufacturer of eye-care products, accessories, and protective eyewear sold to ophthalmic and optometric practices. Most directly comparable to PinPoint's protective eyewear and ophthalmic supplies niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pinpointoptics
• LinkedInlinkedin.com/company/resavue-exhibits

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PinPoint Optics