PIC Investment Group

What PIC Investment Group does

PIC Investment Group is a privately held Canadian firm headquartered in Saskatoon, Saskatchewan, founded in 1976. Per the company's own positioning, it provides financial services alongside HR support services, suggesting a dual focus on capital deployment and workforce or organizational support for businesses. The company operates with a small team of 11-50 employees and is led in part by Laurie Dmytryshyn, who serves as Chief of Equity Investment, indicating an active role in originating and managing equity investments.

The firm's observable recent activity is concentrated in venture-stage equity investing, most notably a follow-on investment in Maia Farms Inc.'s $3.75 million Seed equity financing round announced in January 2026. Maia Farms is a Vancouver-based food technology company developing mushroom and mycelium-based ingredients, and the round was led by Active Impact Investments with participation from Nya Planet, Ag-West Bio, and Deep Checks. This transaction places PIC Investment Group in a network of impact- and agri-food-focused investors and signals a strategic interest in Canadian food-tech and sustainable ingredient companies.

The company is privately held, does not have a public app or developer-facing API, and maintains a minimal public digital footprint: the corporate website (picgroup.ca) was not accessible during research. No information is available regarding pricing, revenue model, customer segments, geographic reach beyond Canada, ownership structure, M&A activity, regulatory exposure, or detailed product offerings. This represents a significant data gap; the available evidence is sufficient to characterize PIC Investment Group as a small, long-established Canadian private investment and HR support firm with active equity participation in food-tech, but insufficient to profile its full operational scale, revenue base, or strategic roadmap.

Name

PIC Investment Group

Website

https://picgroup.ca

Company type

Private

Founded year

1976

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Financial Services and HR Support

NAICS

Portfolio Management and Investment Advice (523940), Finance and Insurance (52)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

akta.pro secondary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

Keywords

• Financial services
• HR support services
• Equity investment
• Private investment
• Venture capital

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

PIC Investment Group provides financial services and HR support services to clients. The company engages in equity investment activities, including participation in venture financing rounds, and supports businesses with human resources support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Services PIC Investment Group provides financial services, including equity investment activities in private companies, as evidenced by its participation in venture financing rounds.
• HR Support Services PIC Investment Group provides human resources support services to business clients, complementing its financial services offering.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• IG Wealth Management: One of Canada's largest wealth management firms offering financial planning, investment advisory, and HR-adjacent workplace solutions. Comparable in service scope, but at a vastly larger national scale than PIC.
• Nicola Wealth Management: Larger Canadian private wealth manager with investment advisory and bespoke financial planning. Comparable in service mix, but at materially greater scale and broader product breadth than PIC.

Regional players

• Concentra Financial (formerly Concentra Group): Canadian Western-based financial services and HR/payroll solutions provider serving credit unions and businesses. Comparable to PIC's unusual combination of financial services and HR support within a Western Canadian footprint.
• CWB Financial Group (Canadian Western Bank): Western Canadian bank and financial services firm headquartered in Edmonton, with strong Saskatchewan exposure. Comparable to PIC as a Western-Canadian-focused provider of financial services to businesses.

Direct peers

• PWL Capital: Canadian independent investment advisory and portfolio management firm focused on high-net-worth clients. Comparable to PIC in offering discretionary and non-discretionary investment management and advice within Canada.
• TriVest Wealth Partners: Independent Canadian private wealth and investment advisory firm of comparable size serving individuals and businesses. Directly comparable to PIC's financial services / investment advisory positioning within the Canadian mid-market.
• Cumberland Private Wealth Management: Canadian independent investment counsel firm providing discretionary portfolio management. Comparable to PIC as a Canadian boutique investment advisory and portfolio management operator.
• McLean & Partners Wealth Management: Canadian boutique private wealth management firm based in Western Canada. Comparable to PIC on boutique investment advisory positioning and Western Canadian market footprint.
• Wellington-Altus Private Wealth: Canadian private wealth management firm built by an advisor network. Closely comparable to PIC in offering financial advisory and investment services to Canadian individuals and businesses.

Others

• Maia Farms Inc. Vancouver-based food-tech company in which PIC made a follow-on investment. Included as a portfolio reference rather than a competitor; useful for understanding the kind of equity transactions PIC engages in.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PicInvestmentGroup
• LinkedInlinkedin.com/company/pic-investment-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIC Investment Group